体验商务综合英语4 Unit 6 Risk
商务英语综合教程IV(第三版)Unit6
Unit 6 Transportation and ShipmentRelated Information1. Ship StructureShips are the conveyances running at sea. There are large size and small size ships. However, their structures are almost the same. They are mainly composed of shell, frame, deck, holds and tanks, and the superstructure.2. Ship TypesThere are many types of ships that transport cargoes at sea. According to their use, the cargo ships can be divided into dry cargo ships and tankers.Dry Cargo ShipAccording to the loaded cargo, structure and components, dry cargo ships can be divided into such as follows:①General cargo shipGeneral cargo ships refer to the ships that run termly in the busy cargo transporting shipping lines and mainly transport grocery. The speed of these ships is fast.②Bulk cargo shipBulk cargo ships refer to the ships that transport bulk cargoes without packaging. According to the types of transported cargoes, bulk cargo ships can be divided into grain ships, colliers and ore ships.③Refrigerated shipRefrigerated ships refer to the special ships for transporting refrigerant cargoes that are perishable. There are refrigeration systems in the ships, and the temperature in the ship can be set to meet the requirements of cargoes in each floor.④Container shipContainer ships can be divided into partial container ships, complete or full container ships and variable or convertible container ships.⑤Roll on/roll off shipRolling loading ships are mainly for transporting cars and containers. Loading devices are not necessary for these ships. Usually, uncorked slope is installed on the side or in either end of the ship to join the ship to the dock. While loading and unloading cargoes, cars or trail cars can directly drive into or out of the ship cabins.Tanker①Oil Tanker is a cargo ship designed to carry crude oil in bulk②Liquefied natural gas carrier is a cargo ship designed specially to carry liquefied natural gas.3. Ship TonnageShip tonnage is the unit for calculating ship size, which can be divided into two classes: weight tonnage and dimension tonnage.Weight TonnageShip weight tonnage is the unit for calculating ship weight. 1,000 kilograms is used as 1metric ton, 2,240 pounds as 1 long ton, or 2,000 pounds as 1 short ton. Presently, the metric system is usually applied as the calculating unit. Ship weight tonnage can also be divided into two classes: displacement tonnage and dead weight tonnage.①Displacement tonnageDisplacement tonnage is the number of tons of water weight that a ship in the water displaces, which are also the tons of the ship weight.②Dead weight tonnage-D.W.T.D.W.T. sometimes termed deadweight carrying capacity, refers to the carrying capacity of a ship in transportation. It comprises the cargo, stores, ballast, fresh water, fuel oil, passengers, crew and their effects. It can be divided into two classes: gross D.W.T. and net D.W.T.Gross Dead Weight Tonnage:It refers to the maximum loaded weight that is restricted with the loaded line. It is the total of the weight of loaded cargoes, necessary fuel, freshwater and other spare material.Net Dead Weight Tonnage or Dead Weight Cargo Tonnage—D.W.C.T.:It refers to the maximum weight of loaded cargoes that a ship is capable of transporting. It is also called loaded cargo tonnage. It is the margin of the amount of necessary storage of fuel, freshwater and other spare material subtracted from the total of shipload.Registered TonnageRegistered tonnage is the unit used in ship registration in marine countries, which takes ton as the computing unit. One registered ton is equal to 100 cubic feet or 2.83 cubic meters. Ships’ dimension tonnage can also be divided into gross and net registered tonnage.①Gross registered tonnage (GRT)Also called gross dimension tonnage, it refers to the total inner space or volume of all closed sites in the spaces on board.②Net registered tonnage (NRT)Also called net dimension tonnage, it refers to the difference between the gross tonnage minus the amount of space that is not used for shipping cargoes. It is the equivalent cargo tonnage that the ship can be loaded.Lead-in1. ListeningPassage 11.A2.C3.BTape Script:In shipping goods abroad, the exporter has various alternative methods. These include ship, truck, rail, air and parcel post.The choice will depend on the nature of the product (light or heavy, fragile or sturdy, perishable or durable, high or low in value per cubic meter, etc), the distance to be shipped, available means of transportation, and relative freight costs.For goods having high weight or cubic capacity or value ratio, the usual method of shipping overseas is by ocean cargo vessel. However, when speed is essential, air cargo may be preferred, although more expensive. For example, ski jackets are shipped from Germany to Japan by sea but towards the end of the ski season, air cargo is used.Passage 21. C2. ATape Script:There are many factors that buyers shall take into consideration, they are:Quick. Because foreign buyers, in making a decision to purchase, will be taking into account the exporter’s delivery time. Fast delivery is obviously an important “competitive edge” for an exporter. Of course, the actual delivery date will depend on stock, production as well as shipping time.Carefully. Because the foreign buyer all wants to receive the goods intact. In this way, the exporter gains customer satisfaction and avoids trouble and expenses of filling insurance claims and reshapping all or part of the order.Economically. Because the freight cost can be a substantial part of the final export price. The lower the freight cost, the more competitive the export price quotation.2. Spot DictationPart 11. F2. T3. TTape Script:It is normally best to use ships to transport heavy or bulky goods and liquids. Here, reasonable speed and safety is combined with a relatively economical cost. In shipping your goods by sea, you can choose from different types of ocean shipping: Conference Lines, Non conference Lines, Trump Shipping Lines, or the National Flag Lines.Part 21. transport heavy or bulky goods and liquids2. reasonable speed and safety3. Conference Lines4. Trump Shipping Lines, or the National Flag LinesText ALanguage Study1. supply vt.①to provide,to offer 提供,供应◆We believe that you’ll supply us with 50 cases of Qingdao Beer at attractive price.◆We can supply these goods from stock.②n. goods supplied, providing 供应，供应品◆When new supplies come in, please inform us.◆The goods are in short supply.supplier n.供应商2. acknowledgevt. to admit 承认◆We acknowledge receipt of your letter of March 20.◆We acknowledge your letter of April 5.3. indicatevt. to show 显示, 指示,象征◆Information indicates that other competitors are selling similar goods at a price 10% lowerthan yours.◆Please cable us soon indicating all the terms.indication n.迹象，表明4. contractuala.契约的,合同规定的◆The contractual terms shall be abided by accordingly.◆The contractual trade volume in the first quarter between US and China is much higher thanthat of the same time last year.5. transfer①vi. & vt.to shift 转移◆The goods will be transferred to the destination.◆We may transfer the letter to our branch for their attention.②vi. to change in transit 中转◆You may transfer at the airport.③n. shifting, virement 转移,转账transferable a. 可转让的transferable L/C 可转让信用证6. forward①vt. to send, to transfer 发送,转寄◆We will forward the goods to the port of destination.◆Can you forward this letter to the person in charge?forwarding agent运输公司②ad. ahead 向前地◆We are looking forward to establishing direct business relations with you.7. carryvt.&vi. to ship, to transfer 运送,搬运◆We will carry the goods to the designated port.◆The goods are carried in cartons to stand long voyage.carrier n. 承运人;运输工具carriage n.运输,运输工具,运费on-carriage n. 运输过程8. exceedvt. to be more than... 超过, 比……多◆The supply exceeds demand, resulting in the declining price.◆We are prepared to allow you a special discount of 3%, if your order exceeds USD 5,000. excessive a.超过的,过分的,极度的excessive price 过高的价格excessive insurance 额外保险excessive demand 需求过剩9. notifyvt. to inform 通知◆When all the documents are ready, we will notify you.◆We will notify you of the time of delivery as soon as we make preparation.Notifying Bank 通知行notification n. 通知10. transhipvt. to change ship 转船,转运◆We can tranship the goods via Hongkong so that they may reach you in early time.◆If goods are transhipped at Hongkong, there is a possibility of pilferage.transhipment n.转运,转船◆L/C shall allow transhipment and partial shipments.11. Bill of lading is a document supplied to the exporter by the shipping company that istransporting the goods to their foreign destination, listing, item by item, the goods being shipped.supplied to the exporter by the shipping company和listing, item by item, the goods being shipped是并列定语,修饰document, that is transporting the goods to their foreign destination 修饰shipping company. 这句话的意思是航运提单是由承运货物到国外目的港的航运公司提供给出口商的单证，将装运货物逐一列出。
新编大学英语4 unit 6 risks
What should we do in face of risks?
Sample
When faced with risks, we should stay calm and try to get help. Sometimes we can take measures to reduce the probabilities of risks. For instance, we can reduce the speed when riding bicycles or motors; we’d better not go swimming alone; we shouldn’t try dangerous games without any guidance or protection. We should stop children from playing dangerous and harmful games.
president
lawyer pilot farmer
fireman
teacher model factory worker
singer
businessman writer psychiatrist
chemical engineer
computer programmer
Task 1
Risks in Jobs
Directions: Read the following quotes on risk and work in pairs to discuss why people would like to take risks. Most people can do extraordinary things if they have the confidence or take the risks. Yet most people don’t. They sit in front of the telly and treat life as if it goes on forever. — Philip Andrew Adams
体验商务英语4答案
体验商务英语4答案【篇一：体验商务英语综合教程4 课本答案】txt>1—5: a a a a aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest！！！！！bvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offunit 4 p33language review1—4: present simple past simple present continuous present perfect p34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribedp40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedunit 6 p50aweak moderate strong a bit fairly entirely slightlyincreasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyunit 7p58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestp62 adjective 1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrunpassives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs 1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabulary a1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonest cuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language review a1-8 no yes yes no nonot sure not sureno b1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10p88 language review b 1—4: b a d cunit 11p96 language review b1. far2. much3. nowhere near as （远不及）4. slightly5. substantial6. nothing likeunit 12p101 vocabularyd1-6 dcabfep104 language review a 3.empty subjectthe royal mail report peoplejohn nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other women try to assert themselves by giving menial tasksb1-7 them they it they we their they【篇二：体验商务英语综合教程 unit_4 答案】lass=txt>part i business vocabularydirections: there are 20 incomplete sentences in this part. for each sentence there are four choices marked a, b, c and d. choose the one that best completes thesentence. then mark the corresponding letter on the answer sheet with a single line through the center. this part totals 20 points, one point for each sentence.c1 outdoor advertising is one of the fastest growing_______________ in the market.a marketsb sectionsc segmentsd sectorsd2 the world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.a worthwhileb worthyc valuedd worthc3 the soaring costs of tv are ______________ clients to consider alternatives.a makingb drivingc promptingd lettinga4 bmw ran a ‘teasers’ campaign in britain on bus shelters.a exclusivelyb largelyc greatlyd inclusivelyc5 placing an ad on a bus shelter for two weeks________________ at about ￡90.a works onb works awayc works outd calculatesd6 we are facing a ________________ with our market share. what are we going to do about it?a promotionb salec orderd crisisa7 focus, a large advertising agency based in paris, has a reputation for creating imaginative and ____________ campaigns.a effectiveb efficientc effectd efficaciousc8 focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.a ensureb assurec convinced persuadeb9 focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.a offerb presentc supplyd furnisha placeb sitec visitd resortb11 thank you for the above order ______________ our bicycles.a ofb forc byd againstc12 it is stipulated in our sales confirmation no. 2007021____________ the 5,000bicycles you ordered are to be shipped in two equal lots in march and april 2007.a whichb wherec thatd whata13 you requested that 80% of the bicycles ____________ in march and the balancein april.a be shippedb shippedc to shipd have been shippedc14 although we have the quantity ______________ stock, it is too late for us to ship80% of your order in march.a fromb forc ind atd15 we have received your letter of 28 march, ___________ us to modify theprevious arrangements for the shipment of the captioned order.a askedb to askc being asked d askinga16 you now wish to advance the date of shipment____________ one month.a byb toc ford ata17 in the circumstances, we regret ___________unable to meet your request.a to beb beingc bed having beena18 in this case, you must _____________ the additional charges.a bearb have bornec to beard bearingd19 please take the above ____________ account and let us know your decision assoon as possible.a tob forc byd intob20 we are pleased to inform you that the captioned order_____________ nowbeen dispatched.a haveb hasc ared ispart iiphrase translationdirections: directions: there are 20 chinese phrases in this part. you are required to translate them into english and write down your translation on the answer sheet. this part totals 20 points, one point for each phrase.1 竞争对手产品competitors’ products2 隐性广告subliminal advertising 3 广告媒体advertising media4 体育赞助sports sponsorship5 免费样品free sample6 广告标语advertising slogan7 大众媒体mass media8 售点展示point-of-sale display9 户外广告outdoor advertising10 大众市场mass-market11 电视黄金时段栏目广告 prime-time tv slot12 市场份额market share13 街道设施street furniture14 公交车候车亭bus shelter15 金融服务financial service16 营销组合marketing mix17 公共关系public relations18 广告宣传活动advertising campaign 19 价格促销price promotion20 潜在客户potential clientpart iii sentence translationdirections: there are 10 sentences in this part. you are required to translate them into chinese and write down your translation on the answer sheet. this part totals 20 points, two points for each sentence.1.the world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising. 整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
体验商务综合英语4Unit6Risk
Risky business
Risky deal
Risky investment
Risky lending
Risky project
Risky strategy
Risky undertaking 冒险事业
c.verbs used to describe risk.
They also remind us that the good moves we don't make can be as consequential as the bad moves we do make -- that playing it safe isn't always playing it smart.
All business is built on risk.
2) Divide the students into groups of 4 to discuss thefollowingquestions.
a. Which item carries the most or least risk?
Travel: car, plane, train, ship
Reputational risk, brand suicide, product liability claim (产品质量承诺书)
Product recalls (产品召回)
The risk of management complacency (自满)
c.Listen to Allan Smithandnote down the risks he mentions
Step 2 Vocabulary:describing risk(30 minutes)
体验商务综合英语4 Unit 6 Risk
6.2(I = Interviewer, SF = Steve Fowler)
Reputational risk, brand suicide, product liability claim (产品质量承诺书)
Product recalls (产品召回)
The risk of management complacency (自满)
c.Listen to Allan Smithandnote down the risks he mentions
Predict
Meet
Assess
Manage
Foresee
Encounter
Face
Calculate
Estimate
Prioritise
Eliminate
Minimise
ReduceSpread
c. Level of risk
High:Great , huge , serious, significant, substantial, terrible, tremendous
4.（英）帕金森?编着，牛津英汉双解商务英语词典，华夏出版社，2011
教 学 基 本 内 容
方法及手段
II Teaching procedure
Step 1 Starting up: (20minutes)
1)Students are asked to figure out the meaning of the quotation:"The world is much riskier today," "Because everything is much more interconnected."
外研社,新编大学英语综合教程4,Unit6 Risk,Quiz
外研社，新编大学英语综合教程4Unit6RiskQuiz1. Choose the one word or phrase that best keeps the meaning of the original sentence ifit is substituted for the underlined word or phrase.1. The first span of the bridge is one hundred meters long.A. prefaceB. sectionC. blockD. phase2. Statistics indicate that there are more boys than girls attending school.A. NumbersB. AccountC. SchoolmasterD. Calculations3. Lampreys (七鳃鳗) and hagfish (盲鳗) have slimy, scaleless bodies shaped somewhat like thebodies of eels.A. in some casesB. at some timesC. to some degreeD. for some reasons4. De Vaca did the only wise thing by asking the Indians for food and shelter in their village.A. sensitiveB. sensibleC. sentimentalD. sensational5. The United States was a divided nation in 1850—half slave and half free.A. alliedB. combinedC. separatedD. united6. Virtually all species of animals communicate either through sounds or through a large repertory ofsoundless codes.A. SimultaneouslyB. AbsolutelyC. BasicallyD. Almost7. A baby's blood has slightly more hemoglobin (血红素) than that of an adult.A. noB. a littleC. evenD. very much8. In a 1983 newspaper poll, Ann Landers, an advice columnist, was listed among the twenty-fivemost influential women in the United States.A. surveyB. articleC. headlineD. conference9. A fundamental premise (前提) of a free-enterprise economic system is that all small business facedifficult competition.A. confrontB. takeC. loseD. appreciate10. A cup of whole milk provides roughly one hundred and sixty-six calories (热量) of energy.A. barelyB. coarselyC. onlyD. approximately11. Tanagers (唐纳雀) are usually found in the forests, where they feed on insects, fruits, and flowers.A. huntB. eatC. keepD. see12. Probability is the mathematical study of the likelihood of an event's occurrence.A. predictabilityB. possibilityC. feasibilityD. undeniability2. Choose appropriate words to complete the following passage.Where do pesticides (杀虫剂) fit into the picture of environmental disease? We have seen thatthey now soil, water, and food, and that they have the to make our streams fishless and our gardens and woodlands silent and birdless. Man, (15)he may like to pretend the contrary, is part of nature. Can he escape a pollutionthat is now so thoroughly throughout our world?We know that even single exposures these chemicals, if the amount is (18)sudden illness or death of farmers, farm workers, and others sufficient quantities of pesticides is very sad and should not occur. For the population as a whole, we must bemore with the delayed effects of absorbing small amounts of pesticides thatpollute our world.Responsible public health officials have that the biological (23)of chemicals are cumulative (累积的) over long periods of time, and that the danger tothe individual may the sum of the exposures received throughout his or her lifetime. For these very reasons the danger is easily ignored. It is human nature to shake off (摆脱，避开) may seem to us a threat of future disaster. "Men are naturally most impressed bydiseases which have obviousof their worst enemies slowlyYour answer Correct answer(13) pollute pollute(14) power power(15) however much however much(16) distributed distributed(17) toto(18) large enough large enough (19) exposed to exposed to (20) concerned concerned (21) invisibly invisibly (22) pointed out pointed out (23) effects effects (24) depend on depend on (25) what what (26) signs signs (27)approachapproach3. Complete the following sentences by translating the Chinese into English.28.If you are aware of what behavior is being rewarded in a given situation,你便可以随之改变你的行为). (accordingly)Your answerSuggested answeryou can change your behavior accordinglyyou can change your behavior accordingly29.收入减少大约56％) uponretirement among a sample of about 2,000 people. (approximately, reduction)Your answerSuggested answeran approximately 56 percent reduction in incomean approximately 56 percent reduction in income30.Plastic bags are useful for holding many kinds of food,因为它们的干净、有韧性和低成本).(by virtue of, toughness)Your answerSuggested answerby virtue of their cleanness, toughness, and low costby virtue of their cleanness, toughness, and low cost31.The military fathers often believe that if they seek help for a problem, they may冒着使他们处于非常不利境地的风险) and thus ruin their career. (risk the danger of)Your answer Suggested answerrisk the danger of putting themselves in very unfavorable conditionsrisk the danger of putting themselves in very unfavorable conditions32.要成为一名合格的医生)，you have to study a long time andpass exams. (qualify)Your answerSuggested answerTo be qualified as a doctorTo be qualified as a doctor 33. 人造丝绸看起来和摸起来很像天然丝绸)，but people still prefer that latter.Your answer Suggested answerArtificial silk looks and feels much likenatural oneArtificial silk looks and feels much like natural one34.应我需要一名合格秘书的要求). (in response to)Your answerSuggested answerin response to my request for aqualified secretaryin response to my request for a qualified secretary35. 艺术不仅反映一个民族的政治价值观)，but also religious beliefs, emotions, and psychology. (reflect)Your answer Suggested answerArt reflects not only the political values of a people Art reflects not only the political values of a people36.In many businesses, 计算机已在很大程度上替代了日常的文书工作), because they are fast, flexible, and reliable. (replace)Your answer Suggested answercomputers have largely replacedpaperworkcomputers have largely replacedpaperwork37.Usually, the more difficult a shrub (灌木) is to grow, 它的价格越高).Your answer Suggested answerthe higher its price the higher its price (is)。
第三版大学体验英语 综合教程4Unit 6
Unit 6Listen1. serious2. involves3. several4. changes5. families6. means7. painful8. Get a medical checkup to rule out any other illnesses that might be causing signs of depression9. Go to the government services pages and look for health clinics or community health centers10. There are two common types of treatment for depression:medicine and talk therapyThink about it1.Die-hard football fans are those who love football games too much ortake it too seriously. Their love affair with a team makes them pay less attention to their work, their study, or even their families. Their self-esteem soars with victory and plummets in defeat, which sometimes affects their lives long afterwards.2.Yes, I do. And I think almost everyone has his or her own favoritesports or recreational activities, such as reading, watching TV, playing basketball, watching basketball games and playing cards.3. Although I am not a hard-core football fan, I like to watch football matches. But football is just a game, and to me it is a kind oflight-hearted display of athletic prowess. Everyone should have his orher own normal life. We can have our hobbies but we should not overdo it.爱好足球有利健康吗？——为什么球迷知道真相当球队取胜时，铁杆球迷会兴奋到极点；而当球队失败时，他们又会极度低迷。
体验商务英语综合教程4答案
体验商务英语综合教程4答案注:以下是开学初⽼师说要上课的单元的答案U1Language reviewA: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gU 2V ocabularyA:1. monetary regulations /doc/b674b70c7cd184254b353563.html ernment bureaucracy 3. political stability 4. buying habits5. economic situation6. income distributionC:1.d 2.b 3.c 4.b 5.c 6. d 7. d 8. c 9. d 10.d ReadingF: 1 . a 2. a 3. a 4. a 5. aU 3V ocabularyC: 1. e 2.d 3. b 4. a 5. cListeningC: 1. b 2. a 3. b 4. b 5. bD: 1.c 2.a 3.b 4.e 5.dU 6V ocabularyB:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . aReadingB: 1.e 2.g 3. d 4. f 5. a 6. c 7. bU 7V ocabularyB: /doc/b674b70c7cd184254b353563.html 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locate C: 1.b 2.a 3. cUNIT A Revision Adjectives: Complete…1.persuasive2.articulate coherent eloquent3,hesitant inhibited6.reponsive7.fluentNow use…..1. fluent2. articulate3. lucid4. inhibited5. succinct6 .reponsiveReading:1-10:1.b 2.c 3.d 4.c 5.b 6.d 7.b 8.c 9.d 10.b Prefixes1.underperforming2.overestimated3.outbid4.outsource5.undercharged6.overextended7.outmanoeuvre8..overrunIntensifying adverbs1.b2. a3.e4. f5. g6. d7. c Conditionals1. b2. c3. b4. a5. c 6,c7.a 8.b 9.b 10.c 11.a 12. cA: 1.b 2.b 3.c 4.a 5.c 6.b7.b 8.a 9.c 10.a 11.b 12.bB: 1.ex-president2.bilateral3.predicted4.pro-European5.underdeveloped6.mismanagement7.dishonestReadingA:/doc/b674b70c7cd184254b353563.html mon goals with challenging targets2.Open communication3.Involvement of all team members4.Conflict resolution5.Leadership6.Measuring progress againstC: 2.a)on and offb)hard and fastc)give and taked)ups and downse)touch and gof)wine and dineg)by and largeh)pros and consU10V ocabularyA:/doc/b674b70c7cd184254b353563.html plaints …e2.rapport ...d3.reassure …a4.standards …b5.products . …cB:6. b7. g C:1.get to the bottom of the problem2.pass the buck3.it was the last straw4.slipped my mind5.talking at across purposes6.ripped off7.got straight to the point Language reviewB:1. b 2.a 3.d 4.cU11V ocabularyB:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationU 12V ocabularyD: 1.d 2.c 3.a 4.b 5.f 6.eLanguage reviewB:1.them 2. they 3.it 4.they 5. we 6. their 7.they Skills D:1.c 2. e 3.a 4.b 5.dU13V ocabulary6.aListeningA: 1. d 2.a 3. e 4.f 5.c 6.bReadingC: 1.b 2.b 3.a 4. a 5.a 6.b 7.bD: /doc/b674b70c7cd184254b353563.html patible 2.odds are stacked against/doc/b674b70c7cd184254b353563.html plementary 4.replicateLanguage reviewC:1.d 2. f 3.g 4.l 5.c 6.b7.j 8.a 9.k 10.i 11.e 12.hUNIT B RevisionFixed pairsA: 1.b 2. e 3. c 4.a 5.d 6. f 7. g B: 1.wax and wane2.loud and clear3.hard and fast4.nuts and bolts5.boom and bust6.touch and go7.pros and consNegotiating expressions1.d2. c3.b4.e5.g6.a7.fReading(P125)6.b7.dReading(P126)1.c2.d3.b4.b5.c6.b7.c8.a Comparisons1.g2.e3. d4.f5.a6.c7.b OppositesB:1.disobedience2.illegalities3.impatience/doc/b674b70c7cd184254b353563.html rmality5.irresponsibility6.unfairnessText reference1.b2.c3. e4.aPresentation language6.d7.b8.c Reading(P129)1.b2.a3.c4.a5.c6.b7.d。
Unit 6 risks Part 2A (新编大学英语综合教程4)
Part Two: In-Class Reading >> Detailed Reading
For example, larger cars are generally safer than small ones in collisions. But how much safer? 7 The answer is that you are roughly twice as likely to die in a serious crash in a small car than in a large one. Yet larger cars generally cost more than small ones (and also use more gas, thus increasing the environmental risks!), so how do we decide when the reduced risks are worth the added costs? The ultimate risk avoider might, for instance, buy a tank or an armored car, thus minimizing the risk of death or injury in a collision. But is the added cost and inconvenience worth the difference in price, even supposing you could afford it? We cannot begin to answer such questions until we have a feel for the level of risks in question. So how do we measure the level of a risk? Some people seem to think that the answer is a simple number. We know, for instance, that about 25,000 people per year die in automobile accidents.
体验商务英语综合教程Unit_4答案解析
体验商务英语综合教程U n i t_4答案解析(共8页)-本页仅作为预览文档封面，使用时请删除本页-Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that itstill has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have beenshippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being asked DaskingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having beenA18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.world of outdoor advertising billboards, transport and ‘street furniture’ is worth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
Unit-6-Risks新编大学英语第二版第四册课文翻译
Unit-6-Risks新编大学英语第二版第四册课文翻译Unit 6 RisksRisks and YouAt some time or other, all of us have played the part of a hypochondriac, imagining that we have some terrible disease on the strength of very minor symptoms. Some people just have to hear about a new disease and they begin checking themselves to see if they may be suffering from it. But fear of disease is not our only fear, and neither is risk of disease the only risk we run. Modern life is full of all manner of threats-to our lives, our peace of mind, our families, and our future. And from these threats come questions that we must pose to ourselves: Is the food I buy safe? Are toys for my children likely to hurt them? Should my family avoid smoked meats? Am I likely to be robbed on vacations? Our uncertainties multiply indefinitely.Anxiety about the risks of life is a bit like hypochondria; in both, the fear or anxiety feeds on partial information. But one sharp difference exists between the two. The hypochondriac can usually turn to a physician to get a definitive clarification of the situation-either you have the suspected disease or you don't. It is much more difficult when anxiety about other forms of risk is concerned, because with many risks, the situation is not as simple.Risks are almost always a matter of probability rather than certainty. You may ask, "Should I wear a seat belt?" If you' re going to have a head-on collision, of course. But what if you get hit from the side and end up trapped inside the vehicle, unable to escape because of a damaged seat belt mechanism? So does this mean that you should spend the extra money for an air bag? Again, inhead-on collisions, it may well save your life. But what if the bag accidentally inflates while you are driving down the highway, thus causing an accident that would never have occurred otherwise?All of this is another way of saying that nothing we do is completely safe. There are risks, often potentially serious ones, associated with every hobby we have, every job we take, every food we eat-in other words, with every action. But the fact that there are risks associated with everything we are going to do does not, or should not, reduce us to trembling neurotics. Some actions are riskier than others. The point is to inform ourselves about the relevant risks and then act accordingly.For example, larger cars are generally safer than small ones in collisions. But how much safer? Theanswer is that you are roughly twice as likely to die in a serious crash in asmall car than in a large one. Yet larger cars generally cost more than small ones (and also use more gas, thus increasing the environmental risks!), so how do we decide when the reduced risks are worth the added costs? The ultimate risk avoider might, for instance, buy a tank or an armored car, thus minimizing the risk of death or injury in a collision. But is the added cost and inconvenience worth the difference in price, even supposing you could afford it?We cannot begin to answer such questions until we have a feel for the level of risks in question. So how do we measure the level of a risk? Some people seem to think that the answer is a simple number. We know, for instance, that about 25,000 people per year die inautomobile accidents. By contrast, only about 300 die per year in mine accidents and disasters. Does that mean that riding in a car is much riskier than mining? Not necessarily. The fact is that some 200 million Americans regularly ride in automobiles in the United States every year; perhaps 700,000 are involved in mining. The relevant figure that we need to assess a risk is a ratio or fraction. The numerator of the fraction tells us how many people were killed or harmed as the result of a particular activity over a certain period of time; the denominator tells us how many people were involved in that activity during that time. All risk levels are thus ratios or fractions, with values between 0 (no risk) and 1 (totally risky).By reducing all risks to ratios or fractions of this sort, we can begin to compare different sorts of risks-likemining versus riding in a car. The larger this ratio, that is, the closer it is to 1, the riskier the activity in question. In the case just discussed, we would find the relative safety of car travel and coal mining by dividing the numbers of lives lost in each by the number of people participating in each. Here, it is clear that the riskiness of traveling by car is about 1 death per 10,000 passengers; with mining, the risk level is about 4 deaths per 10,000 miners. So although far more people are killed in car accidents than in mining, the latter turns out to be four times riskier than the former. Those ratios enable us to compare the risks of activities or situations as different as apples and oranges. If you are opposed to risks, you will want to choose your activities by focusing on the small-ratio exposures. If you are reckless, then you are not likelyto be afraid of higher ratios unless they get uncomfortably large.Once we understand that risk can never be totally eliminated from any situation and that, therefore, nothing is completely safe, we will then see that the issue is not one of avoiding risks altogether but rather one of managing risks in a sensible way. Risk management requires two things: common sense and information about the character and degree of the risks we may be running.风险与你1 在说不定的某个时候，我们大家都曾充当过疑病症患者的角色,只凭一些轻微的症状便怀疑自己得了某种可怕的病。
体验商务英语综合教程4unit 6
Unit 6 RiskStarting upC- D1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption (= the risk of not being able to continue business as usual because of some unforeseen event).Vocabulary: describing riskB1e 2f 3g 4d 5c 6b 7aListening: managing riskA1 doing nothing2 credit or guarantee risk3 political risk4 risk of catastrophe or disruption1 a) true b) true c) false2. 1) The company will end up with an obsolete product in an obsolete market.2) The customer may not pay.3) Government actions may change the situation.4) A company may encounter fraud or criminal damage.Bpanies should have good quality, up-to-date and reliable information available.2.They should have a good management team in place to identify and deal with risks.3.There should be good lines of communication between the people in the company who willpay an important role in dealing with any risk.C1. A printing press was using out-of-date technology. It had a sk illed workforce, but hadn’t keptup with the market and had to close down. Lesson: Companies must keep up with evolving technology and market demands or go out of business.panies sold goods on credit and were never paid. Lesson: Check the credit status of thecompanies you trade with, or demand payment up front.Reading: Risks from globalizationB1e 2g 3d 4f 5a 6c 7bD1 globalisation2 the development of communication technologiesEa)terrorism, kidnapping, petty crimeb)direct action by pressure groups, consumer activism, human rights demandsc)international sanctions, currency devaluationd)organised crime, fraud, corruption, extortion, petty crimeFFor example, the Ss might mention oil companies and environmental protest, pharmaceuticals companies and protestors against testing drugs on animals, or an economic recession that particularly affects certain types of company.Language review: Intensifying adverbsMost adverbs are formed by adding –ly to the adjective. For adjectives ending in–ic, for example dramatic or economic, add –ally.BPossibly answers:1 exceptionally, extremely, very2 exceptionally, extremely, highly, totally, very3 fairly, moderately, quite, rather, somewhat4 entirely, totally5 fairly, moderately, quite, reasonablyCS1: What did you think of the presentation?S2: Fascinating. And the speaker was incredibly well-prepared. All the equipment worked first time and the handouts were very useful.Skills: reaching agreementB1 Disagreeing2 Giving opinions3 Giving opinions, Disagreeing4 Agreeing5 Agreeing6 Agreeing, Emphasising7 Giving opinions, Emphasising8 Making suggestions9 Giving opinions 10 SummarisingC1 to 1This role play can be done 1 to 1. ask the students to choose one of the roles. You take one of the others. Don’t forget to note language points for praise an d correction afterwards.Case studyExamples of possible explanations:Assets, other than stock, have declined in value, by 20 percent. Perhaps they have sold some equipment or property, or the overall value of its equipment has fallen because it is not being replaced.Stock has more than doubled in value, perhaps indicating an increase in stock that they have not succeeded in selling.Sales have declined by 25 percent, and profits even more sharply, confirming the difficult situation described above.。
体验商务英语综合教程4课本答案
体验商务英语综合教程4课本答案Unit 1Language reviewA: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gUnit 2VocabularyA:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distribution C:1.d 2.b 3.c 4.b 5.c 6.d 7. d 8. c 9. d 10.d ReadingF: 1 . a 2. a 3. a 4. a 5. aUnit 3P23 vocabularyAPositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen Negative meaning: the rest～～～～～BVery bad Very goodStormy strained cool amicable friendly close excellentC1—5: e d b a eP26 LanguageAa---J: 9 3 2 4 8 1 5 7 10 6B1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offUnit 4P33Language review1—4: present simple past simple present continuous present perfect P34Vocabulary C1—5: overtook outstripped outbid outvote outmaneuvered6—10: outnumber overbooked overran overcharged oversubscribedUnit 5P40VocabularyA 2—4: e b f h 6—8: g c dB 1. satisfied dissatisfied satisfaction2. motivating motivated motivation3. fulfillment fulfilled unfulfilled4. inspiring inspiration uninspiring5. frustration frustrating frustratedP42 Language reviewA 1—4: c e h b 5—8: d g a fB 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedUnit 6VocabularyB:1. e 2 . f 3 .g 4 . d 5 . c 6 . b 7 . a ReadingB: 1.e 2.g 3. d 4. f 5. a 6. c 7. bP50AWeak moderate stronga bit fairly entirelyslightly increasingly exceptionallymoderately highlyreasonably totallyquite veryrather extremelysomewhatB1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyUnit 7VocabularyB: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locateC: 1.b 2.a 3. cP58 Language reviewA (先为所有单词排序，从左至右为A到F)A promiseB invitation/requestC speculating about the futureD bargaining 1—6:EF A C D 7—12: C B A/D F E B中的request RevisionP62 Adjective1 persuasive2 coherent articulate eloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsibleP63 Reading1—5: b c d c b 6—10: d b c d bP64 Reading1—7: c b c d c c aP64 Multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉on P65 Prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrun Passives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedTactful and less~~~~ 1 c,j 2. a,d 3. b,h 4. e,f 5.g,i Intensifying adverbs 1—7:b a e f g d cConditionals1—5:b c b a c 6—12:c a b b c a cReading1—7: c b b a c d aUnit8P69 VocabularyA1-5 b b c a c b 6-12 b b a c a b bB1. ex-president2. bilateral3. predicted4. pro-European5. underdeveloped6. mismanagement7. dishonestCuncommunicative indecisive inefficient unenthusiastic inflexible unfocussedunimaginative disloyal disorganized unpopular impractical unsociable unstable intolerantP72 Language review A1-8 no yes yes no no not sure not sure noB1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldUnit 10VocabularyA:1. complaints …e2. rapport ...d3. reassure …a4. standards …b5. products . …cB:1.c2. d3. f4.e5.a6. b7. gC:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the pointLanguage reviewB:1. b 2.a 3.d 4.c Unit 11VocabularyB:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationP96 Language review B1. far2. much3. nowhere near as (远不及)4. slightly5. substantial6. nothing likeUnit 12P101 VocabularyA1. Adjective2. Opposite adjective3. Noun form considerate inconsiderate consideration /considerateness creative uncreative creativity/ creativeness decisive indecisive decisiveness diplomatic undiplomatic diplomacy efficient inefficient efficiency flexible inflexible flexibilityinspiring uninspiring inspiration interested un/disinterested interestlogical illogical logic/logicality organized disorganized organization rational irrational rationality responsible irresponsibleresponsibility sociable unsociable sociability supportive unsupportive supportD1-6 dcabfeP104 Language reviewA 3.empty subjectthe Royal Mail reportpeopleJohn Nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other womentry to assert themselves by giving menial tasksB1-7 them they it they we their theyUnit 13Vocabulary1.f2.c3.e4. d5.b6.aListeningA: 1. d 2.a 3. e 4.f 5.c 6.b ReadingC: 1.b 2.b 3.a 4. a 5.a 6.b 7.b D: patible2.odds are stacked againstplementary4.replicateLanguage reviewC:1.d 2. f 3.g 4.l 5.c 6.b7.j 8.a 9.k 10.i 11.e 12.hUNIT B Revision Fixed pairsA: 1.b 2. e 3. c 4.a 5.d 6. f 7. gB: 1.wax and wane2.loud and clear3.hard and fast4.nuts and bolts5.boom and bust6.touch and go7.pros and consNegotiating expressions1.d2. c3.b4.e5.g6.a7.f Reading(P125) 1.d 2.c 3.b 4.a 5. c 6.b 7.d Reading(P126) 1.c 2.d 3.b 4.b 5.c 6.b 7.c8.a Comparisons 1.g 2.e 3. d 4.f 5.a 6.c 7.b OppositesB:1.disobedience2.illegalities3.impatiencermality5.irresponsibility6.unfairnessText reference1.b2.c3. e4.aPresentation language1.h2.f3.g4.e5.a6.d7.b8.c Reading(P129) 1.b 2.a 3.c 4.a 5.c 6.b 7.d。
体验商务英语综合教程4考试参考
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6) If I were you, I’d take a closer look at what our competitors are doing. a) c) promise ✔ advise b) insist 7) You’ll never clinch (达成协议) the deal if you procrastinate (拖延,耽搁). a) promise ✔warn b) c) deny 8) It wasn’t me who sent you an infected file. a) apologise ✔ deny b) c) suggest 9) We’ve got to launch our new BX2 model by the end of September, it’s crucial. a) offer b) insist c) acknowledge ✔ 10) What about hiring more temporary staff? a) b) offer c) promise ✔ suggest
Reading – New expressions
Single out • Be content to/with Reward … with • Dead set • Take … off • • Gourmet ['ɡuəmei] meals • • Ergonomic [,ə:ɡəu'nɔmik] • chairs • • • • • • Garden allotments [ə'lɔtmənt] Lay on Whisk sb. To do sth. Take-over bid Sever … from… Stay-put Issue … with …
商务英语综合英语第四册第六单元教参练习答案.docx
Keys for ReferenceUnit 6Money and bankingWarm-up ActivitiesI. Starting upA.Open;B.Open;C. 1 - f; 2 - o; 3 - i; 4 - a; 5 - h; 6 - b; 7 - c; 8 - n; 9 - k; 10 - m; 11 - d; 12 - j; 13 - e; 14 -1;15-gIL ListeningA.1.Money is any good or token that functions in trade as a medium of exchange, store of value,and unit of account..2.Because of gokfs useful physical properties even if inflation damages their value as currency,whereas paper notes are only worth as much as the monetary value assigned to them.3.It functions as a medium of exchange and a store of value.4.Fiat money is relatively a modern invention. A central authority (government) creates a newmoney object that has negligible inherent value・5.Because the central authority enhances it under penalty of law and demanding this money inpayment of taxes or tribute.B.Features Specific requirementsL medium of exchange 1.liquidity, and be easily tradable, with a low spreadbetween the prices to buy and sell2.easily transportable3・durable4. It should minimize contamination and contagion2. unit of account 1.It should be divisible into small units withoutdestroying its value2.It should be fungible3・It must be a specific weight, or measure, or size to beverifiably countable・3・ store of value 1. It should be long lasting; it must not be perishable orsubject to decay・2・ It should have a stable value・3. It should be difficult to counterfeit, and the genuinemust be easily recognizable.4. anonymous 1.Money should not be subject to government tracking・2.It should be useable for purchase in a black market.3.It should not require equipment, tools or electricityto use.Ill- DiscussionAnswers: openIntensive Reading Inflation, Banking, and Economic Growth ExercisesI- Reading Comprehension1・Inflation might affect economic growth through the banking sector by reducing the overall amount of credit that is available to businesses2・ When the low real rates of return encourage borrowing and thus attract many high-risk borrowers, banks may ration credit. If banks find it difficult to differentiate between good and bad boiTOwers, they may refuse to make loans, or they may at least restrict the quantity of loans made. Then investments suffer and real economic activity becomes lowe匚3・ Beneath some threshold, higher inflation might actually lead to increased real economic activity in countries where inflation and nominal interest rates are both low.4.These countries usually have inefficiently small banking sectors and equity markets.5.With controlling other variables, there is a statistically significant negative relationship betweeninflation and banking sector size.6.The chain begins when high inflation lowers the real return on assets.7.Bank profitability measure are net interest margins, net profits, rate of return on equity and valueadded by the banking sector.8.The size and profitability of the banking sector both are negatively associated with inflation・9・ The variability of rates of returns on assets may increase as inflation rises.10- Whether it is good or bad depends on how high the inflation rate is. At extremely low rates, inflation is actually beneficial and can lead to expanded economic activity. However, at some critical point, further inflation begins to adversely affect the banking sector, investment, and real economic activity・II Paraphrase1.Robert J. Barro published other findings that indicate the opposite conclusions.2.Due to actions that banks themselves take when they are trying to deal with the incentivesand risks that are created by existing laws, regulations, policies and economic conditions in the best possible way, some obstacles or problems could occu匚3.The situation could be somewhat similar to this.4.By controlling the loans they may lend, banks could deal with the combined effect oflower real returns on their loans and the incoming riskier borrowers.5・ This could lead to more investment and the increased economic activity that goes together with it・6.This finding also supports the data we examined・7.From the data we found a lot of evidence or support for this effect, but not complete support8.During the recent decades, the world has seen a substantial drop in inflation rates.9.By inflation can in fluence on economic growth by having adverse effect on credit marketand credit institutions, peopled worry about inflation can still be justified・10.However, once it reaches a certain critical point, fortunes could reverse and even higherinflation begins to have adverse effect on the banking sector, investment and real economicactivity・IIL Word Practice1 ・ accumulate 2.spur 3. impede 4・5. ration6. influx7. liabilities 8・ adverse9. volatility 10. threshold IL moderate 12. reveal13. friction 14. ultimately 15. dominatedExtended ActivitiesI DictationInflation is an increase in the general price level. /If prices for all goods and services went up in the same proportion over some period of time, there would be no difficulty in identifying the rate of inflation./ For example, if all prices increased by 2 percent over the past 12 months, it would be 2 percent a yea匚/ In reality, over any stretch of time, some prices will rise faster than others and some may actually decline./ When we speak of inflation as a sustained increase in the "general level of prices/9 we have in mind an in crease in an average of all prices./This average is more sophisticated than a simple arithmetic mean. /We don't want to treat a 10 percent increase in the price of pepper as having the same importance as a 10 percent increase in the price of clothing. /So the formulas we use weight items by how important they are in people's budgets./II. Word Practice1. marginal 2・ in particular 3. in turn 4. variability 5・ advanced6. speculation7. stepped up 8・ arose from 9. consistent with 10. respond to11 ・ interference 12. insight 13. default on 14. differentiate 15. incentiveIIL Cloze(1)B (2)D ⑶ C (4) A ⑸ C (6)B (7)D (8)C (9)B (10)AIV. TranslationThe shift from high growth, low in flation to high-growth, high inflation this year was a majorturning point for the Chinese economy. Both of the two major bouts of in flations in post-reform China placed the regime under great political pressure and risk. Will this renewed surge in prices promoted by food prices now place much political pressure and risk on the Party's higher levels? After all these years of high growth and low inflation, has China's ability to withstand high inflation been strengthened or weakened? These two questions are clearly present in the minds of all familiar with China's reform process. On the surface, China's per capita income levels are far better than before, and the state is financially stronger than it has ever been. More importantly, however, the government has been engaged for some years in so-called H market-oriented economic reform/ with state-owned enterprises both large and small taking on the appearance of ''modern corporate institutions.n Judging by these phenomena, China's capacity to endure inflation, particularly that promoted by food price inflation, should have been greatly increased ・ However, as those who grasp the fine points of China^ economy are clear, high inflation, particularly when mainly made up of soaring prices of food and basic consumer goods will increase China's political risk.Extensive Reading Younger Americans going deeper into debt ExercisesL Speed Reading Comprehensionl.C 2. D 3. A 4. D 5. BII Word PracticeIII Oral ActivitiesAnswers: Open. Reading & Writing Sample Sales contractI. Reading ComprehensionI. C 2. D 3. B 4. A 5. AII. WritingReferenceSALES'CONFIRMATIONNo.: LD-DRGSC01Date: April 1, 2007The sellers: Zhengjiang textiles I/E corp ・Add:l 65 Zhonghezhong Road Hangzhou China Post Code: 310001The Buyers: ABC Co. LTDTO MESSRS:ADD:TEL: peek 2. resemble3・ bankruptcy 6. recourse 7. increment& petitioner 4・ prioritize 5. mortgage 9. mounting 10. yearn FAX:We hereby confirm having sold to you the following goods on the terms and conditions as specified below:(l )Name of Commodity and Specifications: Sweater for Children (SC・ 1 15)(2)Quantity: 100,000,000 (Pieces)(3)Unit price: US $ 2.35/p(4)Total Amount: US $ 235, 000, 000 SAY U.S. DOLLAR TWO HUNDRED AND THIRTY FIVE MILLION ONLY.(5)Packing: Carton(6)Shipping Mark:(7)Time of Shipment: 1 month after receipt of L/C allowing transshipment and partial shipment(8)Port of Shipment: Shanghai Destination: New York(9)Terms of payment: By 100% Confirmed, Irrevocable, Transferable, Divisible and without Recourse Letter of Credit in favor of the Sellers to be available by sight draft and to remain valid for negotiation in China until the 15th day after the aforesaid time of shipment(10)Insurance: to be covered by the Sellers for 115% of total invoice value against all risks and war risk as per the ocean marine cargo clauses of the People's Insurance Company of China, dated Jan 1st, 1981.(11)Quality/Quantity Discrepancy： In case of quality discrepancy, claim should be filed by the Buyers within 2 months after the arrival of the goods at the port of destination while for quantity discrepancy claim should by filed by the Buyers within 15 days after the arrival of the goods at the port of destination. It is understood that Sellers shall not be liable for any discrepancy of the goods shipped due to causes for which the Insurance Company, Shipping Company and other transportation organization/or Post Office are liable12)The Buyers shall establish the covering Letter of Credit(or notify the Import License Number) before April 15th,2007, failing which the Sellers reserve the right to rescind without further notice or to accept whole or any part of this Sales Confirmation unfulfilled by the Buyers, or to lodge a claim for direct losses sustained if any.13)The Sellers shall not be held liable for failure or delay in delivery of the entire lot or Portion of the goods under this Sales Confirmation in consequence of any Force Majeure incidents.Confirmed by(the Sellers)(the Buyers)。
体验商务英语4 综合教程
《体验商务英语4 综合教程》课程教学大纲一．课程基本信息课程编号：0142524课程类别：选修总学时：36课程简介：商务英语课程作为翻译专业的一门专业先选课程，主要目标是培养学生掌握国际贸易的基础知识、基本技能，能独立从事一般的对外贸易业务工作。
具备听说读写译的基本技能，语音语调正确、语法概念清楚，能用英语较熟练地从事外事接待、外贸业务洽谈的口、笔译工作。
在培养学生英语语言能力的同时让学生了解和熟悉各种商务情景和商务活动，掌握相关的商务及商务文化知识，并使他们能够把所学的知识运用到各种商务活动中。
二．教材简介教材名称：体验商务英语综合教程4教材编者：David Cotton;David Falvey; Simon Kent;《体验商务英语》改编组出版社：高等教育出版社教材情况简介：本教材话题紧跟国际经济发展形势，循序渐进地训练学生用英语进行调研分析、归纳总结和使用正确语体作书面或口头表述的能力。
既可以帮助在校生了解真实的商务环境和话题，学习地道的商务英语；也可以帮助从事各种经济活动的商务人员通过语言技能综合训，较快地提高语言能力。
将国际商务活动引入课堂，体验真实的商务世界。
角色扮演和案例学习将体验式学习引向深入，教学设计严谨，为体验式学习打好基础。
教学资源丰富，为体验式教学提供有力支持。
三．课程教学内容教学重点与难点1.重点：掌握各种商务活动情景对话中的语言要点及专业词汇2.难点：由于缺乏实战经验，学生难以理解不断涌现的商务方面的新知识和商务活动的实战环节。
教学内容、目标与学时分配教学内容教学目标课时分配Unit1 Communication 掌握 4 Unit2 International marketing 掌握 4 Unit3 Building relationships 掌握 4Unit 4 Success 掌握 4 Unit 5 Job satisfaction 掌握 4 Unit 6 Risk 了解0 Unit 7 E-commerce 掌握 4 Revision Unit AUnit 8 Team building 了解0 Unit 9 Raising finance 了解0 Unit 10 Customer service 了解0 Unit 11 Crisis management 了解0 Unit 12 Management styles 掌握 4 Unit 13 Takeovers and mergers 了解0 Unit 14 The future of business 了解0 Revision Unit B四．课程各教学环节的基本要求课堂讲授：要求学生在课堂上就国际商务中的各种场景进行对话和听力练习，并通过看录像、VCD及听录音和MP3等多媒体手段提高学生的商务英语听说能力。
体验商务英语综合教程4考试参考
Vocabulary
Common prefixes that form opposite meanings. • dis disadvantage; dislike • il illogical; illegal • im impossible; impolite • in incomplete; incapable • ir irregular; irresponsible • mis mislead; misunderstand • non nonsmoker; nonstop • un unfair; uncomfortable
articulate [ɑ:‘tikjuleit]口才好的 coherent [kəu’hiərənt] 条理清楚的 eloquent [‘eləkwənt] 有说服力的;雄辩的 fluent focussed hesitant inhibited [in’hibitid]拘谨的;羞怯的 lucid [‘lju:sid]明了易懂的 persuasive rambling 漫无边际；杂乱无章 responsive sensitive succinct [sək'siŋkt, sə's-] 简洁的;简明的 tongue-tied
• For each of the following sentences, choose the best reporting verb. 1) I’ll send you the revised figures by the end of the week. a) apologise b) warn c) promise ✔ 2) Sorry about the delay. a) b) remind c) suggest ✔apologise 3) I could come in early tomorrow to speed things up a bit, if you like. a) admit b) promise ✔offer c) 4) Our after-sales service isn’t always up to scratch (达到 标准，情况良好), let’s face it. a) suggest b) ✔ acknowledge c) advise 5) Don’t forget to bring the sales figures. a) remind b) deny c) insist
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They also remind us that the good moves we don't make can be as consequential as the bad moves we do make -- that playing it safe isn't always playing it smart.
Step 2 Vocabulary:describing risk(30 minutes)
a.No Risk, No Reward
You’ll meet people and organizations that are still prepared to gamble -- intelligently, shrewdly, selectively -- even in a period of insecurity and instability. Their stories offer lessons in strategy, marketing, leadership, R&D, and innovation.
References(参考书目)：
1.科顿，法尔维等编，体验商务英语综合教程4，《体验商务英语》改编组改编，高等教育出版社，2012.6
2.马斯库尔，海特勒著，体验商务英语教师用书4，《体验商务英语》改编组改编，高等教育出版社，2012.8
3.蒋景东著，常用商务英语词典，浙江大学出版社，2012,5.
4. Learn the skills ofrisk management
Teaching highlights and difficulties(教学重点及难点)：
Highlights:
1.grasphe aspects of risk management to be taken into consideration
b.Form phrases with " risky ".
Risky business
Risky deal
Risky investment
Risky lending
Risky project
Risky strategy
Risky undertaking冒险事业
c.verbs used to describe risk.
Reputational risk, brand suicide, product liability claim (产品质量承诺书)
Product recalls (产品召回)
The risk of management complacency (自满)
c.Listen to Allan Smithandnote down the risks he mentions
---risk-management expert Ron Dembo（gave up a professorship at Yale University to launch his company.）
--- Has there ever been a riskier time to be in business?
b.What risks do business face?
Kidnapping of mangers
Confiscation of assets（没收，充公）
Devaluation of shares, currency
Be extorted: illegally be forced to give money.(勒索)
商务综合英语课程教案
授课时间
第周 星期第节
课次
授课方式
（请打√）
理论课√ 讨论课□ 实验课□ 习题课□ 其他□
课时
安排
6
授课题目（教学章、节或主题）：
Unit6Risk
Teaching objectives and requirements(教学目的、要求):
Students arerequired to
Low :Faint, low, negligible, remote, slight
Step 3 listening:Effective riskmanagement(50)
A. 6.2
1.Operational risks——for example regulatory non-compliance(不符合；未能遵守)(failing to obey regulations and lawsapplicable(可适用的)to the industry), supply chain failure,failure of governance within an organisation.
4. Strategic risks——for example market changes,increased competition, failure of an organisation toadapt or change.
6.2(I = Interviewer, SF = Steve Fowler)
2.Financial risks——for example : cቤተ መጻሕፍቲ ባይዱsh flow, credit orexchange risks.
3. Hazards——for example : safeguarding employees andthe public, natural disasters (fires,floods, etc.) and theInterruption in business that these things cause or theirenvironmental impact.
All business is built on risk.
2) Divide the students into groups of 4 to discuss thefollowingquestions.
a.Which item carries the most or least risk?
Travel: car, plane, train, ship
IWhat are the main types of risk that companies face?
SF Well, all organisations face a wide range of risks. Indeed, risk and reward are intrinsically linked. The company or the individual that risks nothing achieves nothing and generally speaking higher returns involve greater risk. Understanding risk is therefore fundamental to effective business. Good risk management maximises the probability of business success and the likelihood of failure.
1．Master economic vocabulary in internationalbusiness riskand the vocabulary of managing risk;
2．Be familiar withdifferent types of business risk
3．Get to know the aspects of risk management to be taken into consideration
4.（英）帕金森编著，牛津英汉双解商务英语词典，华夏出版社，2011
教 学 基 本 内 容
方法及手段
II Teaching procedure
Step 1 Starting up: (20minutes)
1)Students are asked to figure out the meaning of the quotation:"The world is much riskier today," "Because everything is much more interconnected."
Predict
Meet
Assess
Manage
Foresee
Encounter
Face
Calculate
Estimate
Prioritise
Eliminate
Minimise
ReduceSpread
c. Level of risk
High:Great , huge , serious, significant, substantial, terrible, tremendous
Time allotment(教学时数)：
6Periods
Teaching method(教学方法)：
1.GroupDiscussion
2.Exemplificationanddemonstration；
3.Task-based teaching
4.Teams-based Cooperative Learning