跨文化交际

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跨文化交际

Unit1:

Economic globalization:the integration of national economic into the international economy through trade, foreign direct investment capital flows, migration, and the spread of technology. Barter system:farming communities traded their surplus produce in exchange for products and services without the medium of money.

Global village: all the different parts of the world form one community linked together by electronic communications, especially the internet.

Melting pot: a socio-cultural assimilation of people of different backgrounds and nationalities. Culture:a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.

Cultural diversity: the mix of people from various backgrounds in the labor force with a full mix of cultures and sub-cultures to which members belong.

Communication:meaning to share with or to make common, as in giving to another a part to share of your thoughts, hopes, and knowledge.

Intercultural communication: communication between people whose cultural perception and symbol systems are distinct enough alter the communication event (p.9-10).

Components of Communication

Source: The source is the person with an idea he or she desires to communicate.

Encoding: Encoding is the process of putting an idea into a symbol.

Message: The term message identifies the encoded thought. Encoding is the process ,the verb; the message is the resulting object.

Channel:The term channel is used technical to refer to the means by which the encoded message is transmitted. The channel or medium, then, may be print, electronic, or the light and sound waves of the face-to-face communication.

Noise: The term noise technically refers to anything that the message the source encodes. Receiver: The receiver is the person who attends to the message.

Decoding: The receiver is actively involved in the communication process by assigning meaning to the symbols received.

Receiver response: It refers to anything the receiver does after having attended to and decoded the message.

Feedback: Feedback refers to that portion of the receiver response of which the source has knowledge and to which the source attends and assigns meaning.

Context: The final component of communication is context. Generally, context can be defined as the environment in which the communication takes places and which helps define the communication.

思考题

1 What are the four trends that make our world more interdependent? (p13)

2 What are the three ingredients of culture?

1.Artifacts (the material and spiritual products people produce)

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