李开复演讲-How to Become A Good Speaker

Not how loud, but how sincere
Verbal Skills – Be Simple & Clear
Be simple and clear!
Don’t ramble Stop to think if you need to Example one: Dan Quayle celebrates democracy Example two: Dan Quayle trying to say “A mind is a terrible thing to waste”
Vocal Skills : Play your voice
Project & resonate your voice No “UM”s and “ER”s. (Pause instead) Tools: silence, loudness, intonation, speed
“You are right. I am wrong.” – Stalin to Trotsky “Ask not what your country can do for you; ask what you can do for your country.” -- John F. Kennedy “I welcome this kind of examination, because people have to know whether their president is a crook. Well, I’m not a crook.” -- Richard M. Nixon
(words spoken) (tone, range, appeal, credibility of voice) (physical appearance, gestures, eye contact)
Delivery Skills Can be leEnthusiasm
what he thinks is at the level of him who cannot think.” Pericles
Not just “presentation”, but also “persuasion” Get people’s “mindshare”
Influence a friend, colleague, or boss Tell people what you did, and why it matters
Visual Skills
US Election 1960 was won on visual skills
Components of Visual Skills:
Eyes Body Hands Face
Visual Skills – Eyes
Look forward at audience (trust)
Good phrases to know:
“This is important to you because…” “Why am I telling you this? Because…” “What does this mean for you? Let me tell you…”
Know your audience
Don’t shift eyeballs; don’t look in corner
Don’t look too much at computer screen or notes
Look at people’s faces (not eyes)
3-6 seconds per person Shift randomly Nod, smile, use facial expression
What You’ll Learn Today:
Q&A
Delivery Practice Talk
Design Graphics
Organize Story Develop Key Point Learn Speaking Skills
First Topic: Learn Speaking Skills
The opening
A question Factoid Anecdote Quotation Analogy Joke (make it relevant!)
Customize the opening Lead to the Key Point Give a (very short) outline/overview
(Where you took them)
(Where the audience was)
Must Have Audience Benefit
Put audience needs at heart
“What’s in it for you?”
Has to be their reason, not yours Must consider feeling, not just reaction Must have right “you”
Show emotion! Most of the time:
“I care a lot about this.” “I really believe in this.” “I love my work.”
Sometimes (in response to questions).
“This is the most outrageous thing I’ve ever heard.” “I will have nothing to do with this.”
The ONE clear walk-away message.
The answer to the question: “How was the talk?” The one thing people remember in 3 months
The Origin Point
Persuasion
The Key Point
You’re the salesman First lesson for salesmen:
Tell them what you’re going to say
Opening
Say it
Body Ending
Tell them what you said
The Opening
You never get a second chance to make a first impression Jerry Weissman
Next Topic: Develop the talk
Q&A
Delivery Practice Talk
Design Graphics
Organize Story Develop Key Point Learn Speaking Skills
The Key Point: the Goal of the Talk
“There is just one sure cure for bad speeches – Get truly
excited on the subject, and 99 percent of the faults of your speaking will disappear.” Robert Montgomery
Quayle vs. Benson Debate:
Quayle: "I have as much experience in the Congress as Jack Kennedy did when he sought the presidency." Answer 1: “Jack Kennedy is better than you.” Answer 2: "Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, you're no Jack Kennedy.“
Need to exaggerate a little
Especially with large audience
Don’t fidget or put in pocket Videotape whole talk & watch
Can improve hand gesturing!
Visual Skills – Face
Don’t accept a talk without enthusiasm Could be from interest, experience, environment Example: Martin Luther King
I have a dream… that one day this nation will rise up; live out the true meaning to its creed. We hold these truths to be self-evident that all men are created equal.
Verbal Skills – Use simple words
Speaking is not like writing!!!
Use simple words Don’t use complex sentences Can you understand this:
Text:
The development of this frightful means of destruction was ardently demanded by the perils of the time and situation. Simultaneously, however, a new paradoxical situation has been…. is upon us continually. One cannot defend oneself effectively any more. -- Albert Einstein