世纪商务英语阅读专业篇II第五版 (1)

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世纪商务英语听说教程基础篇II第五版 (2)

( T ) 1. Julia called to confirm dinner. ( T ) 2. Johnson’s Repairs fixed a video recorder. ( F ) 3. The University Bookshop left a message for Betty. ( T ) 4. Dr. Boyd had to cancel an appointment. ( F ) 5. Newport Museum wanted to contact Mr. Lee.
Message: Cost of repairs: _5_0_p_o_u_n_d_s_. C. From: T_h_e__U_n_i_v_e_rs_it_y_B__o_o_k_sh_o_p__.
Message: The book Mary ordered is not _a_va_i_la_b_l_e_. D. From: D__r._Boyd’s surgery.
Reason for calling: _F_o_r _a_f_u_tu__re__v_is_it_ a week later
Caller’s number: _3_3_4_-_5_6_8_9_
Message Four:
Office name: 911
Why not available: a_l_l _th_e__o_p_e_r_a_to_r_s_a_r_e_b_u_s_y_
Taking and Leaving a Telephone Message
Training Focus
Task One Listen to the recording and answer the questions. 1. Who receives the telephone? Judy.

世纪商务英语阅读教程件 Unit2

7. Well-off Americans consume a lot of alcohol in the form of cocktails—mixtures based on spirits like whisky, gin and vodka.
spirit: _酒__类__饮__品_________________________________________________________
sub vocalization: _默__读____________________________________________________
Clue word(s): i_n_t_h_i_s_c_a_se_______________________________________________
Clue word(s): t_h_a_t_i_s__________________________________________________
2. He has no concept of what is ethical—no idea of what is right and wrong. ethical: __道__德__的_______________________________________________________ Clue word(s): (_d_a_s_h_)__________________________________________________
word. Sometimes, two adjacent sentences express similar meanings, thus it is possible to guess the meanings of unknown words.

世纪商务英语阅读基础篇II第五版 (6)

Practical Reading Memo
Readingng (1)
Scanning is a fast reading technique. It’s a way to look for specific information in a text. Scanning can be used to look up a phone number, read through the small ads in a newspaper, or browse TV schedules, timetables, lists, catalogues or web pages for information. For these tasks you don’t need to read or understand every word. In scanning, we search for needed information and neglect the irrelevant information. For example, in preparation for a research paper we may have to consult a number of reference books in order to find particular names, dates, figures, definitions or facts. In the course of reading, we usually run our eyes rapidly over the reading material until we come to the right place. Here we shall decrease our reading speed and read carefully until we locate the specific item of information we need. We shall probably not continue beyond that point, for we have fulfilled our special reading purpose.

朱明zhubob-世纪商务英语听说教程专业篇I2

Unit 2 I Sometimes Have to Type up the Minutes.
Learning Objectives
1. To structure information while listening 2. To describe daily work briefly 3. To discuss with the partner about work arrangements
Active Listening
Work Routines
Active Listening
Task One
Section B 听力原文
Listen to the conversation. Karen is complaining to Hilary about the amount of extra work she does. As you listen, fill in the table below with the specific information about the frequency of her office routines.
3. What’s the symbol of Sunshine Company?
4. Where will Mr. Higgins have his lunch?
Active Listening
Task One
Section C
Listen to the report about a tight schedule for Mr. Higgins, the Chief Executive Officer of Sunshine Company, and choose the best answer to each question.

世纪商务英语阅读教程(专业篇II)

determined for the investment. ◇ A financial manager is responsible for existing assets,
especially , current assets.
Financial Management
The Financing Decision
Insurance
Insurance Performance
Receive premiums as revenues from policyholders. Generate profits by investing. Make payments as compensation to policyholders.
Financial Management
The Dividend Decision
◇ The dividend decision is the third important decision.
◇ The dividend decision includes the percentage of earnings for cash dividends.
★ People buy old age insurance to support themselves after they retire.
Insurance
Reasons for Insurance
Losses sometimes unavoidably occur in one’s life because of various reasons.
in a car accident.
Insurance
The Importance of Insurance

世纪商务英语综合教程专业篇II Unit1[教学]

points of the more humane way of Chinese management. private and in a confidential
absolutely superior
More and more American business executives
Unit 1 Management
A. Different educational background. B. Different cultural traditions.
C. Different corporate organization.
3. According to the speaker, which one is more humane about business
Text A
1. Reading
Read the passage about the marketing concept and answer the following questions.
1. Why does the writer describe the image of a boss in his office? How does the writer think of the boss?
Unit 1 Management
Text A
Management by Wandering Around (MBWA) ,Picture a boss in a lavish office with sumptuous leather furniture and woodpaneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within! ,This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations. ,What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”? ,As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected. ,If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.

世纪商务英语听说教程专业篇II第五版 (5)

Extremely quickly.
4. What benefit will Bob Wilson get if he places a large order at the exhibition? A possibility of a discount.
Active Listening
Section A
Warming Up
3. Pair work. Make a dialogue between a visitor and an exhibitor. Pay attention to the good manners at a trade fair.
Active Listening
At a Trade Fair
to the booth by 90%. ( F ) 4. The training workshop is to attract buyers before the show. ( F ) 5. The passage is most probably taken from a newspaper.
Task One Listen to the recording and answer the following questions.
5. What will they do next?
Have a business talk with the sales manager.
Active Listening
waste valuable time never do business
2. What does Alice’s company trade in? Mobile phones.
Active Listening

世纪商务英语阅读教程2 (基础篇)unit 5

Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
Practical Reading
Job Description
Reading Skill Focus
idea.
Skimming (2)
The following skimming skills will help you skim a passage quickly and grasp the main 1. Read only the first and the last paragraphs. Generally, a writer’s opinion or attitude will be presented in the first paragraph, and emphasized again or just restated in the last paragraph. Sometimes the writer may draw a conclusion in the last paragraph. By reading the first paragraph, or sometimes both the first and the last paragraphs, you may become very clear about what is focused on in the writing. 2. Read only the first sentence of each paragraph. When reading business reports or articles, you may need just to know a brief idea about them, and sometimes you just don’t have to read the literature completely. Then reading the first sentence of each paragraph will be helpful enough for you to grip quite well the main idea, for the first sentence of each paragraph could convey a lot of important information about the subject. 3. Search for key words and phrases. Some special words may be very sensitive to people in some cases. Under such circumstances, skimming some words or phrases becomes very practical. When skimming, your eyes begin to slide down a column of words, names or figures; you are vaguely aware of other words; you react positively only when the right one comes along.

世纪商务英语综合教程第五版基础篇翻译题

TranslationUnit1:Language for Business1.九寨沟以其自然美景吸引了众多旅游者。

（natural beauty）Eg: Jiuzhaigou has capitalized on（利用）its natural beauty to attract lots of tourists.2.你应该利用你的经验，获得报酬更高的工作。

（higher payment）Eg: You should capitalize on your experience to get the job with higher payment.3.这家公司利用优越的地理位置拓展了海外市场。

（geographic position）Eg:This firm expanded the Overseas market（拓展海外市场）by capitalizing on their advantageous geographic position.4.我们要申请商标注册。

（apply for申请）Eg:We’d like to apply for the registration of our trademarks.5.如果你英语口语好,你应在这家美国公司找一份工作。

（have a good command of掌握）Eg:If you have a good command of oral English, you should find a job in this American company.6.在明天的求职面试中你应与面试者保持眼神交流以表示你的自信。

（job interview）Eg:You need to maintain eye contact（保持眼神交流）with the interviewer to show your confidence（展现你的自信）in the job interview tomorrow.7.我们将利用我们的优势卖给出价最高、最好的人。

世纪商务英语阅读专业篇II第五版 (3)

Reading Skill Focus
I. Read the following news and discuss the questions.
China and the United States will hold their annual meeting to discuss business ties and trade issues next week, Foreign Ministry spokesman Hong Lei said on 13th Dec., 2013. Chinese Vice Premier Wang Yang, U.S. Secretary of Commerce Penny Pritzker and Trade Representative Michael Froman will co-chair the meeting, Hong told a regular briefing. The 24th Session of China-U.S. Joint Commission on Commerce and Trade (JCCT) was slated for Dec. 19-20 in Beijing. The JCCT was launched in 1983 as a platform for the two countries to promote trade and address issues of mutual concern.
5. What kind of role does China play in the international trade?
Omitted.
ReadinΒιβλιοθήκη Skill FocusII. Match the English phrases to the Chinese equivalents. ( E ) 1. economic trend ( A ) 2. European Free Trade Area ( B ) 3. floating rate ( H ) 4. balance of trade A. 欧洲贸易区 B. 浮动汇率 C. 跨国公司 D. 交易磋商

新世纪商务英语综合教程基础篇1(第五版)unit1

2. resource
B. a person who was born in a particular place
3. stop... from
C. radio or television programs
4. broadcasts
D. wealth
5. native
E. be afraid of
Lead-in
பைடு நூலகம்
applicant to grasp a foreign language. As a graduate student, realizing the
importance of learning a foreign language as well as the advantages benefiting from being bilingual, one should make an effort to be bilingual on the basis of owning the excellent major skills and a good comprehensive professional quality.
5. What other good methods of learning English well do you know?
Lead-in
Divide into small groups. One of you act as a teacher, others students. The students ask the teacher about how to learn English well, and the teacher gives advice. Make up a dialogue and role-play it to the class.

商务英语阅读 unit 1

A. 营销策略 B. 营销组合 C. 营销计划 D. 市场细分 E. 目标市场 F. 顾客忠诚 G. 市场调查 H. 分销渠道 I. 促销编码 J. 公共关系
Comprehensive Reading
Text : A
Marketing Mix What does the word marketing mean? Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketers can use the variables of marketing mix[1] to devise a marketing plan. There are the standard four marketing mix (4Ps) and the extended three marketing mix (3Ps) in marketing. The 4Ps can be defined as the blend of product, pricing, promotion, and place or distribution channel[2] that satisfies the demands of the chosen market segment[3]. The 3Ps refer to the three elements of people, process and physical evidence[4]. 4Ps The standard four Ps have to fit closely together, and the key to effective marketing is the ability to adjust each of the four factors in response to the demands of the target market[5].

世纪商务英语阅读教程2 (基础篇)unit 2

⇨subordinate clause; ⇨parenthesis; ⇨present / past participle as adverbial modifier or absolute construction; ⇨parallel structure, etc. The key to dealing with a long sentence is to seize the main body of the sentence—the sentence trunk. So the first step is to identify the subject, predicate, and object of the sentence. As long as the sentence trunk is clear, the sentence structure will stand out. Then, it will be easy to understand the whole sentence.
美国的经济是以基本的私有企业和市场导向经济为架构的，在这种经济中，生产什么东西，很大程度上由消费者最喜欢消费的货品和服务来决定。
Reading Skill Focus
B:Let’s Try
2. In the American economy, the concept of private property embraces not only the ownership of productive resources but also certain rights, including the right to determine the price of a product or to make a free contract with another private individual.

世纪商务英语综合教程专业篇II Unit 2(课堂PPT)

Lead-in
1. Listening Listen to the conversation and choose the best answer for each question.
1. What are they talking about?
A. The fashion in season.
B. The purchasing of fashionr Psychology
Text A
Behaviors can also be affected by external influences, such as culture, sub-culture, locality, royalty, ethnicity, family, social class, past experience reference groups, lifestyle, market mix factors. For example: In India, most online consumers shop during their lunch hours, and when they are at work. This could be because of not adequate Internet Connectivity at homes.
5
Unit 2 Consumer Psychology
Text A
1. Reading Read the passage about the marketing concept and answer the following questions.
1. What is consumer psychology about? 2. Why do people study consumers’ mind? 3. What can influence consumers’ decision? 4. What influence does brand have on consumers? 5. What is the general purchasing process of a consumer?

unit5世纪英商务英语综合专业篇II第五版

（专业篇II）
第五版
总主编刘杰英
主编刘杰英陈习东熊莺
审校 Chuck Thode
Unit 5
ional economy is a new subject. However, its growth has been phenomenal. It has
Lead-in
1. Listening Listen to a speech about China’s economic development and choose the best answer for the following questions.
1. What did Mr. Deng Xiaoping do in 1978? A. Improved the growth rate of GDP of China’s economy. B. Predicted a slowdown in China’s annual real GDP growth rate. C. Set his country on a path of economic reform. 2. What is the predicted annual growth rate of China’s economy for 2010~2020? A. 9.5%. B. 5.5%. C. 4%. 3. Why does the growth rate of China’s economy inevitably slow? A. Because the average income rises toward that of developed economies. B. Because it fails in the tough global competition. C. Because it doesn’t have the help of other countries. 4. Which of the following statements is false? A. China’s GDP per person is still well under a third of South Korea’s and one fifth of Japan’s. B. Over time China’s real exchange rate would appreciate against the dollar. C. There is little room for China’s economy to catch up.