商务英语阅读Unit 9叶兴国
商务英语阅读Unit 9-叶兴国
Business English: A Reading Course
WARM-UP QUESTIONS
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Prohibition：用作大写时，意思是：“禁酒”，指
美国1920年至1933年期间的禁酒。
TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDS
Business English: A Reading Course
Notes on the Text:
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
商务英语阅读-unit-9-Marketing
• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
商务英语阅读Unit 8-叶兴国
精品PPT
Text A：How Long Will You Live？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy. 麻烦在于这些做法的科学基础可能是脆弱的。 behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个(yī ɡè)行动都是出于个人私利。
当职业生涯结束时，我们(wǒ men)常回过头去 重新确认最初的动力，并使之更加完整。
精品PPT
Business English: A Reading Course
KEYS TO EXERCISES
TEXT A
I. B C A C C
II. C C D C A
III.
1. 为了(wèi le)说明这一点，我们假定某一个公司年初 发行在外的普通股票数为10股。
1) associative memory联想式记忆法
从同义词、反义词、同一范畴出发、 中心词展开、相似词的细微区别等 角度联想
UNIT 5 2) meaning combination意义组合记忆法
有些字母组合既非词根，也非词缀， 组合在一起有一定的意义。如：st:“静止不动，保持(bǎochí)不变 化”；fl-: “动、变化”，fly, flash, flow等。精品PPT
Text A：How Long Will You Live？
Business English: A Reading Course
商务英语阅读Uni 叶兴国ppt课件
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
英文报刊国际商务阅读(第三版)Unit (9)
英文报刊国际商务阅读（第三版）
32. simulation: n. 模拟 pilots training with flight simulation用模拟飞行进行的飞行员训练 a three-dimensional simulation of the explosion爆炸的三维模拟 simulate: vt. 模拟 Some driving teachers use computers to simulate different
cost productions. 现在所有大剧场都有赞助方了，尤其是高投入的剧作。
英文报刊国际商务阅读（第三版）
3. release: n., vt. 公开，公布，披露；发行（新闻常用语） press release 新闻发布会 Managers have released few details from yesterday’s
英文报刊国际商务阅读（第三版）
8. glacier: n. 冰川 以冰块组成的巨大河流，又称为冰河。冰川是地球上最大的淡水资源
，也是地球上继海洋以后最大的天然水库。分为高山冰川（alpine glacier）和大陆冰盖（ice cap）。 9. impact: n., vt. 影响，冲击（新闻常用语）
英文报刊国际商务阅读（第三版）
22. drought: n. 干旱 23. multiply: v. 乘；大大增加
Within the last 10 years, both sales and profits have multiplied. 过去十年间销量和利润都大大增加。 He has multiplied his fortune many times. 他的财富翻了好几番。 24. atmosphere: n. 大气层 25. time frame: 期限
商务英语阅读(下册)(第二版) unit 9 保险-文档资料
Coverage is another word for insurance. Insurers use the term coverage to mean either the currency amounts of insurance purchased (e.g. $20, 000 of liability coverage) or the type of loss covered (e.g. coverage of theft).
Insurance premium is a sum of money ascertained according to the value of the property insured and the scope of the insurance coverage desired. In exchange for payments from the insured, the insurer agrees to pay the policy holder a sum of money upon the occurrence of a specific event. In most cases, the policy holder pays part of the loss (called the deductible), and the insurer pays the rest.
《2020年商务英语阅读》专插本考试大纲
2020年华南农业大学珠江学院本科插班生招生考试《商务英语阅读》考试大纲一、考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此，本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
二、主要参考书《商务英语阅读》，叶兴国、2017-03-01上海外语教育出版社、ISBN：978-7-5446-4515-7三、考试内容Unit 1 Effective CommunicationPart I Pre-reading QuestionsPart II Extensive ReadingText A V oice of CourageText B Tell Stories to Strengthen Organizational BondsPart HI Reading SkillsPart IV Supplementary Reading：How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart I Pre-reading QuestionsPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart III Reading SkillsPart IV Supplementary Reading：Divergence Seen in Chinese Companies' DevelopmentPart V Test YourselfUnit 3 Gender DiscrepancyPart I Pre-reading QuestionsPart II Extensive．ReadingText A Home Truths about Working FamiliesText B The Weaker SexPart III Reading SkillsPart IV Supplementary Reading：Humor MePart V Test YourselfUnit 4 Staff ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad BossPart III Reading SkillsPart IV Supplementary Reading：The New International Style of Management Part V Test YourselfUnit 5 Consumer BehaviorPart I Pre-reading QuestionsPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here's How to Crack the Code on Your Customers' BehaviorPart III Reading SkillsPart IV Supplementary Reading：How Consumers Rewrote the Old Recessionary RulesPart V Test YourselfUnit 6 Marriage IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A Three Views of MarriageText B Married，with MoneyPart III Reading SkillsPart IV Supplementary Reading：Yours，Mine & MinePart V Test YourselfUnit 7 Corporate Social ResponsibilityPart I Pre-reading QuestionsPart II Extensive ReadingText A What Businesses Owe the World：Then and NowText B Don't Put People Before ProfitsPart III Reading SkillsPart IV Supplementary Reading：Social Saints，Fiscal Fiends Part V Test YourselfUnit 8 Career SuccessPart I Pre-reading QuestionsPart II Extensive ReadingText A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New YouPart III Reading SkillsPart IV Supplementary Reading：Why Can't You Find a Job？Part V Test YourselfUnit 9 Positive AttitudesPart I Pre-reading QuestionsPart II Extensive ReadingText A Be Happy 'Cause I Choose HappinessText B If You Fire People，Don't Be a Jerk about ItPart III Reading SkillsPart IV Supplementary Reading：Positive ThinkersPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart I Pre-reading QuestionsPart II Extensive ReadingText A How Fast Can You Learn？Text B Student TeachersPart III Reading SkillsPart IV Supplementary Reading：Got ideas？Part V Test YourselfUnit 11 Time ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers？Part III Reading SkillsPart IV Supplementary Reading：Time Management in the Age of Social Media Part V Test YourselfUnit 12 Green BusinessPart I Pre-reading QuestionsPart II Extensive ReadingText A Succeeding as a "Green" BusinessText B The Wellness BoomPart III Reading SkillsPart IV Supplementary Reading：Recycle，Reuse，Reprofit：Startups Try to Make Money Selling Your StuffPart V Test YourselfUnit 13 Honesty IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A In Search of HonestyText B 5 Ways to Spot a LiarPart III Reading SkillsPart IV Supplementary Reading：Slasher AttackPart V Test YourselfUnit 14 Ways of InvestmentPart I Pre-reading QuestionsPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank，Some Investors Stampedeto AlpacasPart III Reading SkillsPart IV Supplementary Reading：Get the Right Coverage Part V Test YourselfUnit 15 Retirement PlanningPart I Pre-reading QuestionsPart II Extensive ReadingText A How Long Will You Live？Text B Plan Ahead to Beat Retirement BluesPart III Reading SkillsPart IV Supplementary Reading：Over 60 and OverlookedPart V Test YourselfUnit 16 Era of Big DataPart I Pre-reading QuestionsPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough forConsumer Product GiantsPart III Reading SkillsPart IV Supplementary Reading：Computer Chips and DipPart V Test Yourself四、考核形式（一）考核方法考核类型：闭卷考核方式：笔试考核时间：120分钟（二）成绩评定实行百分制，满分：100分。
商务英语阅读(专业篇) Unit 9
Text A
Although there are rises and falls in the stock market， history shows that over the long term，the value of the stock market rises. ③In the US， which has a long history of deregulated stock market，the average real return per annum after inflation is approximately 10%.
Text A
Exchanges also act as the clearinghouse for each transaction, meaning that they collect and deliver the shares, and guarantee payment to the seller of a security. ] This eliminates the risk to an individual buyer or seller that the counterparty could default on the transaction.
Text A
• Introduction
History has shown that the price of shares and other assets is an important part of the dynamics of economic activity, and can influence or be an indicator of social mood. An economy where the stock market is on the rise is considered to be an up-and-coming economy. ]In fact, the stock market is often considered the primary indicator of a country's economic strength and development.
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
商务英语阅读(基础篇)Unit 9 Business dealings
Unit 9 16
Business Dealings
accomplishment [ə'kɔmpliʃmənt] n. something successful or impressive that is achieved
after a lot of effort and hard work: achievement 成就，成绩
Unit 9 Business Dealings
• I. Reading Practice
• Text A What Should You Say and Respond in an Introduction?
• Text B Imports and Exports • Text C No Deal, But Still Friends
PREV.
NEXT
Unit 9 12
Business Dealings
译文
当你介绍别人时，你实际上是给他们设定了一个临时 的身份角色，礼仪上要求随后的谈话至少应暂时围绕这一 定位而继续。例如，比尔会解释他为什么从洛杉矶来开会 。你应确保你给被介绍人的定位恰如其分。如果你在介绍 同事时说:“杰克每个周末都进行滑翔运动，”你并没有突 出他事业上的成就。如果你是在第一次把他介绍给一位未 来客户时说这番话，你就忽略了他的职业技能和资格---除非该客户是滑翔机的生产商。
PREV.
Unit 9 8
Business Dealings
Los Angeles 洛杉矶 位于美国西岸加州西南部，是美国的第二大城，仅次于纽约
，美国最大的海港。
PREV.
Unit 9 9
Business Dealings
at ease feeling relaxed in a situation in which most people might
商务英语阅读Unit 10-叶兴国
C. NATIONALITY/ETHNICITY民族性
Business English: A Reading Course
Unit 11
人民大众在长期的劳动中创造出来的，与一个民族 的地理环境、历史背景、经济生活、风俗习惯、宗 教信仰以及价值观念等方面都有不可分割的联系。 一般都用较恰当的比喻，引起人们的联想，但这种 联想是由各民族的现实环境和生活经验决定的。如 形容事物迅速而大量地产生： like mushrooms (英 语),雨后春笋(汉语)。 英国：大海、水相关的习语，如：to spend money like water挥金如土; to rest on one’s oars暂时一歇 ; over head and ears灭顶之灾; over head and ears in debt负债累累； 狗：英国爱狗—a lucky dog幸运儿; 中国—人模狗 样，狗仗人势
习语的来源
A、文学名著
Unit 10
B、圣经故事
Unit 10
C、古希腊、罗马神话传说
Unit 10
D、民间习俗和传说
Unit 10
Make
hay while the sun shines. 机不可
失。
As
cool as a cucumber 泰然自若。
while the iron is hot. 趁热打铁。
Business English: A Reading Course
WARM-UP QUESTIONS
1. Why do people say attitude is everything? How can we look on the positive side of life? 2. Do you think women are less humorous than men? What are the advantages in learning to be funny in the workplace?
《高级商务英语阅读2》参考答案
高级商务英语系列教材总主编：叶兴国王光林高级商务英语阅读2主编：叶兴国（参考答案）外语教学与研究出版社Unit 1 Global TradeText AComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. C2. D3. C4.D5. AUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1. subsidies2.impose3. at the expense of4. specialize5. endorse6. diminishII. Translate the following sentences into Chinese.1. 世界银行行长罗伯特·佐利克说：“领导者绝不可受贸易保护主义的诱惑。
经济上的孤立主义将会导致“大萧条”时期的恶性循环事件重演，使本就不景气的经济越发岌岌可危。
2. 相反，那些贸易导致的失利者，如由于汽车进口而失业的汽车工人，他们的人数相比消费者要少得多，却很容易被召集形成具有明确诉求的政治群体。
3. 仅仅凭借其存在，贸易就使国际合作不再是一个抽象的概念。
贸易具有提高生活水平的潜能，这种潜能在亚洲的河岸已经完全变成了现实。
贸易使我们的世界更安全更美好。
Text BComprehensionI. Choose the best answer to each of the following questions with the information you get from the text.1. A2. C3. B4.A5. BUsage & TranslationI. Fill in the blanks with words or phrases in the box. Change the form when necessary.1.trade-distorting2. prosperity3. reductions4. export-driven5. emerging market6. conciliatoryII. Translate the following sentences into Chinese.1. 然而这一僵局出现了一个新的主要因素，即在全球经济格局的重新调整中，中国、印度和巴西跃居世界新兴市场前列，墨西哥、智利及泰国等其他发展中国家对此十分在意。
商务英语阅读第二版叶兴国课文翻译
商务英语阅读第二版叶兴国课文翻译Why China WorksA look at bright spots in the recession begins with Beijing,where statecontrol is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The construction site of the China Pavilion,host to the World ExpoShanghai 2010 By Rana Foroohar |NEWSWEEKPublishedJan102009From the magazine issue dated Jan 19,2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why does China’s market economic system work? Now that the United States and Europe are moving toward macro-economic control-by nationalizing the banking and car industries,and imposing heavy new regulation on the financial industry-the question has a new urgency.China looks like the one best positioned to navigate what maybe the worst qlobal downturn in seven decades.为什么中国市场经济体系奏效?目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。
商务英语阅读Unit 叶兴国(共24张PPT)
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
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2. Synonym clues :同义词 3. Antonym clues :反义词
READING SKILLS:
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
READING SKILLS:
Business English: A Reading Course
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat? 3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号
8. Semantic relationships: 语义关系
7-8见 泛读教程1-2之阅读技巧.doc
TEXT A：VOICE OF COURAGE
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
READING SKILLS:
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
Business English: A Reading Course
UNIT 9
2014.11
BACKGROUND INFORMATION
I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders
1. Who am I? 2. Who are we? 3. Where are we goi
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福的 前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济 在短短几个月内几乎崩溃，至1932年冬天，全国至少有1300万 人失业，3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和 尊敬。对美国政府度过艰难，缓和危机起到了较大作用。
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH
READING
Question:
How can we guess word meaning according
to the context?
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
WARM-UP QUESTIONS
Business English: A Reading Course
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues:
5. Causal relationship因果关系clues:
6. Experience or common sense经验或常识clues: