商务英语写作(修订版) 第二章

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国际商务函电第二章Unit02 Establishing Business Relations

10. in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了我们的样品。 comply (v. ) with 按照，与…相符，遵守，满足
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
3. intend v. 想要, 打算后常接动词不定式 e.g. They intend to place an order with you. 他们打算跟贵方订货。 We intend to extend our business activities. 我们打算扩大我们的业务范围。 4. enquire v. 询问 e.g. We would like to enquire whether you can supply the following items. 我们想询问一下，贵公司能否提供下列商品。
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
5. catalogue n. 目录 quotation n. 报价，报价单 pricelist n. 价目表 6. cooperation n. 合作，协作 cooperate v. 合作，协作 e.g. Let’s cooperate with each other for our mutual benefits. 为了我们双方的利益，让我们合作吧。 I need your cooperation in this matter. 在这件事情上，我需要你的合作。

商务英语函电unit2

4. Expressing We look forward to receiving.../hearing from you soon/in the your expectation near future. （希望尽快收到……）
Part Two
Steps/Contents Typical Expressions
Part Two
Steps/Contents
2. Selfintroducing
Typical Expressions
On the recommendation of …,we have learned that… （通过……推荐，我们得知……） Your company has been kindly introduced to us by …… （……把贵公司介绍给我们。） We write to introduce ourselves to you as a... （作为……,特来函自我介绍｡） Our lines are mainly... （我们主要从事……）
Part Two
Steps/Contents Typical Expressions
For letters requesting for the establishment of business relations
1. Telling the prospective customers how and where their names and addresses are known
We were very pleased to obtain your name from... （我们很高兴从……处获得贵公司的名称。）
We are delighted to learned from... that... （我很高兴……处得知……）

国际商务英语Chapter 2-1

quasi-pubic 半公有公司
quasi a combining form meaning ―resembling,‖ ―having some, but not all of the features of,‖ used in the formation of compound words: quasi-definition; quasi-monopoly; quasi-official; quasi-scientific. 1. He was a quasi actor. 他有点象演员。 2. In some people's view, TV series is a kind of quasiart. 在某些人看来，电视连续剧是一种准艺术。

1. proprietorship — 所有权 2. stockholder — 股东，持股人 3. partnership — 合伙企业 4. entity — 实体 5. bankruptcy — 破产 6. joint-stock company — 合股公司 7. dividend —红利，股息 8. bylaw — 附则，细则 9. treasurer — 司库，财务长 10. comptroller —主计长，总会计师
tort: n. 侵权行为 a wrongful act, not including a breach of contract or trust, that results in injury to another's person, property, reputation, or the like, and for which the injured party is entitled to compensation.

商务英语写作 Lesson 2

All English teachers are requested to attend the class. Teachers of other courses are
also welcome. Teaching Affair Section
March 11, 2013
Part IV
Peer Editing & Rewriting
Heading
Writer/Person responsible for issuing Date of Issue
Middle of the top
Lower-right Corner Lower-left Corner
Body (Time, Place, Activity, and Participants) Center
The lecture hall Meeting will be held.
All the teachers
Format of a Notice Part I Knowledge Bank
Unit One Announcement
NOTICE Body (time, place, activity, and participants) Person responsible for issuing Date
3
The company has decided that...
4
We have been informed by... that...
Sentence Bank Part I Knowledge Bank
Unit One Announcement
5
Under the auspices of the Students’Union, a lecture will be given...

商务英语综合教程2 writting作文

Case Study1.Choose one case and write a paper according to the requirements.2.Submit your paper in hard copy.3.At least 500 words.4.Deadline: Week 145.NO PLAGIARISMCase 1 - Valentino ChocolatesBackgroundValentino Chocolates are made in Turin. They are luxury products with a unique taste, and have won many international awards.ExpansionThe company has expanded rapidly over the past ten years. It now has almost 300 employees, 75 company-owned shops, and a turnover of €90 million. However, in the last two years, sales growth has slowed down and costs have risen. This has caused a fall in profits.Reasons for falling profitsPricesProductionDemandStaff moraleListen to a excerpt from a board meeting. Make notes under the four headings above. Valentino's main products (as a % of turnover)1.Valentino Classic Bars 25%2.Raw chocolate 8%3.Packaged chocolates 55%4.Exclusive handmade chocolates 5%5.Chocolate drinks 6%6.Biscuits and cakes 1%The futureValentino's owners have set aside €1.5 million to invest in their company so that it continues to expand and becomes an international business. Here is an excerpt from acompany profile that a business journal did recently:" Valentino can continue to grow, but only if it develops new products and finds new markets."So, the problem is: how should Valentino invest the €1.5 million? Chart 1 lists the ways in which it could do that.Chart 1 Investment optionsOption Cost Benefit1. Buy new machinery €200,000 End the delays caused by the old machinesbreaking down2. Invest in more research and development €200,000 Develop new products such as a low-fat chocolate drink, new biscuits / cakes3. Buy out a localcompetitor€1.5 million Reduce local competition4. Set up a factory in the US €1.3 million Manufacture chocolates in a major new market5. Finance a market survey and research trips to the US €100,000 Assess the market potential for Valentino products Contact agents6. Invest in an existing group of cafés €500,000 Become a partner in cafés which sell and promote Valentino chocolates7. Set up online sales €150,000 Increase sales and profits8. Buy a new fleet of cars €500,000 Increase motivation of the sales staff TaskYou are directors of Valentino. In order to solve the current problems of the company and enable Valentino to become a competitive international business, please write an investment plan to your CEO to analyze how to invest €1.5 million. You have to:list the investment options you have chosenGive arguments for each option, as well as cost and anticipated benefit.Case 2 - CaferomaBackgroundCaferoma, a well-known brand of coffee, is owned by PEFD, a company based in Turin, Italy. It is promoted as an exclusive product for people who love ground coffee. Its image is of an Italian-style coffee. It has a strong and slightly bitter taste, and costs more than almost every other ground coffee product on the market.ProblemsIn the last two years, Caferoma's share of the quality ground coffee market has declined by almost 30%. There are several reasons for this:A) Brand loyalty: Consumers have become less loyal to brands and more price conscious. They are willing to buy lower-priced coffee products.B) Price: Supermarkets are selling, under their own label, similar products to Caferoma at much lower prices.C) "Copycat" products: Competing products of Italian-style ground coffee are selling at prices 30 to 40% lower than Caferoma.D) Brand image: the Caferoma brand no longer seems to be exciting and up-to-date.Market share European quality ground coffee Top fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaTop fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaSales outlets as a (%) percentage of Caferoma sales 0102030405060H o t e l sR e s t a u r a n t s S u p e r m a r k e t s S p e c i a l i s t s h o p s 2 years ago last year2 years agoLast yearFocus group resultsDo you think Caferoma is ... % of people answering "yes" Expensive? 60Value for money? 43Good quality? 70Old-fashioned? 80Exciting? 23Exclusive? 55Possible solutions1.Repositioning the productChange Caferoma's image to appeal to a different market segment. (Which segment? What changes to taste, quality, packaging, logo, labeling, distribution?)2.PricingReduce the price by, say, 20% to 30% so that it is in the medium range of prices.3.AdvertisingDevelop a new advertising campaign to relaunch the brand.4.Multiple brandsSell Caferoma, which small changes to product, under different brand names at lower prices.5.Own brand label productsAllow supermarkets and hypermarkets to sell Caferoma under the supermarkets' own brand labels. Continue to market the Caferoma brand at the same time.6.A new productBring out an instant coffee or decaffeinated product under the Caferoma brand as soon as possible.7.Stretching the brandAllow some makers of coffee equipment ( cafetieres, percolators, coffee machines, etc.) to use the Caferoma brand on their goods, for a licensing fee.Listen to the latest newsClaudia, Caferoma's Marketing Manager, has some recent news from one of Caferoma's biggest customers, Majestic Hotels, a major European hotel chain. She discusses the news with Caferoma's Sales Director, Pietro. Listen to their conversation. How does this new information affect your decisions?TaskYou are a member of PEFD's marketing team. Please write a report to Caferoma's Managing Director, Mario Cumino. You may analyze the advantages and disadvantages of each solution. Then decide what to do to stop the decline in the product's market share and to increase profits.。

商务英语写作第二章

nowadays
• • • • • • •
Dear sirs /Mmes
Ladies/Gentlmen
b. Addressing to an unknown individual Dear sir Dear sir or Madam c. Addressing to a known individual Dear + courtesy title + the person’s surname e.g. Dear Mr. Johnson ( Dear Mr. R Johnson d . No punctuation
• e.g. Mr. John Smith or Mr. J.M Smith (Mr. Smith ×)
• 2. business title of the recipient • 3. name of the company
• e.g. China International Trust and Investment Corporation • shortened as : China Int’l Trust ＆ Investment Corp. • CITIC ×
123 Huaihai Road, Shanghai 200300, China Tel: 6200 0000 Fax: 6200 0001
The Date Line
• The position (left / right) • The type order: D/M/Y (M/D/Y)
• The expression of D/M/Y • D ( 1, 2, 3, 4.. / 1st, 2nd, 3rd, 4th …) • M (January, February, March,…) • Y ( 2007, 2004…) • e.g. 6 March 2005 • September 12, 2007

商务英语入门第二章_外教修订版

What is most important to be a successful entrepreneur?
Do you know anyone who seems to have the entrepreneurial spirit? Why?
Take Hongmin Yu, the founder of New Oriental, for example
What Does It Take to Be an Entrepreneur?
• Personal Traits
Bill Gotes w os born on October 28, 1955 in a family having rich business, political ond community service bockground. His greotgrondfother wos o stote legislotor and a moyor, his grandfother wos vice president of national bonk ond his fother wos o lowyer.
Microsoft is good competition for other softwor‹D COmDonies ond he will continue to
usiness Start-up
What Does It Take to Be an Entrepreneur?
• What Traits do You Find in Bill Gates? Strongly believes in hard work; Being ambitious, intelligent and competitive; When in college, he and his close friend Allen started a new company; Developed a small computer to measure traffic flow to found around $200,000; Dropped out from Harvard; Worked very hard to achieve his vision.

商务英语与写作Unit 2 Establishing business relations

•
• 7.Advertisements 广告
How to write to the company you wish to contact for the first time? 1.Begin your letter by telling the recipient how his name is known to you. you. 2.Provide necessary information about yourself: yourself: agent, exporter, importer, or manufacturer, and your standings. standings. 3.State your wish. wish. If you receive a letter in which the sender expresses the intention to do business with you what should you do?
• 1.Overseas Chamber of Commerce 海外商会 • 2.The Economic and Commercial Counselor’s Counselor’ • • •
Office of the Embassy of People’s Republic of People’ China in Foreign Countries 中国驻外商务处 3.Your branch offices abroad 4.Trade Directory 贸易行的行名录 5.Publication出版物 5.Publication出版物 e.g. Public Commerce Information Service, published by the Ministry of Commerce, P. R. China商务部出版的公共商务信息导 China商务部出版的公共商务信息导报 6.Business Houses of the same trade 同业商行 8.Recommendation by a business friend or a client 9.Internet: ; ;

《商务英语学习手册》第二章 (Unit6-10)

第二章商务电话沟通I. 词汇学习Unit 6. Hello, how may I help you?Answering the phone ·Making a good impression on the phone ⏹Words and expressions:frowning皱眉头eye contact 目光接触gestures 手势hold the line拿着电话不放下be not available 不在be at one’s desk leave/give sb. a message haven’t a clue 没有线索（=不知道）bell phone/ mobile phone 手机don’ts 不该做的事情dos 应该做的事情tip 有帮助的提示annoying 令人烦恼的available 可得到的，可使用的be on holiday 在度假cell phone 移动电话sort sth out 解决。

问题urgent 紧急Any idea when she will be back? 您知道她什么时候回来吗？I have no idea (as to) what you mean. 我一点都不明白您的意思。

I have no clue what is in the basement. 我不知道地下室有什么东西。

I am sorry but she is not available at this moment.对不起，她现在不在。

Can I give her a message? 我可以给她留言吗？Can I get her on her cell phone?我可以打她的移动电话找她吗？She is on the phone all day. 她整天在打电话。

Could you hold the line a moment, please? 请不要挂电话。

Please hold the line while I transfer you. 我帮你转过去，请不要挂电话。

商务英语写作 chapter_2

➢ Dear Mr./Mrs/Miss/Ms Johnson: (only surname, semi formal)
➢ Dear Messrs/Mmes. Johnson: (2 or more Men/women with the same surname.)
17
More Example of Salutation (2)
11
Arrange the following information into letterhead or inside address:
➢LSinaFvbanizgcor Ltd/ Upstate, NY 10947/ Ms. PArห้องสมุดไป่ตู้sshildeeynNt ickols/ 28 Green St. Suite 11 ➢BCCehihijninagaF/BMineeeitjaiFnlugLrtn1d0it0u0re21Im/Bpeoijrint g&MEextpaolrLttCdorp. 283/2P4rDeEosanisdgtelDnatan/neLiSntrFeaentg/ East lane/ 234 ➢MSBDBDFaesoeibio.ninjjiinAiezngngcsgcFgcohhu,1hrleeCr0eLnny0hntgi0tdigNnu2DiarD1cie,skisCtIom.tlh.s/piBnoaertiji&ngE,xCphoirntaC/ oCrhpi.n/ a82 28DoGnrgeeDnaSnt.SStrueietet 11 Upstate, NY 10947
12
Attention line
An attention line allows you to send your message officially to an organization but to direct it to a specific individual, officer, or department. However, if you know an individual’s complete name, it is always better to use it as the first line of the inside address and avoid an attention line.

商务英语阅读与写作unit2

商务英语阅读与写作unit2Unit 2Writing for Establishing Business RelationsSection1. How to Write Letters for Establishing Business RelationsObjectives:To give a brief introduction to how to find new customers & establish business relationsTo enable Ss to become aware of main content of letters for asking to establishbusiness relations and repliesTo enable Ss to familiarize themselves with the samples given To read and practice using some of the important words and expressions for business writingTo do exercises and practice using some of the business words and expressions给一个简要介绍如何找到新客户和建立业务关系使学生了解字母的主要内容为要求建立业务关系和回复使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习,练习使用一些商业单词和词组I. How to Find New Customers and Establish Business RelationsUsually a firm may approach its new business counterparts(对应或对等的人或物)abroad or obtain necessary information through the following channels: 1.banks; 2. attendance at all kinds of commodity fairs; 3. contact at the exhibitions held at home and abroad; 4. mutual visits by tradegroups and delegations; 5. Chambers of Commerce in foreign countries; 6. trade directories(贸易商业目录，工商行名录); 7. Chinese Commercial Counselor’s Office in foreign countries; 8. Business Houses of the same trade(商行，商号). Of all these channels, communication in writing is the most commonly used means for setting up business relations. But how can you obtain all the necessary information about a new client when you are going to write a letter to establish business relations? Maybe you can seek the help of many sources such as periodicals, advertisements in newspapers, market investigations, self-introduction by merchants themselves, etc.通常一个公司可能接近它的新商业伙伴的国外或获得必要的信息通过以下渠道:1。

BEC(二)课文写作部分

(P26)Dear Ms GoddardWith reference to your letter of November 3, I am writing to thank you for your kind invitation.I would be very pleased to accept your invitation to visit oxford and see Trackplus’production facilities. I would also be interested in meeting your colleagues at head office, the design team in particular. I should also be delighted to accept your offer of arranging for me to see a play in the West End.Unfortunately, due to a business trip abroad, I am unable to come to England at the end of November as you suggested. However, as I feel it is important that we meet before Christmas I would be grateful if you could tell me if the second week of December would be suitable for you?I look forward to hearing from you again.Yours sincerelyPaolo Fellini(P32)Dear KorinnaRe: Order for Faci (314739) and Cristi (315227) skirtsThank you for your fax concerning the above skirts.I discussed the problems regarding the two skirts with Mr Hubner during his trip to Italy.The shirt made by Faci has a slit at the bottom, which might make it difficult for the customer wanted to change the length of the skirt. We therefore agree that the vendor would have to supply the skirt in two different lengths.Mr Hubner thought it might be better to leave the two different lengths of the Cristi skirt. The skirt has a special knitting technique; as a result, it might be difficult if the customer wanted to shorten it.When Mr Hubner left Italy, I thought we had sorted the problems out. I was therefore surprised by your fax cancelling the other sizes.Please let me know if you definitely want to cancel the other length skirts. As for reducing the total quality, I will wait for confirmation of the information about lengths before I contact the vendors.Thanks and best regards.(P34)Dear AntonellaThank you for your fax. In answer to your queries, I can confirm that the measurements charts do not need changing and all knitted skits will now be produced in a standard length. We would like to propose a delivery date of 30 June. Does that suit you?Best regardsKorinna(P37)Hi SteveIt’s good to know that business is going well, of course I’ll help! I think Sue’s idea could be one solution but wait and let’s discuss it together in more detail. How about a meeting on Friday at 10 a.m. in my office? See you then.Barbara(P50)Dear Mr DowneI am pleased to be able to invite you to the lunch of English Tomorrow, the exciting new multi-level CD-ROM program fro business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official lunch will take place at 3pm on 25th July at The Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers－Mark Brightman and Sally Waters, and representatives of Brookers Publishers will be present to answer any questions you may have.I do hope your schedule will allow you to accept our invitation. I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR Manager(P58)A comparison of ERS and Worldwide RelocationBoth companies can organise visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and partner employment assistance. The latter is a key requirement for Fenway.Both companies can organise visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and partner employment assistance. The latter is a key requirement for Fenway. ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocations be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.(P86)Ramsden Breweries and Bute Chemicals: Investment PotentialIntroductionThis report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.RamsdenThe company had mixed results last year: although turnover increased by approximately 25%, net profit rose by less than 4%. However, restructuring may be able to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.ButeResults were disappointing, with turnover and profit both failing slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.ConclusionDespite the merger rumours, any investment in Bute chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is not profitable and has definite potential for further growth.RecommendationWe would recommend investment in Ramsden Breweries.Unit 6b Writing(P90)IntroductionThis report set out to compare our environmental performance over the last four years with the targets which we have set out for next year.Waste reductionThere was an increase in non-hazardous waste three years ago. This was due to by-products resulting from the new processing system. Although the amount has fallen steadily since then it seems unlikely that next year’s target level will be achieved.In contrast, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago.Energy efficiencyEnergy consumption has decreased steadily and it seems likely that target levels will be reached by next year.ConclusionIn conclusion, the measures taken have led to significant environmental improvements, it is expected that most targets will be achieved or exceeded by next year.(P101)MemoTo: All staffFrom: Charles DyerDate: 7 July 2000Re: Smoking policyAs there are only two smokers in this building, they have agreed to smoke outside. However, they will need regular cigarette breaks. Please consider smokers when organising meetings. You are advised to plan breaks at least every two hours.Unit 8a Writing(P110)A memo to staffTo: All staffFrom: Roger HargreavesRe: ExpensesMay I remind all staff that you need to include receipts with all expenses claims. Claims will not be accepted without receipts. Expenses are now all paid by cheque rather than in cash and it will take approximately two weeks to process each claim.Thank you.Unit 9b Writing(P126)To: All managersSubject: Staff AppraisalI would to remind you that you should be holding your staff appraisals this month. Once you have completed them could you please send me a copy of each report? If you would like to use an interview room please remember to reserve it in advance. Thank you.。

《商务英语写作》课件Lecture 2 Effective Business Writing

1. Clarity 清楚/concreteness具体 2. Correctness准确 3. Conciseness简明 4. Completeness完整 5. Courteousness礼貌
I. Clarity
Clarity is achieved by using the right word in the right place. This involves organizing short, familiar and conversational words into effective sentences and paragraphs. It is also helpful to use example, illustrations, and other visual aids when necessary.
II. Detailed Principles
1. Be clear
Be clear means to make sure the reader will get the message you are sending.
(1) Be clear in your mind about the purpose of the written document.
(2) You need to think about your use of language.
A. use simple words and phrases.
B. use simple paragraphs which focus on one topic or point.
C. use pictures, diagrams, lists and examples to clarify what you