商务英语阅读Unit 9叶兴国
商务英语阅读Unit 9-叶兴国
Business English: A Reading Course
WARM-UP QUESTIONS
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation 2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
Prohibition：用作大写时，意思是：“禁酒”，指
美国1920年至1933年期间的禁酒。
TEXT B： TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDS
Business English: A Reading Course
Notes on the Text:
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
商务英语阅读-unit-9-Marketing
• Transport V-T. To transport people or goods somewhere is to take them from one place to another in a vehicle. 运送
• e.g. Railway lines that transport the coal to ports for export have also been flooded.
，并继续下去的动作。一般用延续性动词表示
• Para. 2 We are looking for Agents/ Distributors with experience selling products within the bedding industry. A representative of the company will be visiting the United States at the end of July.
• 消费50美元可获得一张 抽奖券，并有机会从种 类丰富的电子产品中赢 取一款
2. Agent/ Distributors
• 代理商/经销商
• Please translate the following sentences in the text. (Individual work)
• 1)para. 1 • Leading manufacturer • 主要生产商，业内领先的制造商 • Exporting to …. 思考下这两个现在分词的作用 • 现在分词分别做前置定语和后置定语。 • 翻译：本公司是澳大利亚纯正新世纪品牌被子、枕
• 翻译： • 我们寻找床上用品业内有经验的代理商或经销商加盟
。本公司将派代表在7月底访美。
商务英语阅读Unit 8-叶兴国
精品PPT
Text A：How Long Will You Live？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy. 麻烦在于这些做法的科学基础可能是脆弱的。 behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个(yī ɡè)行动都是出于个人私利。
当职业生涯结束时，我们(wǒ men)常回过头去 重新确认最初的动力，并使之更加完整。
精品PPT
Business English: A Reading Course
KEYS TO EXERCISES
TEXT A
I. B C A C C
II. C C D C A
III.
1. 为了(wèi le)说明这一点，我们假定某一个公司年初 发行在外的普通股票数为10股。
1) associative memory联想式记忆法
从同义词、反义词、同一范畴出发、 中心词展开、相似词的细微区别等 角度联想
UNIT 5 2) meaning combination意义组合记忆法
有些字母组合既非词根，也非词缀， 组合在一起有一定的意义。如：st:“静止不动，保持(bǎochí)不变 化”；fl-: “动、变化”，fly, flash, flow等。精品PPT
Text A：How Long Will You Live？
Business English: A Reading Course
商务英语阅读Uni 叶兴国ppt课件
Determining what success means to you is a crucial element in early stages of new venture planning.
Body:
1. Defining success through personal evaluation. 2. Success can be measured through our personal values. 3. Visioning and goal setting for business success.
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Three questions:
1. Why should we do Business English Reading?
2. What does Business English Reading mainly deal with?
3
3. How can we do the Business English Reading effectively?
TEXT A：THE NEW INTERNATIONALBSusTineYssLEEngliOshF: A Reading Course MANAGEMENT
Business English: A Reading Course
UNIT 1
1
2014.10
WARM-UP QUESTIONS
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
英文报刊国际商务阅读(第三版)Unit (9)
英文报刊国际商务阅读（第三版）
32. simulation: n. 模拟 pilots training with flight simulation用模拟飞行进行的飞行员训练 a three-dimensional simulation of the explosion爆炸的三维模拟 simulate: vt. 模拟 Some driving teachers use computers to simulate different
cost productions. 现在所有大剧场都有赞助方了，尤其是高投入的剧作。
英文报刊国际商务阅读（第三版）
3. release: n., vt. 公开，公布，披露；发行（新闻常用语） press release 新闻发布会 Managers have released few details from yesterday’s
英文报刊国际商务阅读（第三版）
8. glacier: n. 冰川 以冰块组成的巨大河流，又称为冰河。冰川是地球上最大的淡水资源
，也是地球上继海洋以后最大的天然水库。分为高山冰川（alpine glacier）和大陆冰盖（ice cap）。 9. impact: n., vt. 影响，冲击（新闻常用语）
英文报刊国际商务阅读（第三版）
22. drought: n. 干旱 23. multiply: v. 乘；大大增加
Within the last 10 years, both sales and profits have multiplied. 过去十年间销量和利润都大大增加。 He has multiplied his fortune many times. 他的财富翻了好几番。 24. atmosphere: n. 大气层 25. time frame: 期限
商务英语阅读(下册)(第二版) unit 9 保险-文档资料
Coverage is another word for insurance. Insurers use the term coverage to mean either the currency amounts of insurance purchased (e.g. $20, 000 of liability coverage) or the type of loss covered (e.g. coverage of theft).
Insurance premium is a sum of money ascertained according to the value of the property insured and the scope of the insurance coverage desired. In exchange for payments from the insured, the insurer agrees to pay the policy holder a sum of money upon the occurrence of a specific event. In most cases, the policy holder pays part of the loss (called the deductible), and the insurer pays the rest.
《2020年商务英语阅读》专插本考试大纲
2020年华南农业大学珠江学院本科插班生招生考试《商务英语阅读》考试大纲一、考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此，本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
二、主要参考书《商务英语阅读》，叶兴国、2017-03-01上海外语教育出版社、ISBN：978-7-5446-4515-7三、考试内容Unit 1 Effective CommunicationPart I Pre-reading QuestionsPart II Extensive ReadingText A V oice of CourageText B Tell Stories to Strengthen Organizational BondsPart HI Reading SkillsPart IV Supplementary Reading：How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart I Pre-reading QuestionsPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart III Reading SkillsPart IV Supplementary Reading：Divergence Seen in Chinese Companies' DevelopmentPart V Test YourselfUnit 3 Gender DiscrepancyPart I Pre-reading QuestionsPart II Extensive．ReadingText A Home Truths about Working FamiliesText B The Weaker SexPart III Reading SkillsPart IV Supplementary Reading：Humor MePart V Test YourselfUnit 4 Staff ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad BossPart III Reading SkillsPart IV Supplementary Reading：The New International Style of Management Part V Test YourselfUnit 5 Consumer BehaviorPart I Pre-reading QuestionsPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here's How to Crack the Code on Your Customers' BehaviorPart III Reading SkillsPart IV Supplementary Reading：How Consumers Rewrote the Old Recessionary RulesPart V Test YourselfUnit 6 Marriage IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A Three Views of MarriageText B Married，with MoneyPart III Reading SkillsPart IV Supplementary Reading：Yours，Mine & MinePart V Test YourselfUnit 7 Corporate Social ResponsibilityPart I Pre-reading QuestionsPart II Extensive ReadingText A What Businesses Owe the World：Then and NowText B Don't Put People Before ProfitsPart III Reading SkillsPart IV Supplementary Reading：Social Saints，Fiscal Fiends Part V Test YourselfUnit 8 Career SuccessPart I Pre-reading QuestionsPart II Extensive ReadingText A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New YouPart III Reading SkillsPart IV Supplementary Reading：Why Can't You Find a Job？Part V Test YourselfUnit 9 Positive AttitudesPart I Pre-reading QuestionsPart II Extensive ReadingText A Be Happy 'Cause I Choose HappinessText B If You Fire People，Don't Be a Jerk about ItPart III Reading SkillsPart IV Supplementary Reading：Positive ThinkersPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart I Pre-reading QuestionsPart II Extensive ReadingText A How Fast Can You Learn？Text B Student TeachersPart III Reading SkillsPart IV Supplementary Reading：Got ideas？Part V Test YourselfUnit 11 Time ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers？Part III Reading SkillsPart IV Supplementary Reading：Time Management in the Age of Social Media Part V Test YourselfUnit 12 Green BusinessPart I Pre-reading QuestionsPart II Extensive ReadingText A Succeeding as a "Green" BusinessText B The Wellness BoomPart III Reading SkillsPart IV Supplementary Reading：Recycle，Reuse，Reprofit：Startups Try to Make Money Selling Your StuffPart V Test YourselfUnit 13 Honesty IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A In Search of HonestyText B 5 Ways to Spot a LiarPart III Reading SkillsPart IV Supplementary Reading：Slasher AttackPart V Test YourselfUnit 14 Ways of InvestmentPart I Pre-reading QuestionsPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank，Some Investors Stampedeto AlpacasPart III Reading SkillsPart IV Supplementary Reading：Get the Right Coverage Part V Test YourselfUnit 15 Retirement PlanningPart I Pre-reading QuestionsPart II Extensive ReadingText A How Long Will You Live？Text B Plan Ahead to Beat Retirement BluesPart III Reading SkillsPart IV Supplementary Reading：Over 60 and OverlookedPart V Test YourselfUnit 16 Era of Big DataPart I Pre-reading QuestionsPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough forConsumer Product GiantsPart III Reading SkillsPart IV Supplementary Reading：Computer Chips and DipPart V Test Yourself四、考核形式（一）考核方法考核类型：闭卷考核方式：笔试考核时间：120分钟（二）成绩评定实行百分制，满分：100分。
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2. Synonym clues :同义词 3. Antonym clues :反义词
READING SKILLS:
2. Why can storytelling be used as an effective method to strengthen organizational bonds in a corporation?
READING SKILLS:
Business English: A Reading Course
Business English: A Reading Course
Questions: 1. What made the first Fireside Chat a hit? 2. Which point was emphasized both in Roosevelt’s inaugural address and his first Fireside Chat? 3. For what did Jim Farley, a top political advisor, think that the first Fireside Chat may have been the greatest speech by an American president?
7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号
8. Semantic relationships: 语义关系
7-8见 泛读教程1-2之阅读技巧.doc
TEXT A：VOICE OF COURAGE
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
READING SKILLS:
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
Business English: A Reading Course
UNIT 9
2014.11
BACKGROUND INFORMATION
I. Fireside Chat: 炉边谈话 II. Story-telling types for leaders
1. Who am I? 2. Who are we? 3. Where are we goi
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
是美国总统罗斯福利用大众传播手段进行政治性公关活动的事 例之一。20世纪30年代，美国经济处于大萧条时期。罗斯福的 前任总统胡佛，4年任期内正碰上全球性经济危机，美国经济 在短短几个月内几乎崩溃，至1932年冬天，全国至少有1300万 人失业，3400万人没有任何收入。人们依靠私人施舍、市和州 政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为 了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林· 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他 的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和 尊敬。对美国政府度过艰难，缓和危机起到了较大作用。
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH
READING
Question:
How can we guess word meaning according
to the context?
Definition; Synonym; Antonym; Example; Causal relationship; Experience or common sense.
WARM-UP QUESTIONS
Business English: A Reading Course
1. During difficult times, a leader is supposed to encourage his or her people to pull through. This requires one to have some charisma. What can be the effective methods which can call forth people’s spontaneous enthusiasm and co-operation
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues:
5. Causal relationship因果关系clues:
6. Experience or common sense经验或常识clues: