CRM软件公司英文介绍ppt
客户关系管理(CRM)(英文版)
Plan Execute
Execution and management of the marketing campaigns and customer treatment plans. Data gathering.
10
Ogilvy & Mather
&
CRM Critical Success Factors
Data mining, customer profile building Data warehousing
Oracle, SQL, DB2, Sybase etc…
Data analysis and profiling
eSpective, Webtrends etc…
14
Ogilvy & Mather
&
Ogilvy Interactive Team
Customer Relationship Management (CRM)
Vladimir M Jordanov December 2nd, 2000 Oglivy Interactive Beijing Boot-camp
1
Ogilvy & Mather
7
Ogilvy & Mather
&
Target Marketing
Direct mail, telemarketing Receiving customer response Lack of specific data, average response rate Islands of information
9
Ogilvy & Mather
crm客户关系管理系统英文
Customer Relationship Management (CRM) SystemCustomer Relationship Management (CRM) is a system used to manage customer relationships and interactions with customers. It is a software solution that helps businesses to track customer data, analyze customer behavior, and create personalized customer experiences.CRM systems are designed to helpbusinesses better understand their customers and build stronger relationships with them. This can be done by managing customer data, tracking customer interactions, and creating personalized customer experiences.CRM systems are used by businesses to manage customer data, analyze customer behavior, and create personalized customer experiences. The data collected by a CRM system can be used to better understand customer needs, preferences, and behaviors. Thisdata can then be used to create personalized customer experiences that are tailored to the customer’s individual needs and preferences.The CRM system can also be used to track customer interactions, such as phone calls, emails, and social media posts. This data can be used to create a better understanding of customer needs and preferences. By tracking customer interactions, businesses can identify trends and patterns in customer behavior and use this information to improve customer service and createbetter customer experiences.The CRM system can also be used to create personalized marketing campaigns. By analyzing customer data, businesses can create targeted campaigns that are tailored to the individual customer. This can help businesses to better engage customers and increase sales.The CRM system can also be used to automate customer service processes. By automating customer service processes, businesses can reduce costs andimprove customer satisfaction. Automation can also help businesses to respond to customer inquiries more quickly and efficiently.The CRM system can also be used to analyze customer data and create reports. By analyzing customer data, businesses can identify trends and patterns in customer behavior and use this information to improve customer service and create better customer experiences.The CRM system can also be used tocreate customer loyalty programs. By creating loyalty programs, businesses can reward customers for their loyalty and encourage them to continue to do business with the company.The CRM system can also be used to create customer surveys. By creating customer surveys, businesses can gather feedback from customers and use this feedback to improve customer service and create better customer experiences.The CRM system can also be used to create customer loyalty programs. Bycreating loyalty programs, businesses can reward customers for their loyalty and encourage them to continue to do business with the company.The CRM system can also be used to track customer service requests. By tracking customer service requests, businesses can identify trends and patterns in customer service and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer segmentation. Bysegmenting customers, businesses can create personalized customer experiences that are tailored to the individual customer.The CRM system can also be used to track customer feedback. By tracking customer feedback, businesses can identify trends and patterns in customer feedback and use this information to improve customer service and create better customer experiences.The CRM system can also be used to track customer loyalty. By trackingcustomer loyalty, businesses can identify trends and patterns in customer loyalty and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer surveys. By creating customer surveys, businesses can gather feedback from customers and use this feedback to improve customer service and create better customer experiences.The CRM system can also be used to track customer complaints. By trackingcustomer complaints, businesses can identify trends and patterns in customer complaints and use this information to improve customer service and create better customer experiences.The CRM system can also be used to track customer satisfaction. By tracking customer satisfaction, businesses can identify trends and patterns in customer satisfaction and use this information to improve customer service and create better customer experiences.The CRM system can also be used tocreate customer segmentation. By segmenting customers, businesses can create personalized customer experiences that are tailored to the individual customer.The CRM system can also be used to track customer trends. By tracking customer trends, businesses can identify trends and patterns in customer behavior and use this information to improve customer service and create better customer experiences.The CRM system can also be used totrack customer loyalty. By tracking customer loyalty, businesses can identify trends and patterns in customer loyalty and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer loyalty programs. By creating loyalty programs, businesses can reward customers for their loyalty and encourage them to continue to do business with the company.The CRM system can also be used tocreate customer segmentation. By segmenting customers, businesses can create personalized customer experiences that are tailored to the individual customer.The CRM system can also be used to track customer engagement. By tracking customer engagement, businesses can identify trends and patterns in customer engagement and use this information to improve customer service and create better customer experiences.The CRM system can also be used totrack customer loyalty. By tracking customer loyalty, businesses can identify trends and patterns in customer loyalty and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer segmentation. By segmenting customers, businesses can create personalized customer experiences that are tailored to the individual customer.The CRM system can also be used totrack customer feedback. By tracking customer feedback, businesses can identify trends and patterns in customer feedback and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer surveys. By creating customer surveys, businesses can gather feedback from customers and use this feedback to improve customer service and create better customer experiences.The CRM system can also be used tocreate customer loyalty programs. By creating loyalty programs, businesses can reward customers for their loyalty and encourage them to continue to do business with the company.The CRM system can also be used to track customer service requests. By tracking customer service requests, businesses can identify trends and patterns in customer service and use this information to improve customer service and create better customer experiences.The CRM system can also be used totrack customer satisfaction. By tracking customer satisfaction, businesses can identify trends and patterns in customer satisfaction and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer segmentation. By segmenting customers, businesses can create personalized customer experiences that are tailored to the individual customer.The CRM system can also be used totrack customer trends. By tracking customer trends, businesses can identify trends and patterns in customer behavior and use this information to improve customer service and create better customer experiences.The CRM system can also be used to track customer engagement. By tracking customer engagement, businesses can identify trends and patterns in customer engagement and use this information to improve customer service and create better customer experiences.The CRM system can also be used to automate customer service processes. By automating customer service processes, businesses can reduce costs and improve customer satisfaction. Automation can also help businesses to respond to customer inquiries more quickly and efficiently.The CRM system can also be used to track customer feedback. By tracking customer feedback, businesses can identify trends and patterns in customer feedback and use this information to improve customer service and createbetter customer experiences.The CRM system can also be used to create customer loyalty programs. By creating loyalty programs, businesses can reward customers for their loyalty and encourage them to continue to do business with the company.The CRM system can also be used to create customer segmentation. By segmenting customers, businesses can create personalized customer experiences that are tailored to the individual customer.The CRM system can also be used to track customer trends. By tracking customer trends, businesses can identify trends and patterns in customer behavior and use this information to improve customer service and create better customer experiences.The CRM system can also be used to create customer surveys. By creating customer surveys, businesses can gather feedback from customers and use this feedback to improve customer service and create better customer experiences.The CRM system can also be used to track customer loyalty. By tracking customer loyalty, businesses can identify trends and patterns in customer loyalty and use this information to improve customer service and create better customer experiences.The CRM system can also be used to track customer complaints. By tracking customer complaints, businesses can identify trends and patterns in customer complaints and use this information to improve customer service and createbetter customer experiences.Overall, the CRM system is an invaluable tool for businesses that want to manage customer relationships and interactions. By analyzing customer data, tracking customer interactions, and creating personalized customer experiences, businesses can better understand their customers and build stronger relationships with them. This can help businesses to increase sales and improve customer satisfaction.。
CRM英文版(PPT 36页)
公司简介ppt英文版
产品二
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产品展示
主要业务
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发展历程
第一子公司成立
第三子公司成立
ON
1998
公司成立
2007
2016
2013
第二子公司成立
NOW 公司上市
产业结构
金融
@
核心产业
互联网
房地产
科技
旗下产业介绍
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公司介绍
Company introduction
公司简介 发展历程 产业结构 分支机构 团队介绍 核心成员 组织结构
公司简介
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外企CRM培训教材(英文版)(ppt 67页)
Revenues, Profit, Customer Satisfaction
– return on investment, customer retention, profit, customer share
Sharon Crost 1/17/2020 Slide: 12
Sharon Crost 1/17/2020 Slide: 7
CRM Student Project
Business Objective CRM strategy to meet the business
objective Infrastructure and Process supporting
Purchases
– online view, stored address info, auto payments
Shared Knowledge
– preferences, license or consumables info,
Increased Customer Value!!!
Sharon Crost 1/17/2020 Slide: 2
Class Schedule
To Be Finalized
Sharon Crost 1/17/2020 Slide: 3
Instructor
Sharon Crost 1/17/2020 Slide: 4
பைடு நூலகம்
Presentation of Course -Outline
Presentation of Course (style)
ACTIVE! Interactive discussion Cases to apply learning Practical vs. Theoretical Instructor – ideas, facilitation, resources
客户关系管理英语
客户关系管理英语Customer Relationship Management (CRM) is a crucial aspect of any business, as it involves the management of a company's interactions with current and potential customers. This process is essential for maintaining and improving customer satisfaction, thus leading to customer loyalty and retention. CRM also encompasses various strategies and technologies that companies use to manage and analyze customer interactions throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth. One of the key components of effective CRM is the use of customer data to better understand and meet the needs of the customers. This involves collecting and analyzing customer information, such as their purchasing history, preferences, and feedback, to tailor products and services to their specific needs. By leveraging customer data, companies can personalize their marketing efforts, provide better customer service, and ultimately build stronger relationships with their customers. In addition to leveraging customer data, effective CRM also involves the use of technology to streamline and automate various customer interactions. This can include the use of CRM software to manage customer information and interactions, as well as the use of customer servicetools to provide timely and personalized support. By utilizing technology in this way, companies can improve the efficiency of their customer interactions, leading to greater customer satisfaction and loyalty. Another important aspect of CRM is the emphasis on building and maintaining strong customer relationships. This involves not only providing excellent products and services, but also actively engaging with customers to build trust and loyalty. This can be achieved through regular communication, personalized offers, and proactive problem-solving. By focusing on building strong relationships with customers, companies can create a loyal customer base that is more likely to continue doing business with them in the long term. Furthermore, effective CRM also involves the alignment of various departments within a company to ensure a consistent and seamless customer experience. This means that sales, marketing, and customer service teams must work together to deliver a unified message and experience to customers. By breaking down silos and fostering collaboration between departments, companies can create amore cohesive and customer-centric approach to their business, ultimately leading to improved customer satisfaction and loyalty. Lastly, it is important to recognize that CRM is an ongoing process that requires continuous improvement and adaptation. Customer needs and preferences are constantly evolving, and companies must be willing to adapt their CRM strategies to meet these changing demands. This may involve investing in new technologies, refining customer data analysis, or adjusting customer engagement strategies. By staying agile and responsive to customer needs, companies can ensure that their CRM efforts remain effective and impactful in the long term. In conclusion, effective CRM is essential for businesses looking to build and maintain strong customer relationships. By leveraging customer data, utilizing technology, focusing on relationship building, aligning internal departments, and staying adaptable, companies can create a customer-centric approach that leads to greater customer satisfaction, loyalty, and ultimately, business success.。
客户关系管理英文版
Customer Relationship Management (CRM)CRM refers to a business strategy that focuses on managing and enhancing customer relationships, often through the use of technology and data analysis. The goal of CRM is to understand customer needs and behaviors, improve customer satisfaction and loyalty, and ultimately drive business growth and profitability.CRM systems typically involve a combination of people, processes, and technology to gather, manage, and analyze customer data across various touchpoints, such as sales, marketing, customer service, and more. By understanding customer preferences, behaviors, and needs, businesses can personalize their marketing efforts, improve product development, and deliver better customer service.The benefits of CRM include:Improved customer satisfaction and loyalty: By understanding customer needs and delivering personalized service, businesses can improve customer satisfaction and foster stronger, longer-lasting relationships.Better decision-making: CRM systems provide businesses with a wealth of data about their customers, which can be used to make more informed decisions about marketing, product development, and other strategic areas.Increased efficiency: CRM systems automate many tasks related to customer management, such as data entry, lead tracking, and customer service inquiries. This can help businesses save time and reduce costs while improving overall operational efficiency.Better marketing effectiveness: CRM systems enable businesses to segment their customers based on various criteria, such as demographics, behaviors, and preferences. This allows businesses to target their marketing efforts more effectively, increasing the likelihood of converting prospects into customers.Overall, CRM is a critical component of any business that wants to build strong, long-lasting relationships with its customers and drive growth and profitability.。
客户关系管理(CRM)ppt课件
企业为何需要CRM
提升客户满意度
通过了解客户需求、提 供个性化服务等方式， 提高客户满意度和忠诚
度。
优化销售流程
通过自动化销售流程、 提高销售效率等方式，
增加企业销售收入。
加强市场营销
通过精准营销、提高营 销效率等方式，提升企 业品牌知名度和市场占
有率。
提高服务质量
通过提供快速响应、优 质服务等方式，增强客 户对企业的信任和好感
不同客户的需求。
提高响应速度和解决问题能力培训
加强客户服务技能培训
定期举办客户服务技能培训，提高客户服务人员的沟通技巧和问 题解决能力。
建立快速响应机制
设立快速响应机制，确保客户问题能够在最短时间内得到响应和解 决。
提供个性化服务方案
针对不同客户的需求和问题，提供个性化的服务方案，提高客户满 意度。
多渠道协同推广策略探讨
多渠道协同推广
整合线上、线下多种营销渠道，如社交媒体、广告、公关活动、 销售渠道等，形成全方位的营销推广网络。
渠道选择与优化
根据不同渠道的特点和目标客户群体选择合适的推广方式，并持续 优化渠道组合以提高营销效果。
数据分析与决策支持
通过数据分析工具对多渠道推广效果进行实时监测和分析，为营销 策略调整提供决策支持。
未来发展趋势预测
CRM与数字化营销的深度融合
随着数字化营销的发展，CRM将更加注重与各种数字化营销工具和平台的整合，实现营 销、销售和服务的一体化。
CRM的智能化发展
利用人工智能、机器学习等技术，实现CRM系统的自动化和智能化，提高系统的使用效 率和用户体验。
CRM的个性化发展
针对不同行业和企业的需求，提供定制化的CRM解决方案，满足企业的个性化需求。同 时，注重客户体验的优化，提供更加人性化、便捷的服务。
《CRM系统介绍》课件
通过AI算法，CRM系统将能够根据客户的喜好和行为，提供个性化的产品和服务推荐。
智能助手
AI技术将为CRM系统带来智能助手功能，帮助销售和服务团队快速解决问题，提升客户 满意度。
云计算与CRM系统
01
云端部署
随着云计算技术的成熟，CRM系统将更多地采用云端部署方式，降低
企业IT成本和维护难度。
02
弹性扩展
云计算的弹性扩展特性使得CRM系统能够随着企业规模的扩大而灵活
地增加功能和存储空间。
03
实时协作
基于云计算的CRM系统将支持多用户实时协作，提升团队效率，加强
部门之间的信息共享和沟通。
06
CRM系统案例分享
某电商公司应用CRM系统提升客户满意度
总结词
通过实施CRM系统，该电商公司实现了客户信息的集中管理，提高了客户满意度 和忠诚度。
销售管理模块
01
02
03
销售机会管理
记录销售机会的进展情况 ，包括潜在客户的发现、 意向沟通、产品推荐等。
销售订单管理
处理销售订单，记录订单 信息，如产品、数量、价 格、交货期等，并跟踪订 单执行情况。
销售业绩分析
分析销售人员和团队的销 售业绩，提供数据支持， 以便进行销售策略调整和 激励。
市场营销管理模块
提升服务质量
服务流程管理
01
CRM系统可以优化服务流程，提高服务效率，降低服务成本。
知识库管理
02
CRM系统可以建立知识库，方便服务人员快速查找解决方案，
提高服务质量。
服务质量监控
03
CRM系统可以对服务质量进行监控和评估，帮助企业发现问题
，及时改进服务。
公司简介中英文对照PPT课件
• 门店管理 • 微官网 • 手机APP • 微信二维码支付
• 10年软件行业 成熟运营
• 系统稳定 • 云端数据存储 • 安全无漏洞
企业文化建设
某某科技于2003年组建，总部位于交通便利的某某，我们有
最优秀的人才团队和先进建造的设备，我们为客户提供最为优质的 服务。某某科技于2003年组建，总部位于交通便利的某某，我们 有最优秀的人才团队和先进建造的设备，我们为客户提供最为优质 的服务某某科技于2003年组建，总部位于交通便利的某某，我们 有最优秀的人才团队和先进建造的设备，我们为客户提供最为优质 的服务某某科技于2003年组建，总部位于交通便利的某某
企业愿景
成为世界一流创业网络科技公司
企业使命
为客户提供更好服务，为股东创造更大价值，为员工搭建广阔舞台
核心价值观
诚实 公正 稳健 创造
企业作风
勤奋、严谨、求真、务实
2006年
我们的发展历程
添加适当的文字，一页的文字最好不要超 过200,添加适当的文字，添加适当的文字 一页的文字最好不要超过200……
企业文化建设 企业核心团队 我们的优势
模板使用说明
模板使用指南（此处为本模板相关简要说明）
关于模板：本模板风格整体色调为蓝色，简约设计，可用于 公司简介，企业文化介绍，企业推广，产品推介等各种场合， 可用于公司内部文化建设，也可用于对外宣传。
关于换图：模板内图片更换方法是对图片点右键->设置对象 格式->填充->填充效果->图片，选择事先准备好的图片即可。 后文遇图均可按此操作
李欣露
事业部主管，管理公司日常事务 根据自己的需要添加适当的文字，据研究，在幻灯片中，一页的文字最好不要 超过200字，这样便于板式修改以及演示效果良好，模板中的所有颜色板式均 可编辑替换
CRM客户关系管理系统理念(ppt 20页)
集需求，优化部门流程
1/7/2020
14
工作流程管理
市场活动 销售公关
帐款催收
客户信息
1/7/2020
技术支持
客户联络
15
人员、流程、技术三方互动
人员转变
1/7/2020
程 流
企业文化 CRM实施
为客户考虑的流程 最好的性价比
良好的适应性
技术
16
： 举例 市场与销售的协同
市场活动主题
选择参与者
潜在客户 列表
生成销售机会
市
电话联络
场 活
动
的
寄发资料
绩
任务跟踪管理
形成订单
效 分
上门演示
析
报价
1/7/2020
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CRM工程建设步骤
1/7/2020
规划期
选型期
由
CRM原文全称为： Customer Relationship Management 顾名思义为客户关系管理。在随着竞争的日益激烈
的今天，企业的产品和服务本身已经不能区别出很 大的差异，谁能掌握客户的趋势、加强与客户的联 系，谁就能取得市场优势。客户、供应商以及合作 伙伴连成一片的价值链已经成为企业与企业之间竞 争的核心。 事实上，客户关系管理不是软件技术，而是企业的 一种商业战略和手段，更注重与客户建立联系。由 于需要将更多的注意力集中到客户的身上，许多企 业都再度开始寻求技术的帮助，即求助于客户关系 管理系统。
功能需求
技术需求
1/7/2020
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如何进行CRM系统需求分析（二）
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Line of Business
Maximizer CRM
Mobile CRM
CRM Solution
•Sales •Marketing •Customer Sevice & Support
•BlackBerry® •Windows Mobile® •Nokia®
•high-tech •Manufactur ing •services
Microsoft Platform CRM Integration
• Microsoft Outlook, SharePoint and CRM Integration • Microsoft Office and Dynamics GP Integration • Integrate with the Power of Microsoft Technology
Solution Excellence" Award • ISM - CRM Strategic Advisors
winner in CRM magazine’s 2008 Market Leader Awards •William Anderson One of Most Influential Leaders in CRM
System Requirements
• • • • • • • Group Edition Enterprise Edition Web Access MaxMobile for BlackBerry® smartphones MaxExchange (remote synchronization) MaxSync for Microsoft Exchange Workflow Automation powered by KnowledgeSync • Accounting Link for QuickBooks® and Microsoft® GPTM (formerly Great Plains)
Company Performance
Business Partners and offices:
Americas
Europe Middle East
Asia Pacific
Africa
(EMEA)
Company Performance
Customers including:
HSBC 香港上海汇丰银行
Singapore Airlines
西门子
Siemens
Ipsos-Reid
Leading Companies
Cathay Pacific
国泰航空
Bank of New York
雀巢
Nestle
Ericsson
爱立信
Company Performance
Awards:
2005
• United
2006
• free
upgrades
Maintenance Contracts
• Unlimited support calls
•notification of software updates
Summary
Add your title in here
For 20 years, Maximizer Enterprise has created many productive CRM software, such an Maximizer CRM 10 version and Mobile CRM. We has remained the chosen CRM solution for businesses. Proven, awardwinning and flexible enough to meet the needs of companies in any industry.
Microsoft CRM integration
• • • • • Internet Explorer for Web Access SQL Server Database (Enterprise Edition) SQL Express (Group Edition) Systems Management Server (SMS) Windows single sign-on and user authentication • Microsoft Virtual Earth for global maps and directions • Microsoft Internet Information Services (IIS) • Customization programming languages: Visual Basic®, Visual Basic .NET, C+#, Visual C++®
Product Specification
Maximizer CRM
Microsoft Platform CRM Integration System Requirements
Product Feature
Maximizer CRM Features:
Time management Task management Sales force automation Customer service management Microsoft office integration Accounting integration Business Intelligence
Partner relationship management
Marketing automation
Email marketing
After-sale Service
• Training
class
Training
• customized address book • training kits for self-studying
• • • • • • • Established: in Canada Locations: UK, Australia, HongKong Public Company: Toronto 2002 Revenue: $US 16.9 million Experience: 20 years Distributors: >250 Users: >2 million
• "CRM
2007
•The Small Business Technology Institute Honors“ Product of the Year”
2008
• the
Way Spirit Award • Codie Award Finalist for "Best CRM Solution“
Six Parts!
1 2 3
Company History Line of Business Company Performance
5 6
Product Specification
Product Feature After-sale Service
Company History
• Logo: