包装设计理论和实践

包装设计理论和实践

随着加工业的迅猛发展，各行各业都要与包装产生联系。因此，所需的包装也日益增加，包装与所生产的产品直接接触，其材料选择得当与否，直接关系到人们的消费行为。包装功能表现在催促、诱导消费者即时购买。同时使企业信息、产品信息、营销信息明确传达给消费者，因此不同的产品要找出其合理的产品包装才能显示其价值

与品味。

在我国，In our country,包装一般可分为两大类，the packing may divide into two broad headings generally,即大包装和小包装。namely big packing and small packing.大包装也称运输包装，The big packing also calls the transport package。它主要是为了便于运输装卸和仓储；It is mainly for ease of transportation loading and unloading and the warehousing;小包装也称零售

包装和销售包装，The packing also calls the retail packaging and the sales packing,它既能保护产品品质，It already can protect the product quality,又有

一定的观赏价值，Also has certain ornamental value,便于宣传、is advantageous for the propaganda,陈列、the exhibition,展销，to sell,而且携带方便。moreover carries conveniently.小包装的种类很多，The small packing's type are many,从制作材料的不同可分为硬包装、Different may divide into the hard packing,半硬包装和软包装三类，half hard packing and the processed foods three kinds from the manufacture material,如硬包装有铁罐、If the hard packing has the bill,锡罐、the canister tin can,瓷瓶、the porcelain insulator,玻璃瓶及工艺小木盒、the glass jar and the craft small wooden box,小竹盒、the small bamboo box,工艺刻花镀金盒等；the craft engraved patterns gold-plating box and so on;半硬包装有各种硬纸盒；Half hard packing has each kind of hard paper carton;软包装有纸袋、The softy is loaded with the paper bag,塑料食品袋和各种复合袋等，the plastic

tucker-bag and each kind of compound bag and so on,设计都可以根据不同的需求，The design may act according to the different demand,用适当的材料进行包装设计。Carries on the packing design

with the suitable material.而包装公司基本上拥有一批高学历、高素质、同时经过严格专业培训的优秀人才But packs the company basically to

have the outstanding talent who and current internationally most advanced making lithograph plates,、和当前国际上最先进的制版印刷设备，the printing equipment one batch of high school records,以满足消费着的需求。The high quality, at the same time undergo the strict professional training, meets is expending the need.

包装设计中的材料、色彩、图案、文字等要素是与商品紧密相关的，Essential factors and so on packing design's material, color, design, writing are and the commodity close related,最关键的问题是怎样能准确迅速地传递商品信息，How can the essential question is transmit the commodity information rapidly accurately,这是设计者要放在首位的问题，This is the designer must place the first place the question,这也是衡量一件包装设计是否优秀的标准。Whether this also weighs a packing design outstanding standard.茶叶包装的文字设计能使商品有很强的艺术性和观赏性，The tea

packing's writing design can enable the commodity to have the very strong artistry and ornamental,能适当地运用书法来体现茶文化丰厚的底蕴，Can utilize the calligraphy to manifest the tea culture rich inside story suitably,体现中华民族悠久的文化历史；Manifests Chinese nation glorious culture history;酒包装能使酒的品味与甘醇无形之中得到提升，The liquor packing can enable the liquor savoring invisible to obtain the promotion with the glycol,彰显我国博大精深的酒文化；Shows our country broad and profound liquor culture;饰品包装的色彩能使内置饰品显得或清新淡雅，或华丽动人，或质朴自然；The accessories packing's color can cause the built-in accessories appears or fresh elegantly simple, either magnificent moving, either plain nature;食品包装的图案设计能使商品更加形象化、生动有趣…Food packing's pattern design can cause the commodity more visualized, vivid interesting .....总之，不同的包装设计能使产品突出其各自特点，增加其价值。In brief, the different packing design can cause the product to highlight its respective characteristic, increases its value