画册策划方案
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All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
服装的FAB
FAB：即：f:(feature属性也就是所谓的特点)、a(advantage作用)、b(benefit利益好处)
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
压痕（凹线） 压痕（凹线）
特等纸 仿布料） （仿布料）
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
拍摄方案二： 拍摄方案二：之儒雅商务
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SKC：单款、单色
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All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
特等纸
烫银
模切 凸起
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折页形式
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拍摄方案一： 拍摄方案一：之简欧写意
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IDEAS LEAD FASHION
北京米雅文化传 北京米雅文化传播有限公司
ຫໍສະໝຸດ Baidu
客户/LABEL： 客户代表/CLLENT’S REPRESENTATIVE： 产品/PRODUCT：职业装 时尚季/SEASONS：2012年春夏装 制作形式/MEDIA：平面拍摄 策划及执行/AGENCY：北京米雅 执行机构/PRODUCTION：摄影&设计部 创意提供/CREATIVE DIRECTION：创意部 策划/CONCEPT：策划部 All rights reserved for our concept & creative direction. Copyright © 2011.
风格简介
简欧( Jane European style ) 关键词：优雅、和谐、舒适、浪漫，随着大众 审美水平逐渐的提高，越来越多的人喜欢简洁、舒适着装风格。如今这 种着装风格已不仅仅体现在生活中、更多的白领在日常工作中更加追求 简约、精致的生活理念，而这一理念也逐渐形成一种时尚氛围，这与整 体国际流行趋势不谋而合。为此我们做了大量的资料收集，2011至2012 年品牌发展的重点方向就是化繁为简。简欧的主题探索着多国文化对于 传统服装的一贯理解，因此本次拍摄方案以Jane European style 表现形式来 演绎贵公司品牌文化。
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利用辅料通过后期表现品牌LOGO
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All rights reserved for our concept & creative direction. Copyright © 2011.
All rights reserved for our concept & creative direction. Copyright © 2011.
Thanks!
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All rights reserved for our concept & creative direction. Copyright © 2011.