健康管理 公司创业计划书

目录第一部分执行总结······················- 4 -

一、公司简单描述·······················- 4 -

二、公司宗旨和目标······················- 4 -

三、公司目前主要业务介绍···················- 4 -

四、投入的资金及用途·····················- 5 -

五、公司目前的股权结构····················- 5 -

六、市场概况和营销策略····················- 5 -

七、业务部门及业绩简介····················- 6 -

八、核心经营团队·······················- 6 -

九、公司优势说明·······················- 6 -

第二部分综述························- 9 - 第一章公司概述······················- 9 -

一、公司宗旨·························- 9 -

二、公司的名称及结构·····················- 9 -

三、公司经营理念·······················- 9 -

四、公司拓展增值业务·····················- 9 -

五、公司设施·························- 10 -

六、公司现状·························- 11 -

七、公司选址·························- 11 -

第二章公司服务介绍·····················- 12 -

一、完善的体质监测服务与运动处方的制订············- 12 -

二、非赢利性服务·······················- 14 -

（一）公司运营流程······················- 15 - （二）客户服务流程················错误!未定义书签。第三章市场分析·······················- 16 -

一、市场描述·························- 16 -

二、发展战略·························- 16 -

三、市场状况、变化趋势及潜力·················- 17 - 第四章竞争分析·······················- 20 -

一、从市场细分看竞争者市场份额················- 20 -

二、主要竞争对手情况·····················- 20 -

三、潜在竞争对手情况和市场变化分析··············- 20 -

四、优劣势分析························- 21 - （一）优势分析························- 21 - （二）劣势分析························- 22 - 第五章市场营销·······················- 23 -

一、消费群体的分析······················- 23 -

二、定价策略·························- 24 -

三、营销策略·························- 25 -

四、市场开拓·························- 25 - 第六章公司组织及管理····················- 28 -

一、公司初期组织结构·····················- 28 -

二、前期人员招募·······················- 28 - 第七章投资说明·······················- 29 - 一、融资渠道·························- 29 -

三、股权分配·························- 30 - 第八章财务分析·······················- 31 -

一、资金的筹集························- 31 -

二、资金的运用分析······················- 31 - （一）公司一年费用······················- 31 - （二）收益分析························- 32 -

1、公司前期收益分析（1-3年）················- 32 -

2、公司中后期收益分析（4-10年）···············- 33 - 第九章风险分析·······················- 34 -

一、市场不确定性风险·····················- 34 -

二、竞争风险·························- 34 -

三、管理风险·························- 34 -

四、其他风险·························- 34 - 附件：····························- 36 - 【调查表1】“健康管理”消费者问卷调查表···········- 37 - 【调查表2】“健康管理”企业问卷调查表············- 37 - 【文件1】授权书·······················- 38 - 【文件2】公司管理制度····················- 40 -