广告文本翻译练习
广告翻译练习
广告翻译练习1.N ike, just do it.心动不如行动。
2.K odak is Olympic Color.柯达为奥运“添彩”。
3.T hings go better with Coca-Cola.可口可乐，让生活变得更美好。
4.M osquito Bye Bye Bye.一切蚊虫全消灭。
5.S tart Ahead.华丽变身，从“头”开始。
6.E verything is extraordinary, Everything Tempts. —Cartier一切尽显您的美丽，一切尽享您的魅力。
7.M inolta, finest to put you finest.美能达，为您留住生活的美好瞬间。
8.G ive a Timex to all, and to all a good time. 属于您的“天美时”，属于您的美好时光。
9.T ide’s In. Dirt’s Out.有汰渍，没污渍。
10. A world of comfort. —Japan Airlines为您开创一片自由舒适的天空。
11. A work of art. —Scotch Whisky给您带来艺术般的享受。
12.Taking the lead in a Digital World引领“数码世界”的潮流。
13.Prepare to want one随时恭候您的惠顾，总有一款适合您。
14.We race, you win成功之路，伴您同行。
15.Live with focus“福克斯”让您拥有更多关注的目光。
/doc/6a14074032.html,e the American Express Card to reflect your classic style. (Slogan:) do more使用美国运通卡，尽显您的尊贵“作”风。
(口号：)您可以“坐”的更多。
17.Currently taking on all projects. Large. Small. IMPOSSIBLE. (Slogan:) Never stop thinking.从现在开始，实施一切计划吧。
广告文体翻译实践及参考答案
英译汉：It’s a moment you planned for．Reached for．Strugg1ed for．A long-awaited moment of success．Omega，for this and all your significant moments．Upwardly mobileAt united，we feel everyone deserves the same shot at success．Regardless of their sex or ethnic background，the most valued qualities that we look for are character and motivation．That’s what gets you to the top．And，at this airline，the sky’s the limit．UNITED AIRLINES汉译英：我厂生产的天津地毯图案新颖，色调雅致，美丽大方，富丽堂皇。
“威威至激之旅”超动感影院让观众透过摇摆座椅及特大银幕，由海洋公园吉祥物家族带领，以游泳、飞行及漂浮等不同形式穿梭海洋公园各设施，体验一段新奇刺激的历险旅程。
译文：这是您计划的时刻，期望的时刻，争取的时刻，长久等待的成功时刻。
欧米茄，记下此刻和所有重要时刻。
译文：向上的运动在联航，我们认为每个人都有同样的机遇去争取成功。
无论人们的种族与性别是什么，我们所寻找的最宝贵的素质是品格优良和要求上进，因为它们能使人向上。
在本航空公司，天空才是边际。
联合航空公司译文：The carpets made in our factory are well—known for their novel designs，elegant colors，beautiful looks and magnificent air．译文：“Whiskers’Wild Ride”is a new digital simulation ride．Through the motion seats and giant screen，audiences will follow the Ocean Park mascot family to swim，fly and flutter to truly experience the different attractions in a whole new perspective．。
第六单元广告翻译
U6 第一部分一、句子翻译1)令你秀发清新自然，柔顺有光泽2)以韵领航—万宝路香烟3)清洁牙齿更清新口气—高露洁4)舒心游世界—日本航空5)伞下世界更安全—保险公司6)质量与风格共存—李维斯7)开车需谨慎，买车亦如此—丰田二、篇章交通警察在短短半个小时内，一个妈妈要让孩子吃饱喝足去上学，还要送丈夫出门上班，这工程量不亚于一位在城市繁忙一角奔波的交通警察。
康克一次性牛奶杯则能为您提供诸多便利。
这种便携，现代的一次性盒装，轻巧，呈四边形，倒牛奶的时候就像小水罐。
即使是小孩子倒，也不会泼洒出来。
同时，这种瓶子也很容易打开。
用手指一摁就可以盖紧了，这样就避免牛奶与其他食品串味。
康克一次性杯子全天候为您提供便利，节省您的时间。
其压缩式杯形使其便于储藏—实际上是增加了拥挤冰箱的储藏空间。
使用一次，就可以扔掉，免去洗刷的烦恼。
羊绒，“软黄金”羊绒很久以来一直被称作“软黄金”，以及“化纤材料之王”。
中国是世界上头号羊绒生产国，内蒙古，新疆和甘肃是其三大主要产区。
在西北高原上，山羊的细羊毛长在粗羊毛下面，抵御严寒。
细羊毛在春季开始脱落。
中国西北西区最佳的羊绒一般是3到7厘米长的白，灰和紫色羊绒。
其中白羊绒是最珍贵的。
与绵羊毛相比，羊绒更加湿润，有弹性，如丝绸般柔润有光泽。
但是羊绒的产量很低因为每个山羊的优质细羊毛产量只有150克。
现在市场上，国内羊绒的价钱是20元一克。
中国西北的独特气候条件也使得山羊，不可能在别的国家培育生长。
所有这些加上男士令高超的手工艺技术，使得羊绒衬衫成为男性品味的象征。
男士令引领中国男性21世纪潮流。
广告宣传翻译方法及练习
1、The home of your dreams awaits you behind this door. Whether your taste be a country manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.2、“长城号”游船设施豪华舒适，除观景塔、露天观景塔、游泳池、酒吧间、日光浴室外，佳肴美点，中西皆备，并有宽敞的游步甲板，游客饱览沿途风光，华丽而舒适的客房均有空调设备，令您有宾至如归的感受。
3、本品采用100%天然棉层精梳制成，品质柔软贴切，适合化妆使用。
经特殊化学高温杀菌、脱脂处理，品质清洁，卫生可靠。
棉质柔软细致，能彻底清除油垢残妆，让你的肌肤更具健康活力。
最适用于上妆、卸妆；拭除面霜、唇膏、指甲油；清洁贵重物品。
4、Queen Elizabeth 2The fastest way to Europe is not the necessarily the best way. Sailing on Queen Elizabeth 2 is a vacation in itself, you do not arrive in a frazzle, more tired than when you left. You arrive as you should: refreshed, with new friends and new experiences.There are more things to see and do aboard Queen Elizabeth 2 than there are in most European towns. She’s 65000 tons, 13 stories high, and longer than three football fields. Queen Elizabeth 2 is one of the great sights of Europe.An airplane provides a seat, Queen Elizabeth 2 provides a stateroom nicer than most hotels in Europe. Room for room, she has the largeststateroom, wardrobes, dressing rooms, and bathrooms of any ships afloat.Queen Elizabeth 2 has a staff of over 900. This means at least one crew member for every two passengers. When you ring for your steward or stewardess, the call is answered with dispatch. Like a good English butler or maid, they are there when you want them and not there when you don’t want them.Queen Elizabeth 2 carries so many passengers, you are bound to meet a host of people you like, or love. (Is there time to fall in love on an airplain?) And if you should happen to meet someone you don’t like, a game of hide-and-seek aboard Queen Elizabeth 2 can last until Saouthampton.Airplanes have a baggage limit of 44 pounds. Queen Elizabeth 2 has a baggage limit of 275 pounds, you may buy a car in Europe and bring it home in our garage. It will hold 80 cars. Our hold holds countless antiques.$46 a day includes your stateroom, food and entertainment. Or you can spend $193 a day. The price depends on the size and location of your stateroom or suite and the time of year you sail. $46 per day in total is $321. This is $5 more than one-way economy air fare.Imperial Iranian Beluga Caviar in First Class. As much as you want, whenever you want. At no extra charge. In the finest New York restaurants, it can cost $12.50 a serving.After a few days at sea, look in the mirror, you will like the person you see. So will your spouse.They may never build another one like her.。
商务广告翻译练习
1.You’re at 35,000 feet. Your head is in New York. Your heart is in Paris. Your Rolex can be inboth places at once. (Rolex watch)2.Only your time is more precious than this watch.3.Once tasted, always loved.4.Cleans your breath while it cleans your teeth.5.V olvos have always forced other cars to be safer. This one will force them to be better.6.On women and children’s wear as well as on men’s shirts, our label says --- quietly butpersuasively --- all there is to say about our good quality and your good taste.7.No dream is too big.8.No more sore feet, no more crowded stores, no more endless shopping lists. With just one call,you can wrap up all your holiday shopping by giving News-week as a gift to your family and friends.9.She’s the nimblest girl around. Nimble is the way she goes. Nimble is the bread she eats.Light, Delicious, Nimble.10.城乡路万千，陆路有航天。
广告文本的翻译学生
人戴“梅花”，准时乐道（手表广告）
.
鹤舞白沙，我心飞扬.
产品公司宣传广告
东环广场
跨跃成功之都投资东二环路
天时
投资良机：北京现时高档写字楼供不应求，近两年写字楼租金升幅高达，投资回报十分可观.
首期特惠：一期仅付楼价一成，便可拥有京城甲级物业.
银行贷款：中国建设银行提供按揭.
地利
黄金地段：屹立于东二环路核心地段，毗邻保利大厦、港澳中心等知名商厦，占尽地利.
商标地翻译主要有直译法、意译法、音译结合法、转译法.
().直译法:
皇冠婚纱摄影——象征尊贵和永恒
自然美（）——该化妆品能带给人民浑然天成地美丽
好日子（）——商家对消费者地美好祝福
自由鸟（）——该服饰能使穿着者倍感轻松愉快
小天鹅洗衣机（）、
太平鸟衬衫（）
象牙香皂（）
钻石手表（）
百灵面霜（）
().音译法：与汉语读音相似，又符合英语发音习惯地翻译
为你未来，做好现在(中银集团)资料个人收集整理，勿做商业用途
培育新一代，携手创未来，.(香港小童群益会)资料个人收集整理，勿做商业用途
．(香港电讯)只要有梦想，万事可成真资料个人收集整理，勿做商业用途
’．．(西门子)我们是西门子，我们能办到资料个人收集整理，勿做商业用途
.(联合航空)人生如旅程，应尽情游历资料个人收集整理，勿做商业用途
:
“美人”鲜花，倾诉衷肠.（花店广告）
．
一册在手，纵观全球（《环球》杂志广告）
.
让世界遍布“声佳电器”（电器公司广告）
: .资料个人收集整理，勿做商业用途
穿上“双星”鞋，潇洒走世界（鞋业广告）
.
中华铅笔品质优良，书写润滑，美观大方（铅笔广告）
广告翻译练习一
第三讲广告翻译练习一I.1. Tide’s in, dirt’s out.2. To your success. （美运通信用卡）3. We can’t forge ahead by sticking to existing roads. （奥迪汽车）4. The Relentless Pursuit of Perfection. (Lexus-automobile)5. Fine in quality, fare in price, novel in design, prompt in delivery. （曼莎服装）6. UPS. On time, every time. (UPS 快递)7. Where there is a way, there is a Toyota. （丰田汽车）8. You can have your cake and diet too. （减肥蛋糕）9. This word processor plays a tune of deep feeling whenever you are typing. （文字处理软件）10. workout without wearout. （运动鞋）II.1.Holiday Resort3BR modern home with fab views of ocea, D/wash, TV, microwave, avail. Mid Dec. to end Jan. Phone 498-5441 or (043) 82-3978.2.Around the corner, around the worldwe’re around to helpThe time zone may change. The currency may change. The language may change. But one thing remains constant as you travel: the help of American Express at more than 1200 Travel Service Offices in over 130 countries. Even if you never need us, it’s nice to know we’re there to help.Don’t leave home without us.3.Relaxed RidersYour Body is Beautiful.It’s your jeans that are out of proportion.Even the most beautiful body can get lost under the wrong pair of jeans.That’s why it’s important to wear jeans that let you look your best. Jeans that make the most of what you’ve got. Like our Relaxed Riders. When we make Relaxed Riders, we cut our material on a curve to conform to the natural contours of your body. So where your proportions change, Relaxed Rider jeans change too.If you’ve been thinking that something is wrong with you just because your jeans don’t fit. Try Relaxed Riders. You’ll see it’s not a better body you need. It’s better jeans.4.The older your feet get, the more you have to baby them.Everyone is born with fat feet; and extra padding of fatty tissue that cushions footstep. But as we grow older, we lose that tissue. Until there’s little left to absorb the bumps and jolts.That’s why your feet get tired and sore.Dr. Scholl’s Air Insoles help take the place of that fatty tissue. They’re soft, so you’ll feel the comfortable difference with every step. They’re thin, so slip into your shoes without bunching and binding. And they help keep feet cooler and drier.Because the older your feet get, the more you have to baby them.Dr. Scholl’sAir InsolesBaby your feet.5.Rolls-Royce“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”What makes Rolls-Royce the best car in the world? “There is really no magic about it – it is merely patient attention to detail,” says an eminent Rolls-Royce engineer.(1) “At 60 miles an hour the loudest noise comes from the electric clock,”reports the technical Editor of THE MOTER. Three mufflers tune out sound frequencies – acoustically.(2) Every Rolls-Royce engine is run for seven hours at full throttle before installation, and each car is test-driven for hundreds of miles over varying road surfaces.(3) The Rolls-Royce is designed as an owner-driven car. It is eighteen(4) The car has power steering, power brakes and automatic gearshift. It is very easy to drive and to park. No chauffeur required.(5) The finished car spends a week in the final test shop, being fine-tuned. Here it is subjected to 98 separate ordeals. For example, the engineers use a stethoscope to listen for axle whine.(6) The Rolls-Royce is guaranteed for three years. With a new network of dealers and parts-depots from coast to coast, service is no problem.(7) The Rolls-Royce radiator has never changed, except that when Sir Henry Royce died in 1933 the monogram RR was changed rom red to black.(8) The coachwork is given five coats of primer paint, and hand rubbed between each coat, before nine coats of finishing paint go on.(9) By moving a switch on the steering column, you can adjust the shock-absorbers to suit road conditions.(10) There are three separate systems of power brakes – two hydraulic and one mechanical. Damage to one will not affect the others. The Rolls-Royce is a very safe car, and also a very lively car. It cruises serenely at eighty-five. Top speed is in excess of 100 m.p.h.6.Feel the Power of the World’s Turbo CopierIntroducting the new Toshiba 2230 Turbo. The first turbocharged copier in history.Beneath its sleek exterior is a copying system. So remarkable its actually patented.With it, you can produce 22 copies a minute. Or hit the turbo button and turn out 30 copies a minute. So now you have the power to work 40% more efficiently. While using 33% less toner. And what’s even more revolutionary, we’ve managed to do it all without turbo charging the price.To arrange for a free demonstration, just call 1-800-Go-TOSHIBA.7.Sometimes nothing but pure indulgence will do. The nights are longer, the evening is your own …, and the perfect accompaniment to make you feel special is the delicious Terry’s Chocolate Orange Bar.And we really do mean indulgence. It’s the unique blend of rich chocolate and deliciously orangey flavours, together with that melt-in-the-mouth quality, that gives the Terry’s Chocolate Orange Bar its delectably decadent feel. And its convenient size makes it just right for you to eat alone. …So, picture the scene. It’s your first evening in for weeks. You’ve kicked off your shoes, turned the lights down low and put on some slow music, perhaps a little soft soul or gentle jazz. The whole evening is a “me-time”, a special time just for you to relax. Make it complete with a Terry’s Chocolate Orange Bar … it’s sumptuous, luxurious and delectable. Go on … indulge. You deserve it.。
中文广告英译使用增译的例子
中文广告英译使用增译的例子1. 任务名称：时尚潮流，身心舒畅广告内容：我们的服装舒适时尚，让您的身心都感到愉悦和放松。
回复内容：Our fashion clothing will keep you comfortable and stylish, ensuring both your body and mind are at ease.2. 任务名称：品味无穷，享受美食广告内容：来品尝我们精心制作的美食，享受品味无穷的味蕾盛宴。
回复内容：Indulge in our meticulously crafted cuisine and savor an endless delight for your taste buds.3. 任务名称：领先科技，智能生活广告内容：我们致力于实现智能生活，提供领先科技的产品，让您的生活更便捷和智能化。
回复内容：Experience the future of smart living with our cutting-edge technological products, enhancing convenience and intelligence in your everyday life. 4. 任务名称：清新空气，健康家居广告内容：带回家我们的产品，享受清新健康的家居环境，让您和您的家人更健康快乐。
回复内容：Bring our products home and enjoy a refreshing and healthy living environment that promotes the well-being and happiness of you and your family.5. 任务名称：美丽自信，个性魅力广告内容：通过我们的产品，展现您独特的魅力，拥有自信和美丽。
回复内容：Unleash your unique charm and radiate confidence and beauty with our products.。
广告翻译练习1
Translate the following into Chinese:1.Our big bird can be fed even at night.为您托运，我们随时待命。
2.Kodak is Olympic color.柯达，为奥运添彩。
3.Light as a breeze, soft as a cloud.轻飘飘如微风，软绵绵似彩云。
4.Breakfast without orange juice is like a day without sunshine.没有桔汁的早餐犹如没有阳光的日子5.Flowers speak from the heart.花说心里话。
6.Walk in Britain Style.Enjoy a relaxed, escorted walking tour through idyllic village and countryside.Stay at character, country hotels.See the real Britain close-up.行走在英国，穿越田园乡村，享受安全轻松的旅行，；住在特色乡村旅馆；目睹真正的英国田园风光7.Think again. Think Canon.梦寐以求是佳能。
8.All is well that ends well.烟蒂好，烟就好。
9.Good To The last Drop.滴滴香浓，意犹未尽。
10.Apple Thinks Different.苹果电脑，不同凡“响”11.Hide from risk and your hide from its rewards.不入虎穴，焉得虎子。
12.This is the Sheraton Bal Harbour Resort. Where the days hesitate to end and the memorieslinger forever.13.Whatever makes you happy. (Credit Suisse)为您设想周全，让您称心如意。
广告翻译练习
广告翻译练习HSBC: the world's local bank. 汇丰银行：环球理财，当地智慧Philips: Sense and simplicity 飞利浦:精于心简于形Haier: To be true forever. 海尔集团: 真诚到永远。
Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）We lead, others copy．我们领先，他人仿效。
（理光复印机Rossini Watch: Time always follows me. 罗西尼表: 时间因我存在。
Sony：Hi－fi Hi－fun Hi－fashion only from Sony．索尼音响：高保真，高乐趣，高时尚，只来自索尼。
Ericsson: Taking you forward. 爱立信：以爱立信，以信致远Where there is a way, there is a Toyota. 车到山前必有路，有路必有丰田车。
中国联通广告语：情系中国结，联通四海心Tie loves to Chinese knot to connect the heart all over the worldThe Chinese knots , the united hearts.Chinese knot, united hearts.康师傅广告语：好吃看得见Taste with your eyes. Delicious food is visable . Visible delicious张裕广告语：传奇品质，百年张裕Hold quality, long history. Legend of quality, century of Zhangyu Hundred years history of Zhangyu writes a legendary story of quality新飞冰箱广告语：新飞广告做的好，不如新飞冰箱好Xinfei’s refrigerator’s far better than the advertisement. Xinfei advertisement is good. Xinfei refrigerator is better.孔府家酒广告语：孔府家酒，叫人想家Kongfujia Wine, afeeling of home. Kongfu home’s wine, makes you home-sick. Kongfu Homely Wime takes you home. Kongfujiajiu , mark you homesick衣食住行，有龙则灵。
广告翻译练习
1.翻译下列四字格款式繁多做工精细手感舒适及时交货服务周到手续简便色调雅致色泽悦目甜而不腻美观耐用安全可靠结构简单制造简易维修方便驰名中外操作方便备有零件欢迎选购增强体质延年益寿大补元气Varieties of types, fine craftsmanship, feel comfortable (comfortable handle), timely delivery, good services, convenient procedure, elegant color, bold color, agreeable sweetness, attractive and durable, high reliability, simple structure, easy to manufacture , convenient maintenance, renowned at home and abroad, easy to operate, equipped with parts, welcome to take your choice, improve health, prolong one’s life, good for health.2.翻译下列句子1）CTY 型游梁式抽油烟机结构简单，安全可靠，制造简易，维修方便，广泛应用于世界石油生产。
2）溪口千层饼采用传统工艺，制作精细，质地松脆，清香可口。
3）燕京地毯商店举办地毯展销，提供各种精美华丽的手织地毯，欢迎来参观选购。
4）“航空牌”人造革衣箱，用料上乘，做工精细，款式新颖，价格合理，规格齐全，欢迎选购。
5）世界首例，中国一绝。
天然椰子汁。
1)Beam pumping unit with CTY design is widely used for global oil production,because it has simple structure, high reliability, easy manufacture and convenient maintenance.2)Xikkou Qianceng Cake, with fine craftsmanship as well as crisp and sweet taste,adopts traditional crafts.3)Yanjing Carpet Store will have a carpet exhibition offering varieties ofhand-knitted carpets. Welcome to take your choice.4)The “Aviation” artificial leather suitcase, with high quality and fine craftsmanshipas well as new design, is affordable to everyone. Welcome to take your choice. 5)Natural coconut juice, with an enjoyment beyond what you can describe, is thebest drinks in the world.。
广告商务翻译练习(全
然曲线。所以，你的身材比例若有变化，
你所穿的“轻松骑士”牛仔裤的比例也
会随之而变。
•
如果你因为牛仔裤不合身而正觉得
有什么不对劲时，试试我们的“轻松骑
士”吧！你会发现，你所需要的并非更
好的身材，而是更好的牛仔裤。
• 译文 2
• 你身材美妙 • 但不合体的牛仔裤 • 会使美的身材黯然失色 • 李氏休闲牛仔裤 • 剪裁得体，自然流畅 • 随心所欲，调整体型 • 好牛仔裤赛过好身材
8) Give a Timex to all, and to all a good time.
9) Not all mobile phones are created. 10) Practice really does make perfect.
11) Do more. Work less. 12) Once an imperial palace. Now a luxury hotel.
癌症可以治，癌恐慌症不可治。
4） 夸张（hyperbole）
日本雅马哈（YAMAHA） 电子琴的广告标题为：
•
Every time we race, you win.
•
我们的每场比赛，你都胜券在握。
• 某香水的广告语：
• Her smile could heat up a nation. Her fragrance captured a country. • 迷魂牵魄笑貌，倾国倾城芳香。
夸张： Hi-Fi, Hi-Fun, Hi-Fashion, Only from Sony 高保真，高乐趣，高时尚——只来自索尼
广告商务翻译练习
5、广告翻译的技巧（1）
• 原文： • Your body is beautiful. • It’s your jeans that are out of proportion. • Even the most beautiful body can get lost under the wrong pair of
广告翻译练习
• 6. 最适合家庭居住，就读方便。
• Best for family use, close to schools.
• 7.随意挑选，包君满意。 • ห้องสมุดไป่ตู้hoose once and choose well.
• 9.远离毒品，关爱生命。（禁毒广告）
• Say yes to life, no to drugs. • 10. 培育新一代，携手创未来。
广告翻译练习
讲评
• 1.百闻不如一尝 • Tasting is believing.
• • • • • •
一穿钟情 一穿钟情 you are hooked at first wearing Hook n.钩, 吊钩 v.钩住, 沉迷, 上瘾 a sales hook. 吸引购买的手段 `hook-nose n 鹰钩鼻
• 2.衣食住行，有龙则灵（建设银行 龙卡）
• With a Long Card, Your life will not be so hard.
• 4. 福天福地福建游 • 译文1 A Happy Tour to a Happy Land
• -----Fujian Province • 译文2 A Happy Tour to a Happy Land • Welcome to Fujian!
• 15.品牌服务，一站式购物。 One stop shopping for all name brands. • 16.携手世纪，共创辉煌。 Hand in hand for greater success in the new century.
• Nurture the young, Create the future.
• 11. 人生如旅途，劝君好把握。 • Life is a journey, Travel it well. • 12.美好时光，美味共享。 • Good time, great taste.
广告翻译练习含答案
广告翻译练习1. “三包”承诺：我们实行“三包”：包修、包退、包换We offer 3-R guarantee, namely guaranteed repair, replacement and refund.2. 皮张之厚无以复加，利润之薄无以复减(皮鞋广告)The leather we use is quite thick; the profit we make is fairly thin.3.为中国西部的腾飞加油！CCTV 西部频道口号Shoulders to the wheel and do our best --- for the economic take-off in China’s west!4. KFC: WE DO CHICKEN RIGHT. (烹鸡专家)5. 蚊虫杀杀杀！Mosquito bye bye bye!6. “雪莲”牌羊绒衫:：北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。
本品具有色泽鲜艳，手感柔滑，穿着舒适，轻，软，暖等特点，由于该产品品质优良，做工精细，花型、款式新颖，尺码齐全，受到过外消费者的热烈欢迎.。
“Snow Lotus” Cashmere Sweaters: “Snow Lotus” Cashmere Sweaters from Beijing are made from superior Chinese Cashmere fibre. They are lustrous in colour, supple, light, warm and comfortable to wear. Owing to their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity from consumers abroad.7. 以前我的头发干枯，粗糙，难以梳理，自从用了潘婷营养洗发露，头发变得健康，亮泽。
广告翻译练习参考答案
一、标题翻译
1.安如磐石，坚实牢靠。
2.其味无穷，妙不可言。
3.请你随身携带柯达。
4.一写满意，再写难忘。
5.好酒因而进口，进口必是好酒。
6.Lilai gives you a sense of our time, a true self and a pretty girl.
7.Camel Green Tea—The oasis in desert.
8.Lvdanlan cosmetics—Love me tender, love me true.
9.Give the plum to all, and to all a good time.
10.Choose once and choose for good.
二、语篇翻译
其貌不扬
“大众”或许不中看，但在简陋的外表下跳动的却是一台心脏部件——气冷式发动机。
它不会因沸溢而毁坏活塞，也不会因结冰而误了您的事。
它位于车的后部，以增大大雪地沙土上行驶的牵引力。
约摸29公里仅耗汽油一加仑。
稍待你喜爱上“大众”，你甚至对其丑貌也情有独钟。
你会发现其足够的伸腿空间，再长的腿也得以舒展；绰绰有余的头部空间，再高的个子戴上帽子也可昂首挺胸；凹背单人座椅，舒适贴身；关闭得再好不过的车门是如此密不透风，你最好先把车窗留条缝。
其朴实无华、不显魅力的车轮各自独立悬挂。
当颠簸使一轮跳起时，弹跳不会涉及其他车轮。
只要支付1585美元，那样的尤物就归您了。
其丑陋的外表丝毫不增添你购车的费用。
这就是“大众”之美！。
广告词的翻译
练习1：体会下列广告的翻译，并说出它们分别是哪些企业的广告用语。
（1）Making a big world smaller. 把世界变小了。
网络（2）Diet cares more than the doctor. 药补不如食补。
药品（3）Compact and Impact. 体积虽小，颇具功效。
（4）Let the rainbow in the sky,Send his twin brother to you ——To keep your spirit high. 天上彩虹，人间长虹。
手机（5）Maxam erases years from your skin. 岁月的小细纹不知不觉游走了。
练习2：翻译出下列常见的广告语，并说明其是那种产品的广告。
（1）Make yourself heard. 理解就是沟通。
(爱立信手机)（2）Start ahead.豆瓣读书网（3）Connecting people.（4）Let’s make things better. 让我们做得更好。
(飞利浦电子)（5）Good to the last drop．滴滴香浓，意犹未尽（麦斯威尔咖啡）（6）Poetry in motion, dancing close to me．动态的诗，向我舞近。
（丰田汽车）（7）Ask for more. 渴望无限。
(百事流行鞋)（8）The choice of a new generation. 新一代的选择。
(百事可乐)（9）要买房，到建行。
（10）没有最好，只有更好。
练习3：以下是广告中常出现的词语，请把它们翻译成汉语。
（1）solicit your kind patronage 请多关照（2）full 12 months unconditional service guarantee 12个月无条件服务保证（3）novel design 新颖设计（4）top quality & cheap price 质量上乘价格便宜（5）buy on wholesale 按批发价购买（6）retail price 零售价（7）best seller 最佳销售员（8）buy on cash 现金购买（9）meeting delivery date 满足交货时间（10）up to standard 取决于标准（11）bargain offer 议价提议（12）installment 分期付款（13）buy on credit 信用卡购买（14）prompt delivery 快速交付。
经典广告翻译案例
经典广告翻译案例1.Just do it.跟着感觉走。
（耐克运动鞋）2.Ask for more.渴望无限。
（百事流行鞋）3.Obey your thirst.服从你的渴望。
（雪碧）4.Feel the new space.感受新境界。
（三星电子）5.Focus on life.瞄准生活。
（奥林巴斯相机）6.Good to the last drop.滴滴香浓，意犹未尽。
麦氏咖啡）7.A Kodak moment.就在柯达一刻。
（柯达胶卷）Share moments.Share life.（柯达胶卷）8.Started Ahead.成功之路，从头开始。
（飘柔洗发水）9.Make yourself heard.理解就是沟通。
（爱立信手机）10.Intelligence everywhere.智慧演绎，无处不在。
（摩托罗拉手机）11.The choice of a new generation.新一代的选择。
（百事可乐）12.We integrate，you communicate.我们集大成，您超越自我。
（三菱电工）13.The relentless pursuit of perfection.不懈追求完美。
（凌志轿车）14.Poetry in motion，dancing close to me.动态的诗，向我舞近。
（丰田汽车）Where there is a way，there is a Toyota。
有路就有丰田车.田汽车）15.Let's make things better.让我们做得更好。
（飞利浦电器）16.Good teeth，good health.牙齿好，身体就好。
（高露洁牙膏）17.Can't beat the real thing.挡不住的诱惑。
（可口可乐）Things go betterwith Coco-Cola.（Coco-Cola）饮可口可乐，万事如意。
广告翻译练习
I.翻译下列广告。
1. Winning the hearts of the world. (Air France)2. We’re Siemens. We can do that. (Siemens)3. Everything is extraordinary, Everything tempts. (Cartier)4. We bring high technology home. (NEC)5. Give a Timex to all, and to all a good time. (Timex)6. Every time we race, you win. (Yamaha Electronic Organs)7. Enjoy Life, Enjoy Simon (Simon Electric)8. The world smiles with Reader’s Digest.9. Good time, great taste, McDonald’s (McDonald)10. Elegance is an attitude. (Longines)II. 请指出下列广告所使用的修辞格，并将下列广告翻译成汉语。
1. Asia Garden Hotel — A Home Away From Home!（Asia Garden Hotel）2. For the modern Marco Polo.（Cathay Pacific Airlines3. Big thrills, small bills. (Budget Car Leasing Center)4. A day without orange juice is like a day without sunshine. (FLORIDA CITRUS COMMISSION)5. The driver is safer when the road is dry;The road is safer when the driver is dry.6. It’s a matter of pride. Proud tradition. Proud heritage. Proud taste. (L&M cigarette)7. Pity the pickpockets. (Clothes Advertisement)8. If it wasn’t in VOGUE, it wasn’t in vogue.（Vogue Fashion）9. Ask for More. (More)10. Wash the big city right out of your hair. (Shampoo Advertisement)11. There’s never been a better Time.12. Time Inc. says Life is coming back, and if Life returns, can Look be far behind?13. Make Time For Time.The auto industry calls it “Luxury”.The liquor industry calls it “Premium” .The airline industry calls it “First Class”.The hotel industry calls it “Five Star”.The securities industry calls it “Blue Chip”.In the communication industryIt is called “TIME”.14.If you drive, don’t drink; If you drink, don’t drive. (Public Welfare Advertisement)Every kid should have an apple after school. (Apple PC)16. To smoke or not, that’s a question. (Cigarette Advertisement)III．将下列广告翻译成英文。
4.广告翻译
4.广告翻译广告翻译1)Our big bird can be fed even at night. (France Airlines)2) Kodak is Olympic odor.(Ad for Kodak)3) Light as breeze, soft as a cloud. (Ad for Clothes)4) Breakfast without orange juice is like a day without sunshine. (Ad for Orange Juice)5) Flowers speak from the heart.(Flower Shop Ad)6) Challenge the Limits. (SAMSUNG)7) Walk in Britain in StyleEnjoy a relaxed, escorted walking tour through idyllic village and countryside.8) Think again. Think Canon. (Canon Camera)9) All is well that ends well. (advert of a cigarette brand)10) Good T o The Last Drop11) Apple thinks different. (Apple Computer)12) Hide from risk and you hide from its rewards. (an advert of Americans inbusiness)13) This is Sheraton Bal Harbour Resort. Where the days hesitate to end, andmemories linger forever.14) Where there is a will, there is a way. Where there is a way there is Toyota.15) You are better off under the umbrella—Travelers.16) No problem too large. No business too small. (IBM)17) Give a Timex to all, and to all a good time. (Timex Watch)18) I remember the special look on your face the day you walked down theaisle.(a brand of wedding rings)19) Whatever makes you happy.(Credit Suisse)20) Begin your own tradition.(Patek Phillippe Watch. Geneve)21）Easier dusting by a stre-e-etch! （Stretch牌除尘布）22）We take no pride in prejudice. (Times)23）Clean your breath while it cleans your teeth.( Coglate 牌牙膏)24）Great new tastes in the US （箭牌口香糖）25) Spare, shapely and sensational— one step dressing.26）Flash, Dash, Classic splash闪光、炫耀、经典的飞溅！II. Translate the following into English:1．百闻不如一尝2．汰渍放进去，污垢洗出来——汰渍洗衣粉3．承诺质量，保证新鲜4．汲取生物精华，焕发生命潜能5．美好时光，美味共享6．要想体力好，常饮健力宝7．“福记”酱油，香飘万家8．品牌世界，一站式购物9．携手世纪，共创辉煌10．蚊子杀杀杀。
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In-class Translation Practice
A diamond lasts forever. – De Bierres ______________________________.
Save money. Live better. – Wal-Mart ______________________________
Let your fingers do the walking.-Yellow Pages ______________________________
一切皆有可能。
-李宁______________________________
Beauty outside, beast inside. – Mac ______________________________.
Think Big. – Imax ______________________________.
国酒茅台，相伴辉煌。
______________________________
One man’s disaster is another man’s delight! The sale is now on! –商家广告______________________________
A carrot a day may keep the cancer away. –公益广告______________________________
Chanel No. 5
In 1920, the scent Chanel No.5 was created. In a small square bottle, over eighty ingredients were mixed to create this amazing perfume. The fragrance was launched in 1921 and named Chanel No.5. All perfumes before this one had immediately become old-fashioned and outdated, and Chanel No.5 became the popular new trend. This perfume was referred to by Marilyn Monroe when she claimed it was the only thing she wore to bed. Chanel No.5 is timeless and will shock and amaze people with its lasting scent.
After-class Translation Practice
1.But for mobile phones, ___________________________________________.(我们的通信就不可能如此迅速和方便)
2.In handling an embarrassing situation ____________________________________.(没有什么比幽默感更有帮助的了)
3.The foreign Minister said he was resigning, ________________________________________但他拒绝进一步解释这
样做的原因)
4.Human behavior is mostly a product of learning, _______________________________(而动物的行为主要依靠本能)
5.The witness was told that under no circumstances __________________________________(他都不应该对法庭说谎)
名人代言
名人代言从很早以前就已经开始了。
现如今所有的公司都在请名人代言每一件商品。
显然，名人策略对于推动销售是很有效的。
名人代言很费钱但却值得，因为它可以建立信誉、得到信任，还可以引起关注，所有的这些都可以转化为更高的品牌销售额。
但是，另一方面，也有人认为一个品牌不该依靠一个名人去获取成功。
明星代言人要对他们所代言的产品担负更多的责任，应加强对名人代言和名人广告的管控。
广告中提供虚假信息及误导消费者的明
星不但要承担民事责任，还要承担刑事责任。
Lecture 9 Translation of Advertisement。