电子商务英语(第2版)课件unit 8
合集下载
商务英语综合教程第二册课件 unit 8
• Toll manufacturing is an arrangement whereby a first firm with specialized equipment processes raw materials or semi-finished goods for a second firm.
History and development
• In its earliest form, manufacturing was usually carried out by a single skilled artisan with assistants. Training was by apprenticeship. In much of the pre-industrial world the guild system protected the privileges and trade secrets of urban artisans.
Popular 'Industrieerms – quality – process – production – backorder – procedure – fixed cost – marginal cost – equipment – overhead – goods
• decline
1. V-I If something declines, it becomes less in quantity, importance, or strength. 下降 例：The number of staff has declined from 217,000 to 114,000. 员工人数已从217000人减少到114000人。
Text Analysis
History and development
• In its earliest form, manufacturing was usually carried out by a single skilled artisan with assistants. Training was by apprenticeship. In much of the pre-industrial world the guild system protected the privileges and trade secrets of urban artisans.
Popular 'Industrieerms – quality – process – production – backorder – procedure – fixed cost – marginal cost – equipment – overhead – goods
• decline
1. V-I If something declines, it becomes less in quantity, importance, or strength. 下降 例：The number of staff has declined from 217,000 to 114,000. 员工人数已从217000人减少到114000人。
Text Analysis
电子商务英语8
Unit 8 Customer Relationship Management
学习指导： 本章将介绍： 客户行为与关系程度 客户的争取、转变与维系 客户关系管理的技术支持
精选2021版课件
1
8.0 Introduction
• Customer Relationship Management solutions help your customers feel in control by being able to access information when, where and how they want to. The result: they have more power, more choices and fewer reasons to turn to your c15
• (1). Browsers
• Some visitors to a company's Web site are just surfing or browsing. Web sites intended to appeal to potential customers in this mode must offer them something that inspires their interest.
精选2021版课件
4
8.1 Customer Behavior and Relationship Intensity
To market the commodities on web, companies should use the Web to target specific customers in different ways at different times.
学习指导： 本章将介绍： 客户行为与关系程度 客户的争取、转变与维系 客户关系管理的技术支持
精选2021版课件
1
8.0 Introduction
• Customer Relationship Management solutions help your customers feel in control by being able to access information when, where and how they want to. The result: they have more power, more choices and fewer reasons to turn to your c15
• (1). Browsers
• Some visitors to a company's Web site are just surfing or browsing. Web sites intended to appeal to potential customers in this mode must offer them something that inspires their interest.
精选2021版课件
4
8.1 Customer Behavior and Relationship Intensity
To market the commodities on web, companies should use the Web to target specific customers in different ways at different times.
电子商务英语Unit Eight
Unit Eight
Text A Text B
能力分析训练
Text A What is ERP?
Enterprise resource planning software, or ERP, doesn’t live up to its acronym. Forget about planning — it doesn’t do much of that — and forget about resource, a throwaway term. But remember the enterprise part. This is ERP’s true ambition. The software attempts to integrate all departments and functions across a company onto a single computer system that can serve all those departments’ particular needs.
That is why ERP is often referred to as back-office software. It doesn’t handle the up-front selling process; rather, ERP takes a customer order and provides a software road map for automating the different steps along the path to fulfilling the order. When a customer service representative enters a customer order into an ERP system, he has all the information necessary to complete the order.
Text A Text B
能力分析训练
Text A What is ERP?
Enterprise resource planning software, or ERP, doesn’t live up to its acronym. Forget about planning — it doesn’t do much of that — and forget about resource, a throwaway term. But remember the enterprise part. This is ERP’s true ambition. The software attempts to integrate all departments and functions across a company onto a single computer system that can serve all those departments’ particular needs.
That is why ERP is often referred to as back-office software. It doesn’t handle the up-front selling process; rather, ERP takes a customer order and provides a software road map for automating the different steps along the path to fulfilling the order. When a customer service representative enters a customer order into an ERP system, he has all the information necessary to complete the order.
商务英语综合教程第二册课件 unit 8
• Toll manufacturing is an arrangement whereby a first firm with specialized equipment processes raw materials or semi-finished goods for a second firm.
• Before the Industrial Revolution, most manufacturing occurred in rural areas, where household-based manufacturing served as a supplemental subsistence strategy to agriculture (and continues to do so in places). Entrepreneurs organized a number of manufacturing households into a single enterprise through the putting-out system.
Manufacturing and investment
Surveys and analyses of trends and issues in manufacturing and investment around the world focus on such things as: • the nature and sources of the considerable variations that occur cross-nationally in levels of manufacturing and wider industrial-economic growth; • competitiveness; and • attractiveness to foreign direct.
• Before the Industrial Revolution, most manufacturing occurred in rural areas, where household-based manufacturing served as a supplemental subsistence strategy to agriculture (and continues to do so in places). Entrepreneurs organized a number of manufacturing households into a single enterprise through the putting-out system.
Manufacturing and investment
Surveys and analyses of trends and issues in manufacturing and investment around the world focus on such things as: • the nature and sources of the considerable variations that occur cross-nationally in levels of manufacturing and wider industrial-economic growth; • competitiveness; and • attractiveness to foreign direct.
商务英语II(UNIT8)
Business English Certificate
40Write a 40-50 word memo
To: From: Re:
All staff Roger Hargreaves Expenses
May I remind all staff that you need to include recபைடு நூலகம்ipts with all expenses claims. Claims will not be accepted without receipts. Expenses are now all paid by cheque rather than in cash and it will take approximately two weeks to process each claim. Thank you.
Vocabulary
Expenses amount to authorise business trip to claim/ claim back (expenses) claimant to come to ($125) to fill in (a form) to incur (expenses) line manager to make a (false) claim on business to process (a claim) random check receipt to reimburse small print
Business English Certificate
Insurance
2.1 General Liability Insurance责任保险(指保险公 司负责被保险人依法对他人承担赔偿责任的保险(excluding auto) 2.2 Business Insurance for Private Automobiles 2.3 Rented Automobile 2.4 Travel and Extended Health
跨境电子商务英语Unit 8讲稿-跨境电商支付方式讲稿
教学单元讲稿一、复习提问与上次课作业典型问题答疑回顾第7单元跨境电商营销中的三大重难点知识：跨境电商市场营销策略（站内营销和站外营销）；SEO和SEM在跨境电商中的应用与实现；如何在跨境电商活动中构建自己的品牌。
讲解每个小节的课后习题，特别是讨论题。
二、教学单元名称第八单元《跨境电商支付方式》三、课程导入以不同的跨境电商平台为导入点，启发学生思考回顾，常见的跨境支付方式有哪些？进行跨境交易时有哪些注意事项？线上支付方式和线下支付方式有何不同？跨境电商企业如何收款与提取现金等开展本章节的授课。
四、分析思路本章节主要涉及到的三大重难点知识：一，线上支付方式和线下支付方式的区别；二，跨境支付过程（买家付款与卖家收款）；三，如何使用不同的跨境支付方式提取现金。
围绕这三个知识点，层层递进，重点突破，分析跨境电商中的不同支付方式。
五、讲授内容Part 1 Offline & Online PaymentWarming-upPlease preview the following words and expressions and write down their Chinese meaning.(1) cross-border payment and settlement 跨境支付与结算(2) cross-border e-commerce payment methods 跨境电商支付方式(3) payment instruments 支付工具(4) offline payment 线下支付(5) online payment 线上支付(6) third-party payment platforms 第三方支付平台(7) face-to-face transaction 当面交易(8) Letters of Credit 信用证●ListeningListen to the following dialogue and fill in the blanks.Man:Hello, I noticed you ordered a pair of gloves in my store yesterday, but you didn’t make the payment, did you?Woman: No, I didn't. 1 ordered the gloves, but I’ve got some questions on payment method. Can I pay by Alipay, a third party payment platform in China?Man: Of course you can, you know, online payment is preferable in cross-border e-commerce. If you make the payment now, we'll send it out to you today. Woman: Glad to hear that! By the way, is face-to-face transaction acceptable to your company?Man: Oh, actually, I’m so sorry to say that, for our mutual convenience, we cannot accept those kinds of offline payment methods.Woman: OK, I’ve got it. Later I’ll pay by Alipay and hope for a quick delivery.●SpeakingA buyer is talking about payment with the seller. Please role play this dialogue and translate the underlined expressions into Chinese.买方和卖方正在讨论付款问题。
电子商务英语E-Commerce English unit 8
of business emails; • Learn some useful words and expressions in talking
about the Internet advertising; • Improve your language skills (listening, speaking,
2. What do the following terms mean? NASA Google BlogAds IPO AdBrite AdWords AdSense
E-Commerce English
4
News Listening
Keys:
Task 1:
Task 2:
1. Google partners with NASA to
a college affiliated to the University of London The school is affiliated with a national association of driving schools.
affiliate n.
Our college is an affiliate of the university.
n.
multiple
adj.
strategy
n.
authentic
adj.
E-Commerce English
baseball
n.
Explanations
川流不息的事物，络绎不绝的事物 适当的地方，工作，位置等 来来往往的行人，车辆等； 放置，摆放 联营公司，分支机构，附属公司，会员 加入（成为分支机构或会员），联合 宣传，推广〔商品〕 佣金，酬劳金 横幅, 标语 时事通讯，新闻简报 复合的，多样的，多重的 战略，策略，谋略 真迹的，原作的，真正的
about the Internet advertising; • Improve your language skills (listening, speaking,
2. What do the following terms mean? NASA Google BlogAds IPO AdBrite AdWords AdSense
E-Commerce English
4
News Listening
Keys:
Task 1:
Task 2:
1. Google partners with NASA to
a college affiliated to the University of London The school is affiliated with a national association of driving schools.
affiliate n.
Our college is an affiliate of the university.
n.
multiple
adj.
strategy
n.
authentic
adj.
E-Commerce English
baseball
n.
Explanations
川流不息的事物，络绎不绝的事物 适当的地方，工作，位置等 来来往往的行人，车辆等； 放置，摆放 联营公司，分支机构，附属公司，会员 加入（成为分支机构或会员），联合 宣传，推广〔商品〕 佣金，酬劳金 横幅, 标语 时事通讯，新闻简报 复合的，多样的，多重的 战略，策略，谋略 真迹的，原作的，真正的
《实用电子商务英语》unit8
The following are some frequently-used methods of marketing strategies.
Product-based Marketing Strategies
Managers at many companies think of their businesses in terms of the
After learning this unit, you will be able to:
➢Master some key terms related to marketing strategies.
➢Identify various ways to do Web marketing strategies. PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
marketing grows significantly1 each year. Many businesses are marketing their
products and services online through Internet tools. Internet marketing can be a
目录
CONTENTS
Grammar Review（倒装）
Supplementary Reading （数字时代的市场营销）
E-commerce-Related Knowledge
PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载：
Product-based Marketing Strategies
Managers at many companies think of their businesses in terms of the
After learning this unit, you will be able to:
➢Master some key terms related to marketing strategies.
➢Identify various ways to do Web marketing strategies. PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载： 范文下载：试卷下载： 教案下载： 字体下载：
marketing grows significantly1 each year. Many businesses are marketing their
products and services online through Internet tools. Internet marketing can be a
目录
CONTENTS
Grammar Review（倒装）
Supplementary Reading （数字时代的市场营销）
E-commerce-Related Knowledge
PPT模板下载：行业PPT模板： 节日PPT模板：素材下载： PPT背景图片：图表下载： 优秀PPT下载：教程： Word教程： 教程： 资料下载：课件下载：
商务英语阅读Unit 8(课堂PPT)
The cohort of people aged 30 to 39 are more conservative.
年龄在30岁到39岁的一群人更加保守。
8
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
Business English: A Reading Course
UNIT 8
1
2014.11
BACKGROUND INFORMATION
I. How will you live after retirement?
II. Retirement planning 退休规划
1. predict lifespan;
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
Notes on the Text:
2. With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression. 他们没有组织时间的计划，也没有能 力去开发一个新的自我，于是就沉溺 于抑郁的情绪中。
III.
1. 当我们周围的人生病或死去的时候尤其是这样， 这也进一步提示了我们自己最后的死亡归宿。
2. 许多人由于公司裁员而被迫提早退休，不知所措。
3. 他们清楚地认识了自己，无论是照顾孩子，还是
帮助年老体弱的父母，或者做一些合适的工作，
16
他们不再感觉需要取悦他人。
Business English: A Reading Course
年龄在30岁到39岁的一群人更加保守。
8
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
Business English: A Reading Course
UNIT 8
1
2014.11
BACKGROUND INFORMATION
I. How will you live after retirement?
II. Retirement planning 退休规划
1. predict lifespan;
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
Notes on the Text:
2. With no plan for organizing their time and no ability to develop a new ways of identity, they often sink into depression. 他们没有组织时间的计划，也没有能 力去开发一个新的自我，于是就沉溺 于抑郁的情绪中。
III.
1. 当我们周围的人生病或死去的时候尤其是这样， 这也进一步提示了我们自己最后的死亡归宿。
2. 许多人由于公司裁员而被迫提早退休，不知所措。
3. 他们清楚地认识了自己，无论是照顾孩子，还是
帮助年老体弱的父母，或者做一些合适的工作，
16
他们不再感觉需要取悦他人。
Business English: A Reading Course
电子商务英语unit08
电子商务英语
课件
制作人：张海波
Contents
回目录
Objective
8 Passage A
@ Activities On Passage A 8 Passage B @ Activities Onasic E-commerce Writing
& Related Reading : Work online
注 释 与 翻 译 板
4注解：此句主语companies被that引导的定语从句所修饰；主句的谓语动词是would like to；in the course of =during the course of =while。 大多数在网上开展业务时收集个人信息资料的公司都想能将这些资料用作其商用目 的。 1
回目录
学
习 目
标
Objective: In this unit, you will learn: • Personal privacy in e-commerce • Opt-in approach and opt-out approach • How to attract customers • Basic E-commerce English Writing Focus: Personal information dealt with by companies in electronic commerce Nodus: Personal information in an opt-in approach and in an opt-out approach
3) Who are opener to the exchange of personal information between companies, European countries or the U.S.?
课件
制作人：张海波
Contents
回目录
Objective
8 Passage A
@ Activities On Passage A 8 Passage B @ Activities Onasic E-commerce Writing
& Related Reading : Work online
注 释 与 翻 译 板
4注解：此句主语companies被that引导的定语从句所修饰；主句的谓语动词是would like to；in the course of =during the course of =while。 大多数在网上开展业务时收集个人信息资料的公司都想能将这些资料用作其商用目 的。 1
回目录
学
习 目
标
Objective: In this unit, you will learn: • Personal privacy in e-commerce • Opt-in approach and opt-out approach • How to attract customers • Basic E-commerce English Writing Focus: Personal information dealt with by companies in electronic commerce Nodus: Personal information in an opt-in approach and in an opt-out approach
3) Who are opener to the exchange of personal information between companies, European countries or the U.S.?
商务英语翻译(英译汉)第二版电子教案第8单元
• 就网上银行服务是否有能力正是新存款人的身份或者是否有能力确保 客户交易安全这一问题，已经受到人们的高度关注。
• 人们关注的焦点在于网上银行服务是否能够校验新存款人的身份、保 证客户能够安全地交易。
例句四
• This consideration decided our invitation to the mayor for the first China National Stone Products Fair (P77).
• economy: the system by which a country’s money and goods are produced and used, or a country considered in this way
“公司”的分类
• firm • practice • manufacturer • business
• 该公司运行稳健，其秘密就在于其整体生产体系，即从初期的开发和 设计一直到采购和生产等，都非常卓越。
• 该公司运营稳健，秘诀在于整个生产系统从初始阶段的开发设计一直 到采购生产，每个环节都非常出色。
例句八
• A sense of restlessness and hopelessness still prevails among nonmanufacturers, small and midsize firms and regional economies (P79).
• 该公司的工会及其业务伙伴提出了反对意见，这成为签订协议的障碍。 • 该公司的工会和商业合作伙伴提出了反对意见，这成为签订协议的障
碍。
例句六
• The dollar’s accelerated depreciation could hurt not only the Japanese economy, but the global economy as a whole (P77).
• 人们关注的焦点在于网上银行服务是否能够校验新存款人的身份、保 证客户能够安全地交易。
例句四
• This consideration decided our invitation to the mayor for the first China National Stone Products Fair (P77).
• economy: the system by which a country’s money and goods are produced and used, or a country considered in this way
“公司”的分类
• firm • practice • manufacturer • business
• 该公司运行稳健，其秘密就在于其整体生产体系，即从初期的开发和 设计一直到采购和生产等，都非常卓越。
• 该公司运营稳健，秘诀在于整个生产系统从初始阶段的开发设计一直 到采购生产，每个环节都非常出色。
例句八
• A sense of restlessness and hopelessness still prevails among nonmanufacturers, small and midsize firms and regional economies (P79).
• 该公司的工会及其业务伙伴提出了反对意见，这成为签订协议的障碍。 • 该公司的工会和商业合作伙伴提出了反对意见，这成为签订协议的障
碍。
例句六
• The dollar’s accelerated depreciation could hurt not only the Japanese economy, but the global economy as a whole (P77).
电子商务英语unit8 Be Aware of Online Tricks
login ['lɒɡɪn] name 登录名 scam [skæ m] n. 欺炸 mimic ['mɪmɪk] v. 模仿 legitimate [lɪ'dʒɪtɪmət] adj. 合法的 suspend [sə'spend] v. 暂停
phishing n. 网络钓鱼；网络欺诈
Phishing site 钓鱼网站 Phishing protection 网络钓鱼保护 phishing website 钓鱼网站
It’s called “phishing” because the badguys throw out electronic bait and wait for someone to bite. 称之为“网络钓鱼”的原因在于，那些坏家伙抛出了电子诱饵，
等着有人上钩。
identity theft 身份盗窃
03 learn how to report spam online 了解如何报告在线垃圾邮件.
Warming up
Listening and match the following pictures with the corresponding expressions.
refuse to believe __1___
要保护你自己的身份免遭盗用，就要把你的个人和财务文件都当 做绝密信息处理。
spoof [spuːf] v. 行骗
n. 滑稽模仿；行骗；戏弄；讽刺性文章或节目 v. 滑稽地模仿；哄骗；戏弄；讽刺
Spoof Radar 愚人雷达 Spoof Lady 恶搞夫人
I don’t want to spoof it too much even though it does look silly. 尽管这看起来十分滑稽，但我并不想过多的对它进行讽刺。
phishing n. 网络钓鱼；网络欺诈
Phishing site 钓鱼网站 Phishing protection 网络钓鱼保护 phishing website 钓鱼网站
It’s called “phishing” because the badguys throw out electronic bait and wait for someone to bite. 称之为“网络钓鱼”的原因在于，那些坏家伙抛出了电子诱饵，
等着有人上钩。
identity theft 身份盗窃
03 learn how to report spam online 了解如何报告在线垃圾邮件.
Warming up
Listening and match the following pictures with the corresponding expressions.
refuse to believe __1___
要保护你自己的身份免遭盗用，就要把你的个人和财务文件都当 做绝密信息处理。
spoof [spuːf] v. 行骗
n. 滑稽模仿；行骗；戏弄；讽刺性文章或节目 v. 滑稽地模仿；哄骗；戏弄；讽刺
Spoof Radar 愚人雷达 Spoof Lady 恶搞夫人
I don’t want to spoof it too much even though it does look silly. 尽管这看起来十分滑稽，但我并不想过多的对它进行讽刺。
商务英语写作课件-Unit 8
Sample – A questionnaire on consumers’ preference for fast food
This questionnaire is designed to get information on consumers’ preference for fast food. Please be honest in your response. After you finish it, please return it to the person who gives it to you.
□ company after-sale service
2. Are you satisfied with our design? □ very satisfied □ just so so. □ not satisfied. Your comment or suggestion on this：__________________________
you agree?
□ Yes
□ No
5. Do you think your teachers have done a good job so far in cultivation of your interest in their lectures?
□ Yes
□ No
Sample –– A questionnaire on classroom teaching
□ Very good
□ Good
□ Not so good
8. What do you think is the most important qualification for a teacher? (Tick
商务英语翻译(英译汉)第二版电子教案第8单元
例句九
• Speculation that some major banks may find themselves with capital shortfalls and then nationalized is driving investors to dump the banks’ shares (P78).
• 美元在加速贬值，它所损害的不仅仅是日本经济，还有整 个世界的经济。
• 美元加速贬值，不仅损害了日本经济，也伤及了全球整体 的经济形势。
例句七
• The secret to the company’s robust performance is the excellence in its total production system, from the initial development and design through to procurement and production (P77).
• consolidate: to join together a group of companies to become one
例句三
• Concerns have been raised over the ability of Internet banking services to verify the identity of new depositors or to guarantee the security of customer transactions (P76).
主语的翻译
例句一
• Extremely keen competition between American and Japanese vehicle manufacturers in the American market has compelled us to bring down the price for the time being (P75).
经贸英语(第二版)电子教案Unit 8
Unit 8 Counter-Offer
Part One Understanding of
Counter-Offer
Part Two Meeting Each Other
Halfwayຫໍສະໝຸດ Part Three Rudimentary Knowledge
Part Four Additional Practice
make a re-offer to put forward some new terms or conditions.
F
This is called a counter-counter-offer.
Statement Once the counter-offer is made, the original offer is out of
Part Three
Part Four
Understanding of
Meeting Each Other
Rudimentary Knowledge
Additional Practice
Counter-Offer
Halfway
B Listen to the tape and decide whether the following statements are
of 15 the August for 2,500 sets of
IBM Personal Computer.
B
In reply, we very much __r_e_g_r_e_t__to state that our end-users here find
your price is too much___o_n___, i.e. 10% higher than the average. Information