2021版高三英语一轮复习Unit1Advertising教师用书牛津译林版必修4
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2021版高三英语一轮复习Unit1Advertising教师用
书牛津译林版必修4
(对应学生用书第62页)
Ⅰ.写作单词——会拼写
1.cure vt.治愈;解决
n.药物,疗法;计策
2.aim vt.& vi.以……为目标;瞄准
n.目的,目标
3.comment n.& vi.评论,评判,议论;评论
4.trick n.骗局;玩笑;把戏
vt.欺诈,欺诈
5.cheat vt.& vi.欺诈;作弊
n.骗子;欺诈行为
6.purchase vt.购买,采购
n.采购;购买的东西
7.bargain n.廉价货;协议
vi.讨价还价
8.pleased adj.快乐;中意
Ⅱ.拓展单词——能辨别
1.persuade vt.说服,劝说;使信服
→persuasive adj.有说服力的;劝诱的
→persuasion n.劝说,说服(力)
2.advertise vt.& vi.做广告,宣传
→advertising n.做广告;广告活动
→advertisement n.广告;广告宣传
3.benefit vt.& vi.使受益;得益于
n.益处;奖金;救济金
→beneficial adj.有益的,有关心的4.determine vt.确定,查明;决定→determined adj.坚决的,果断的,
有决心的
→determination n.决心,果断5.urge vt.敦促;尽力主张
n.强烈的欲望,冲动→urgent adj.紧急的,急迫的
→urgency n.紧急的事6.consult vt.咨询;请教
→consultant n.顾问
7.react vi.做出反应,回应
→reaction n.反应;回应8.recommend vt.举荐;建议,劝说→recommendation n.举荐;介绍9.appeal vi.有吸引力;呼吁
n.吸引力;呼吁,恳求→appealing adj.有吸引力的10.design vt.& n.设计
→designer n.设计者
11.shock n.震动,惊愕
vt.使震动,使惊愕
→shocking adj.令人震动的
→shocked adj.震动的12.innocent adj.清白的;无恶意的→innocence n.清白,天真,无辜13.promote vt.推广;促销;促进→promotion n.推广,促进,促销14.personal adj.个人的,亲自的
→personally adv. 个别地;本人,亲自15.fool vt.欺诈,愚弃
n.傻瓜
→foolish adj.愚蠢的
→foolishness n.愚蠢
Ⅲ.阅读单词——要识记
1.cancer n.癌症
2.campaign n.运动(为了某种目的而进行的系列有打算的活
动)
3.update vt.& n.更新;使现代化;提供最新信息
4.aspect n.方面;层面
5.target n.目标;靶子
vt. 瞄准;以……为目标
6.software n.软件
7.media n.大众传播媒介,大众传播工具
8.mental adj.心理的;思想的
9.motto n.座右铭;格言;箴言
10.yummy adj.味道好的,好吃的
●语境应用(用所给词的适当形式填空)
1.He tried to her but failed.It appeared that what he said wasn't at all. (persuade)
2.Cycling is highly to our health.That is to say,we can get much from cycling. (benefit)
3.We launched a big advertising campaign to our new toothpaste,and the succeeded at last.In return for our efforts,all the staff in our department were .(promote)
4.He was at the news,for I could see his look on his face.(shock)
5.She is a girl,so we know that once she has to do something,she will make her dream come true with great .(determine)
6.The man insisted that he was and that he was as straight as an arrow.Anyone who doubted his was wrong.(innocence)
【答案】 1.persuade;persuasive 2.beneficial;benefit 3.promote;promotion;promoted 4.shocked;shocking;shocked 5.determined;determined;determination 6.innocent;innocence
高频短语——会默写
1.believe in 相信
2.for free 免费
3.be meant to 旨在,目的是
4.figure out 弄清晰,弄明白;运算出
5.fall for 上……的当,受……的骗
6.play tricks on 欺诈;戏弄
7.deal with 涉及,关于;处理,应对
8.appeal to 吸引,引起爱好;呼吁
9.get sth.across 把……表达清晰
10.discourage sb.from... 劝阻某人……
11.be concerned about 关怀,挂念
12.die from 死于……
●语境应用(用上述短语的适当形式填空)
1.The measures prevent the river from being polluted.
2.Children,as well as adults,usually each other on Halloween.
3.A year ago,I was unemployed,and I was trying to where to find a job.
【导学号:31670050】4.We knew we could depend on her to the situation.
5.I think what me about his painting are the colours he uses. 6.Passengers are reported to have their serious injuries.
7.I had created a way to my message while using as few words as possible.
8.No matter how hard I try to convince you that is a trick,you it every time.
【答案】 1.are meant to 2.play tricks on 3.figure out 4.deal with 5.appeals to 6.died from 7.get;across 8.fall for
[联想拓展]
1.“建议”高频词小结
①advise建议;忠告
②suggest建议,提议
③recommend建议;举荐
④propose建议,提议
2.“引人注目的,吸引人的”高频词
①appealing
②attractive
③charming
④e yecat ching
⑤absorbing
⑥fascinating
3.“欺诈”词聚拢合
①fool vt.欺诈,愚弄
②cheat vt.欺诈,作弊
③deceive vt.欺诈,行骗
④lie (to sb.) vi.(向某人)说谎,欺诈(某人)
4.“v.+for”短语大团圆
①fall for上……的当
②head for前往
③leave for动身去
④seek for查找
⑤search for查找,查寻
⑥stand for代表
5.“v.+sb.into doing sth.”结构集合
①cheat/trick/fool sb.into doing sth.欺诈某人做某事
②argue/talk/persuade sb.into doing sth.说服某人做某事
③force sb.into doing sth.迫使某人做某事
④terrify sb.into doing sth.威逼某人做某事
⑤frighten sb.into doing sth.恐吓某人做某事
⑥panic sb.into doing sth.使某人恐慌做某事
教材原句——会背诵句式仿写——能应用
1.even if 引导让步状语从句
Even if an ad does not lie,it does not mean
it is altogether innocent.
1.即使你专门忙,你也要尽力把所有的情
况做好。
,you should try your
best to do everything well.
2.when it comes to...“当谈及……的时候”
When it comes to advertisements,we must all
use our intelligence and not be a slave to
them!
2.谈及钓鱼,约翰是个专家。
,John is an expert.
3.“do/does/did+动词原形”表示对动词的
强调
According to the publisher,readers do seem
to be interested in this new novel.
3.使我极为快乐的是,这棵植物看上去确
实和我们要找的十分地相似。
To my great
joy, what
we were looking for.
did look exactly like
(对应学生用书第64页)
精讲8个考纲单词
persuade vt.说服,劝说;使信服
[教材原句]An advertisement uses words and pictures to persuade people to buy a product or service,or to believe in an idea.
广告使用文字和图片来说服人们购买某种产品或服务或者是相信某种理念。
persuade sb.to do sth./into doing sth.
说服某人做某事
persuade sb.not to do sth./out of doing sth.
说服某人不要做某事
persuade sb.of sth./persuade sb.that...
使某人相信……
①As far as I'm concerned, nobody was persuaded of the truth of his statement. 依我看,没有人相信他的声明是真实的。
②She was persuaded into making peace with her parents.
=She was persuaded to make(make) peace with her parents.她被说服与她的父母言和了。
[链接写作]词汇升级
(一般表达)I persuaded my father to give up smoking.
①(高级表达)I persuaded my father into giving up smoking.(persuade)
②(高级表达)I talked my father into giving up smoking.(talk)
③(高级表达)I argued my father into giving up smoking.(argue)
aim vt.& vi.以……为目标;瞄准,对准;旨在
n.目标,目的;瞄准
[教材原句]PSAs aim to teach us and help us lead better lives.
公益广告旨在教育我们,并关心我们过更好的生活。
(1)aim to do sth. 力求做……
aim at doing sth. 力求达到;力争做到
be aimed at (doing) sth. 目的是,旨在,针对
(2)with the aim of doing sth. 有目的地做某事
achieve one's aim 实现某人的目标
take aim at 向……瞄准
without aim 漫无目的地
(3)aimless adj. 无目的的
aimlessly adv. 无目的地
现在我们不得不正视那个难题并设法解决它。
②The programme is aimed(aim) at teenage audience.那个节目针对的是青青年观众。
③Then a discussion will be held,aiming to improve(improve) mutual understanding. 然后,将举行一次讨论,力求增进相互明白得。
benefit vt.& vi.使受益;得益于
n. 利益;救济金;奖金
[高考佳句]Many of the things we now benefit from would not be around but for Thomas
Edison.(2020年江苏高考·单项填空)要不是托马斯·爱迪生,我们现在从中受益的专门多东西就可不能存在。
(1)benefit from 从……中获益
(2)be of benefit to... 对……有益
for the benefit of sb. 为了某人的利益
(3)beneficial adj. 有益的
be beneficial to 对……有益
①I benefit a great deal from reading.
我从阅读中受益良多。
②Law is established for the benefit of human being.
法律是为人类的利益而制定的。
③However,forgiveness is possible,and it can be surprisingly beneficial(benefit) to your physical and mental health.然而,宽恕是可能的,它会给你的身心健康带来意想不到的益处。
[链接写作]词汇升级
在日常生活中,信用卡给我们带来极大便利。
(一般表达)The credit cards benefit us a lot in the daily life.(benefit vt.)
①(高级表达)The credit cards are of great benefit to us in the daily life.(benefit n.)
②(高级表达)The credit cards are beneficial to us in the daily life.(beneficial adj.)
consult vt.咨询;请教;商量
[教材原句]Before I consulted you,I had no comprehension that a company might try to fool people into buying a product or service.
在请教您之前,我还不明白公司可能会尽力去欺诈人们购买他们的产品或者服务。
consult sb.about sth. 向某人咨询某事
consult with sb. 与某人商量/协商/磋商
Consult your doctor about how much exercise you should attempt.
咨询一下大夫你需要多大的运动量。
②I consulted with a friend of mine about this matter.我就此事与我的一个朋友商量。
recommend vt.举荐;建议,劝说;介绍
[高考佳句]It was really annoying;I couldn't get access to the data bank you had recommended.(2021年天津高考·单项填空)
真烦人,我无权使用你举荐的数据库。
(1)recommend sth.to sb.
=recommend sb.sth. 向某人举荐某物
recommend sth.for 举荐某物作(某种用途)
recommend sb.as... 举荐某人担任(某职务)
(2)recommend that sb.(should)do sth.
=recommend(one's)doing sth.
=recommend sb.to do sth. 建议某人做某事
It is such a great hotel that I would recommend it to any friend of mine who is going to Beijing.
那个旅社专门好,我会把它举荐给我的任何一个来北京的朋友。
②I recommend you to think(think) very carefully before you make any decision. 我建议你在做任何决定之前认真考虑一下。
③I recommend that you (should) go(go) by subway.我建议你坐地铁去。
[名师点津]recommend(建议)后跟宾语从句时,从句的谓语动词用虚拟语气,即“should +动词原形”,should能够省略。
【导学号:31670051】
①I recommend you to buy a DVD player.(to do)
②I recommend your buying a DVD player.(doing)
③I recommend that you should buy a DVD player.(that clauses)
determine vt.确定,查明;决定;裁决
[教材原句]In order to determine your audience,you will need to do a little research and analysis in advance.
为了确定你的观众,你需要事先做一点调查和分析。
(1)determine+从句决定……
determine to do sth. 决定做某事
determine on sth. 就某事做出决定
(2)determined adj.有决心的,坚决的
be determined to do sth. 决心做某事(通常指坏事)
①I have determined on working as a volunteer teacher in the countryside after graduation.
我已决定毕业后到农村支教。
②Determined(determine) to study hard, he bored a hole in the wall to“steal” light from his neighbor to read at night.决心努力学习,他在墙上挖了洞从邻居家“偷”光为的是晚上看书。
③So diffic ult did I feel it to live in an Englishspeaking country that I determine to learn (learn) English well.感到生活在一个说英语的国家是这么难,因此我决定学好英语。
appeal vi.有吸引力;呼吁,恳请 n.吸引力;呼吁,恳求
[教材原句]It is important to always try to appeal to the audience in order to get them to react in a certain way.为了让受众作出预期的反应,努力去吸引他们是专门重要的。
(1)appeal to sb.for sth. 为……向某人呼吁或要求
appeal to sb.to do sth. 恳求/呼吁某人做某事
(2)make an appeal to sb.for sth. 为……向某人呼吁或要求
make an appeal to sb.to do sth. 呼吁/恳求某人做某事
(3)appealing adj.有吸引力的;恳求的
明白得B)
此外,商业公司寻求吸引顾客们的感官。
②We appealed to all students and teachers to keep (keep) the environment clean and to make our school a beautiful home.我们呼吁学生和老师保持环
境洁净,使我们的校园成为一个漂亮的家园。
③Sport has become an important form of entertainment,appealing(appeal) to both men and women.体育运动已成为一种重要的娱乐形式,吸引着男男女女。
urge vt.敦促,力劝;尽力主张 n.强烈的欲望,冲动
[高考佳句]There are several reasons to believe that the urges to help,inform and share are not taught.(2021年江苏高考·阅读明白得B)有几个理由能够相信:关心、告知和分享的欲望不是被教的。
(1)urge sb.to do sth. 敦促/力劝某人做某事
urge that...(should) do... 敦促/主张……做……
have an/the urge to do sth. 期望做某事
(2)urgent adj.紧急的,急迫的
urgency n.紧急情形
①We all have the urge to possess something that has aesthetic value,and that is why we treasure paintings or fine furniture.
我们大伙儿都迫切想拥有具有美学价值的东西,那确实是我们珍视名画和精品家具的缘故。
②We urged her to come (come) to the party with us,but she insisted that she was too tired.我们力劝她同我们一起来参加聚会,但她坚持说她太累了。
③The people in the earthquakestricken area are in urgent(urge) need of food,medicine and shelters.
地震灾区的人们急需食品、药品和住的地点。
[名师点津]urge后接 that引导的宾语从句时,从句谓语动词用虚拟语气,即“should +动词原形”,should能够省略。
诠释3个核心短语
be meant to旨在,目的是
[教材原句]PSAs are often run for free,and are meant to educate people about health,safety,or any other problem that affects public welfare.
公益广告往往是免费投放的,旨在就健康、安全或其他阻碍公共福利的问题教育公众。
(1)be meant to do=be intended to do 旨在做,目的是做
be meant for=be intended for 打算用作……
(2)mean to do sth. 打算做某事
mean sb.to do sth. 打算让某人做某事
mean doing sth. 意味着做某事
I've been meaning to ask(ask)you if you want to come for a meal next week.
我一直打算问问你,下周你要不要来吃饭。
②What he said doesn't mean trying(try) to figure out what's wrong with the other person.
他的话并不意味着尽力弄清晰跟别人之间如何了。
deal with 涉及,关于;对待;处理,应对,解决;与……打交道,做生意;探讨
[一词多义] 写出下列句中deal with的含义
①I have had a good idea to deal with the problem about air pollution.解决,处理
②Dweck has been studying how people deal with failure for 40 years.应付,应对
③It's said that his latest book deals with children's safety at school.涉及,关于
④It is important to learn to use the related trade rules while dealing with foreign companies.与……打交道,做生意
do with 处理,对待(多与what连用)
deal with 处理,应付(多与how连用)
⑤He doesn't know what to do with this problem.
他不明白如何处理那个问题。
get sth.across (to sb.)将(方法、信息等)传达(给某人);使明白得;把……表达清晰
[教材原句]There are lots of different ways to get your message across when you are putting together an ad campaign.当组织一场广告宣传活动时,有许多不同的方式可用来传递讯息。
get away with 侥幸成功;(做坏事)不受到惩处
get along with 与……相处;进展
get through 通过;完成;打通;度过
get away from 逃离,摆脱,幸免
get down to 开始认真做,开始认真处理
get over 克服,战胜
②We are certain that he will get over his illness.
我们相信他一定会战胜病魔的。
突破2个高考句型
(教材P2)Even if an ad does not lie,it does not mean it is altogether innocent.即使一则广告没有撒谎,也并不意味着这则广告确实是完全“清白”的。
(1)even if“尽管,即使”,用来引导让步状语从句,可用even though替换。
(2)even if/though所引导的从句常用一样现在时表今后。
在主从句主语相同时,也可采纳省略句结构。
①So even if it's hard at the time,I'll try to get things done that day and not to let them go.
即使当时工作专门困难,我也要设法当天完成,而可不能舍弃。
②You must keep to the rules even if you think they're unfair.
尽管你认为这些规则不公平,但也得遵守。
③Even if (he is) laughed at,he won't give up his dream.
即使被嘲笑他也可不能舍弃妄图。
(教材P9)According to the publisher,readers do seem to be interested in this new novel.
依照出版商的说法,读者的确看起来是对这本新小说感爱好。
句中do“的确,确实”,是强调谓语动词的助动词。
①If you have a job,do devote yourself to it and finally you will succeed.
假如你有一份工作,务必要全力以赴地去做,最终你会成功的。
do表示强调:
(1)只能用“do/does/did+动词原形”,没有别的形式;
(2)只能用于一样现在时和一样过去时的确信句中。
Byron did
然而,看起来拜伦的确设法专门愉快地度过了那段时刻。
③Do wait for me until I'm back.
一定要等我回来。
[多角快练]——练单词练短语练句型—————————————————
(对应学生用书第67页)
Ⅰ.单句语法填空
1. (design)for children,the album became popular with parents immediately it came out.
2.It is wrong to sacrifice the environment (promote) the economic growth. 3.Although her relatives didn't think she could live for three months,the old doctor finally cured her her disease.
【导学号:31670052】4.Playing tricks others is something we should never do.
5.The number of deaths from heart disease will be reduced greatly if people are persuaded (eat) more fruit and vegetables.
6.If this product does not give you complete satisfaction, please return it to the manufacturer,stating when it (purchase).
7.They put an (advertise)in The Morning News, offering a high salary for the right person.
8. (please) with the effect of the color change, the woman smiled with satisfaction.
9.His (determine) look told us that he could do it well.
10.They should abandon playing computer games and (cheat) in the exams. 【答案】 1.Designed 2.to promote 3.of 4.on 5.to eat 6.is purchased 7.advertisement 8.Pleased 9.determined 10.cheating
Ⅱ.单句改错
1.The boy is too young to know what to deal with the trouble.
2.It is amazed to see such a gentleman should be so rude to an old lady. 3.These small businesses have been benefited greatly from the fall in interest rates. 4.It is strongly recommended that the machines must be checked every year.
5.It is the first time after graduation that I celebrated the Midautumn Festival with my family.
6.The news of his death was shock to us.
7.Finding a cure of this disease is one of the greatest challenges.
8.I walked out of the cinema,being determined to return to see it again.
【答案】 1.what →how 2.amazed →amazing 3.去掉been 4.去掉must或must →should 5.celebrated前加have 6.shock前加a 7.第一个of →for 8.去掉being
(对应学生用书第68页)
Ⅰ.课文语法填空
依照P2-3课文内容,在空格处填入1个适当的单词或括号内单词的正确形式。
Advertisements, which often use words and pictures to persuade people into 1. (buy) a product or service, or believing in an idea, 2. (play)an important part in our lives. There are two main types of advertisements. One is called commercial advertisements, those someone has paid for to advertise 3.
product or service. But they don't tell 4. (customer) the complete truth.
The other one is called PSAs, 5. are made to use 6. (attract) and clever language to serve the public. They aim 7. (teach) us and help us lead better lives. There are even PSAs to teach us 8. to live healthy lives. Our government has been using them to educate people for many years.
In my opinion,when 9. comes to advertisement,we must all use our 10. (intelligent) and not be a slave to them.
【答案】 1.buying 2.play 3.a 4.customers 5.which 6.attractive 7.to teach 8.how 9.it 10.intelligence
【导学号:31670053】Ⅱ.写作改错双练
依照提示,利用本单元所学知识完成下面的小作文,并改正学生习作。
1.随着广告业的进展,人们从广告中受益越来越多,专门是年轻人。
(advertise,benefit) 2.在某些方面,有些广告充满聪慧,人们对此专门中意。
(aspect,intelligence)
3.尽管它们专门吸引你,但并不是所有的内容差不多上真实的。
(appeal to,not all) 4.你应该小心不要被说服买一些过时的廉价货。
(persuade,purchase,bargain)
5.因为这些广告使用一些把戏,目的是敦促你和大公司做生意。
(trick,be aimed at doing sth.,urge,deal with)
6.我个人认为,我们应该保持清醒的头脑,否则就会上当受骗。
(personally,fall for) 第一步:练写作
用适当的连接词将上述句子连成一篇短文。
第二步:练改错
下面是李明针对本文的习作,其中有5处语法错误,请你帮他纠正过来。
With the development of advertising ,people benefit more from them ,especially the youth.In some aspects ,some advertisements are full of intelligence ,with what people are pleased.Even though they appeal to you ,not all the contents are true.You should be careful not to be persuaded to purchase some out of date bargains.Because these advertisements use some tricks ,aiming at urging you to deal with corporations.Personal ,we should keep a clear head ,and we will fall for them.
【答案】 With the development of advertising ,people benefit more from them it
,especially the youth.In some aspects ,some advertisements are full of intelligence ,
with what which
people are pleased.Even though they appeal to you ,not all the contents are true.You should be careful not to be persuaded to purchase some outofdate
bargains.Because these advertisements use some tricks ,aiming aimed
at urging you to deal with corporations.Personal Personally ,we should keep a clear head ,and or
we will fall for them. 【导学号:31670054】。