商务英语综合教程3

《体验商务英语综合教程》课程教学大纲
一、基本信息
课程编号: 024222007
课程名称：体验商务英语综合教程3
英文名称:Intermediate Business English Course Book
课程性质: 专业基础课
总学时：72学时
学分：4学分
适用对象：商务英语专业本科3年级学生
先修课程：综合英语
二、编写说明
（一）课程的性质
《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。

这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。

本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。

（二）课程教学目标和基本要求
本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。

本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。

为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。

（三）课程的重点和难点
本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。

每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。

本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。

难点在于学生要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点融入交际活动之中，在提高语言表达能力的同时还要提高自己的交际能力。

（四）课程教学方法与手段
（1）强调课堂教学应以学生为主体而以教师为主导，改变以教师为中心的教
学模式。

教师要在教学中充分发挥学生的能动性、创造性，培养学生的自主性、独立性和合作精神，教师要采用灵活多样的教学方式（启发式、讨论式、发现式、研究式等），引导学生在主动积极的思维活动中获取知识、掌握学习方法。

（2）教师应对学生的课外学习和课外实践活动加强指导和组织，加强计划性。

（3）重视计算机和网络技术在更新教学内容、改变学习方式、培养学习自觉性、提高教学效率和教师自身业务素质中的重要作用。

现代教育技术将为现有的教学方式和手段提供重要的补充。

（六）本课程与其它课程的联系
本课程为商务英语专业高年级学生的综合英语教程。

本专业学生在完成前两年的英语基础课程的学习的基础上，开始学习这门课程。

本课程与一、二年级的综合英语课程相衔接，由单纯的英语语言学习过渡到语言和商务相结合的学习模式。

为了达到预期的学习效果，学生在学习本课程之前，应完成综合英语、阅读、视听说等课程的学习，打好良好的语言基础。

同时还应具备基础的商务知识，这样才能达到事半功倍的效果。

（七）教材与主要参考书
David Cotton David Falvey Simon Kent主编《Market Leader》（第二版），高等教育出版社2012
参考书：
1．王立非主编《商务英语综合教程》1-4册上海外语教育出版社2010
2. 叶兴国、王光林总主编《高级综合商务英语》外语教学与研究出版社2012
3. 叶兴国主编《商务英语阅读教程》上海外语教育出版社2010
（八）说明
本课程是专业基础课
考核形式：综合评定
评分办法：平时考查占30%（主要考察课堂参与、任务完成情况），期末考试占70%
三、教学内容纲要
《体验商务英语综合教程3》教学内容纲要
Unit 1 Brands
1、Discussion: Talk about your favorite brands; Discuss two authentic product promotions
2、Texts: Outsourcing production; Listening: An interview with a brand consultant
3、Language Work: Words that go with brand and product; Present simple and present continuous
4、Skills: Taking part in meetings 1
5、Case Study: Caferoma: Solve the problems of a leading brand; Writing: e-mail
Unit 2 Travel
1、Discussion: Talk about your travel experience
2、Texts: Air rage- Guardian; Listening: A business traveler’s priorities
3、Language Work: British and American travel words; Talking about future
4、Skills: Making arrangements on the telephone
5、Case Study: Work, rest and play: Choose a suitable hotel for a seminar in France; Writing: e-mail
Unit 3 Organization
1、Discussion: Rank status symbols in order of importance
2、Texts: Flexibility in the workplace; Listening: An interview with the partner of a management consultancy
3、Language Work: Words and expressions to describe company structure; Noun combinations
4、Skills: Socialising: introductions and networking
5、Case Study: Auric Bank: Choose the best way to reorganize customer services; Writing: report
Unit 4 Change
1、Discussion: Discuss attitudes to change in general and at work
2、Texts: Change in retailing; Listening: An interview with a business transformation director
3、Language Work: Words for describing change; Past simple and present perfect
4、Skills: Taking part in meetings 2
5、Case Study: Acquiring Metrot; Writing: action minutes
Unit 5 Money
1、Discussion: Do a quiz and discuss attitudes to money
2、Texts: Two financial reports; Listening: An interview with the founder of a finance firm
3、Language Work: Words and expressions for talking about finance; Describing trends
4、Skills: Dealing with figures
5、Case Study: Angel Investments: Choose a company to invest in; Writing: e-mail
Unit 6 Advertising
1、Discussion: Discuss authentic advertisements; Discuss good and bad advertising practices
2、Texts: Successful advertising; Listening: An interview with the head of planning at an advertising agency
3、Language Work: Words and expressions for talking about advertising; Articles: a, an, the, zero article
4、Skills: Starting presentations
5、Case Study: Focus advertising: Create and present an advertising campaign; Writing: summary
Unit 7 Cultures
1、Discussion: Discuss the importance of cultural awareness in business
2、Texts: Advice for doing business across cultures; Listening: An interview with a trainer in cultural awareness
3、Language Work: Idioms for talking about business relationships; Modals of advice, obligation, and necessity
4、Skills: Social English
5、Case Study: Visitors from China: Plan a visit by a Chinese; Writing: e-mail
Unit 8 Employment
1、Discussion: Choose the most important qualities for getting a job; Describe best worst experiences at work
2、Texts: Retaining good staff; Listening: An interview with an executive search consultant
3、Language Work: Words to describe the recruitment process and personal character; Indirect questions and statements
4、Skills: Managing meetings
5、Case Study: Slim Gyms: Choose the best candidate for the job of General
Manager; Writing: letter
Unit 9 Trade
1、Discussion: Discuss ideas about globalisation
2、Texts: Fair trade; Listening: An interview with an expert on negotiating
3、Language Work: Words for talking about international trade; Conditions
4、Skills: Negotiating
5、Case Study: Ashbury Guitars: Negotiate a deal with an overseas guitar
manufacturer; Writing: e-mail
Unit 10 Discuss ideas of quality
1、Discussion: Discuss ideas of quality
2、Texts: Old-fashioned quality; Listening: An interview with the Senior Vice President of a prestigious hotel chain
3、Language Work: Words for talking about quality control and customer service; Gerunds and infinitives
4、Skills: Complaining on the telephone
5、Case Study: Brookfield Airport: Work out an action plan following complaints from passengers; Writing: report
Unit 11 Ethnics
1、Discussion: Discuss questions of ethics at work; Rank a list of unethical activities
2、Texts: Business ethics; Listening: An interview with a bank executive
3、Language Work: Words to do with honesty or dishonesty; Narrative tenses
4、Skills: Problem-solving
5、Case Study: Profit or principle? Decide if a manger has acted unethically and what action to take; Writing: report
Unit 12 Leadership
1、Discussion: Discuss the qualities of good leadership
2、Texts: Profile of a leading Chief Executive; Listening: An interview with the an expert in leadership training
3、Language Work: Words to describe character; Relative clauses
4、Skills: Decision-making
5、Case Study: Orbit records: Discuss ideas to save a falling music retailer;
Writing: e-mail
Unit 13 Innovation
1、Discussion: Talk about innovations in your daily life and in the twentieth century
2、Texts: In-company innovation; Listening: An interview with an expert on presentations
3、Language Work: Words and expressions to describe innovations; Passives
4、Skills: Presentation techniques
5、Case Study: Style is everything: Prepare a product presentation for a
competition; Writing: short article or press release
Unit 14 Competition
1、Discussion: Do a quiz on how competitive you are
2、Texts: Losing competitive edge; Listening: An interview with the Marketing Manager of a credit card business
3、Language Work: Idioms from sport to describe competition; Modals of
probability
4、Skills: Negotiating
5、Case Study: Beverley Watches: Choose the best supplier; Writing: e-mail
大纲制订人：熊英
大纲审定人：
制订日期：2014年7月。