老外通过案例教你写开发信

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看看老外自己怎么写开发信,与中国外贸业务员的开发信对比

看看老外自己怎么写开发信，与中国外贸业务员的开发信对比外贸业务员刚开始写开发信的时候也贸易什么经验，几乎都是靠跟不同的客户接触自我探索。

若有热心的老外能指点一下，开发信的效果就会提高很多。

有意识地去模仿老外们的行文方式和遣词用句，你会发现，这远远比你雕琢的开发信来得直接，来得有效。

拿一段外贸业务员工作前夕的信件看看：Dear Katherine: This is C from DEF Co. Ltd. in Shenzhen. Very glad to write to you here! It's my pleasure to be on service of you if possible!Firstly, let me introduce my company in short. We're ........... (长篇大论的公司介绍，写了整整两大段，这边就不贴了)Our products are very popular in both global market and domestic market. Welcome to visit our company if you have time! We'll arrange the car to pick you up from the airport. It's convenient to our company, just 50 kilometers! Our goal is...... (这边是写公司的宗旨，什么质量第一，服务优良之类的，总之都是些废话)Enclosed our price quotation sheet for your reference. Please check and find if some items meet your interest. If so, I'll be happy to send you samples for evaluation! We sincerely hope to establish businessrelationship with your esteemed company! And I also hope to be your friend in private!If any questions, please contact me freely! Thank you!Looking forward to your earlyreply!Yours sincerely,CDEF Co. Ltd.****Road, ***city,***province, ChinaTel: ***Fax: ***Email: ***Website: ***够震撼吧？这就是学校里外贸函电学出来的东西呢，实际应用中实在惨不忍睹，甚至还要教你在email的左上角写上公司名和公司地址、日期。

英语开发信范文作文带翻译

英语开发信范文作文带翻译开发信就是外贸业务员给客户发送寻求合作的邮件，写好开发信对于双方的合作也是很重要的，今天店铺在这里为大家介绍英语开发信范文，欢迎大家阅读!英语开发信范文：请求建立商业关系Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.Very truly yours自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。

多年来，本公司经营鞋类进口生意，现欲扩展业务范围。

盼能惠赐商品目录和报价表。

如价格公道，本公司必大额订购。

烦请早日赐复。

此致英语开发信范文：回复对方建立商业关系的请求Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us.本月16日收到有关商务关系的来函，不胜欣喜。

不同国家的开发信模板,都在这里了,让你订单不断!

不同国家的开发信模板，赶紧码住！虽然开发信是每个业务员的必备技能，但关于如何写好开发信，很多人还是摸不着头脑。

下面跟大家分享一些外贸大神常用的开发信模板，告诉你如何针对不同国家的客户，撰写出有吸引力的开发信内容。

五大洲开发信模板1、北美国家的客户（美国、加拿大、墨西哥等）Hi，Mr. XXX，Have a nice day！Quality is life，customer first！XXX Co., Ltd have 16 years experience in some product （你的产品名称），Our market is AMERICA. Our core competencies are * and *，Our sales pitch is WITH US YOUR MONEY IN SAFE YOUR BUSINESS IN SAFE.WISH TO BE your honest dealer and trustworthy supplier in China.We can accept payment by PAYPAL.(The easy way to pay money for American customers)Just contact me. I am always waiting for you.Thanks & Best regardsKim2、欧洲国家的客户（英国、法国、意大利等）Hi XXX，ABC Co，LTD is Product Business Model in China. We had the honor to service the 2nd big distributor / XXXX Company in UK；XXXX Company in USA；XXXX Company in Dubai；All our items are coming with certification and we have special team work for after sales service.We are ready for signing contact with you in case you need it，as honest dealer we never crook our customers (安全感).(TIME IS MONEY) for you and for us. So we have professional production line and staff who are making nice quality in short time. (质量、时间)Attachment is new items and some information about our best seller，our factory and certificate, I hope we can have long term business with you in near future.Thanks & Best regards!Kim3、中东客户（沙特、伊朗、科威特、伊拉克、阿联酋等）Dear XXX，BEFORE READING MY EMAIL, PLEASE BE SURE THAT I AM REALLY HOPE WE CAN BE FRIENDS EVEN WE DONOT HAVE ANY BUSINESS. (首先用一种舒缓的感觉拉近与客户间的距离)Our ABC COMPANY have 10 years Professional experience in Middle EAST Market, We have served many biggest company around the world such as A公司，B公司，C公司etc. (客户鉴证显示公司实力和产品质量) and we are top in condensation and addition cured PRODUCT filed.We trust you will like our quality and our service. We can offer you very perfect price and very nice quality. And also we sign contact with you be more safe. And we can full refund moneyback to you if there is any quality problem. We trust that with us your money will be in safe and your business will be in safe. As quality is our culture，so we hope you give us a chance to serve you and we believe that you will be happy with us. I send you some of our best seller data sheet. Please check it follows.Contact me if you need any help in China，and please remember I really hope we can be good friends even you don’t do business with us，please remember this is Kim.Thanks & Best regards，Kim4、南美国家的客户（巴西、阿根廷、哥伦比亚、委内瑞拉等）Hi Dear XXX，Are you interested in saving some money？Are you interested in good quality and nice price？And are you interested in small order with fast delivery？（提问的方式投其所好）So please let you know we can offer all this for you，ABC product is the TOP product factory in China more than 10 years. Below is our best seller，please check it. Any interested，more information & FREE SAMPLE(免费样品投其所好) will be provided for you reference.Hope to hear from you soon. Good Business Start Here！Thanks & Best regardsKim5、澳洲国家的客户（澳大利亚、新西兰）Dear Mr XXX，It’s really my pleasure to write this email and I hope even we don’t do business we can be good friend，as we really like Australian people so much，as you are very nice, friendly and honest in your life and business，so I hope we can be friend，my name is Kim form ABC PRODUCT professional manufacture in China. And we got your information from Alibaba.We trust that our quality and price will give you an edge over your competitors. So hope we can have a long term business with you. Below is our best seller PRODUCET. Please check it. I hope you like any of them，and feel free to contact me if there is any help I can do for you here in China as really hope we can be friend even without business.Hope to hear from you soon.Thanks & Best regardsKim以上模板一定要根据自己公司的实际情况来做调整！切记！不可照搬！不同国家沟通交流注意事项1、跟北美客户沟通交流的注意事项：A、要开门见山；B、简单说明，不要复杂的表达；C、态度认真，要有很强的时间观念；D、用企业邮箱，尽量不用免费的QQ邮箱和个人邮箱；E、交流用语用we代替I；F、他们喜欢用PayPal作为支付工具。

英语开发信范文作文带翻译

多年来，本公司经营鞋类进口生意，现欲扩展业务范围。

盼能惠赐商品目录和报价表。

如价格公道，本公司必大额订购。

烦请早日赐复。

英文客户开发信范文大全

以下是一封开发信的例子：之马矢奏春创作Dear Mr. Steven Hans,We get your name and email address from your trade lead on that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build business cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.Best regards,Dafu Wong请注意这封开发信的写法.作为初度联系的信件,它简洁明了,鲜明地展示了自己的特点：工厂、款式多、价格有竞争力,并暗示建议客户绕开中间商直接跟厂家合作.因为不知道客户的详情,特别强调有多种品质,这样无论对方是精品路线还是廉价路线,都有洽谈的空间.另外,并没有谈论太深,而是引导客户去访问自己的网站.最后再抛出诱饵,以不竭提供新款设计信息为由吸引客户回复,而客户一旦回复,就极可能确认了应该联系的人----要知道,你原先获得的名称地址很可能只是个打字员的.这样的开发信,再随附一张展现琳琅满目款式的产物照片,效果会很不错的.固然,开发信要自己写,而不要抄书或者网上那种固定的范文.古板雷同的文字只会让客户反感.况且产物种类分歧,写法也纷歧样.工艺品还是日用消费品、时尚产物等无妨轻松活泼,而如果你卖的是阀门,那么还是严谨专业些比力好.另外,开发信分歧于Trade Lead,为暗示诚意,不宜千篇一律,应该根据客户的规模、国籍分歧略作调整,在信件中适合的处所自然地址一下客户的公司名字,暗示这封开发信是专门诚意写给贵公司的,而不是轻率地广告.这些小技巧虽然不起眼,但颇能给客户以好感.记住,能吸引客户回复的开发信,才是胜利的开发信.开发信,可以用传真的形式,但目前更多的是采纳电子邮件方式.。

外贸老鸟帮新人点评、修改的3个开发信案例！

外贸老鸟帮新人点评、修改的3个开发信案例！案例1：一个新手给我的开发信原件：Dear Sirs,Have a good day!This is Sam from ABC factory producing Gloves. I am gald to know that you are a leading wholesaler of gloves. Hope to establish a good business relationship with you.点评：这个开头有点平淡。

没能让客户立即感受到同你做生意有什么好处，或者建立客户同这封邮件的关联。

Our factory is one of the biggest glove factories in China with already 10 years’ history. We can provide you good quality gloves with good price and service. We have a lot of advantages for all kinds of Glove styles, Ladies, Men’s, Kids. Attached are some pictures of our products and workshops for your reference. Please check and let me know what kind of gloves you are interested, or you can show your styles for our offering.点评：这个公司介绍部分是典型的以product feature来介绍的。

也不能让客户产生关联感，以及给我什么好处。

另外缺少支撑。

人人都会说我是最大的最好的。

也比较平。

We would like to take this opportunity to establishbusiness relationship with you.If you want to know more about us, you can add me on your Skype or E-mail or visit our website as below my E-Business card. Maybe it is a start of our business. If you are interested in our goods, pls let me know . If you will attend the coming Canton Fair at April,2014 , pls don't hesitate to contact me at any time . we will waiting for you there and show our more good samples for your reviewing.点评：有点不够简要，也未能给出充足的理由和动力让客户同你联系。

成功的外贸开发信范例,绝对值得学习!

FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards: ***
Fax: ***
Mail: ***
当时一共写给6个不同的客人这样一封开发信，内容完全一样，只是对方姓名不同。所谓的某美国客人下过大单，完全是编的，只是给客人一个感觉，美国佬很喜欢这款产品，下过很大的订单哦，你们看看，是不是欧洲市场也能卖一点？最后一句“Call me, let's talk more”是我故意这样写的，因为很少有客人会打电话给一个陌生人，但是这句话写上去让人感觉会大大不一样，首先就是这个人很有自信，其次就是他是有诚意的，不是群发的邮件。这6个人里面有4个是没回的，有一个回了一句“thank you, not this time. bye.”，剩下的最后一个瑞典客人回复了，就是这个Kelvin。他的邮件如下：
Looks nice! What about the price?
就一句话，没有抬头，没有落款，语气貌似也很不客气，是吧？
当时只有这个瑞典客人Kelvin有回复，但是也是不太客气的一句话：Looks nice! What about the price?
尽管回复了，但并不是一个很好的现象，因为客人的邮件让我揣测到，他并不是特别感兴趣，很可能只是随口一问。但不管怎么样，总算是个不算太好的好消息，需要研究一下，看能不能进展下去。
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe.

开发信模板

Hi Sir/Madam,Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with thestrength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.Also we have our own professional designers to meet any of your requirements.Should you have any questions,call me,let's talk details.Best regards!Leon外贸开发信模板模板二：Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.Thank you in advance!Best regards]外贸开发信模板模板三：Subject: XX (products name) you need/ XX factory / xx good quotationDear Sirs:We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introduce this item for you, and its feature have XXXXXXXXXXX ( products information).....If you want to see more items,please visit our website Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to hearing from you soon.Best Regards,Your name ( position)company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)外贸开发信模板模板四：Hey guy,XYZ trading here, exporting LANTERNS with good quality and low price in US.Call me, let's talk details.Rgds,RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）Dear Mr. Mukund Kamath,Glad to get your contact info from Indiamart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!E-catalog will be provided if needed.Email me or just call me directly. Thank you!Best regards,外贸开发信模板模板六：To: Purchase ManagerRe: Supplier of Deep Groove ball bearingApril 29, 2010Dear Sirs,It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet.Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities.For more information, we would like to let you know our company web site as below.Hope to hear good news from you.Sincerely Yours,老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。

写好开发信2

比如Do you want our products？这句话被我列为最傻疑问句排行榜第一名。如果客人说No，你怎么回复？那就没下文了哦。而且本身你是去推销的，你希望客人感兴趣，你要引起客人的兴趣。但是这句话就大煞风景，等于一下子就把客人逼到了绝路上，一定要说是或者否。
还有诸如Do you interested in our products? Are you sourcing for *****? How is your business recently? Would you like to cooperate with us? 这些都是毫无意义的话。
只是想说明一点，报价单少用，尽量用文字描述清楚，然后在附件里添加一张500K以下的清楚图片就可以了。这样做的好处是，避免很多懒的客人不去点开附件的word或excel报价单。其次防止客人把你的报价单随便转给别人套价格。如果客人要你报很多款产品，没法全部在邮件里写清楚的时候，那就只能用word或excel做报价单了，但是最好在完成的时候用acrobat生成pdf格式，这样就不容易改。因为很多老外比较懒，你辛辛苦苦花了大半天时间做个完整的报价单给他，他只要删掉其中price这栏，就会把它转给别的供应商报价。
很多朋友在写开发信的时候，总是会在内容里加上自己公司的网址，或者在签名的下面加上链接，这样做，同样有很大的概率被服务器拦截掉的！最好在客人回复后，第二次给他写邮件的时候插入这些就没问题了。
比如说，我们明天会寄你样品。中国人喜欢说Well send you the samples tomorrow. 这句话没错，语法正确，意思清楚，但是老外就不喜欢这样说。他们通常会这样写：Samples will be sent to you tomorrow. 用得是被动语态，人称就没有了。

学习老外如何写开发信

学习借鉴：老外是怎样写开发信的？收到一老外发来的开发信前后两封，层次递进，很多外贸新人可以借鉴。

尤其是有的用语还是不错的，有礼貌又不繁琐，大家一起学习了：1. 昨天给我发的第一封，很简单Dear sirs:We are Spanish company exporter and recycler of different types of textile wastes.We have large volumes of textile wastes used for spinning and nonwovens, you can see more about us at www.******.comPlease inform me if you could be interested in our offers of shoddy.Thanks and best regards.2.今天给我的第二封，比较详细介绍了下他们公司，1）首先是公司简介，市场范围简介，主营产品简介，和服务理念。

都是一句话介绍（但是句子都比较长，这里我建议把句子写短点，加上断句会好很多。

）2）然后是主营产品的类别，最好是一眼扫过，不要太长，清晰简洁。

3）最后是礼貌的客套话，可以通用。

Dear SirWe . LIMITED, and we would like to present our company.COMPANY PROFILE:We are acting as Seller for raw cotton from CIS – Uzbekistan, and trader / merchantfor various kind of raw cotton as CIS – Tajikistan and Turkmenistan, Indian and Pakistan, for Overseas mainly to FAR EAST COUNTRIES, EUROPE, TURKEY, ETC.We are acting as trader for yarns and cotton wastes to our buyers in special in Portugal and SpainWe believe in a close working relationship with our Customers which we support within our efficient administrative systems and by our expertise in sourcing raw cotton and yarns.We are in need yarns from around the World to our buyers in Portugal, in special the cotton yarns 100% cotton (from Ne 10/1 open end till Ne 80/2 carded combed and compact). Products:Cotton:We main need and deal with raw cotton from Uzbekistan where we have very good relationship with all the state companies and we get cotton only from the best zones as Bukhara, Samarkand, Nukus.From CIS – Tajikistan, Turkmenistan India and Pakistan we work also only with the best and trustable companies.Yarns:We seed all kind of yarns, but normal what we sell more it´s:Open end yarnRing spun carded and combedCotton wastesWe sell the follow cotton wastesDroppingCard flyLICKREEN flyComber NOILHosiery clipsStripsCotton LintersCotton white optical for medical useIf you need or are able to sell any kind of this wastes please feel free to contact us to analyse the possibility to make business.We assure our best services and cooperation to all requirements of our valued Buyers. Please give us an opportunity to serve you and requesting you to kindly contact us。

教你写一封完美的英文开发信

教你写一封完美的英文开发信问：我进公司两个多月了,起码也发了一百封开发信,可是几乎都象石沉大海一样,我很困惑,不知道是不是自己的开发信定得不好,不够吸引人,引不起人阅读的兴趣来?措辞方面一定也有不当. 我很想请各位过来人指点一下,一般第一次写给客户的开发信,应该如何措辞? 要写得详细些好还是简单明了些好?标题应该用什么才不致于被人当作垃圾邮件删掉呢??回答1：Dear Mr. Jones:We understand from your information posted on that you are in the market for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Idea s Imports in the future.We are a joint venture specializing in the manufacture and export of textil es. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product l ine.Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requireme nts.We look forward to receiving your enquires soon.Sincerely,John Roberts回答2：商务信函写作要点写作商务信函并不要求您使用华丽优美的词句。

外贸老手的开发信模板

外贸老手的开发信模板Hi Sir,Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty petitive price.Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation!Tks & br,Jack**** pany (这里留下公司名、、、就可以了，正文就可以写的很简单。

)Tel: ***Fa*: ***Mail: ***Website: .####.(请记住，如果你非要在里面加上网页，请放在签名里，不要放正文，让人感觉更像搞推销的，不太好。

) 外国人版本Hey guy,*YZ trading here, e*porting LANTERNS with good quality and low price in US. Call me, let's talk details.Rgds,RickCell phone: ***一：开发信后客户没回音，催！！！！Dear ***,Sorry to trouble you again!Please find my mail below. Could you please kindly check by return today" Because we'll be on holiday from May.1st to 3rd.Thank you in advance!Best regards,Cindy先写得委婉一点，把你上次写给他的放在下面。

国外开发信的技巧模板

国外开发信的技巧模板
尊敬的XX先生/女士,
我希望这封邮件能够找到您，我是XXX公司的代表。

我很高兴通过这封邮件向您介绍我们的产品/服务。

我们是一家专注于XXX领域的公司，我们致力于为客户提供高质量的产品和优质的服务。

我们了解到您对XXX方面有着丰富的经验和专业知识，我们对能够与您合作感到非常兴奋。

我们相信我们的产品/服务能够与您的专业知识和经验相辅相成，共同创造更大的价值。

以下是我们产品的一些主要特点和优势：
1. XXX优势1：详细介绍产品或服务的独特特点和功能。

2. XXX优势2：详细介绍产品或服务与其他竞争对手相比的优势。

3. XXX优势3：详细介绍产品或服务如何满足客户需求并带来业务成果。

此外，我们公司还提供全天候的技术支持和客户服务，确保您在使用我们的产品/服务过程中始终得到最佳的支持。

为了进一步了解我们的产品/服务以及我们如何适应您的特定需求，请让我知道您何时方便进行进一步的讨论。

我期待着与
您的深入沟通，以便为您提供更多关于我们产品/服务的信息，并就我们如何合作展开讨论。

谢谢您花时间阅读这封邮件，期待您的回复。

最诚挚的问候，
您的名字。

高回复率外贸开发信模板

回复率高的几个开发信模板外贸开发信模板模板一：Hi Sir/Madam,Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with thestrength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price.Also we have our own professional designers to meet any of your requriements.Should you have any questions,call me,let's talk details.Best regards!Leon外贸开发信模板模板二：Dear purchasing manager,Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with yea rs’s experience.so we want to avail ourselves of opportunity establishing business relation with you.Please link our company web site:............. if you want to know more about our product.by the way, free sample are available.Tahnk you in advance!Best regards]XxxCompany name:Tel:…….Fax:…….MSN:..........Skype:………..外贸开发信模板模板三：Subject: XX (products name) you need/ XX factory / xx good quotationDear Sirs:We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations).....If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to hearing from you soon.Best Regards,Your name ( position)company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)外贸开发信模板模板四：Hey guy,XYZ trading here, exporting LANTERNS with good quality and low price in US.Call me, let's talk details.Rgds,RickCell phone: ***（这是一个巴西的贸易公司写给陌生的美国公司的开发信）外贸开发信模板模板五：Dear Mr. Mukund Kamath,Glad to get your contact info from Indiamart!We supply homogenizers and ice cream freezing machine with good quality and very competitive price. Hope to be a partner of your company!E-catalog will be provided if needed.Email me or just call me directly. Thank you!Best regards,Mandy******Co., Ltd.Add: ***Tel: ***Fax: ***Mail: ***Web: ***外贸开发信模板模板六：To: Purchase ManagerRe: Supplier of Deep Groove ball bearingApril 29, 2010Dear Sirs,It is glad to write to you with keen hope to open a business relationship with you. I obtained your company name and email address from the Internet. Ningbo Fenghai Bearing Co., Ltd. is a factory specialized in Deep Groove ball bearing. Our products had adopted ISO9001:2000 Quality System Authorities. For more information, we would like to let you know our company web site as below.Hope to hear good news from you.Sincerely Yours,SkyExport ManagerNingbo Co., Ltd.TEL:FAX:Email:Website老外更在意的，并不是你工厂的ISO9001之类的东西，这些都是虚的。

老外通过案例教你写开发信

老外通过案例教你写开发信老外通过案例教你写开发信很多sales朋友常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。

其实大家有没有想过，这样的做法会严重挫伤自己的积极性。

可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受?我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。

我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。

后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。

很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多?即使不说成交率，回复率也大大高过我们?很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。

很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓?真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人!即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。

我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。

我的经验是，如果一个客人和我来来回回写了1个月email，我会觉得成交希望很大;如果和我写了3个月email讨论一个产品或一系列产品，我就有9成把握了;如果一个项目和我谈了半年，来来回回两百多封邮件了，那我想不做都不行了，客人会盯牢我的，订单就是时间问题了。

英语开发信

Here we wirting to show you the new and best sellers in many countries.
1, Aluminum bluetooth keyboard for ipad2.
2, Aluminum cover case for ipad2.
C: Hey, I also wanna support you to expand your market, but the price... Could you pls send me a sample for evaluation? I'll check why their price is too low.
2) short
3) short again
4) delete all extra words
5) make everything clear
6) that's ok, order comes, ah~
6）主动语态用得太多。英文信函中，如果你仔细琢磨老外的行文方式，很少会充满We，I之类的人称的。相反要多用被动语态。
Here, I am writing to show you our best sellers to COMPANY.
A, Ipad2 case
B, Ipad2 keyboard
C, iphone4 case
Pls find attached pictures FYI. And let me know if you need above products.
C: Frank, please, that is actually our best offer! I think it is very competitive in Germany.

关于怎样写开发信的方法及实例介绍

（一）关于怎样写开发信的方法及实例介绍1.看下面实例来看信件写法不同效果完全不同。

举个例子吧，我以前招助理的时候，会考他们的email水平，我把中文意思告诉他们，然后让他们用英文来模拟一封邮件。

内容很简单，写一封邮件告诉客人Mike，上次收到的样品已经寄给工厂了，但工厂说材料不是ABS，而是PP，价格他们需要重新核算，但近期内原材料涨价，希望您能尽快确认，我们好采购原材料并安排生产。

第一个应聘者是这样写的：Dear Mike,This is Jenny from EDF Co. Ltd. We're so pleased to receive your samples. I already sent them to our factory last week, and was informed the real material is PP, not ABS as you mentioned last time. What's the matter?I'll give you reply as soon as we get the offer from the factory. It will take several days. Please be more patient. But they also told me, the raw material increased these days. Could you please confirm the price quickly after you get it? We'll purchase the raw material and do the production immediately!Looking forward to your reply. Thank you!Best regards,Jenny这封邮件写得好么？老实说还可以，虽然主动语态和人称多了点，但是内容都点到了，表达也算通顺，用的词汇也都是挺简单的，不难懂。

两封很好的外贸开发信模板

两封很好的外贸开发信模板邮件标题（要是我，邮件标题一看就知道是推销的，I am sorry, please fuck off and stay in my trash box） 2. 邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣.开发信模板(一)Company Name:Mailing Add:Tel.:Fax.:Email:Web.:Kind Attn.: Mr. Jack Wey-- General Manager (hope I would be the GM one day)Subject: XXXXX Cooperation/Dear Mr. Jack Wey[Your company] is the main [your product] manufacturer in China since 1968, our major clients are[those have very good reputation and renown companies in the field that have direct or indirect biz with your company, i.e. IBM, SONY .. ].We believe that you can rely on us as we provide you quite satisfactory service and products with best quality at most competitiveprice in the world. We are very happy if you do not hesitate to send us any of your inquiries and we will always give satisfactory services.Products: (product range)Standards: (product design standard, if any)Service: (product applicable field, function)Size: (don’t fuckingly tell your client you don’t know)Etc.Certificates: (certificates that your company got)Annual Sales Turnover: ( just list some number here,)Staff No.staff no of your company, if your company is big, if not, omit this point)Cover of Land list some number here)Looking forward to hearing from you at your convenience.Thanks &best regards,P.S. I am attaching our product catalogue/scope of service for your future reference in my following email to you, please kindly check.( please don’t send your product catalogue in t he email, you are telling him here is showing your respect to him that you are sending good info to him,but not spam, therefore, you better send another email to your client with your product catalogue. Your client will check it if your products are of him/her interest)YOUR NAMEPOSITIONDEPARTMENTCOMPANY NAMEADDTELMOBILEFAXEMAILWEBDear all, I am jack wey, this above mentioned email for marketing is only one sample to your general potential clients, it would be revised accordingly to different clients.Kindly be informed that email marketing is mainly depending on your SET title, therefore pls try to improve TO SET THE TITLE OF YOUR EMAIL.（开发信的成功与否，跟开发信内容的大少无关，关键是你怎么把涉及到客户每一个利益、兴趣都说到，能连起来，他都会像继续看下去，要不我们还看电视连续剧干嘛？)邮件开发成功与否与以下几个方面有关（个人认为）：（按主次顺序）1. 邮件标题（要是我，邮件标题一看就知道是推销的，I am sorry, please fuck off and stay in my trash box）2. 邮件内容是否吸引/对客户是否有效，有利可图；客户是否感兴趣.3. 所联系的人的职位和权利（Pls send to the RIGHT PERSON）4. 发信人日后沟通技巧，plus5. others以上的开发信只是针对任意一家公司，如果要想开发信更成功，你就得研究或者了解一下这个公司的情况再发。