Unit 3 Advertising

o 1. It’s a wonderful party. Thanks for your invitation. o Suggested notes: thx 4 ur invitation. o 2. I chose this university because I wish to be a success4 lawyer. o Suggested notes: I chose this unit ∵/becoz I wish to be a success4 lawyer. o 3. More than a quarter of the students never finished their courses.
Unit 3 Advertising
­­­sky
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Don’t litter around/respond to
o Scream at sb o Colors, patterns, fabrics and brand o Advertisers are skilled/advertising/advertisement/ad o identify our purpose in purchasing things we need o Refine/narrow down their choices o Raise awareness of public o Don’t be a litter bug,’cause “litter lit” hurts o Place litter in the trash can in response to this catchy phrase o Affected generations as each succeeding Yan Xiaoying SCUN generation
Yan Xiaoying SCUN
Unit 3
Directions: Listen to the following passage and try to fill the missing words. Click here to listen.
Many products for sale seem to scream at us, “Buy me! Buy me!” Advertising is a big business in our world with many products 1. _______ for our attention. Think of the last time you bought clothes. You probably noticed the 2. _______ of colors, patterns, fabric and brands you could 3. _________ from. Which kind of soft 4. _______ would you like to have today or what kind of computer do you want? Advertisers are skilled in the art of making their products look the best to appeal to our senses. But products aren’t always what they seem. Sometimes advertising is deceptive and as 5. _______, we must be careful about what we choose to buy. It is important to learn to 6. _______ products and identify our purpose in purchasing the things we need. Coupons are also a form of advertising. Sometimes fast food is tempting because a coupon is offered, even though there are more healthy choices for eating. The good thing about advertising is that it helps people to 7. _______ and refine their choices. In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8. _______ to. Inspiring ads cause individuals to take action and even save lives. 9. _______ in America, for example has been reduced over the years because of the creative Public Service advertisements that the council 10. _______. “Please, please don’t be a litter bug, ‘cause every ‘litter bit’ hurts.” Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter.
o Suggested notes: >¼ Ss never finished their courses.
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o 4. In 1990 the number was about five percent, and later it rose to twenty five percent. o Suggested notes: in 1990 the no. was abt 5%, &later it ↑25%. o 5. please send this letter to this address: Wednesday Hall, 2873, Wall Street, New York. o Suggested notes: plz send this letter to this add :wed hall, 2873, wall st., ny.
o Generation gap o Advertising is deceptive o Appeal to our senses
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II. Note­taking
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Yan Xiaoying SCUN
Take shorthand notes速记
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o More Symbols ¹ other, different, unlike, unstable < less than, smaller than, declining, shrinking > greater than, more than, bigger, growing ± more or less, on or about, approximately ∴ therefore, conclude, conclusion, so : think, consider, reflect on Rx prescription, solution Yan Xiaoying SCUN Dx diagnosis
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Advertising
o Competing ; variety; choose; drink ; consumers ; compare ; make decisions ; respond ; pollution; provides
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Yan Xiaoying SCUN
o Affect v.炫耀；卖弄 o Affected a. 做作的;假装的 o Do try not to be so affected. o An affected smile o Affecting a. 感动的;感人的 o An affecting experience o Affection n. (pl)疼爱；喜爱 o I tried to win her affections. 讨人欢心 o He felt great affection for his sister. 疼爱
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o 1. it’s a wonderful party. Thanks for your invitation. o 2. I chose this university because I wish to be a successful lawyer. o 3. More than a quarter of the students never finished their courses. o 4. In 1990 the number was about five percent, and later it rose to twenty five percent. o 5. please send this letter to this address: Wednesday Hall, 2873, Wall Street, New York. Yan Xiaoying SCUN
o Passage 1 ABBCD o Passage 2 DBDDB
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Vocabuቤተ መጻሕፍቲ ባይዱary in Passage A
o Advertise v. 登… 广告/(做广告 以）征求（职员或某物） o E.g. I advertised my house in the “Daily News”. o We advertised for an accountant. o Advertisement n. ad o E.g. Put an advertisement in the local paper o Advertising n. o E.g. He works in advertising.
o Direct Dictation machine 录音笔 o Portable a.
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Task I Listening Practice
o 1. it’s a wonderful party. _________. o 2.___________________________. o 3._________________________. o 4._________________________. o 5. _________________________.