论文模板

（标题黑体2号居中）

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学生姓名×××

院系名称服装学院

专业名称

班级2010级6班

学号2010530618

指导教师×××

完成时间2014年5月5日

（“学生姓名”列到“完成时间”列用楷体小3

填写内容宋体小3居中）

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标题（标题宋体3加粗居中）

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艺术设计专业

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学生姓名：×××指导教师：×××

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摘要：快时尚已经在世界各地掀起一股时尚风潮，各个行业都在与快时尚行业共享其成就。…………………………………，时尚度最高的一个行业。本文主要对国外………………………借鉴的资料。（“摘要”和“关键词”黑体4号，内容宋体小4;行距20磅）

快时尚的视觉传递着品牌的文化和品牌的风格，……………………………。视觉营销是快时尚服装品牌其中重要的手段之一，如产品、陈列、海报、服装、工作人员形象设计之一，……………………………得出一些结论。

本文共六章，第一章………………。第二章………………，国内和国际服装品牌分析。第三章……………进行阐述，对下面的研究奠定基础。第四章……………………的营销策略主要从4P经典理论来分析。第五章是以案例…………………，更深度的分析和了解品牌在成都发展现状。第六章是对本论文做个总结。

文章是根据实地调研、实习和访谈做个总结，对我国本土快时尚品牌的发展提供建议。

关键词：快时尚视觉营销网络（不超过5个空格分开）

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The Analysis Of The Terminal Visual Merchandising In The

Fast Fashion Clothing Brands

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艺术设计（服装设计与管理）专业（英文）

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学生姓名：×××指导教师：×××（英文和拼音）

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Abstract：The Fast fashion has set off a fashion trend all over the world. And meanwhile, almost every other industry has shared their achievements with fast fashion industry in some way. Including the clothing ,food,furniture, books, etc. In addition ,it is not only the most widely application scope ,but also the highest degree of fashion industry .In order to provide more reference materials for the professionals in our garment industry to study better, This article will mainly carry on some discussion and analysis about the domestic and the foreign fast fashion clothing brands .

fast fashion is also a vital feature for its visual merchandising .Iso Frankly,it is the most intuitive way to show the brand’s objective to consumers. Visual merchandising is one of the important means of the fast fashion clothing brands’ sale .such as the mage design of products, display, posters, clothing, even the worker , In this paper, .The fourth chapter has mainly told the marketing strategy of the f ast fashion clothing brand classic ‘4 P’ theory to the analysis. And the fifth chapter has given an example of ‘ZARA’ brand which has been opened in Chengdu’s tracking survey,.It will show a in-depth analysis and understanding of this brand ‘s development in Chengdu. The sixth chapter is about to a summary about this paper .

This article is based on the fieldwork, internships, and interview of summary, providing the suggestions to the development of China local fast fashion brand.

Key words: fast fashion visual merchandising Network

（“摘要”和“关键词”黑体4号，内容Arial体小4，行距20磅）