商务策划书(英文版)
商务谈判策划书英文版.docx
First, the negotiation of the two sides of the company background: 1, our company analysisKaemi Electric Co., Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme, network cabling, engineering construction, software development, technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters. The existing staff of 60 people, Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce, system integration and monitoring business department, technical service department, engineering department, finance department, administrative office business, the Department of management, has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90%.System Integration Department of the company is a comprehensive, excellent service team of professionals, have a solid strength and rich experience, according to your request for information network project management, providing complete system design, application development, project implementation and IT maintenance. Over the years, the company is committed to the enterprise computer information systems and with thesupporting network construction, has a wealth of system design and software development experience .Microsoft ，AT&T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium-sized enterprise internal network to the intelligent building from software system integrated into the client application software development, from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database, application software development and computer engineering, such as a full range of computer system design, the overall solution and advisory services.As the outstanding system integrators, the company through implementation of strict and scientific integrated management measures, combined with oriented object method of system engineering and advanced component technology, so as to shorten the work cycle, enhance the reliability of the system operation, extendibility and reusability. In order to provide the best computer system as a whole solution.In the course of business we always adhere to the "to the user as the center, in order to benefit from the quality". In the company will be the spirit is carried out in the round, continue to strengthen staff to the user as the center, to meet customer needs and exceed customer expectations "consciousness, in a more rigorous style, more responsible attitude, a more professional skills, to standardize the operation process and can be traced back to the work record, more thoughtful meticulous service to the implementation of each work.Companies focus on "people-oriented" enterprise culture construction, combined with the interests of the company and employees, community of destiny, the implementation of various insurance and labor insurancewelfare measures, realize the synchronous growth of the employees and the company, give full play to the talents and potential of the staff, pay attention to employee job satisfaction and a sense of achievement, is our long-term strategic measures. The company regularly carry out various business training and rich and colorful extracurricular activities. The system is flexible and full of vigor and vitality, attracted a large number of high level professionals.Review the past, nine years of ups and downs for achievement of our many, we feel gratified. Looking to the future, we are full of confidence. Liqiange will with more excellent products and perfect service market contribution to society, return the user from all walks of life in Guangxi, for rejuvenating the country through science and technology, industry serve the country "career goals and continue to move forward. Liqiange, you will get more to the trust of electronic products.2, the other side of the company analysis:Kodak technology Co., Ltd., the company was established in 2000, is a company with R & D and production of high-quality products, Kodak technology Co., Ltd. mainly to MP4,MP5series digital products mainly, under the efforts of leaders and staff of the Kodak in China enjoy a highreputation, with the development of Kodak Electronics Co., Ltd. Company is more and more by consumers welcome, MP4,MP5, not only in appearance by the consumer favorite and research in science and technology has also been recognized by consumers, Kodak technology Co., Ltd by foreign attention. In recent years, the products have been exported to the country and abroad, such as Canada, Korea, Russia and other countries.Since the company since its establishment, Kodak has been to "concentrate, dedicated, professional" as the enterprise conviction, is committed to to lead the MP4,MP5digital products, "a new generation" technology. The company has a strong R & D team and advanced technology and equipment, with a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend. We always at a faster speed do better products, and strive for greater resources into the research of technology products, with better products and services the user returns.In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.Facing the new century, Kodak will own mission summarized four heavy, heavy quality, product quality is enterprise's life; service: people-oriented service concept is foundation of the enterprise; talent, talent development strategy as the center to the sustainable development of enterprises; Technology: only technical innovation for the development of enterprises to provide infinite power.In the past 20 years, the company does not because of what she has achieved success and proud, because of our success is the result of the full support of the vast number of customers and friends from all walks of life and trust. Therefore, we express our heartfelt thanks! At the beginning of the new year, looking to the future, in the upcoming year 2017, Kodak will with more quality products and services, more focus on the attitude of consumers return, the good intentions of products, and strive to improve the service, and strive to national industry to flourish further!Two, the theme of the negotiations:1, distribution mp4,mp5 two digital electronic products, in accordance with the different models of different prices and the number of the number of prices to develop, in addition to the discount issue.2, mp4,mp5 two kinds of digital electronic products of the settlement time and settlement methods.3, the payment of the deposit and the compensation for breach of contract. Three, negotiation goal:(1)to our company's most favorable conditions for the distributionof 4,5 two digital electronic products: the price is reasonable, the distribution of the mp4,mp5 two models of digital electronic products in line with the needs of consumers.Four, the composition of the negotiating team:The main talk about people: Jin Beibei companies negotiateplenipotentiary; decision: Li Qian decision makers for company issues;technical adviser:Bo Wen company responsible personnel;Legal Advisor: Shen zhe company's legal counsel;Five, the analysis of the advantages and disadvantages of the negotiations:(a)the advantages of our analysis:1.75 national well-known distributor ranked No. 30, 2004 in GuangxiNanning reputation UNPROFOR gold units 11, Guangxi Shou contract re credit enterprises, good reputation, strength and products toconsumers is very attractive, large consumer market demand.2, acting as the distributor, freedom of choice in large. Our company as a number of digital electronic products distributor, agentdistribution whose products, the choice is in our hands. (b), its disadvantages:Our as digital electronic products distributor, in Nanning market, more than the strength of the company and my company competition, relatively well-known strength of digital electronic products distributor is Nanning Jing Jia Technology Co., Ltd., Nanning Jing Jia Technology Co., Ltd. and so on.(c), its staff analysis;1.Insight is strong, look at problems in a relatively calm, good at the art of communication and negotiation, the negotiation's main rival, and a key figure.2.Pay attention to the details, cheerful, my company, one of the central figure, have strong sales experience.3.The work of a conscientious and responsible, strong logical analysis ability, have higher quality of financial management.4.Delicate thoughts, familiar with the domestic and foreign relevant legal procedures, is conducive to the specification of the two parties of the contract signed.prehensive ability, outgoing personality, doing things calm. Strong ability in public relations.(d)analysis of the advantages of the other party:1, Kodak Technology Co. Ltd., founded in January 2000, is a mp4 series Walkman R & D and production of high-quality oriented high-techenterprises, is currently one of the few independent R & D capability has mp4 companies. After the rapid development of more than a year, a family of mp4 are more and more consumers to understand, accept, acceptance and love, products have been exported to Japan, Sweden, Hongkong and other countries and regions. In the year 2004 "micro computer >mp4 products in the selection, a E2 gain mp4 player three recommended award is one of the only domestic professional also awarded 4 products won several highly professional media and related awards, the" family "a brand is also named" people's Daily "> ten Chinese consumers satisfied with the brand"! 2, took the lead in the domestic use of SIGMATEL3520, Philips PNX0102 top decoding chip, and KDS crystal,TDK high precision resistance capacitance, AVX tantalum capacitors, GE Plastic international first-class elements as the raw material of the products.3, the company has a strong R & D team and advanced technology and equipment, to a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend .(e), the other side of the disadvantage analysis1, fierce competition from domestic and foreign mp4,mp5 brand. Newman,apple, blue devils, Haier, Philips, and other well-known domestic brands are in competition with. China is a large country with a population of 1.3 billion, the final consumers and potential consumers with strong attraction, domestic and foreign well-known brand names numerous relying on the advantages of their products grab live in China market, is expected to in the Chinese market share their seats.2, as a domestic famous enterprises, the products of after-sales service system and other well-known foreign enterprises gap big, needs to be strengthened, maintenance products are generally required to charter or designated point of repair.(f), the other person analysis:1. The overall ability, logical thinking, strong affinity, flexible mind is a qualified generalship.2. Familiar with MP4 industry, rich experience in market, look at the issue seize nature. A friendly disposition, alleviate the tense situation in the tense atmosphere, failing to calm.3.Do something decisive capable, sharp tongued, vigorous and resolute, typical superwoman style, failing to calm.4. Understand the similar products of status of competitors can provide appropriate recommendations to the general manager, deputy qualified, a key figure in the successful negotiation of one ofSix, negotiation methods and strategies:(1) negotiations: the horizontal negotiations and principles of negotiation combined. In the negotiation process, in negotiations, the design of the main problems identified, the proposed negotiations on all transverse expansion, a number of issues are also discussed. In position can be a carrot and stick approach.(2)n egotiation strategy:A)outstanding advantages. On the other side of the position, views are preliminary cognition, then their share in the negotiations matters the advantages and disadvantages of each other's advantages and disadvantages, and cited the letter, especially to one's own advantage, regardless of the size of the old and new, should be the overall list, as negotiators negotiating chips. And self disadvantages, of course also should pay attention to, in order to avoid hasty attack against them, being injured all over the body.B)simulation exercise. Is a variety of situations that may arise in advance simulation, so as not to panic when the actual encounter difficult to master. The war horses lash, in understanding, inferior, to imaginary possibilities in pre planning action. As negotiations have placed seats in detail simulation.C) the bottom line clear. Usually, negotiations, mutual attack, sharpening, eager. Both sides can think of "how much", but often neglect to "pay", ignoring the negotiation process in allied to many concessions, we can be happy. So, in the negotiations before, be sure to the circle to the bottom of the Allied Qing: what .D)to understand the opponent. Sun Tzu's "know ourselves baizhanbudai" well-known. Before the negotiations to understand the personality traits of the other possible strategies and negotiation opponent, to negotiate successfully completed there will be great helpful. If negotiation rivals like play, might as well before the talks greetings, deliberately mentioned, the hostile alert each other to advance to ease, if you have time, invitation to go campaign to foster relaxed atmosphere of the talks. Notice in this stadium is another piece of the negotiating table, to help negotiate.E)to the occasion. The battlefield situation, fast changing, to rise to the occasion in the table. Although SJMS Zhuge Liang, but count as theday count, thoughtless, failings. Negotiations, the opponent process God a pen, beyond one's own assumptions, allied personnel must will play it by ear, adopted piecemeal. Really can't resist, rush, sincere a delaying tactic, and then plot countermeasures, in order to avoid crashes vertical "off" -- broken his posterior.F)buried under it. If both parties fail to reach an a considerable degree of satisfactory results, facing the burst of negotiations, there is no need to seek temporary tongue quickly and hurt and gas between the two sides. Both sides if decorum, later to reach the realm of renegotiation, though not impossible, but also to quite mounded, good things correctly. The sale is not righteousness in, the two sides good gather good spread, for the next negotiation successful, buried under it.Negotiation agenda:1, before preparing the scene: I know each other already arrived at the venue, as the home, one of the first to welcome their arrival; greetings handshake, ask the other side approach; seat arrangement, the staff side tea handing a cup of water; I toward each other to introduce the meeting arrangements and participation of staff; mutual handed a business card, greeting each other is located.2, start opening gambit to communicate feelings: by talking about cooperation between the two sides of the formation of emotional resonance, the each other into a more harmonious atmosphere of the talks, create a win-win mode.3, stage: two faced by two members of the negotiation strategy, one as a red, white as auxiliary agreement negotiated, grasp the rhythm of the negotiation and process, so as to have the initiative; progressive, step-by-step strategy, put forward our skills to benefit, easy to difficult, step by step the fight for the interests of; grasp the compromise principle, clear our core interests, adopt the retreatstrategy, step back into the two step, to make full use of the hands of the circuitous compensation chips, appropriate concessions can bear the freight for other more benefits; to highlight the advantages of data support, reasoning, and emphasize our agreement the success of the benefits to each other, at the same time if failure and suggest that the person act tough and talk soft, our agreement, we will negotiate with other companies; to break the deadlock, the rational use of pause, first calm analysis causes deadlock And can use be sure that form each other, the lifting of the deadlock, timely use diversionary tactics to break the deadlock; Hugh Bureau stage, if necessary, adjust the original plan. Seven, the risk of negotiations and the effect of prediction:Negotiation risk:1, the other party may in the negotiations by its dominant position would not make concessions on price, we must play the identity of their own advantages and dealers forced to make concessions.2, negotiation opponent may I take all kinds of means, let us in trouble. Therefore, we must keep a clear head, play advantage good patience, calm and flexible adjustment of a negotiation strategy the effect prediction: both reasonable conditions to obtain the negotiations success, to achieve a win-win situation, the two sides can friendly end negotiations to succeed and achieve long-term friendship and cooperation.Eight, negotiation budgetA, fare: 2000 B, accommodation fee: 1000 0C, catering fee: 30000 D, telephone fee: 200 E, Travel Gift cost: 6000Total: 48200(1)the two sides approach(2)introduced the meeting arrangements and the participants (3) officially entered the negotiationsA: the negotiations goods model, number. B: submit and discuss a sales agent agreement. C: delivery of settlement time and way D. Negotiation: uniform deposit payment negotiation, breach of contract compensation measures and legal liability.(4) a protocol(5) signed an agreement(6) down payment(7)handshakes negotiation success, take pictures.(8)hosted a dinner in honor, negotiations were successfully into In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.table of contentsOne, the backgroundTwo, the theme of the negotiationsThree, negotiation goalFour, the composition of the negotiating teamFive, negotiation environment analysisSix, negotiation procedures and specific strategiesSeven, negotiation risk and effect predictionEight, negotiation budgetNine, the focus of the negotiations, the difficulties Ten, the development of contingency plans。
创业商务计划书英语版
创业商务计划书英语版1. Executive SummaryCompany Name: OxyGen Tech SolutionsFounder: John SmithDate: July 1, 2022OxyGen Tech Solutions is a technology startup that aims to provide innovative solutions for improving indoor air quality. Our flagship product, the OxyGen Air Purifier, utilizes advanced technology to effectively remove pollutants from indoor environments, creating a healthier and more comfortable living and working space for our customers. Our mission is to improve the quality of life for individuals and communities by providing access to clean and fresh air.2. Company DescriptionOxyGen Tech Solutions was founded by John Smith, an experienced entrepreneur with a background in technology and environmental science. The company is headquartered in San Francisco, California, and has a team of dedicated engineers and researchers who are committed to developing cutting-edge solutions for air purification.3. Market AnalysisThe global air purifier market is rapidly growing, driven by increasing awareness of the health risks associated with indoor air pollution. According to industry reports, the market is expected to reach $10 billion by 2025, with a compound annual growth rate of 8.5%. Demand for air purifiers is particularly strong in urban areas with high levels of air pollution, as well as in homes and offices with poor ventilation.4. Product and ServicesOxyGen Tech Solutions offers a range of air purifiers designed for residential, commercial, and industrial applications. Our products feature state-of-the-art filtration technology, including HEPA filters, activated carbon filters, and UV-C light sterilization. In addition, our air purifiers are equipped with smart sensors that monitor air quality in real time and adjust the purification settings accordingly.5. Marketing and Sales StrategyTo promote our products, OxyGen Tech Solutions will utilize a mix of online and offline marketing channels, including social media, search engine optimization, email marketing, and influencer partnerships. In addition, we will participate in trade shows and industry events to showcase our products and network with potential customers and partners.Our sales strategy will focus on building partnerships with distributors, retailers, and e-commerce platforms to reach a wide audience of consumers. We will also offer direct sales through our website and customer service team to provide personalized assistance to customers and ensure their satisfaction with our products.6. Financial ProjectionsOxyGen Tech Solutions expects to achieve sales of $1 million in the first year of operation, with a projected net profit margin of 10%. By the end of the third year, we aim to increase sales to $5 million and expand our product line to include new and innovative air purification solutions.7. FundingTo support our growth and expansion plans, OxyGen Tech Solutions is seeking $500,000 in funding from investors and venture capitalists. The funding will be used to develop new products, expand marketing and sales efforts, and hire additional staff to support our operations.8. ConclusionOxyGen Tech Solutions is poised to become a leader in the air purification industry with its innovative products and commitment to customer satisfaction. With a strong team, a clear vision, and a solid business plan, we are confident in our ability to succeed and achieve our goals of improving indoor air quality for individuals and communities worldwide. Thank you for considering our proposal.。
商务谈判策划书英文版
First, the negotiation of the two sides of the company background:1, our company analysisKaemi Electric Co., Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme, network cabling, engineering construction, software development, technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters. The existing staff of 60 people, Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce, system integration and monitoring business department, technical service department, engineering department, finance department, administrative office business, the Department of management, has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90%.System Integration Department of the company is a comprehensive, excellent service team of professionals, have a solid strength and rich experience, according to your request for information network project management, providing completesystem design, application development, project implementation and IT maintenance. Over the years, the company is committed to the enterprise computer information systems and with the supporting network construction, has a wealth of system design and software development experience .Microsoft，AT&T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium-sized enterprise internal network to the intelligent building from software system integrated into the client application software development, from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database, application software development and computer engineering, such as a full range of computer system design, the overall solution and advisory services.As the outstanding system integrators, the company through implementation of strict and scientific integrated management measures, combined with oriented object method of system engineering and advanced component technology, so as to shorten the work cycle, enhance the reliability of the system operation, extendibility and reusability. In order to provide the best computer system as a whole solution.In the course of business we always adhere to the "to the user as the center, in order to benefit from the quality". In the company will be the spirit is carried out in the round, continue to strengthen staff to the user as the center, to meet customer needs and exceed customer expectations "consciousness, in a more rigorous style, more responsible attitude, a more professional skills, to standardize the operation process and can be traced back to the work record, more thoughtful meticulous service to the implementation of each work.Companies focus on "people-oriented" enterprise culture construction, combined with the interests of the company and employees, community of destiny, the implementation of various insurance and labor insurance welfare measures, realize the synchronous growth of the employees and the company, give full play to the talents and potential of the staff, pay attention to employee job satisfaction and a sense of achievement, is our long-term strategic measures. The company regularly carry out various business training and rich and colorful extracurricular activities. The system is flexible and full of vigor and vitality, attracted a large number of high level professionals.Review the past, nine years of ups and downs for achievement of our many, we feel gratified. Looking to the future, we are full of confidence. Liqiange will with more excellent products and perfect service market contribution to society, return the user from all walks of life in Guangxi, for rejuvenating the country through science and technology, industry serve the country "career goals and continue to move forward. Liqiange, you will get more to the trust of electronic products.2, the other side of the company analysis:Kodak technology Co., Ltd., the company was established in 2000, is a company with R & D and production of high-quality products, Kodak technology Co., Ltd. mainly to MP4,MP5series digital products mainly, under the efforts of leaders and staff of the Kodak in China enjoy a high reputation, with the development of Kodak Electronics Co., Ltd. Company is more and more by consumers welcome, MP4,MP5, not only in appearance by the consumer favorite and research in science and technology has also been recognized by consumers, Kodak technology Co., Ltd by foreign attention. In recent years, the products have been exported to the country and abroad, such as Canada, Korea, Russia and other countries.Since the company since its establishment, Kodak has been to "concentrate, dedicated, professional" as the enterprise conviction, is committed to to lead the MP4,MP5digital products, "a new generation" technology. The company has a strong R & D team and advanced technology and equipment, with a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend. We always at a faster speed do better products, and strive for greater resources into the research of technology products, with better products and services the user returns.In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.Facing the new century, Kodak will own mission summarized four heavy, heavy quality, product quality is enterprise's life; service: people-oriented service conceptis foundation of the enterprise; talent, talent development strategy as the center to the sustainable development of enterprises; Technology: only technical innovation for the development of enterprises to provide infinite power.In the past 20 years, the company does not because of what she has achieved success and proud, because of our success is the result of the full support of the vast number of customers and friends from all walks of life and trust. Therefore, we express our heartfelt thanks! At the beginning of the new year, looking to the future, in the upcoming year 2017, Kodak will with more quality products and services, more focus on the attitude of consumers return, the good intentions of products, and strive to improve the service, and strive to national industry to flourish further! Two, the theme of the negotiations:1, distribution mp4,mp5 two digital electronic products, in accordance with the different models of different prices and the number of the number of prices to develop, in addition to the discount issue.2, mp4,mp5 two kinds of digital electronic products of the settlement time and settlement methods.3, the payment of the deposit and the compensation for breach of contract. Three, negotiation goal:(1)to our company's most favorable conditions for the distribution of 4,5 twodigital electronic products: the price is reasonable, the distribution of the mp4,mp5 two models of digital electronic products in line with the needs of consumers.Four, the composition of the negotiating team:The main talk about people: Jin Beibei companies negotiate plenipotentiary;decision: Li Qian decision makers for company issues;technical adviser:Bo Wen company responsible personnel;Legal Advisor: Shen zhe company's legal counsel;Five, the analysis of the advantages and disadvantages of the negotiations:(a)the advantages of our analysis:national well-known distributor ranked No. 30, 2004 in Guangxi Nanningreputation UNPROFOR gold units 11, Guangxi Shou contract re creditenterprises, good reputation, strength and products to consumers is veryattractive, large consumer market demand.2, acting as the distributor, freedom of choice in large. Our company as a number of digital electronic products distributor, agent distribution whose products,the choice is in our hands.(b), its disadvantages:Our as digital electronic products distributor, in Nanning market, more than the strength of the company and my company competition, relatively well-known strength of digital electronic products distributor is Nanning Jing Jia Technology Co., Ltd., Nanning Jing Jia Technology Co., Ltd. and so on.(c), its staff analysis;is strong, look at problems in a relatively calm, good at the art of communication and negotiation, the negotiation's main rival, and a key figure.attention to the details, cheerful, my company, one of the central figure, havestrong sales experience.3. The work of a conscientious and responsible, strong logical analysis ability, have higher quality of financial management.4. Delicate thoughts, familiar with the domestic and foreign relevant legal procedures, is conducive to the specification of the two parties of the contract signed.5. Comprehensive ability, outgoing personality, doing things calm. Strong ability in public relations.(d) analysis of the advantages of the other party:1, Kodak Technology Co. Ltd., founded in January 2000, is a mp4 series Walkman R & D and production of high-quality oriented high-tech enterprises, is currently one of the few independent R & D capability has mp4 companies. After the rapid development of more than a year, a family of mp4 are more and more consumers to understand, accept, acceptance and love, products have been exported to Japan, Sweden, Hongkong and other countries and regions. In the year 2004 "micro computer >mp4 products in the selection, a E2 gain mp4 player three recommended award is one of the only domestic professional also awarded 4 products won several highly professional media and related awards, the" family "a brand is also named" people's Daily "> ten Chinese consumers satisfied with the brand"!2, took the lead in the domestic use of SIGMATEL3520, Philips PNX0102 top decoding chip, and KDS crystal,TDK high precision resistance capacitance, AVX tantalum capacitors, GE Plastic international first-class elements as the raw material of the products.3, the company has a strong R & D team and advanced technology andequipment, to a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend .(e), the other side of the disadvantage analysis1, fierce competition from domestic and foreign mp4,mp5 brand. Newman, apple, blue devils, Haier, Philips, and other well-known domestic brands are in competition with. China is a large country with a population of billion, the final consumers and potential consumers with strong attraction, domestic and foreign well-known brand names numerous relying on the advantages of their products grab live in China market, is expected to in the Chinese market share their seats.2, as a domestic famous enterprises, the products of after-sales service system and other well-known foreign enterprises gap big, needs to be strengthened, maintenance products are generally required to charter or designated point of repair.(f), the other person analysis:1. The overall ability, logical thinking, strong affinity, flexible mind is a qualified generalship.2. Familiar with MP4 industry, rich experience in market, look at the issue seize nature. A friendly disposition, alleviate the tense situation in the tense atmosphere, failing to calm.3. Do something decisive capable, sharp tongued, vigorous and resolute, typical superwoman style, failing to calm.4. Understand the similar products of status of competitors can provide appropriate recommendations to the general manager, deputy qualified, a key figure in the successful negotiation of one ofSix, negotiation methods and strategies:(1) negotiations: the horizontal negotiations and principles of negotiation combined. In the negotiation process, in negotiations, the design of the main problems identified, the proposed negotiations on all transverse expansion, a number of issues are also discussed. In position can be a carrot and stick approach.(2) negotiation strategy:A) outstanding advantages. On the other side of the position, views are preliminary cognition, then their share in the negotiations matters the advantages and disadvantages of each other's advantages and disadvantages, and cited the letter, especially to one's own advantage, regardless of the size of the old and new, should be the overall list, as negotiators negotiating chips. And self disadvantages, of course also should pay attention to, in order to avoid hasty attack against them, being injured all over the body.B) simulation exercise. Is a variety of situations that may arise in advance simulation, so as not to panic when the actual encounter difficult to master. The war horses lash, in understanding, inferior, to imaginary possibilities in pre planning action. As negotiations have placed seats in detail simulation.C) the bottom line clear. Usually, negotiations, mutual attack, sharpening, eager. Both sides can think of "how much", but often neglect to "pay", ignoring the negotiation process in allied to many concessions, we can be happy. So, in the negotiations before, be sure to the circle to the bottom of the Allied Qing: what .D) to understand the opponent. Sun Tzu's "know ourselves baizhanbudai"well-known. Before the negotiations to understand the personality traits of the other possible strategies and negotiation opponent, to negotiate successfully completed there will be great helpful. If negotiation rivals like play, might as well before the talks greetings, deliberately mentioned, the hostile alert each other to advance to ease, if you have time, invitation to go campaign to foster relaxed atmosphere of the talks. Notice in this stadium is another piece of the negotiating table, to help negotiate.E) to the occasion. The battlefield situation, fast changing, to rise to the occasion in the table. Although SJMS Zhuge Liang, but count as the day count, thoughtless, failings. Negotiations, the opponent process God a pen, beyond one's own assumptions, allied personnel must will play it by ear, adopted piecemeal. Really can't resist, rush, sincere a delaying tactic, and then plot countermeasures, in order to avoid crashes vertical "off" -- broken his posterior.F) buried under it. If both parties fail to reach an a considerable degree of satisfactory results, facing the burst of negotiations, there is no need to seek temporary tongue quickly and hurt and gas between the two sides. Both sides ifdecorum, later to reach the realm of renegotiation, though not impossible, but also to quite mounded, good things correctly. The sale is not righteousness in, the two sides good gather good spread, for the next negotiation successful, buried under it. Negotiation agenda:1, before preparing the scene: I know each other already arrived at the venue, as the home, one of the first to welcome their arrival; greetings handshake, ask the other side approach; seat arrangement, the staff side tea handing a cup of water; I toward each other to introduce the meeting arrangements and participation of staff; mutual handed a business card, greeting each other is located.2, start opening gambit to communicate feelings: by talking about cooperation between the two sides of the formation of emotional resonance, the each other into a more harmonious atmosphere of the talks, create a win-win mode.3, stage: two faced by two members of the negotiation strategy, one as a red, white as auxiliary agreement negotiated, grasp the rhythm of the negotiation and process, so as to have the initiative; progressive, step-by-step strategy, put forward our skills to benefit, easy to difficult, step by step the fight for the interests of; grasp the compromise principle, clear our core interests, adopt the retreat strategy, step back into the two step, to make full use of the hands of the circuitous compensation chips, appropriate concessions can bear the freight for other more benefits; to highlight the advantages of data support, reasoning, and emphasize our agreement the success of the benefits to each other, at the same time if failure and suggest that the person act tough and talk soft, our agreement, we will negotiate with other companies; to break the deadlock, the rational use of pause, first calm analysis causes deadlock And can use be sure that form each other, the lifting of thedeadlock, timely use diversionary tactics to break the deadlock; Hugh Bureau stage, if necessary, adjust the original plan.Seven, the risk of negotiations and the effect of prediction:Negotiation risk:1, the other party may in the negotiations by its dominant position would not make concessions on price, we must play the identity of their own advantages and dealers forced to make concessions.2, negotiation opponent may I take all kinds of means, let us in trouble. Therefore, we must keep a clear head, play advantage good patience, calm and flexible adjustment of a negotiation strategy the effect prediction: both reasonable conditions to obtain the negotiations success, to achieve a win-win situation, the two sides can friendly end negotiations to succeed and achieve long-term friendship and cooperation.Eight, negotiation budgetA, fare: 2000 B, accommodation fee: 1000 0C, catering fee: 30000 D, telephone fee: 200 E, Travel Gift cost: 6000Total: 48200(1) the two sides approach(2) introduced the meeting arrangements and the participants(3) officially entered the negotiationsA: the negotiations goods model, number. B: submit and discuss a sales agent agreement. C: delivery of settlement time and way D. Negotiation: uniform deposit payment negotiation, breach of contract compensation measures and legal liability.(4) a protocol(5) signed an agreement(6) down payment(7) handshakes negotiation success, take pictures.(8) hosted a dinner in honor, negotiations were successfully intoIn today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.table of contents One, the backgroundTwo, the theme of the negotiationsThree, negotiation goalFour, the composition of the negotiating team Five, negotiation environment analysisSix, negotiation procedures and specific strategies Seven, negotiation risk and effect prediction Eight, negotiation budgetNine, the focus of the negotiations, the difficulties Ten, the development of contingency plans。
商务策划书(英文版)
商务策划书(英文版).txt爱，就大声说出来，因为你永远都不会知道，明天和意外，哪个会先来！石头记告诉我们：凡是真心爱的最后都散了，凡是混搭的最后都团圆了。
你永远看不到我最寂寞的时候，因为在看不到你的时候就是我最寂寞的时候！商务策划书（英文版）-------------------------------------------------------------------------------- 2007-7-26 阅读625次BUSINESS PLAN[Your Name][DATE]TABLE OF CONTENTSExecutive Summary.......................... Management..................................[Company] History...........................[Product/Service] Description............. Objectives.................................. Competitors................................Competitive Advantages................... Innovation.................................. Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets....................... Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment............... Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Overseesmanagement function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:§ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.§ A prospective [customer/client] list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings. § This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:<Product>§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.<Service>§ Provides a service which is not presently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§ Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If it’s sunny, they’re on the golf course or ski slope.§ Machinery - Slowly approaching obsolescence unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages<Product>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists willbe updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]<Service>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.] SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:§ increase service§ increase advertising§ reduce prices§ increase profits§ increase selection<Service>Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the followingoptions:§ increase customer service§ increase advertising expenditures§ increase profits§ increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.Pricing<Product>Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.<Service>Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General History<Product>The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market forwidgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.<Service>Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy<Product>Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.<Service>Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth Strategy<Product>After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps fromwithin by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.<Service>After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:§ Customer contact - find out their needs§ Look for complementary products§ Trade shows§ World Trade Center “Network”§ U.S. Government trade leads§ State Government trade leads§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)§ Market surveys§ Research & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms.。
商务谈判策划书英文版【范本模板】
First， the negotiation of the two sides of the company background：1， our company analysisKaemi Electric Co.， Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme，network cabling, engineering construction, software development，technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters。
The existing staff of 60 people，Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce，system integration and monitoring business department, technical service department，engineering department, finance department, administrative office business， the Department of management， has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90％.System Integration Department of the company is a comprehensive，excellent service team of professionals, have a solid strength and rich experience， according to your request for information network project management， providing complete system design， application development,project implementation and IT maintenance. Over the years, the company is committed to the enterprise computer information systems and with the supporting network construction， has a wealth of system design and software development experience .Microsoft，AT＆T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium—sized enterprise internal network to the intelligent building from software system integrated into the client application software development，from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database， application software development and computer engineering，such as a full range of computer system design， the overall solution and advisory services。
创业商务计划书英语版范文
创业商务计划书英语版范文1. Executive SummaryIntroduction:XYZ Company is a startup business in the field of fashion retail, located in a prime locationin downtown area. Our main goal is to provide high-quality fashion products to our clients at an affordable price, with a focus on customer satisfaction and brand loyalty. We aim to become a leading fashion retailer in the market through our unique product offerings and exceptional customer service.Mission Statement:Our mission is to deliver fashion-forward products to our clients, while maintaining a strong focus on customer satisfaction and loyalty. We pledge to provide a unique shopping experience that distinguishes us from our competitors and sets us apart in the market.Vision Statement:We envision XYZ Company as a well-established fashion retailer, known for its high-quality products and exceptional customer service. Our goal is to become a household name in the industry, recognized for our innovative approach to fashion retail.2. Business DescriptionProduct/Service Offering:At XYZ Company, we offer a wide range of fashion products, including clothing, accessories, and footwear. Our product line is carefully curated to reflect the latest trends in fashion, ensuring that our clients have access to the most up-to-date styles and designs. We also offer personalized styling services to help our clients create a unique look that suits their individual taste and preferences.Target Market:Our target market consists of fashion-conscious individuals, aged 18-40, who are looking for high-quality fashion products at an affordable price. We aim to cater to both men and women, with a focus on providing a diverse range of styles and designs to suit different tastes and preferences. Our target market also includes fashion influencers and trendsetters, who can help promote our brand and increase our reach in the market.Competitive Analysis:The fashion retail industry is highly competitive, with many established brands and retailers vying for market share. However, we believe that XYZ Company can differentiate itself from its competitors through its unique product offerings and exceptional customerservice. By focusing on delivering high-quality products and personalized styling services, we aim to attract and retain a loyal customer base that values both style and affordability.3. Market AnalysisIndustry Overview:The fashion retail industry is a multi-billion dollar industry, with a growing demand for fashion products among consumers worldwide. The industry is characterized by rapid changes in fashion trends and styles, making it crucial for retailers to stay ahead of the curve and offer a diverse range of products to cater to different tastes and preferences. Despite the competitive nature of the industry, there is still ample opportunity for new entrants to carve out a niche and succeed in the market.Market Trends:Some of the key trends driving the fashion retail industry include the rise of e-commerce, the popularity of athleisure wear, and the growing demand for sustainable and ethically-produced products. Consumers are increasingly shopping online for their fashion needs, making it essential for retailers to have a strong online presence and e-commerce platform. Athleisure wear, which combines comfort and style, has also become a popular trend among consumers, with many retailers now offering athleisure collections to cater to this growing demand. Finally, there is a growing awareness among consumers about the environmental and social impact of the fashion industry, leading to a demand for sustainable and ethically-produced products.Market Size:The fashion retail industry is a multi-billion dollar industry, with a projected annual growth rate of 5% over the next five years. The industry is expected to continue to grow as consumer demand for fashion products remains strong, driven by factors such as changing fashion trends, social media influence, and increasing disposable income. With the right marketing strategy and product offerings, XYZ Company can capitalize on this growth and establish itself as a leading fashion retailer in the market.4. Marketing PlanMarketing Strategy:XYZ Company's marketing strategy will focus on building brand awareness, attracting new customers, and retaining existing customers. We will utilize a mix of traditional and digital marketing channels to reach our target market, including social media, influencer partnerships, and targeted advertising campaigns. By creating a strong brand identity and promoting our unique product offerings, we aim to establish XYZ Company as a go-to destination for fashion-forward individuals.Sales Strategy:Our sales strategy will focus on providing exceptional customer service and personalized styling services to our clients. We will train our sales team to be knowledgeable about our products and trends in the fashion industry, so that they can provide expert advice and recommendations to our customers. By creating a personalized shopping experience that caters to the individual needs and preferences of our clients, we aim to build long-term relationships and loyalty with our customers.5. Operations PlanLocation:XYZ Company's flagship store will be located in a prime location in downtown area, with high foot traffic and visibility. The store will be designed to reflect our brand identity and showcase our product offerings in a stylish and inviting atmosphere. We will also have an online store to reach customers who prefer to shop online, providing a seamless shopping experience for our clients.Supply Chain Management:We will work with reputable suppliers and manufacturers to source high-quality fashion products for our store. By maintaining strong relationships with our suppliers and monitoring industry trends, we aim to ensure that our product offerings are always up-to-date and in line with the latest fashion trends. We will also implement a lean inventory management system to minimize costs and reduce excess inventory.6. Financial PlanRevenue Projections:XYZ Company's revenue projections are based on a combination of in-store sales, online sales, and personalized styling services. We expect to achieve steady growth in revenue over the first three years of operation, with a projected annual growth rate of 10% in the second and third years. By offering a diverse range of fashion products and personalized services, we aim to attract a loyal customer base and increase our revenue stream.Expense Projections:Our expense projections include costs related to inventory, rent, utilities, salaries, marketing, and other operational expenses. We have carefully budgeted for these expenses to ensure that we can cover our costs and generate a profit. By closely monitoring our expenses and implementing cost-saving measures where possible, we aim to maintain a profitable business model and achieve long-term success.7. ConclusionIn conclusion, XYZ Company is a startup fashion retailer with a unique product offering and a focus on customer satisfaction and loyalty. By providing high-quality fashion products,personalized styling services, and exceptional customer service, we aim to become a leading fashion retailer in the market. With a strong marketing strategy, sales strategy, and operational plan in place, we are confident that we can achieve our business goals and establish XYZ Company as a go-to destination for fashion-forward individuals. Thank you for considering our business plan.。
商务谈判策划书英文版
First, the negotiation of the two sides of the company background: 1, our company analysisKaemi Electric Co., Ltd. was established in 1994. The company is mainly engaged in the design and implementation of system integration scheme, network cabling, engineering construction, software development, technical training, equipment maintenance. The company has a well-equipped office conditions and favorable working environment, office area of nearly 500 square meters. The existing staff of 60 people, Management consists of experienced IT elite and professional management talent, Technical backbone of the team graduated from the famous universities in the country, 90% of employees have college, bachelor degree or above. Company under the marketing department, the Ministry of Commerce, system integration and monitoring business department, technical service department, engineering department, finance department, administrative office business, the Department of management, has a group of computer science, communications professional and technical personnel, has formed a quality team. The company since its inception has been the use of high technology and good local service colleagues in the computer and all sectors of the user to provide comprehensive solutions and perfect technical support. The company to the industry users provide comprehensive touch system solutions and software programming and touch touch technology support has made a good reputation, the company in Guangxi touch market share reached more than 90%.System Integration Department of the company is a comprehensive, excellent service team of professionals, have a solid strength and rich experience, according to your request for information network project management, providing complete system design, application development,project implementation and IT maintenance.Over the years, the company is committed to the enterprise computer information systems and with the supporting network construction, has a wealth of system design and software development experience .Microsoft，AT&T certification engineer and a technology masterly professional design and construction team, computer system integration, product development, technical services as a whole, the securities companies, the construction of large and medium-sized enterprise internal network to the intelligent building from software system integrated into the client application software development, from LAN scheme to Tnternet/Tnternet programme. To provide users with a variety of network communications, large-scale database, application software development and computer engineering, such as a full range of computer system design, the overall solution and advisory services.As the outstanding system integrators, the company through implementation of strict and scientific integrated management measures, combined with oriented object method of system engineering and advanced component technology, so as to shorten the work cycle, enhance the reliability of the system operation, extendibility and reusability. In order to provide the best computer system as a whole solution.In the course of business we always adhere to the "to the user as the center, in order to benefit from the quality". In the company will be the spirit is carried out in the round, continue to strengthen staff to the user as the center, to meet customer needs and exceed customer expectations "consciousness, in a more rigorous style, more responsible attitude, a more professional skills, to standardize the operation process and can be traced back to the work record, more thoughtful meticulous service to the implementation of each work.Companies focus on "people-oriented" enterprise culture construction, combined with the interests of the company and employees, community of destiny, the implementation of various insurance and labor insurance welfare measures, realize the synchronous growth of the employees and the company, give full play to the talents and potential of the staff, pay attention to employee job satisfaction and a sense of achievement, is our long-term strategic measures. The company regularly carry out various business training and rich and colorful extracurricular activities. The system is flexible and full of vigor and vitality, attracted a large number of high level professionals.Review the past, nine years of ups and downs for achievement of our many, we feel gratified. Looking to the future, we are full of confidence. Liqiange will with more excellent products and perfect service market contribution to society, return the user from all walks of life in Guangxi, for rejuvenating the country through science and technology, industry serve the country "career goals and continue to move forward. Liqiange, you will get more to the trust of electronic products.2, the other side of the company analysis:Kodak technology Co., Ltd., the company was established in 2000, is a company with R & D and production of high-quality products, Kodak technology Co., Ltd. mainly to MP4,MP5series digital products mainly, under the efforts of leaders and staff of the Kodak in China enjoy a high reputation, with the development of Kodak Electronics Co., Ltd. Company is more and more by consumers welcome, MP4,MP5, not only in appearance by the consumer favorite and research in science and technology has also been recognized by consumers, Kodak technology Co., Ltd by foreign attention. In recent years, the products have been exported to the country and abroad, such as Canada, Korea, Russia and other countries.Since the company since its establishment, Kodak has been to "concentrate, dedicated, professional" as the enterprise conviction, is committed to to lead the MP4,MP5digital products, "a new generation" technology. The company has a strong R & D team and advanced technology and equipment, with a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend. We always at a faster speed do better products, and strive for greater resources into the research of technology products, with better products and services the user returns.In today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.Facing the new century, Kodak will own mission summarized four heavy, heavy quality, product quality is enterprise's life; service: people-oriented service concept is foundation of the enterprise; talent, talent development strategy as the center to the sustainable development of enterprises; Technology: only technical innovation for the development of enterprises to provide infinite power.In the past 20 years, the company does not because of what she has achieved success and proud, because of our success is the result of the full support of the vast number of customers and friends from all walks of life and trust. Therefore, we express our heartfelt thanks! At the beginning of the new year, looking to the future, in the upcoming year 2017, Kodak will with more quality products and services, more focus on the attitude of consumers return, the good intentions of products, and strive to improve the service, and strive to national industry to flourish further!Two, the theme of the negotiations:1, distribution mp4,mp5 two digital electronic products, in accordance with the different models of different prices and the number of the number of prices to develop, in addition to the discount issue.2, mp4,mp5 two kinds of digital electronic products of the settlement time and settlement methods.3, the payment of the deposit and the compensation for breach of contract. Three, negotiation goal:(1)to our company's most favorable conditions for the distributionof 4,5 two digital electronic products: the price is reasonable, the distribution of the mp4,mp5 two models of digital electronic products in line with the needs of consumers.Four, the composition of the negotiating team:The main talk about people: Jin Beibei companies negotiateplenipotentiary; decision: Li Qian decision makers for company issues;technical adviser:Bo Wen company responsible personnel;Legal Advisor: Shen zhe company's legal counsel;Five, the analysis of the advantages and disadvantages of the negotiations:(a)the advantages of our analysis:1.75 national well-known distributor ranked No. 30, 2004 in GuangxiNanning reputation UNPROFOR gold units 11, Guangxi Shou contract re credit enterprises, good reputation, strength and products toconsumers is very attractive, large consumer market demand.2, acting as the distributor, freedom of choice in large. Our company as a number of digital electronic products distributor, agentdistribution whose products, the choice is in our hands.(b), its disadvantages:Our as digital electronic products distributor, in Nanning market, more than the strength of the company and my company competition, relatively well-known strength of digital electronic products distributor is Nanning Jing Jia Technology Co., Ltd., Nanning Jing Jia Technology Co., Ltd. and so on.(c), its staff analysis;1.Insight is strong, look at problems in a relatively calm, good at the art of communication and negotiation, the negotiation's main rival, and a key figure.2.Pay attention to the details, cheerful, my company, one of the central figure, have strong sales experience.3. The work of a conscientious and responsible, strong logical analysis ability, have higher quality of financial management.4. Delicate thoughts, familiar with the domestic and foreign relevant legal procedures, is conducive to the specification of the two parties of the contract signed.5. Comprehensive ability, outgoing personality, doing things calm. Strong ability in public relations.(d) analysis of the advantages of the other party:1, Kodak Technology Co. Ltd., founded in January 2000, is a mp4 series Walkman R & D and production of high-quality oriented high-tech enterprises, is currently one of the few independent R & D capability has mp4 companies. After the rapid development of more than a year, a family of mp4 are more and more consumers to understand, accept, acceptance and love, products have been exported to Japan, Sweden, Hongkong and other countries and regions. In the year 2004 "micro computer >mp4 products in the selection, a E2 gain mp4 player three recommended award is one of the only domestic professional also awarded 4 products won several highly professional media and related awards, the" family "a brand is also named" people's Daily "> ten Chinese consumers satisfied with the brand"!2, took the lead in the domestic use of SIGMATEL3520, Philips PNX0102 top decoding chip, and KDS crystal,TDK high precision resistance capacitance, AVX tantalum capacitors, GE Plastic international first-class elements as the raw material of the products.3, the company has a strong R & D team and advanced technology andequipment, to a high starting point of technology and product positioning, accurate market positioning, strong innovation, continued to maintain a rapid growth and development trend.(e), the other side of the disadvantage analysis1, fierce competition from domestic and foreign mp4,mp5 brand. Newman, apple, blue devils, Haier, Philips, and other well-known domestic brands are in competition with. China is a large country with a population of 1.3 billion, the final consumers and potential consumers with strong attraction, domestic and foreign well-known brand names numerous relying on the advantages of their products grab live in China market, is expected to in the Chinese market share their seats.2, as a domestic famous enterprises, the products of after-sales service system and other well-known foreign enterprises gap big, needs to be strengthened, maintenance products are generally required to charter or designated point of repair.(f), the other person analysis:1. The overall ability, logical thinking, strong affinity, flexible mind is a qualified generalship.2. Familiar with MP4 industry, rich experience in market, look at the issue seize nature. A friendly disposition, alleviate the tense situation in the tense atmosphere, failing to calm.3. Do something decisive capable, sharp tongued, vigorous and resolute, typical superwoman style, failing to calm.4. Understand the similar products of status of competitors can provide appropriate recommendations to the general manager, deputy qualified, a key figure in the successful negotiation of one ofSix, negotiation methods and strategies:(1) negotiations: the horizontal negotiations and principles of negotiation combined. In the negotiation process, in negotiations, the design of the main problems identified, the proposed negotiations on all transverse expansion, a number of issues are also discussed. In position can be a carrot and stick approach.(2) negotiation strategy:A) outstanding advantages. On the other side of the position, views are preliminary cognition, then their share in the negotiations matters the advantages and disadvantages of each other's advantages and disadvantages, and cited the letter, especially to one's own advantage, regardless of the size of the old and new, should be the overall list, as negotiators negotiating chips. And self disadvantages, of course also should pay attention to, in order to avoid hasty attack against them, being injured all over the body.B) simulation exercise. Is a variety of situations that may arise in advance simulation, so as not to panic when the actual encounter difficult to master. The war horses lash, in understanding, inferior, to imaginarypossibilities in pre planning action. As negotiations have placed seats in detail simulation.C) the bottom line clear. Usually, negotiations, mutual attack, sharpening, eager. Both sides can think of "how much", but often neglect to "pay", ignoring the negotiation process in allied to many concessions, we can be happy. So, in the negotiations before, be sure to the circle to the bottom of the Allied Qing: what .D) to understand the opponent. Sun Tzu's "know ourselves baizhanbudai" well-known. Before the negotiations to understand the personality traits of the other possible strategies and negotiation opponent, to negotiate successfully completed there will be great helpful. If negotiation rivals like play, might as well before the talks greetings, deliberately mentioned, the hostile alert each other to advance to ease, if you have time, invitation to go campaign to foster relaxed atmosphere of the talks. Notice in this stadium is another piece of the negotiating table, to help negotiate.E) to the occasion. The battlefield situation, fast changing, to rise to the occasion in the table. Although SJMS Zhuge Liang, but count as the day count, thoughtless, failings. Negotiations, the opponent process God a pen, beyond one's own assumptions, allied personnel must will play it by ear, adopted piecemeal. Really can't resist, rush, sincere a delaying tactic, and then plot countermeasures, in order to avoid crashes vertical "off" -- broken his posterior.F) buried under it. If both parties fail to reach an a considerable degree of satisfactory results, facing the burst of negotiations, there is no need to seek temporary tongue quickly and hurt and gas between the two sides. Both sides if decorum, later to reach the realm of renegotiation, though not impossible, but also to quite mounded, good things correctly.The sale is not righteousness in, the two sides good gather good spread, for the next negotiation successful, buried under it.Negotiation agenda:1, before preparing the scene: I know each other already arrived at the venue, as the home, one of the first to welcome their arrival; greetings handshake, ask the other side approach; seat arrangement, the staff side tea handing a cup of water; I toward each other to introduce the meeting arrangements and participation of staff; mutual handed a business card, greeting each other is located.2, start opening gambit to communicate feelings: by talking about cooperation between the two sides of the formation of emotional resonance, the each other into a more harmonious atmosphere of the talks, create a win-win mode.3, stage: two faced by two members of the negotiation strategy, one as a red, white as auxiliary agreement negotiated, grasp the rhythm of the negotiation and process, so as to have the initiative; progressive, step-by-step strategy, put forward our skills to benefit, easy to difficult, step by step the fight for the interests of; grasp the compromise principle, clear our core interests, adopt the retreat strategy, step back into the two step, to make full use of the hands of the circuitous compensation chips, appropriate concessions can bear the freight for other more benefits; to highlight the advantages of data support, reasoning, and emphasize our agreement the success of the benefits to each other, at the same time if failure and suggest that the person act tough and talk soft, our agreement, we will negotiate with other companies; to break the deadlock, the rational use of pause, first calm analysis causes deadlock And can use be sure that form each other, the lifting of the deadlock, timely use diversionary tactics to break the deadlock; Hugh Bureau stage, if necessary, adjust the original plan.Seven, the risk of negotiations and the effect of prediction:Negotiation risk:1, the other party may in the negotiations by its dominant position would not make concessions on price, we must play the identity of their own advantages and dealers forced to make concessions.2, negotiation opponent may I take all kinds of means, let us in trouble. Therefore, we must keep a clear head, play advantage good patience, calm and flexible adjustment of a negotiation strategy the effect prediction: both reasonable conditions to obtain the negotiations success, to achieve a win-win situation, the two sides can friendly end negotiations to succeed and achieve long-term friendship and cooperation.Eight, negotiation budgetA, fare: 2000 B, accommodation fee: 1000 0C, catering fee: 30000 D, telephone fee: 200 E, Travel Gift cost: 6000Total: 48200(1) the two sides approach(2) introduced the meeting arrangements and the participants(3) officially entered the negotiationsA: the negotiations goods model, number. B: submit and discuss a sales agent agreement. C: delivery of settlement time and way D. Negotiation: uniform deposit payment negotiation, breach of contract compensation measures and legal liability.(4) a protocol(5) signed an agreement(6) down payment(7) handshakes negotiation success, take pictures.(8) hosted a dinner in honor, negotiations were successfully intoIn today's increasingly competitive technology, Kodak will continue to increase investment in technology research and development and development of the system establishment. In order to product quality, improve one percent we are willing to pay a 100 percent effort. Especially in the use of raw materials, we always adhere to the best raw materials used, can reflect our world-class products vying for the confidence and determination.table of contentsOne, the backgroundTwo, the theme of the negotiationsThree, negotiation goalFour, the composition of the negotiating teamFive, negotiation environment analysisSix, negotiation procedures and specific strategies Seven, negotiation risk and effect predictionEight, negotiation budgetNine, the focus of the negotiations, the difficultiesTen, the development of contingency plans（注：文档可能无法思考全面，请浏览后下载，供参考。
商务工作计划英文版模板
---Executive SummaryThe following business work plan outlines the strategic objectives, operational strategies, and financial projections for [Company Name]over the next [X] years. This document serves as a roadmap to guide our team in achieving our business goals and maintaining a competitive edge in the market.---1. Company Overview1.1 Company Description[Company Name] is a [brief description of the company's nature, industry, and primary products/services]. Established in [year], we have [brief history of the company, including key milestones and achievements].1.2 Mission and VisionOur mission is to [state the company's core purpose and values]. Our vision is to [describe the long-term aspirations of the company].---2. Market Analysis2.1 Market OverviewThe [industry] market is currently valued at [market size] and is projected to grow at a [growth rate] over the next [time frame]. The market is driven by [key market drivers, such as technological advancements, consumer trends, or regulatory changes].2.2 Target MarketOur target market includes [define the target demographic, geographic location, and specific customer segments]. These customers are characterized by [list key customer attributes, such as demographics, psychographics, or buying behaviors].2.3 Competitive AnalysisOur primary competitors are [list competitors and their market share]. We differentiate ourselves through [highlight unique selling propositions, such as product features, customer service, or pricing strategies].---3. Strategic Objectives3.1 Short-Term Objectives (Year 1-2)- Increase market share by [percentage] within the first two years.- Expand product line to [list new products/services].- Enhance customer satisfaction by [percentage] through improved service quality.3.2 Long-Term Objectives (Year 3-5)- Achieve [percentage] revenue growth annually.- Establish a presence in [new market/geographic region].- Implement [list any significant long-term projects or initiatives].---4. Marketing and Sales Strategy4.1 Marketing StrategyOur marketing strategy will focus on [list key marketing channels, such as digital marketing, social media, or traditional advertising]. We will allocate [percentage] of our budget to marketing initiatives to ensure maximum reach and brand awareness.4.2 Sales StrategyOur sales strategy will involve [describe sales tactics, such as direct sales, partnerships, or e-commerce]. We will target [define sales goals, such as new customer acquisition or upselling existing clients].---5. Operational Plan5.1 Organizational StructureOur company will operate with the following organizational structure:- [List key departments and their responsibilities].- [Define reporting lines and management hierarchy].5.2 Operations ManagementWe will implement the following operational management practices:- Streamline production processes to reduce costs and improve efficiency.- Invest in [list any new technology or equipment to enhance operations].- Maintain high-quality standards to ensure customer satisfaction.---6. Financial Projections6.1 Revenue ProjectionsOur projected revenue for the next [X] years is as follows:- Year 1: [Revenue projection]- Year 2: [Revenue projection]- Year 3: [Revenue projection]- [Continue for each year, as applicable]6.2 Expense ProjectionsWe anticipate the following expenses over the next [X] years:- Year 1: [Expense projection]- Year 2: [Expense projection]- Year 3: [Expense projection]- [Continue for each year, as applicable]6.3 Profit and Loss AnalysisOur profit and loss analysis will be reviewed quarterly to ensure we are on track to meet our financial objectives.---7. Risk ManagementWe recognize the following potential risks to our business:- Market competition- Economic downturns- Regulatory changes- Technology disruptionsTo mitigate these risks, we will implement the following strategies:- Regular market research to stay informed of competitive dynamics.- Diversify our customer base to reduce reliance on a single market segment.- Stay adaptable to regulatory changes and technology advancements.---ConclusionThis business work plan provides a comprehensive roadmap for [Company Name] to achieve its strategic objectives and maintain a competitive edge in the market. By following this plan and adapting as needed, we are confident in our ability to grow and succeed in the coming years.---Note: This template should be customized to fit the specific needs and goals of your company. It is recommended to consult with a financial advisor or business strategist to ensure the accuracy and feasibility of your financial projections and strategic objectives.。
商务策划书(英文版)
商务策划书(英文版)附表二：投标申请表部交表5第二篇：商务策划书(英文版) 33300字商务策划书（英文版）--------------------------------------------------------------------------------2007-7-26 阅读625次BUSINESS PLAN [Your Name] [DATE] TABLE OF CONTENTS Executive Summary.......................... Management.................................. [Company] History........................... [Product/Service] Description............. Objectives.................................. Competitors................................ Competitive Advantages................... Innovation..................................Pricing.................................. Specific Markets.................................. Growth Strategy.................................... Market Size and Share.......................... Targeting New Markets....................... Location.................................. Manufacturing Plan................................ Research & Development...................... Historical Financial Data........................ Proforma Financial Data......................... Proforma Balance Sheet......................... Cost Control.................................. Effects of Loan or Investment............... Attachments.................................. Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overallperformance and increase profits. This plan is a result of that study. The basic components of this plan are: 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. 1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial Goals Year 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14 Management [Name] [Title] [Experience] Sales growth from zero to $1,000,000 in five years. Led market in market share - 30%. Formulated advertising budgets & campaigns. Pioneered new distribution channels. Established national sales force. Established national repair & service centers. Brought new and innovative products to the market. Designed point-of-purchase materials. [Education} University of Boston Boston, MA - Computer Sciences Short BiographiesPresident John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis. Chief Financial Officer Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr.Roe is employed by the Company on a full-time basis. Vice President Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice President Sally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. FromSeptember 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time John Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives. Salary - $60,000. Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support. Salary - $35,000 Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training. Salary - $30,000. Total Executive Compensation $165,000. [This Page is for an Organization Chart, if applicable.] [Company] History In [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain]. Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.] This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability. or: This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1} [Reason 2] [Reason 3] OR: [My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished: § A team consisting of [list names and primary responsibility. ( John Doe - Marketing) has been formed. § A prospective [customer/client] list has been drawn up. §Strategy meetings are being held every Monday, Wednesday andFriday evenings. §This business plan has been drawn up. [Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers. [Product/Service] Description [My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it: §Offers the lowest price on the market §Is the most technically advanced §Offers more useful features §Saves them time and money §Offers our users better value per dollar spent §Provides an alternative way to achieve a similar task. §Provides a service which is not presently available in this area. §Is strengthened by a team with combined experience of XX years. §Saves them time and money §Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may beextended for XX years or terminated. This agency agreement is cancelable upon XX days written notice. The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation: 1. Overnight delivery 2. Cold storage 3. Incorporate preservatives 4. Shipment within two weeks to distributors. 5. Specially padded boxcars. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this. [If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.] Short Examples: 1. Our carpet cleaning machinery is state-of-the-art. 2. Our consulting practice will address these specialized areas: [list] 3. We will only rep these specific product lines. [list] Even thoughat this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by: 1. Hiring staff specialized in these new areas. 2. Increase our continuing education and training expense. 3. Adding complementary lines.4. Make regular investments in new Long Term [My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals: Present market is estimated at $XXX. Our goal for market share is XX%. We want to be considered by our peers to be the market leader in sales as evidenced by: Trade industry awards High end of scale in financial ratios Major market share Technical excellence (awards, honors, etc.) Community involvement (Rotary, United Way, etc.) Short Term Market share goals - 1. First Year XX% 2. Second Year XX% 3. Third Year XX% 4. Fourth Year XX% [Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education. 1. Budget for complete computer training for appropriate applications. 2. Set up, Maintain] employee benefit program forcontinuing college education. 3. Budget for necessary seminars and/or continuing job-specific education. 4. Maintain state-of-the-art accounting system for careful tracking. 5. Monthly reports on financial status vis-a-vis the industry. 6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity Name Address City, State Strengths: §Location - next door to supplier factory, on major artery, close to terminal, etc. §Pricing - Low cost producer, known for aggressive pricing policy. §Delivery - ships overnight to anywhere in the world. §Management - Everyone has an MBA from Harvard. Weaknesses §Service - takes more than 3 months to receive spare parts. §Dedication - If it’s sunny, they’re on the golf course or ski slope. §Machinery - Slowly approaching obsolescence unless replaced within six months. §Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry. Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets. Thephilosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay. Our targeted minimum gross profit margin for a category must be XX%. By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit. Product pricing will include a range of quantity discounts as well as an early payment discount. Rather than being strictly regional, [I/we] willexpand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts. With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts. A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thusavoiding high debt ratios or lost sales opportunities. A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter. A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale. Innovation. [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.] The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry. Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings. As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing forgrowth possibilities. A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities. Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.] Summary Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to useare just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: §increase service §increase advertising §reduce prices §increase profits §increase selection Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing theamount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: §increase customer service §increase advertising expenditures §increase profits §increase selection of services offered This plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets. To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group. OR: We have determined that the market price is $ XX per unit. This will equal a margin of XX%. OR: Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX. Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate. [Optional, if applicable] However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates. Specific Markets Market #1 General History The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that therecould be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. Atthis time there are approximately 1,500 companies worldwide making comparable simple widgets. Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage. We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials. Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire. Over the past few years, we have noticedan increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice. We intend to attack this market very aggressively through the use of: 1. A pool of 10 telemarketers. 2. House-to-house visits to neighbors of present clients. 3. Advertisements in upscale magazines. 4. Radio advertisements on weekends. 5. Sales calls on real estate management companies. As we are offering a unique service, informing the public of our capabilities is of utmost Strategy After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets. After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for variousOEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products. After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following: 1. Expand telemarketing pool to 20. 2. Increase number of direct sales reps. 3. Expand into neighboring Size and Share The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years. Marketing data for other markets is in the process of collection. Other Markets Use the same format for additional New Markets To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business: §Customer contact - find out their needs §Look for complementary products §Trade shows §World Trade Center “Network” § Government trade leads § State Government trade leads §On-line computer prospecting and qualification (DIALOG, D&B, etc.) §Market surveys §Research & developmentLocation RETAIL EXAMPLE: This business will be operated at 123 Any Street. This location isdesirable because: 1. The traffic flow has been rated at high. 2. The rent is below market 3. The building has the necessary facilities to operate this business. 4. The location is convenient for our customers. We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE: This business will be operated at 123 Any Street. This location is desirable because: 1. The building is structurally compatible for our use. 2. The rent is below market 3. The building has the necessary facilities to operate this business. 4. The location is convenient for our freight companies, suppliers, clients and employees. 5. Possibility of expansion in the area. We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial Plan SAMPLE: We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight. The actual machinery used in theproduction line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture. With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods. These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines. We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardouswastes. We anticipate the following outlays for this capital equipment: A&M Machines $XXX Service Contract $XXX Research & Development SAMPLE: We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”. Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts. Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention. To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained. We have been investigating several potential。
商务策划书(英文版)
太阳能热水系统
BSS200 2台38KW保温水箱1个Φ1800 H=2000热水循环泵IS65-40-230 2.78l/s 14.5m 1.5KW 2台自控装置1套
台
1
37
太阳能热水系统
BSS200 4台48KW保温水箱1个5.1m3自控装置1套
套
1
附表二:
投标申请表
部交表5
申请单位
投标项目名称
11
轴流风机
T35-11No3.55 2900rpm 5965m3/h 0.75KW 380V
台
6
湛江站
12
防爆玻璃钢轴流风机
BT35-11No3.15 1450rpm 1950m3/h 25°0.12Kw
台
2
湛江站
13
防爆玻璃钢轴流风机
BT35-11No2.8 1450rpm 826m3/h 25°0.12Kw
AP
个
2
27
空压机间动力配电箱
AP
个
1
28
湛江列检所动力配电箱
AP
个
3
29
湛江列检所动力双切换配电箱
QP
个
1
30
湛江列检所压缩空气动力配电箱
AP
个
1
31
湛江客技站临修棚动力配电箱
AP
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1
32
湛江轨道横动力配电箱
AP
个
1
33
红外轴温探测房配电箱
AL
个
8
34
信号楼配电箱
AT
个
6
35
信号楼配电箱
ATO
个
1
AP
个
9
商业计划书英文模版(BUSINESS PLAN)(可编辑)
商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。
商务谈判计划书英文
商务谈判计划书英文商务谈判计划书英文商务谈判计划书英文【1】Phone Agency Company Negotiation Plan1.Backgrounds Our company ：Our company was established on April 20, 2000, mainly engaged in mobile voice, data, IP telephony and multimedia services. In addition to providing basic voice services, it also offers mobile phone sales agents, IP phones and other value-added data services, with "Global", "M-Zone", "Shen Zhou Xing" and other well-known customer brands. Opponent company ：Samsung Group is South Korea's largest conglomerate, has sales outlets in many countries and regions, businesses involved in electronics, finance, machinery, and many other fields, in the international market highlights prowess.2. ThemeCooperate with each other to obtain, at a reasonable price to buy 5000 mobile phone, customized technical guidance and after-sales service and reasonable time.3. Team membersLeader：Gao TiaoqinMain negotiator：Yan BinAssist negotiator：Huang MengmengLegal advisor：Jia MiaoFinancial advisor：Gao TiaoqinAnalysis of opponent negotiating team membersGuo Xvru：good reaction force(Leader, Assist negotiator)Chen Jiali：calm(Legal advisor)Zhao Yajing：strong observation ability(Financial advisor)Zhang Najuan：good at debating(Main negotiator)4. Negotiation situation analysisOur advantages ：1) Good operating performance and great development potential2)As a buyer, we have the initiative in the choice of cooperation companies.The opponent’s advantages：Tough brand strength , multi-service network。
商务策划案 全英版
Psychographic variable
• People always buy things according to their attitudes, motives, activities and opinions. • Collage students are willing to buy things in the shop which boss was gratuated from the same collage. They think they are more close to the shop. • Many customers like young boss.Because young boss expresses positive attitude on her shop and makes people thinking that her products are better than others.
About our
• • • •
• J'ai faim, Gâteau Name • Partnership Ownership • Milky tea and food Main business servive Products • milky tea, • Chinese fast food, • foreign pastry, beverages
Our service
• We provide different kinds of foods for different ages of people. For example, we would take specil space for lovers, couples; we would prepare children's food; and we can provide a place just for the old.
商业企划计划书英语
目录
PART 01
Cover and Table of Contents
REPORTING
XXXXX DESIGN
Cover design
• Business Logo: The cover should display the company's logo gradually It should be positioned at the top center of the cover or at least on the left side
• Cover Image: An image or graphics can be used to attract the reader's attention and receive a message about the business However, the image should not be too busy or overwhelming
PART 04
Products and Services
REPORTING
XXXXX DESIGN
Product features
High quality material
The product is made of high quality material to ensure its durability and stability
Vision
The company's vision is to become a leading provider of clothing and accessories in the region
Mission Statement
The company's mission statement is to deliver high quality products and services to its customers while maintaining a commitment to excellence in all its operations
商务策划书 英文版
商务策划书英文版商务策划书是一份关于商务方案和策略的书面文档，通常用于向投资者、合作伙伴和其他利益相关方展示商业计划。
以下是商务策划书的英文版文档。
Business PlanExecutive SummaryOur business plan aims to establish a company that provides comprehensive business solutions to help clients achieve their strategic goals. The company will focus on providing consulting, marketing, and financial services to clients in various industries.Market AnalysisMarket research indicates that there is a high demand for business consulting services across industries. Our initial target market will be startups and small businesses, as they often require significant support to develop and grow. We will expand our market presence by targeting mid-sized and large businesses that require more advanced consulting services.Marketing StrategyMarketing will be achieved through a combination of digital and traditional marketing methods. Digital marketing will include social media campaigns, content marketing, and search engineoptimization (SEO). Traditional marketing methods will include direct mail, print advertisements, and event sponsorship.Services OfferingOur business solutions will include consulting, marketing, and financial services. Consulting services will focus on strategy, operations, and organizational structure. Marketing services will include branding, market research, and advertising. Financial services will include accounting, budgeting, and investment planning.Financial ProjectionOur revenue projections for the first year are $500,000, with an expected growth rate of 20% per year. Our service pricing will be competitive, targeting businesses with budgets ranging from $10,000 to $100,000.Management TeamOur management team comprises experienced professionals in business consultancy and financial analysis. Our team members have a proven track record of providing top-quality services to clients across various industries.ConclusionOur business plan aims to provide efficient, effective, and comprehensive business solutions to clients across industries. We have planned our market presence, marketing, service offering,financial projections, and management team to achieve this goal. We look forward to serving our clients and achieving their strategic goals with them.。
Business plan 商业企划书(英文版)
Market analysing
The graduate from Zhengzhou University more than ten thousands, which makes up of a potential market. Through detail survey and analysing, we discover that many graduates can not carry their things and choose to sell them to recycle bin or junior students. It’s acceptable for students to buy some cheap second-hand things. Nowadays a large part of college students come from middle-income families. The things they need are both great quaility and cheap, which satisfied reality needs.
BUSINESS PLAN(英文商业计划书)
Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。
商业计划书英文可编辑模板(Business Plan)
[YOUR COMPANY NAME]BUSINESS PLAN[YOUR NAME][YOUR TITLE][YOUR ADDRESS][YOUR ADDRESS 2][YOUR CITY], [YOUR STATE/PROVINCE] [YOUR ZIP/POSTAL CODE] [COUNTRY][YOUR PHONE NUMBER][*************************][YOUR WEBSITE ADDRESS][DATE]Table of ContentsStatement of Confidentiality & Non-Disclosure3 Executive Summary4 Business Description4 Products and Services4 The Market4 Competition5 Operations5 Management Team6 Risk/Opportunity6 Financial Summary6 Capital Requirements7 1. Business Description9 1.1 Industry Overview9 1.2 Company Description9 1.3 History and Current Status10 1.4 Goals and Objectives10 1.5 Critical Success Factors10 1.6 Company Ownership111.7 Exit Strategy112. Products / Services12 2.1 Product/Service Description12 2.2 Unique Features or Proprietary Aspects of Product/Service13 2.3 Research and Development14 2.4 Production142.5 New and Follow-on Products/Services153. The Market16 3.1 Industry Analysis16 3.2 Market Analysis183.3 Competitor Analysis204. Marketing Strategies and Sales23 4.1 Introduction23 4.2 Market Segmentation Strategy23 4.3 Targeting Strategy23 4.4 Positioning Strategy24 4.5 Product/Service Strategy24 4.6 Pricing Strategy25 4.7 Distribution Channels26 4.8 Promotion and Advertising Strategy26 4.9 Sales Strategy274.10 Sales Forecasts285. Development29 5.1 Development Strategy29 5.2 Development Timeline29 5.3 Development Expenses296. Management30 6.1 Company Organization30 6.2 Management Team30 6.3 Management Structure and Style31 6.4 Ownership316.5 Board of [Advisors OR Directors]327. Operations33 7.1 Operations Strategy33 7.2 Scope of Operations33 7.3 Ongoing Operations33 7.4 Location33 7.5 Personnel35 7.6 Production35 7.7 Operations Expenses36 7.8 Legal Environment36 7.9 Inventory37 7.10 Suppliers377.11 Credit Policies378. Financials39 8.1 Start-up Funds40 8.2 Financial History and Analysis (current businesses only)40 8.3 Current Financial Position (current, takeover or franchise businesses only)40 8.4 Operating Forecast41 8.5 Break-Even Analysis41 8.6 Balance Sheet42 8.7 Income Statement428.8 Cash Flow429. [Offering OR Funding Request]43 9.1 Offer43 9.2 Capital Requirements43 9.3 Risk/Opportunity43 9.4 Valuation of Business449.5 Exit Strategy4410. Refining the Plan45 10.1 For Raising Capital4510.2 Refine According to Type of Business4511. Appendix47Statement of Confidentiality & Non-DisclosureThis document contains proprietary and confidential information. All data submitted to [RECEIVING PARTY] is provided in reliance upon its consent not to use or disclose any information contained herein except in the context of its business dealings with [YOUR COMPANY NAME]. The recipient of this document agrees to inform its present and future employees and partners who view or have access to the document's content of its confidential nature.The recipient agrees to instruct each employee that they must not disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. The recipient also agrees not to duplicate or distribute or permit others to duplicate or distribute any material contained herein without [YOUR COMPANY NAME]'s express written consent.[YOUR COMPANY NAME] retains all title, ownership and intellectual property rights to the material and trademarks contained herein, including all supporting documentation, files, marketing material, and multimedia.BY ACCEPTANCE OF THIS DOCUMENT, THE RECIPIENT AGREES TO BE BOUND BY THE AFOREMENTIONED STATEMENT.Executive SummaryThe executive summary will provide readers and potential investors a brief yet dynamic description of the key components of the business plan. To make sure it is clear and comprehensive, it is often the last section to be written. A first-time reader should be able to read the summary by itself and know what your business is all about. The summary should stand-alone and should not refer to other parts of your business plan.The summary, between one to three pages in length, will motivate readers to continue reading the remainder of the business plan in more detail.The summary should include the following subsections:Business DescriptionProvide a brief description of your company. The opening paragraphs should introduce what you do and where. From this section, the investor must be convinced of the uniqueness of the business and gain a clear idea of the market in which the company will operate. The legal form of the business such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship should be stated as well as the objectives of the business via a mission statement that clearly states the business' purpose and values. Include a vision statement as well as where you see the business in five to ten years. Be sure to answer the following questions that are usually asked by potential investors:•What form of business are you in?•What type of business is it (e.g. manufacturing, consulting, reselling, services)?•Is it a new business, a takeover, a franchise?•What is your product or service?Products and ServicesThis should include a very brief overview and description of your products and services, with emphasis on distinguishing features. Be sure to answer the following questions that are usually asked by potential investors:•How will the products be made or the services performed?•What will they do for the customers/clients?•What is different about the product or service your business is offering?•What value do you add to your product?•What is it that separates your company from the rest of the pack?•Is your product or technology proprietary, patented, copyrighted?The MarketProvide a brief description of the market you will be competing in. Here you will define your market, how large it is, and how much of the market share you expect to capture. It is important to reference credible sources and include the name of your source(s) of information along with a date. Indicate how you will market the products/services and which channels will be used to deliver your products/services to your target market(s) (i.e. website, direct sales force, Value Added Resellers, channel partners, etc…). Be sure to answer the following questions that are usually asked by potential investors:•What are the key drivers, trends, and influences in the market?•To whom do you market your products and services?•How will you educate your customers to buy from you?•Who is your target market?CompetitionIt is important to show the reader that you have investigated the competition. Identify the direct and indirect competitors, with analysis of their pricing and promotional strategies, as well as an assessment of their competitive advantage. Based on this analysis, you can identify key obstacles for your business, the additional services you might offer, competitive challenges, as well as opportunities ahead. Briefly describe the competitive outlook and dynamics of the relevant market in which you will operate. Be sureto answer the following questions that are usually asked by potential investors:•Is your service better, faster, cheaper and if so why?•Is your advantage a temporary “window” and are there steps you can take to protect your position?•What have you learned from the competition? From their advertising?•How is their business currently? Steady? Increasing? Decreasing?You may also wish to include the following table:Main CompetitorsOperationsOperations is defined as the processes used to deliver your products and services to the marketplace and can include manufacturing, transportation, logistics, travel, printing, consulting, after-sales service, and so on. This section should briefly outline how you will implement all of the above and include a brief description of the organizational structure and the expense and capital requirements for operation. Besure to answer the following questions that are usually asked by potential investors:•Are your staffing requirements on par with the rest of the industry, is your pay and benefits package appropriate?•Have you considered the possibility of a unionized staff?•Have you contacted suppliers and distributors and decided which you will choose?•Do you have insurance? If so, does it provide adequate coverage?•Have you prepared a contingency plan if some difficulties should occur?•What facilities and equipment do you require? How much does they cost?•What inventory will you have on hand? Where will you keep it?Management TeamThe quality of a company’s management team is one of the best predictors of success, thus investors will look very closely at the individuals who will be managing the company. The ideal scenario is that senior managers have previously started and successfully managed companies in the same business. If your management team cannot show this kind of background, you should emphasize the previous relevant experiences of the team. Mention past experience, education, positions held and milestones achieved. Be sure to answer the following questions that are usually asked by potential investors: •Can the current management team reach the desired goals set by the business?•What about the future needs of management, will you hire new team members? What if a member of your management team leaves?•What is the chain of command?•Why did your current management leave their previous position?•What will be the main duties of each individual member of management?Risk/OpportunityRisks are a part of any business, especially a new one. In this section, it is important to show potential investors and loan officers you have taken into consideration the risk involved with starting or expanding your venture. Illustrate the market, pricing, product, and management risks as well as how you plan to overcome these risks.Convey to the investor that the company and product/service truly fills an unmet need in the marketplace. Describe and quantify the opportunity and where you fit. Explain why you are in business along with the reasons why you will be able to take advantage of this opportunity. Be sure to answer the following questions that are usually asked by potential investors:•Have you considered all the possible risks involved?•Does your business have a contingency plan in place for all of the risks mentioned?•What makes this opportunity unique?•What are the financial risks for your business? How will these risks be minimized?•What is the worst-case scenario? How will your business handle it?Financial SummaryThe financial section of the business plan will help you and potential investors (or loan officers) estimate how much money will be required and how much profit and sales will be generated. This process will force you to think through the various scenarios that may arise through the course of business and the respective responses to each. Be sure to answer the following questions that are usually asked by potential investors:•Have you stated your break-even point?•What are the potential problems you are certain your business will face and what are the solutions to these problems?•Are the balance sheet and income statement completed for five years?This table should include a recap of your income statement:This table should include a summary of your balance sheet:Financial SummaryCapital RequirementsClearly state the capital needed to start or expand your business. You should have a very clear idea of how much money you will need to operate your business for the first full year. If possible, summarize how much money has been invested in the business to date and how it is being used. Describe why you need the funds and why the opportunity is exciting. Keep in mind that one of the most common causes of new business failures is under-capitalization. Investors and loan officers want to know when they will get their money back, so be sure to explain how and when they will recoup their investment or when you will repay the loan. If the loan for initial capital will be based on security instead of equity, you should also specify the source of collateral. The following tables are useful to portray the sources and uses of funds:Source of funds:Use of funds:Executive Summary checklist:•Does your Executive Summary capture the essence of your business plan?•Does your Summary sell your distinctive competence for executing the plan?•Does it sell your strategy for success?•Does it stand-alone from your business plan (without reference to the business plan)?•Is your Summary short, clear and exciting? Does it make the reader want to dive into the complete plan for more details?•Do you cover all of the main elements of your plan (Business Description, Products and Services, The Market, Competition, Operations, Management Team, Risk/Opportunity, Financial Summary and Capital Requirements)1. Business DescriptionThe business description is a brief (one or two page) description of the company you have founded or are about to found. This section will be broken down into subsections and should give your reader a good idea of where you are, how you have gotten there and where you foresee your business in the future.Answer the following questions in one or two paragraphs:•What is the name of your company? Where is it located?•Will it be a sole proprietorship, partnership, or corporation?•Does your company currently exist, or will it be forming?•What is your current stage? (Idea stage, start-up, expansion, etc.)•Has the product been tested, lease signed, suppliers arranged, staff hired, etc.?•How will it be organized?•What is the size of the company? (Sales volume, number of employees, size of facilities, etc.) •Why should an investor put money in your hands?•To whom do you market your products? What is your target market?•What changes do you foresee in your industry, and how will your company respond to them? The Business description should include the following subsections:1.1 Industry OverviewOften neglected in many business plans, an industry overview will provide potential investors or loan officers information on the industry that you are entering or already have a stake in. The industry overview should begin with the current situation of the industry and the future of the industry. Where possible, provide information on all the markets in the industry, including the positive or negative affect new products and developments will have on your particular business. When writing this section it is very important to state or footnote the source of any information and data you have used. Investors and loan officers will want to know how reliable and accurate the information you have provided really is.1.2 Company DescriptionStart with the legal name of your business and state the legal form such as LLC, S-Corporation, C-Corporation, Partnership, or Proprietorship. State whether the business is a new business, expanding business, or a takeover of an existing business. Next, explain the actual business you are in, this will include describing the manufacturing of any product, provision and delivery of any service, and so on. State where your primary office will be located as well as any other facility that your business will operate in and then explain the reasons for that specific location. Give the actual size of each office and/or facility and along with a description of how each will be used and the duration in number of years these facilities will be adequate for operating the business (i.e. number of years used for amortization of their cost).If your company uses any controlled substances in the manufacturing process or delivery of service be sure to list them along with the jurisdiction of the government agency associated with them. Be sure to indicate that you have obtained the necessary permits/licenses and what are the agencies that regulate them.Mission StatementYour mission statement is a short inspirational statement of the vision and goals you have for your company. Be sure that your mission statement is concise, content rich, and that it excites your readers. Your mission statement should address, but is not limited, to the following elements:•Nature and philosophy of the company•Quality, price, service, customer relationships, management style, employee relations•Corporate culture, image•Social and community image•Growth and profitability goals1.3 History and Current StatusSummarize the history and current status of your company. If your company is just forming, clearly explain how you came up with the idea to start your business and how you and your partners have met.If your business is already in operation, state how long you have been in business. Do you have anything to say about previous owners, successes, failures, lessons learned, reputation in community or sales and profit history? Discuss significant past problems and how you survived them.1.4 Goals and ObjectivesIn this section, explain in simple terms the objective of your business in a single paragraph. Express your company's objectives by answering the following questions:•What are your plans for the future of the business?•What are your ambitions for the company?•Are you developing growth strategies? If so, how fast do you think you will grow?•Do you plan to increase production, diversify, or eventually sell the business?•Explain your short- and long-term goals for the company.•What are your time frames for reaching different goals?1.5 Critical Success FactorsSeparate from the Goals and Objectives section, the critical success factors identify what needs to be in place or managed in order to accomplish the objectives. Questions to address are:•What factors will make this business a success?•What are the internal and external elements that have an immediate and direct impact on your business? How are you prepared to deal with them or make them happen?•What are your major competitive strengths?•If you are asking for funding, go on to explain how the new capital will help you successfully meet your upcoming challenges.1.6 Company OwnershipThis section will identify the owners of the business and should address the following: •Who are the owners? How much of the shares do they own?•Who are the people in the management team?•List the name of the individual and the position held•Describe the owners' plan for succession. Who takes over after you retire?Use the following table to clearly show how the ownership will be broken down:Ownership of Company1.7 Exit StrategyThis is where you explain to investors how they will get their money back, what you are anticipating they will recover in excess of their investment and in what time frame. Possible exit strategies can include: •The sale or merger of your company• A management buyout•An IPO or private placement2. Products / ServicesThis section is a detailed description of the products and/or services you will be selling or providing. Since the reader may not be familiar with your product/service, make sure to explain and describe it carefully. Begin to sell your idea by generating some excitement about it. Be honest about capabilities. When potential investors have finished learning about your product or service, they should be enthusiastic about reading the marketing and financial details of your venture.Try to describe the benefits of your goods and services from a customers' perspective.Make sure to include technical specifications, drawings, photos, sales brochures, and other items that you deem appropriate in the appendix.In a few paragraphs, answer the following questions:•What exactly is your product or service?•What marketplace needs does your product address?•Who will purchase it?•How will your product or service benefit the customer? What are its features?•How does your product work or how is the service used?•Which after-sales services are provided? (e.g. delivery, warranty, support, follow-up, or refund policy)•What proprietary rights do you have to the product/service? Patents, copyrights, trade secrets, non-compete agreements? Other proprietary knowledge or skills?•What is your pricing strategy?•What are the sales price, cost, and profit margin for each product line?•Which products/services are in demand?•What are your current sales?•What are the boundaries of your business?•Are there other vendors involved and if so who and where do they fit?•What is included in the product's bill of materials? (Major components only)•Are there any current/potential component supply problems?The Products/Services section should include the following subsections:2.1 Product/Service DescriptionBegin by stating your [YOUR COMPANY NAME] and the product or service you provide. List allproducts/services in order of highest to lowest sales or importance of product line. If possible, try to refer potential investors and loan officers to patents, diagrams, product displays, or other supporting material. For each product/service, describe the main features and benefits. State at what stage of growth your product/service is in [introductory, growth, maturity] and when you initially developed your product/service. When possible, provide a historical summary of product developments, introductions, and improvements up to the time of the business plan in a table.Existing Products•How is your product different from the competition? Compare capabilities, strengths/weaknesses, and characteristics of your product to that of competitors.•Are your products currently up to date? If not, how and when do you plan to update them?•Include the sales price, costs and profit margin for each product line•Who are your current customers?Description of the Products•General concepts•Specific features•The cost and labor of production methods•In what stage of development are the products?•Product liability considerations?•What is your pricing strategy?Description of the Services•What are the services offered?•What is your pricing strategy?•What is unique about your service?•Does your service create a competitive advantage?Stage of DevelopmentBriefly describe the current status of your product or service:•Where is the product in its lifecycle (early, growing, mature, declining)?•Is it ready for the market, or is it in development?•What obstacles remain?•What is the timeframe for introducing these products to the market?•How up-to-date are your products? Address potential obsolescence or losses of market share.•Has your product been tested / evaluated and if so, where, when and what were the results.2.2 Unique Features or Proprietary Aspects of Product/ServiceIn this section you will show how your product or service is unique. Explain the unique value-added characteristics of your product line or service and how these value-added characteristics will in turn give your business a competitive advantage.Begin by stating why your business is unique (e.g. patent, secret ingredient, new production process, unmatched know-how). Explain how the competition may provide a similar product/service but provide the reasons why your business is able to differentiate itself in the market.Be sure to give the details on any patents you have applied for, been granted, or been licensed. Provide a summary of the patent in the appendix. Point out your lead product/service and demonstrate how it addresses customer needs and benefits.2.3 Research and DevelopmentIf your business is big enough to have either a Research and Development department or employee, specify the people in charge and their major objectives. List what your Research and Development has accomplished in the past such as innovative products/services. Account for what has been spent in the past year in percentage of revenue or actual dollar amount. If there are any plans for the future, give the percentage of revenue or dollar amount that will be allocated and the duration of the plan.Selecting a product/service from idea to market can be a difficult task. It is a good idea to have criteria in place for deciding which product/service to move forward with. These criteria may include but are not limited to:•Relatively low investment requirements•Positive return on investment•Feasibility of development and execution•Uniqueness in the market•Relatively low risk•Timeliness of results2.4 ProductionThis section will give more details on how your product/service is manufactured or delivered. To better assist you in writing this particular section, a product-oriented approach and a service-oriented approach are provided.ProductThere are a number of things to address when your business is product oriented. First, state if your product(s) is manufactured in-house or assembled in-house from various vendors, then list the raw materials, sub assemblies, or components used for your product. Identify where you purchase your materials or any manufacturers you may use for sub assembly.List the critical factors in the production of your product.Specify and explain capital equipment, material, and labor requirements. Are the above items readily available? Do you have multiple supply sources? List inventory requirements, quality, and technical specifications, and hazardous materials.ServiceService-oriented businesses will address issues in a different manner. Anyone operating a service-oriented business will state if his or her service is provided by internal staff or subcontracted to field consultants. If there are procedures for delivering the service it will be described in this section.List the critical factors for the delivery of service.Specify if there will be a particular service level that has to be maintained and how you will maintain these levels.2.5 New and Follow-on Products/ServicesAs your business expands, there will come a time to launch new products and services. If you already have new products in mind, point them out in this section. Specify whether they will be an extension of an existing product or completely new products. Your plan should include when and how you will launch the product/service (e.g. at major trade shows, industry events, through free samples, contests, etc.). Provide a target introduction date for the product/service.Future Products•Are there plans for future or next generation products? If so, what and when?•Are these new products included in your revenue and cost projections?Market ComparisonIn one or two paragraphs, position your new product or service in its marketplace:•Who are your principal competitors?•What are their products?•Why is your product/service superior and how is it different?•What is unique about your product/service?3. The MarketThe success of many new ventures is often determined by how well they have prepared this section of the business plan. The section itself should be broken down into subsections for industry analysis, market analysis, and competitor analysis. To properly write this section of the business plan, conducting or gathering market research is very important. It is for this reason that we have supplied a short segment on Market Research before the subsections.Why do market research?Every business can benefit from doing market research to ensure it is where it wants to be. Use the business planning process as your opportunity to uncover data and question your marketing efforts. Rest assured it will benefit your business in the future and is time well spent.There are two types of market research: primary and secondary.Primary market research involves collecting your own data. Some examples of primary research include using the Internet and yellow pages to identify your local, national, and global competition. Conducting surveys, group interviews, and focus groups to learn more about potential consumers and niches for your particular business. Paying for professional research could be hard for anyone starting a new business. However, there are a number of books on the market, which can show small business owners how to conduct effective research by themselves.Secondary market research involves using published information such as industry profiles, trade journals, newspapers, demographic profiles, magazines, census data, and books. This type of information is available from public libraries, industry associations, chambers of commerce, vendors who sell to your industry, business information centers, government departments, and agencies.The Market section should include the following subsections:3.1 Industry AnalysisThe industry analysis subsection should objectively describe the industry in which you will compete. The government and suppliers of equipment for your industry are great sources of information. Use the Internet to research stats and reports. When completed with this section, potential investors and loan officers should understand the dynamics, problems, and opportunities driving your industry.Try to find answers to the following questions:•How is your industry defined? What is its NAIC (North American Industry Classification) code?•How is the industry segmented? How are the segments defined?•What are current trends and important developments?•Who are the largest and most important players?•What problems is the industry experiencing?•What national and international events are influencing this industry?•What are growth forecasts?•What is the total estimated industry sales (i.e. current, 5-year, 10-year outlook)•Are there any general industry standards, benchmarks and performance requirements。
英文商业策划书
英文商业策划书Title: Business Plan for [Your Company Name]1. Executive Summary:[Your Company Name] is a pioneering venture, specializing in [insert your core business area]. Our mission is to disrupt the [industry name] market by offering innovative[products/services] that address the unmet needs of our target customers. We aim to achieve sustainable growth and profitability within the next five years through strategic partnerships, exceptional customer service, and continuous product/service improvement.2. Business Description:[Your Company Name] is established as a [sole proprietorship/partnership/corporation] operating in the [industry name]. We are dedicated to designing, developing, and delivering [specific products/services]. Our unique selling proposition lies in [describe what sets your business apart].3. Market Analysis:The [industry name] market has seen a significant annual growth rate of X% over the past five years, with a projected value of Y by 2025. Our primary target market includes [demographic description], who have expressed a growing demand for [product/service category]. We will leverage market research and data analysis to refine our marketing strategies and penetrate this lucrative segment effectively.4. Products/Services:Our flagship product/service, [Product/Service Name], offers [describe key features andbenefits]. We plan to continuously enhance and diversify our offerings based on market trends and customer feedback, ensuring we stay ahead of competitors in terms of quality and innovation.5. Marketing & Sales Strategy:We will implement a multi-channel marketing approach including digital marketing, social media campaigns, and targeted events. Our sales strategy will involve direct B2C sales through our website, as well as partnering with relevant businesses for B2B sales. We anticipate reachinga customer base of Z by the end of year three.6. Operational Plan:Operations will be managed from a central location with plans for expansion as the business grows. We will invest in state-of-the-art technology to streamline processes and maintain efficiency. Our team, composed of industry experts, will ensure consistent delivery of high-quality products/services.7. Financial Projections:Initial start-up costs are estimated at $A. With anticipated monthly revenue of $B after the first year, we project a positive cash flow by month C and profitability by the end of year two. Over the next five years, we expect to see a compound annual growth rate (CAGR) of D%.8. Funding Request:We are seeking an initial investment of $E to cover startup costs, including equipment purchases, marketing expenses, and working capital. This funding will fuel our launch phase and support our growth into new markets.9. Conclusion:[Your Company Name] presents a compelling opportunity for investors to participate in a promising venture with strong potential for growth and returns. With a solid business model, a clear understanding of the market dynamics, and a committed team, we are poised to become a leading player in the [industry name] sector.This outline serves as a snapshot of our comprehensive business plan. Detailed financials, market research data, and operational specifics are available upon request.Please note that this is a general template and should be customized according to your specific business details, goals, and strategies.。
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Management
[Name]
[Title]
[Experience]
Sales growth from zero to $1,000,000 in five years.
Led market in market share - 30%.
Formulated advertising budgets & campaigns.
Innovation..................................
Pricing..................................
Specific Markets..................................
Growth Strategy....................................
[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.
Pioneered new distribution channels.
Established national sales force.
Established national repair & service centers.
Brought new and innovative products to the market.
Vice President
Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.
Cost Control..................................
Effects of Loan or Investment...............
Attachments..................................
Executive Summary
[DATE]
TABLE OF CONTENTS
Executive Summary..........................
Management..................................
[Company] History...........................
[Prபைடு நூலகம்duct/Service] Description.............
Objectives..................................
Competitors................................
Competitive Advantages...................
[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:
商务策划书（英文版）
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2007-7-26 阅读625次
BUSINESS PLAN
[Your Name]
Research & Development......................
Historical Financial Data........................
Proforma Financial Data.........................
Proforma Balance Sheet.........................
The basic components of this plan are:
<Product>
1. Competitive pricing
2. Expand the markets
3. Increased advertising
4. Lower our unit costs,
[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.
Several other prospective [customers/clients] have expressed serious interest in doing business within six months.
Chief Financial Officer
Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.
5. Thereby achieving higher profits.
<Service>
1. Sign contracts
2. Increased advertising
3. Increase office staff
To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].