Business-Communication-Essentials-商业传意-Ch10
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Copyright © 2014 Pearson Education, Inc.
Electronic Databases
Chapter 10 - 18
Find Information Online
•Searching •Monitoring
Copyright © 2014 Pearson Education, Inc.
Quoting
Cite Sources
Paraphrasing
Summarizing
Copyright © 2014 Pearson Education, Inc.
Observe Context
Chapter 10 - 14
Apply the Results
Drawing Conclusions Making Recommendations
Purpose Credibility
Copyright © 2014 Pearson Education, Inc.
Methodology Verification Completeness Logical Scrutiny
Chapter 10 - 13
Use Research Results
Avoid Plagiarism
Chapter 10
Understanding and Planning Reports and
Proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 1
Learning Objectives
1. Applying the Three-Step Process 2. Supporting messages with research 3. Using primary and secondary research 4. Planning informational reports 5. Planning analytical reports 6. Planning proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 17
Library Research
Newspapers or Periodicals
Business Books
Membership Directories
Almanacs and Government Statistics Publications
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 15
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 16
Conducting Secondary Research
Chapter 10 - 25
Conducting Primary Research
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 26
Conducting Surveys
•Provide clear instructions
•Ask for information people can remember
Chronology Geography Category
Chapter 10 - 32
Organize Websites
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 33
Information Architecture
• Plan Your Site’s Navigation • Give Readers Control • Put Information into Chunks
Chapter 10 - 11
Data and Information
Copyright © 2014 Pearson Education, Inc.
Secondary Research
Primary Research
Chapter 10 - 12
Evaluating Sources
Reputation Potential Bias
• Document and credit sources
• Respect intellectual property rights
• Don’t distort information from sources
• Don’t misrepresent your intentions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 28
Conducting Interviews
Selecting Questions
Asking Questions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 29
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Organize Information
•Direct •Indirect
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 7
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 30
Planning Informational Reports
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 31
Organize Reports
Comparison Importance Sequence
Copyright © 2014 Pearson Education, Inc.
►►APssriesvt iYeowusr RanedadReersviews
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 24
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
•Avoid asking leading questions •Avoid ambiguous descriptors •Avoid compound questions •Obtain a representative sample
Copyright © 2014 Pearson Education, Inc.
Analytical Challenges
•Analysis •Persuasion •Responsibility
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 38
Focus on Conclusions
Opportunities
Challenges
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 36
Analytical Reports
•Opportunities •Problems •Decisions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 37
•Keep questionnaires short and easy to use
•Formulate easy-to-analyze questions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 27
Conducting Surveys
Audience
Data or Methods
Direct Approach
Copyright © 2014 Pearson Education, Inc.
Oversimplifying
Chapter 10 - 39
Recommendations
1. Establish the need for action 2. Introduce the overall benefits 3. List the required steps 4. Explain each step more fully 5. Summarize the recommendations
Search Tips
Keywords
Natural Language
Copyright © 2014 Pearson Education, Inc.
Boolean Operators
Forms-Based
Chapter 10 - 22
Fine Tune Searches
Copyright © 2014 Pearson Education, Inc.
Essential Information
Research Questions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 10
Ethics and Research
• Keep an open mind
• Respect privacy of participants
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 2
Applying the Three-Step Writing Process to Reports
and Proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 19
Online Search Tools
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 20
Online Monitoring
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 21
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 34
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 35
Planning Analytical Reports
Chapter 10 - 3
Analyze the Situation
•Purpose •Work Plan
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 4
Gather Information
•Audience •Purpose
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 5
Select the Medium
Media Requirements
Feedback Preferences
Document Uses Media Choice
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 6
•Planning •Instructions •Search Options •Search Terms •First Results
Chapter 10 - 23
Document Sources
►►CHreedaitdOinrgigsinaanl dMLatienrkiasl
►►STurpapnosrtitYioonuar lMDeesvsiacgees
Chapter 10 - 8
Supporting Your Messages with Reliable Information
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 9
Plan Your Research
Problem Statement
Electronic Databases
Chapter 10 - 18
Find Information Online
•Searching •Monitoring
Copyright © 2014 Pearson Education, Inc.
Quoting
Cite Sources
Paraphrasing
Summarizing
Copyright © 2014 Pearson Education, Inc.
Observe Context
Chapter 10 - 14
Apply the Results
Drawing Conclusions Making Recommendations
Purpose Credibility
Copyright © 2014 Pearson Education, Inc.
Methodology Verification Completeness Logical Scrutiny
Chapter 10 - 13
Use Research Results
Avoid Plagiarism
Chapter 10
Understanding and Planning Reports and
Proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 1
Learning Objectives
1. Applying the Three-Step Process 2. Supporting messages with research 3. Using primary and secondary research 4. Planning informational reports 5. Planning analytical reports 6. Planning proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 17
Library Research
Newspapers or Periodicals
Business Books
Membership Directories
Almanacs and Government Statistics Publications
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 15
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 16
Conducting Secondary Research
Chapter 10 - 25
Conducting Primary Research
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 26
Conducting Surveys
•Provide clear instructions
•Ask for information people can remember
Chronology Geography Category
Chapter 10 - 32
Organize Websites
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 33
Information Architecture
• Plan Your Site’s Navigation • Give Readers Control • Put Information into Chunks
Chapter 10 - 11
Data and Information
Copyright © 2014 Pearson Education, Inc.
Secondary Research
Primary Research
Chapter 10 - 12
Evaluating Sources
Reputation Potential Bias
• Document and credit sources
• Respect intellectual property rights
• Don’t distort information from sources
• Don’t misrepresent your intentions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 28
Conducting Interviews
Selecting Questions
Asking Questions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 29
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Organize Information
•Direct •Indirect
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 7
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 30
Planning Informational Reports
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 31
Organize Reports
Comparison Importance Sequence
Copyright © 2014 Pearson Education, Inc.
►►APssriesvt iYeowusr RanedadReersviews
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 24
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
•Avoid asking leading questions •Avoid ambiguous descriptors •Avoid compound questions •Obtain a representative sample
Copyright © 2014 Pearson Education, Inc.
Analytical Challenges
•Analysis •Persuasion •Responsibility
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 38
Focus on Conclusions
Opportunities
Challenges
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 36
Analytical Reports
•Opportunities •Problems •Decisions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 37
•Keep questionnaires short and easy to use
•Formulate easy-to-analyze questions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 27
Conducting Surveys
Audience
Data or Methods
Direct Approach
Copyright © 2014 Pearson Education, Inc.
Oversimplifying
Chapter 10 - 39
Recommendations
1. Establish the need for action 2. Introduce the overall benefits 3. List the required steps 4. Explain each step more fully 5. Summarize the recommendations
Search Tips
Keywords
Natural Language
Copyright © 2014 Pearson Education, Inc.
Boolean Operators
Forms-Based
Chapter 10 - 22
Fine Tune Searches
Copyright © 2014 Pearson Education, Inc.
Essential Information
Research Questions
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 10
Ethics and Research
• Keep an open mind
• Respect privacy of participants
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 2
Applying the Three-Step Writing Process to Reports
and Proposals
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 19
Online Search Tools
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 20
Online Monitoring
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 21
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 34
Summary of Discussion
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 35
Planning Analytical Reports
Chapter 10 - 3
Analyze the Situation
•Purpose •Work Plan
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 4
Gather Information
•Audience •Purpose
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 5
Select the Medium
Media Requirements
Feedback Preferences
Document Uses Media Choice
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 6
•Planning •Instructions •Search Options •Search Terms •First Results
Chapter 10 - 23
Document Sources
►►CHreedaitdOinrgigsinaanl dMLatienrkiasl
►►STurpapnosrtitYioonuar lMDeesvsiacgees
Chapter 10 - 8
Supporting Your Messages with Reliable Information
Copyright © 2014 Pearson Education, Inc.
Chapter 10 - 9
Plan Your Research
Problem Statement