巴菲特午餐营销导图(放大清晰)
杰亚伯拉罕营销思维导图
杰亚伯拉罕营销思维导图秘密行销网整理：注：营销导图建议调整到100%放大观看，谢谢！Internet Marketing 'Super Summit'communication THE SINGLE MOST IMPORTANT STRATEGY YOU CAN USE TO MAXIMIZE THE VALUE OF ALL OTHER STRATEGIES IS TO COMMUNICATE ON A REGULAR BASIS WITH EVERYONEWHO CONTRIBUTES, OR EVER WILL CONTRIBUTE, IN ANY WAY TO YOUR BUSINESS SUCCESSyour challenge is to keep clients constantly connected to youkeep them thinking how valuable you arehow good you arehow much you care about themthe more contact + communication you have with a person, the stronger + richer the relationship becomes. in business the secret to keeping + growing clients is to keep meaningful communication w/everyone important to youUSP to get your prospects + clients to see your business as offering them a superior benefit or advantage that no other competitor offers themyou must determine the most powerful benefit or advantage you can possibly offer an existing or future client so it will be totally irrational for them to choose to do business with anyone but your companyYOU MUST IDENTIFY WHATADVANTAGE OR RESULT YOUR CLIENTS WANT THE MOSTyou must integrate your USP into all your promotional, marketing, advertising, +selling operationsthe more clearly you telegraph what makes you a better choice, the more often they'll choose you over the competitionthe pint is to focus on the one need, or gap that is most sorely lacking - provided you can keep the promise you makeIT IS CRITICAL TO ALWAYS FULFILL THE"BIG PROMISE" OF YOUR USP the USP is the nucleus around which you build your success, fame + wealth. SO YOU BETTER BE ABLE TO STATE IT!try it. write 1 paragraph statement of your new USP. at first you will have trouble expressing it tightly + specifically. it may take 2 or 3 paragraphs or more. ruthlessly edit away the generalities + focus on a crisp clear statement that promises the most you could possibly offer.remember axiom: you will not appeal to everybody. in fact certain USPs are designed to appeal to only 1 segment of a market all your employees (or subcontractors) withany public contact or client interaction, or anyone who impacts your business -MUST FULLY UNDERSTAND, EMBRACE, +BELIEVE YOUR USPtalk to your staff, write scripts, HOLD CONTESTS, + reward people whodistinguish themselves promoting your USP IT'S VITALLY IMPORTANT TO INDELIBLY ETCH A STRONG,CLEAR, COMPELLING USP IN THE MINDS OF YOUR CLIENTS AFTER THEY'VE BOUGHT FROM YOU immediately following the sale, write,e-mail, phone, or visit your clients. During the follow-up, make sure the clients feel important + special, and that their initial purchases are "RESOLD". repeat your USP + remind the clients how it helped them make their purchasing decision a USP can come in the form of an occasional special offer.I advice my clients to frequently offer special promotions to their clients by mail,telephone, or in person.by offering your clients genuine, specially priced deals, you endear yourself to them 1st the client should always see the offer as a logical extension of your basic USP if your USP is service, your preferred promotions will be service based rather than price based 2nd make it very clear that this special offer is only available to current clients give staff reasonable authority to ensure the promise behind your USPRisk Reversal whenever 2 parties come together to transact business of any kind,1 side is always asking the other to assume more or all of the riskif you ask someone to take on all the risk,their 1st inclination is not buyyour goal is to eliminate as much, if not all,of the risk in the transaction for your client take away risk, you lower the barrier to action + eliminate the primary obstacle to buying1 of the biggest "competitive edge"advantages you'll ever gain is to always make it easier for the client to say yes than it is for them to say no.ASSUME THE RISK IN EVERY TRANSACTION YOU HAVE WITH YOUR CLIENTS you totally +completelyguarantee thepurchase foryour client BTRF Better Than Risk Free compensating your client for their dissatisfaction + valuing their time + trust is the concept behind itconsider offering the client something else in addition (a bonus) when they agree to purchase. offer them an exceptionalmoney-back guarantee, but allow the client to keep the bonus if he or she asks for a refundTEST THE MOST SPECIFIC TYPES OF GUARANTEES + BETTER THAN RISK FREE GUARANTEES YOU CAN BEFORE ARBITRARILY DECIDING ON ONEwhen you put a very specific + dramatic performance-based guarantees or risk reversals on your selling proposition, your sales almost certainly soar.the longer the guarantee + the more specific the performance expectations youmake, the more people will buytest it yourself RISK REVERSAL CAN BECOME AN IMPORTANT PART OF YOUR USP weight-loss programs guarantee specific weight loss in a specified period of time make a complete list of every obstacle to your clients that might prevent them from purchasing, dealing with, or choosing you over your competition.business when you limit your business to doing things the same way every other competitor of your does, you can only produce modest,incremental gains at best most business people don't realize it, but they are in the client and prospect generating business. that's the basic goal of all marketing Breakthroughs breakthroughs are unconventionally fresh,superior, more exciting ways of doing something ask yourself continually " Where's the big overlooked opportunity here?"always discover the hidden opportunity in every situation try to uncover at least 1 cash windfall for your business every 3 months build a foundation based upon multiple streams of idea generation. get ideas from others one of you breakthrough goals is always to make your product or business special,unique, + more advantageous in your clients eye Breakthroughs increase in direct proportion to the amount of networking, brainstorming,and masterminding you do with like minded,success driven people outside your industry 3 Ways to increase business increase # of clientsincrease the average size of the sale per clientincrease the # of time clients return + buy againwork on all three = geometric growthInternet Marketing 'Super Summit'Add Ons +Cross-selling add ons= you graduate the client to a larger or superior alternative product or package of goods or services cross sell= is introducing the client an additional product or service that will add or increase the result of their transaction with you or your company every time someone buys from your company, you have an opportunity to increase the size of the purchase adding product + services adding volume or time options adding combinations (packages)when you close the sale, it's the perfect time to make an additional sale- particularly if there's a very good reason + benefit for the client to buy your package deal. 60% of all clients will increase if you do it right +offer true value make ad-ons work for you write the names of you 3 best selling products now add the end result that clients desire when they buy these items alongside list some of the ways in which you might increase the value + benefit of those goods + services to your clients by adding a product or service to a typical sale ways tocome upwith observe what your clients do before theybuy your services, Can you provide that to them, too?watch what people do w/your service after they buy it, + offer to do it for them for a fee see what people buy to go with yourproduct or service in the pursuit of their end result. make it available through youAsk yourself how you would make a clients'end result even more completeIF YOU CAN SELL ANY PRODUCT OR SERVICE THAT CAN BE OFFERED ON WHAT I REFER TO AS 'TFN' (TILLFURTHER NOTICE) BASIS, YOUR CAN USE YOUR AD ON OR UP SELLING TECHNIQUE TO TURN A 1 TIMEPURCHASER INTO AN ONGOING,PERPETUAL, WEEKLY, DAILY,MONTHLY OR QUARTERLY LOCKED IN SALES. THE CONCEPT THAT DRIVES THE MUSIC CLUB BUSINESSgive clients three better options + a number of them will choose 1 of the two additions over their initial intent. give them superior value in each option you add, and they become benefited many more times more than you do from the processanother approach to increasing the average transaction value is to use point of sale promotions. point of sale promotions are nothing more than displays or signage that grab the clients attention right at the point of sale.I STRONGLY URGE YOU TO LOOK AT YOUR BUSINESS OR PRACTICE + ASK SELF "COULD I TAKE ANY OR ALL OF THE PRODUCTS OR SERVICES I SELL +REPOSITION THEM TO BE MORE UP MARKET?Testingtest everything. it's simple and the payoff can be enormous until you start testing different responses +performance levels, your leaving massive potential on the table with each specific ad compute the cost per prospect, the cost per close, the averagesale per prospect, the average conversion per prospect, + the average profit per sale against the controlWHEN YOU TEST ONE APPROACH AGAINST ANOTHER + CAREFULLYANALYZE + TABULATE THE RESULTS,YOU WILL BE AMAZED THAT ONEAPPROACH ALWAYS SUBSTANTIALLY OUT PULLS ALL THE OTHERS BY A TREMENDOUS MARGINTEST EVERY SALES VARIABLE. any positive or negative data can help youmanipulate dramatically the effectiveness of your sales efforts.NEVER TEST BIG IF YOU CAN TEST SMALLA/B SPLITS ALLOW YOU TO TEST TWO APPROACHES WITH ONE HOMEPAGE when advanced test quality of response instead of mere quantitywhatever you think is your best selling price probably isn't Formal Referral System a formal client referral system will bring you an immediate increase in clients and profit a referral-generated client normally spends more money, buys more often, and is more profitable + loyal than most categories of business you could go afterREFERRALS BEGET REFERRALS they are self perpetuatingevery time clients deal w/ you in person,through sales staff, by letter, e-mail, or on the phone, diplomatically ask them for client referralsyou provide far too important a value +benefit to allow all of the friend, coworkers,family members, and colleagues of your current clients to be denied access to you refuse to allow yourself to become acommodity. instead focus on yourcontribution to clients lives + the ultimate impact that resultsA PSYCHIATRIST I'VE ADVISED MADE HIS BUSINESS BOOM BY FOLLOWINGJUST 1 PIECE OF ADVICEHE TOLD PEOPLE WHO REFERRED PATIENTS TO HIM TO TELL ANYONE THEY REFERRED THAT THEYWOULDN'T HAVE TO PAY FOR THE FIRST SESSION the law of consistency is such that if clients recommend you to someone else, they have committed themselves also.IF YOU WANT TO OPTIMIZE ANYBUSINESS, THEN YOU WILL HAVE AT LEAST 4 TO 5 DIFFERENT REFERRAL SYSTEMS what you need to know who are the ideal prospects?what is the benefit your ideal prospect wants +needs what benefit or result does your competitor provide what benefit do you provide what is the ideal prospect's biggest problem that is not being met?steps what are the demographics of your ideal prospect who can refer prospects to you clients employees competitors prospects prospects who didn't convert other business + professionals associations - unions, etc..set stage for getting referrals make sure you have a good or valuable product revere what you do position yourself as different from your competitors show interest in your current clients by asking them about themselves explain that even if the referral doesn't buy,you will provide a valuable service for them give them both logical +emotion reasons why they should give you referrals explain that you get most of your business from referrals because you do, you're able to invest your money + time in providing a better service offer to give them an incentive forthe referral in the case of someprofessionals whocannot ethically take payfor referrals do otherthings like donatingmoney to their favoritecharities offer to give their clients a product or service for free or at a discount and tell them that this is something that the person referring you to them has bought them offer to give the referral a special incentive have your client call or directly contact the referral do something in advance of asking for the referral for the person for who you want to get referrals. THIS WILL INDUCE THE LAW OF RECIPROCITY keep in frequent contact w/ people who have provided referrals in the past ASK FOR REFERRALS WHEN CLIENT IS MOST RECEPTIVE DON'T BE BASHFUL; ASK FOR REFERRALS THANK YOUR CLIENTS FOR REFERRALShelp your clients locate referrals for you.ask them, "WHO DO YOU KNOWWHO______?"a health club's new clients are 80% from referrals. when new people are introduced,the emphasis is on service + results. when they sign up, the club gets them to commit to consistently come into the club and use it- then they get them to promise to refer friends so they can help them out, too. after the new clients get results they were after,the club asks them to write a letter of recommendationInternet Marketing'Super-Summit'love is better 2nd time around over 80% of all lost clients didn't leave for an irreparable reasonyou can instantly take action + get many,even most of the clients backwhen they come back, they tend to become one of your best, most frequent, and most loyal client groups'they also turn into your best single source of referralsuntil + unless you first identify how many of your old clients are no longer activelydealing with your company, you can't begin to immediately improve on that figure3 reasons people stop buying something totally unrelated comes up. they intend to come back but never get around to itthey had a problem or unsatisfying last purchase experience with youtheir situation has changed to the point where they no longer can benefit from whatever product or service you sellwhat do you say 1st, tell them the truth. they haven't been buying product or services from your firm for quite a while + you sense something is wrongsincerely ask them "is anything wrong?"before they have a chance to answer add "have we done something wrong?, did we offend you? because if we did, it certainly wasn't intentional. is everything alright w/your business, job, family, health, etc.?"your point of focus should be on them the important point is to focus on is to dowhatever it takes to make them happy and aware that their well being + satisfaction is of the utmost importance to you.if the client definitely won't come back to you, thank him for helping you identifyweakness in your service that you can fix or eliminate. and in doing so massively increase your future success this attitude + approach is so dramatically different, unexpected, and impactful, it frequently turns the tide + breaks through to the lost client and actually wins him back Fish where the big fish aresuspect vs. prospect suspect= anyone who maybe, possibly,somehow could or might someday have the capacity to buy your serviceprospect=someone who is qualified todayads in magazines or newspapers,brochures or letters, telephone calls, radio or TV spots, should offer very specific qualifying propositions so that when theyrespond they're qualifying themselveslist is the most important 2 typescompiled= a categorical list of people who have similar things in commondirect response lists=include people who've actually responded to previous solicitationGET YOUR HANDS ON A STANDARD RATE + DATA SERVICE DIRECTORY ($400 PER YEAR) 1-800-851-SRDSask yourself "what other industry would normally be selling to my clients?"call them and ask them if they would be willing to make their clients or prospects available to youdon't overlook the value of your own list compile your own listcommunicate + reward them frequentlywhenever possible, also secure your clientsE-mail address + permission tocommunicate information + offers of value +importance to him i had a chiropractor client who targeted the 50 primary personal injury attnys in hismarketing area. each + every month, for the next year, we sent a letter to every one of those attnys telling them about my client chiropractor + his areas of specialization +reporting on cases he worked on. within a matter of 9 months my client had picked up 15 of those 50 attnys + his practice tripled i consulted for a PT (physical therapist) who has built the 2nd most successful PT practice in CA. he did it by identifying the 1200 physicians + chiropractors in his marketing area who were most likely to have the kind of patients who would need physical therapy. we then took the prospect list + systematically mailed them, + called them., + mailed them, + called them over a period of a year. he picked up 400 of those 1200 physicians + chiropractors as referring clients。
《迪士尼英文原版 美食总动员》读书笔记PPT模板思维导图下载
目录
011 CHAPTER 10
013 CHAPTER 12
012 CHAPTER 11
《迪士尼英文原版·美食总动员》是迪士尼电影《美食总动员》的同名英文小说，兰登书屋原版英文，漫画 插图精彩呈现，细心打磨精心制作，和英文原版书来一次亲密接触吧!Remy is a rat who enjoys the finer things in life. When a happy accident lands him in the kitchen of a Parisian restaurant, he can’t resist helping a hapless cook create culinary masterpieces that have all of Paris waiting in line for a taste. With a little encouragement from an imaginary master chef, Remy gets his new friend out from under the thumb of the restaurant’s cruel manager and follows his own dreams of becoming a great chef.小米是一只懂得享受生活中美好事物的老鼠。由于一个偶然事件， 他被带进了巴黎一家餐厅的厨房。他主动帮助一位倒霉的厨师，创造出了一道美味珍馐——几乎整个巴黎城的人 都排起长队，只为品尝这道佳肴。在一位想象中的厨艺大师的鼓励下，小米将他这位新朋友从冷酷的餐厅经理手 中解救出来，而且实现了他自己成为一名伟大厨师的梦想。
PROLOGUE
CHAPTER 1
CHAPTER 2
CHAPTER 3
巴菲特午餐都聊些啥
巴菲特午餐都聊些啥今年与巴菲特共进午餐的竞拍结果已经出来了，中国的一家网络游戏公司董事长以234.57万美元（约合1450万元人民币）拍得这一机会。
我想知道，花这么多钱和巴菲特吃一顿饭，到底能聊些啥？―Jerry从2000年开始，巴菲特午餐拍卖活动每年进行一次，他将所拍款项全部捐给美国旧金山的格莱德（Glide）慈善基金。
迄今已经举办过16次，累计筹款1790万美元。
前三年成交价一直在2.5万美元附近，从2003年转为网上拍卖后一路飙升，从25万美元到数百万美元。
其中，拍卖最高价是2012年一名匿名人士给出的346万美元，最低价是2001年的1.8万美元。
午餐会基本选在纽约一家知名的传统牛排馆“史密斯与沃伦斯基”进行，中拍者还可以最多再带7个人随往。
大约3个小时的午餐时间，股神爱点的不外乎牛排、马铃薯煎饼和蔬菜沙拉，再喝个樱桃味的可乐、吃个冰淇淋。
聊天才是重点，能聊的话题则保持开放，但2008年后巴菲特对午餐话题加了限制―不谈个股和具体投资组合。
因为那一年，中国中拍者私募基金经理赵丹阳在午餐期间向巴菲特推荐了几只股票，导致股价剧烈波动。
从历史成交来看，华人贡献的资金至少占到3成。
2006年步步高集团董事长、著名投资家段永平以62万美元、2008年赤子之心中国成长投资基金创收人赵丹阳以211万美元分别中拍。
根据这些亲历者的描述，就跟别的局一样，七八个人在饭桌上自由攀谈、合影之类，当然他们也会根据巴老的爱好脾气准备一些话题，包括投资、人生和慈善。
例如投资中犯过哪些错误、对航空业生意模式怎么看之类。
据两次与巴菲特共进午餐的段永平（第二次又跟着好友赵丹阳一起去的）回忆说，还聊了高尔夫、桥牌和女朋友。
赵丹阳则说聊了通货膨胀、美元汇率、公司治理结构、教育、中国经济等话题，了解了巴菲特最近的一些想法。
但如同段永平接受采访时说的，其实巴菲特告诉他的，大部分在其他地方也讲过，无外乎围绕其价值投资的理念。
巴菲特也会来一句“一生中将要做出的最大决定是与谁结婚”之类的话。
巴菲特财务报表分析八法
巴菲特财务报表分析八法垂直分析确定财务报表结构占比最大的重要项目垂直分析，又称为纵向分析，实质上是结构分析。
第一步，首先计算确定财务报表中各项目占总额的比重或百分比。
第二步，通过各项目的占比，分析其在企业经营中的重要性。
一般项目占比越大，其重要程度越高，对公司总体的影响程度越大。
第三步，将分析期各项目的比重与前期同项目比重对比，研究各项目的比重变动情况，对变动较大的重要项目进一步分析。
经过垂直分析法处理后的会计报表通常称为同度量报表、总体结构报表、共同比报表。
以利润表为例，巴菲特非常关注销售毛利率、销售费用率、销售税前利润率、销售净利率，这实质上就是对利润表进行垂直分析。
水平分析分析财务报表年度变化最大的重要项目水平分析法，又称横向比法，是将财务报表各项目报告期的数据与上一期的数据进行对比，分析企业财务数据变动情况。
水平分析进行的对比，一般不是只对比一两个项目，而是把财务报表报告期的所有项目与上一期进行全面的综合的对比分析，揭示各方面存在的问题，为进一步全面深入分析企业财务状况打下了基础，所以水平分析法是会计分析的基本方法。
这种本期与上期的对比分析，既要包括增减变动的绝对值，又要包括增减变动比率的相对值，才可以防止得出片面的结论。
每年巴菲特致股东的信第一句就是说伯克希尔公司每股净资产比上一年度增长的百分比。
趋势分析分析财务报表长期变化最大的重要项目趋势分析，是一种长期分析，计算一个或多个项目随后连续多个报告期数据与基期比较的定基指数，或者与上一期比较的环比指数，形成一个指数时间序列，以此分析这个报表项目历史长期变动趋势，并作为预测未来长期发展趋势的依据之一。
趋势分析法既可用于对会计报表的整体分析，即研究一定时期报表各项目的变动趋势，也可以只是对某些主要财务指标的发展趋势进行分析。
巴菲特是长期投资，他特别重视公司净资产、盈利、销售收入的长期趋势分析。
他每年致股东的信第一页就是一张表，列示从1965年以来伯克希尔公司每年每股净资产增长率、标准普尔500指标年增长率以及二者的差异。
巴菲特
初识股票
1941年，刚刚跨入11周岁，他便跃身股海，并购买了平生第一张股票。 1947年，沃伦·巴菲特进入宾夕法尼亚大学攻读财务和商业管理。但他觉得教授们的空头理论不过瘾，两年后转学到尼布拉斯加大学林肯分校，一年内获得了经济学士学位。 1950年巴菲特申请哈佛大学被拒之门外，考入哥伦比亚大学商学院，拜师于著名投资学理论学家本杰明·格雷厄姆。在格雷厄姆门下，巴菲特如鱼得水。格雷厄姆反对投机，主张通过分析企业的赢利情况、资产情况及未来前景等因素来评价股票。他传授给巴菲特丰富的知识和决窍。 1951年，21周岁的巴菲特获得了哥伦比亚大学经济硕士学位。学成毕业的时候，他获得最高A+。 1952年，巴菲特和苏珊·汤普森结婚，他们双方的父母是多年的老朋友。在西北大学读书时，苏珊和巴菲特的妹妹罗伯塔是住同一间宿舍的舍友。当巴菲特顺路拜访她并向她求婚时，苏珊离开了就读的大学和他结了婚。巴菲特夫人是在离巴菲特目前的家只有一个半街区的地方长大的。 1957年，巴菲特掌管的资金达到30万美元，但年末则升至50万美元。
早年巴菲特
1930年8月30日，沃伦·巴菲特出生于美国内布拉斯加州的奥马哈市，沃伦·巴菲特从小就极具投资意识，他钟情于股票和数字的程度远远超过了家族中的任何人。他满肚子都是挣钱的想法，五岁时就在家门口摆地摊兜售口香糖。稍大后他带领小伙伴到球场捡大款用过的高尔夫球，然后转手倒卖，生意颇为红火。上中学时，除利用课余做报童外，他还与伙伴合伙将弹子球游戏机出租给理发店老板，挣取外快。
(2024年)专插本第七版市场营销学第八章思维导图
03
组织市场与购买行为
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组织市场类型及特点
组织市场的类型
包括生产者市场、中间商市场、非营利组织市场和政府市场。
组织市场的特点
与消费者市场相比，组织市场具有派生需求、多人决策、过程复杂、提供服务等特点。
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组织购买行为影响因素
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环境因素
包括政治、经济、社会、技术等宏 观环境因素，以及竞争状况、市场
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市场竞争类型及特点
完全竞争市场 市场上存在大量买者和卖者，产品同质
化，价格由市场供求关系决定。
寡头竞争市场 市场上少数几家大企业控制市场，产 品可能同质或异质，价格相对稳定。
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垄断竞争市场 市场上存在较多卖者，产品存在差异， 卖者可通过品质、特色等获取竞争优 势。
垄断市场 市场上只有一家或少数几家企业，产 品独特且无法替代，价格由垄断者决 定。
2024/3/26
新产品开发的风险与防范
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世界行销之神杰亚伯拉罕行销思维导图(价值1000万)
世界行销之神杰亚伯拉罕行销思维导图（价值1000万）世界行销之神杰?亚伯拉罕行销思维导图（价值1000万）宾主两益：1、如果你的主要潜在客户在其他公司，可以利用该公司与客户既有的良好关系。
2、确定市场中哪些公司已经在向你的潜在客户出售商品和服务：①、问自己“哪些非竞争公司与我的潜在客户有良好的关系”②、联系这些公司，请他们推荐你的产品，提供你的产品说明和客户验证。
3、其他公司可能在销售你的上游产品，下游产品或者伴生产品4、你要做的就是找到他们，让他们帮忙推荐5、寻找宿主：①、你的产品和服务与宿主没有竞争关系②、不会减少宿主的常规收益。
③、可以放大他们的利润。
④、他们不需要花一分钱，不需要花一分精力⑤、你提供所有销售材料，并提交他们审核。
⑥、你无条件保证所有卖出的产品和服务⑦、宿主公司验证所有的产品和服务⑧、指出这对于他们是无本获益，你们可以共享利润，将获得更多的客户和潜在客户。
6、如果你是宿主，你可以轻松的通过推荐赚钱7、有时候宿主公司对客户资料的分享不放心，这时可以出具书面保证，保证资料只用于快递服务8、反对意见：①可以首先进行一个小测试②我怎么知道他不会带走我的客户③我们将制造让你感觉最舒服的产品和服务④我喜欢控制权，我不喜欢你来控制⑤你负责收钱后再付给我⑥我怎么相信你会付给我报酬二、选对池塘钓大鱼：1、可能客户和潜在客户①可能客户=有一天可能会购买产品和服务的人②潜在客户=已经确定将来会购买的人2、杂志、电视等媒体广告必须具备有针对性的主张，以便目标客户能做出反应3、客户名单最重要①两种类型Ⅰ、经过整理的名单=按相似度进行分类的人群Ⅱ、直接响应名单=对以前的请求做出回应的人群②让您拥有一个标准的数据服务目录4、问自己还有哪些行业在向你的客户出售产品和服务5、不要忽略自己的名单的价值：①整理自己的名单②经常交流、回报他们③只要有可能，利用客户的Emil地址提供有价值的信息三、电话行销：1、使用得当，电话销售可以带来极大的利润2、电话销售最好配合信件和广告进行，让客户打给你咨询更多信息3、在测试之前不要一头扎进电话销售，要保证获益的可能性较大4、当潜在客户打给你时：①要表现出你的兴趣和丰富的知识②要传递给潜在客户这样的信息：你理解他们的需求和问题③要让他们知道你可以解决他们的问题④安排一次会谈⑤提出建议，不要销售⑥专业的引导他们⑦与直邮一样，要引导潜在客户采取行动，告诉他们做什么，何时做，如何做等等5、通过电话销售可以找到客户拒绝购买的原因以物易物：1、拿你的产品和服务换你生意所需要的东西2、不要仅仅因为你是一个服务提供者就排除以物易物，它不是工业产品制造商的专利对1以物易物①从最直接、最合理的潜在客户开始，提出以物易物②以零售价换零售价③用你立即需要的东西换别人不需要的东西：Ⅰ、限制时间Ⅱ、对方可以将你提供的信用转交给别人④基本原则Ⅰ、对于接收到的产品和服务要坚持可转让性Ⅱ、务必以零售价交换你的产品和服务4、三角：使用三次以上的交换获得你想要的东西测试：1、对一切进行测试，这很简单而且成本很低2、只须测试了不同的反应和效果，才能得到无限的可能3、对于每个广告，计算每个潜在客户的平均成本、平均购买量、转换率、以及每次销售的平均利润4、测试一个方法时要认真分析，你会发现总有一个方法比其他方法更好5、测试各种销售方法，得到的数据将帮助你获得更好的销售成果6、如果能小规模测试则不要大规模进行分类能让你在一个主页测试两种方法8、要更注意测试得到回应的质量而不是数量9、你认为最好的销售价格可能并非符合实际生意：1、如果你做的事情与竞争对手一样，你充其量只能获得很小一部分收入2、大部分商人没有意识到，正是客户和潜在客户让他们的生意得以持续发展，这也是所有营销的基本目标。
《查理 芒格的投资思想》读书笔记思维导图PPT模板下载
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035 重 仓
037 安全边 1
际
2
038 投资的 好时机
3 039 购买并
持有
4 040 对估值
进行逆向思考
5 041 指数基
金
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042 构 建优异的 投资组合
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043 狗 屎
03
044 溢 价
04
045 商 业模式
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047 品 牌
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046 管 理层
01
048 运 营资本
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049 扯 淡利润
02
096 承 认愚蠢
03
097 学 会处理错 误
04
098 挫 折也是机 遇
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100 学 习机器
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099 长 着两条腿 的书
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101 多 领域学习
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102 学 习的复利
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103 专 业化
04
104 专 注的智慧
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106 思 维训练
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105 换 位思考
01
112 让 自己配得 上
02
如果说巴菲特以其沉稳凸显了性格对于投资的巨大影响，那么芒格则用其锋利展现了思想在投资中的巨大作 用。正是凭借自己深邃的思想，查理·芒格对于巴菲特的理念进行了精湛的“手术”，从而改变了后者的投资行 为。巴菲特亲承，是查理·芒格为伯克希尔哈撒韦公司规划了蓝图，并使自己快速从猩猩进化到了人类。随着芒 格在伯克希尔哈撒韦的功勋逐渐为人所知，关于芒格的文献开始变得烟波浩淼起来。这种情况虽然丰富了人们对 于芒格的理解，但也加深了学习芒格的门槛难度。基于对查理·芒格的多年研究，本书作者戴维·克拉克力透纸 背地将芒格的核心思想体系凝练为100余个概念。围绕这些概念，克拉克不但筛选出了芒格尤其能体现其思想精 髓的经典言论，而且还对这些言论进行了精湛的诠释。可以说，《查理·芒格的投资思想》一书用简洁直接的方 式为读者扫清了学习芒格的障碍，它既是初学者掌握芒格投资思想的入门利器，也是资深投资者随时反复体悟芒 格投资思想的常备读物。
初中语文 文摘(历史)巴菲特午餐,“掉价”不掉色
巴菲特午餐，“掉价”不掉色“追随巴菲特的人拍卖午餐，在很大程度上就像中国人到菩萨那里朝圣还愿，同时捐献给寺庙一些款项。
每年捐款数额起伏很大，非常不确定。
”想要和“股神”巴菲特共进午餐，需要多少钱？自爆发以来，今年是最划算的一次。
美国太平洋夏季时间6月7日晚上7点半（北京时间6月8日上午10点半），一年一度的巴菲特午餐竞拍结果揭晓成交价为100.01万美元，不到去年3456789美元纪录的三成，更是创下以来新低。
当人们感叹巴菲特“廉颇老矣”，曾参加过伯克希尔股东大会的汇添富基金公司首席理财师刘建位，倒是希望大家能以平常心看待这位耄耋老人坚持十多年的善举：“世界500强企业百年老店的股票价格都会大涨大跌，一顿午餐的拍卖价格有涨有跌也很正常，巴菲特本人都不关注午餐成交价。
伯克希尔资产超过2万亿人民币，股票组合超过4000亿人民币。
我们关注巴菲特，更应该关注他的举动。
”“缩水”为哪般？今年的竞拍过程显得有些冷清和波澜不惊。
而去年中标价创下巴菲特午餐2000年开拍以来的最高纪录，原因之一是巴菲特在午餐拍卖开始2个月前公开自己罹患前列腺癌一期。
美国癌症协会（American Cancer Society）的数据显示，前列腺癌是除皮肤癌之外，美国男性最常患的癌症。
1/6的美国男性会在有生之年被诊断患上前列腺癌，但患病后只有1/36的人因此死亡。
按计划，巴菲特将从去年7月中旬接受为期2个月的每日放射治疗（其间度过82岁的生日），人们意识到向这位“奥马哈巫师”当面请教的机会可能不多了，6月的巴菲特午餐拍卖颇有“绝唱”的味道。
到了9月中旬，巴菲特对外宣布完成了44天的放射治疗，还开玩笑说要成为世界上最长寿的人。
在去年5月的伯克希尔·哈撒韦公司股东大会上，白发苍苍的巴菲特和他的伙伴芒格坐在一张普通的桌子后面，边回答问题，边喝着可乐。
时不时的调侃也让观众很受用，人群中时不时爆发出笑声。
当被问到自身的健康问题时，巴菲特笑着回答“很糟糕”。
十大经典管理逻辑图：巴菲特、苹果、推特、今日头条等都在用
十大经典管理逻辑图：巴菲特、苹果、推特、今日头条等都在用十大经典管理逻辑图：巴菲特、苹果、推特、今日头条等都在用南哥新关点 2019-06-13反面意见的本身，正是决策所需的“另一方案”。
封面摄影：《培图共享》成员@陈娟文 | 培训经理指南主编南哥很多人一谈模型就觉得过于理论，而事实上，模型是将真实环境下的问题及方法清晰化，总结出普遍性和规律性的建议。
你大脑中知道的模型越多，那么，你解决问题的思路及决策的质量就越高。
这次我们收集了10大经典管理决策模型，这些决策模型被苹果公司、Twitter、今日头条等公司广泛使用。
同时我们基于自己的经验及理解，用图视化的方式表达出来，期待这10个决策模型能给你的工作及生活带来积极的影响。
1. 彻底坦诚模型（苹果公司）苹果的资深教员Scott，将优秀的组织沟通文化总结为四个字：彻底坦诚。
其实，彻底坦诚的核心法则就是“敢激怒对方”，面对问题敢于直接对话。
当然，你在理解这句话的时候，你要知道创造这种“敢激怒对方”的安全氛围有多么重要。
比如在家里你可以跟你的父母吵架，但你永远都知道，不管怎么吵，你仍然爱你的父母，你的父母也同样爱你，这就是彻底坦诚需要具备的组织文化。
2.巴菲特的双清单理论系统这张图的创意源自巴菲特的双目标系统，双目标清单系统（Two-List System），其思维的过程分为三步：•第一步写出你职业生涯中最重要的25个目标；•第二步是在这些目标中标识出你认为最重要的5个目标，立即去行动；•第三步学会克制，尽最大的努力不要去触碰剩下的20个目标；在现实生活中，我们很多人有很多想法，什么产品都想做，什么钱都想挣，结果由于精力过于分散，最终导致没有显性的结果出现。
其实这本身并非智力与运气的原因，而仅仅是自己的时间投资及分配的问题。
3. 巴菲特护城河理论股神巴菲特提出了企业的护城河理论，这也是企业构建战略优势典型的理论。
例如：可口可乐的品牌权益、联想对渠道的掌控（虽然已经过时）、腾讯的网络效应、英特尔和高通等技术的壁垒、苹果公司的ISO系统及APPstore等，都构成了该企业稳固的护城河，从而保持较高的利润。