【精品报告】移动互联网APP数据分析报告

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MAU
.............................................................5
........................7
......................................................................................................13
MAU
3% 5%
2
500 400 300 200 100
0
MAU
MAU
3% QQ
13
9 MAU
MAU
6
50% DAU
3.4 9
6
-3-
3
APP MAU
7 6 5 4 3 2 1 0
4
APP
/
16 14 12 10 8 6 4 2 0
3
3
B
300பைடு நூலகம் 5
9 58
MAU
11 58 6000
C2C
5
7000 6000 5000 4000 3000 2000 1000
2019 10 20
(
300
18.90 3869 2938 9534 9031
MAU
46%
70%
MAU
50%
MAU
6
DAU
3.4
MAU 6000
Office
WPS Office M AU
MAU 9 27
MAU 2
MAU
Keep
APP
APP
60% 50%
30%
MAU MAU
23% APP
APP 30% 9
0
MAU
APP MAU
MAU MAU
APP 30%
MAU/
25% 80%
Keep
APP
APP
APP
90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
9 23%
-7-
14
900 800 700 600 500 400 300 200 100
1
MAU
.....................................................3
2
..............................................3
3
APP MAU
.................................................4
3000 9
25% 9
50%
MAU
0700.HK
WPS Office
2
9 27
1 2 3
-1-
...............................3
.............................................................................3
9
11.2
6%
11.0
5%
10.8
4%
10.6
3%
10.4
2%
10.2
1%
10.0
0%
MAU
YoY
MAU
QQ APP
MAU MAU
MAU MAU
MAU
10
MAU
11
MAU
60% 50% 40% 30% 20% 10% 0% -10%
1000
APP
-6-
APP MAU
MAU
12
6000 5000 4000 3000 2000 1000
0
APP MAU
2018 7
6
APP
6 5 4 3 2 1 0
-4-
7
25000 20000 15000 10000
5000 0
APP MAU
2011 Office
2 5
WPS Office
9 27
Office
WPS Office
Excel
WPS Office
Excel Word
WPS Office
Word
2
WPS Office
Excel Word
8
APP
500
6
400
5
4 300
3
200
2
100
1
0
0
WPS Office M icrosoft Word
M icrosoft Excel
WPS Office Microsoft Word
Microsoft Excel
MAU
2019 9 5%
-5-
16
/ ................................................................9
17
/ .......................................9
18
2019 9 ................................................10
4
APP
/ .....................................4
5
APP MAU
..........................................4
6
APP
....................4
7
APP MAU
..........................................5
12
MAU
MAU/ ................................7
13
..........................8
14
........................................8
15
......................................................8
19
/ ....................... 11
20
.......................................... 11
21
9 ...........................................12
-2-
1
25 20 15 10
5 0
MAU
46% 69%
..................................................................4
.................................................................5
....................................................5
8
APP
...........................5
9
...................................6
10
MAU ...............................................................6
11
MAU
................................................6
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