E-commerce PPT
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Blueprint & Brand Marketing
Contents
• the definition of E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
the Definition of E-commerce
A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.
The bright future is due to nine reasons:
• Sustainable growth in e-commerce users
• Attractive pricing on e-commerce platforms • New product categories • A wider range of product offerings
• Rising smart phone penetration • Rising e-commerce spending • Improving service quality • New technology to enable new forms of e-commerce experience • Social e-commerce
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Brand positioning
Jumeiyoupin Brand Communication Tools Strategy
Jumeiyoupin brand attitude strategy quadrants
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
Challenges ahead
Fra Baidu bibliotekMore players entering this area,
especially traditional retailers
The government is likely to release related rules to manage the industry
Customer demand has developed
to a new level
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
Negative motivation
Positive motivation
19
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
More males care about trustworthiness.
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Conclusion
Social media is a kind of low-cost brand communication tool. While, social media can spread bad news quickly .So be bold but cautious!
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Main reasons for choosing e-commerce website
More females care about brand awareness.
To some extent, Taobao is not a good platform for small businessmen because of the intense competition. It is a pity that Chinese focus too much on the sell quantity and good reviews so that many sellers spend a lot of money in buying fake reviews to improve popularity.
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
China e-commerce GMV forecast
GMV : Gross merchandise volume
YoY growth rate: Year over year growth rate
B2C
C2C
E-commerce market breakdown – B2C & C2C
Breakdown: a list of its separate parts
B2C: Tmall C2C: Intergrated platforms minus TaoBao Tmall and B2C segment
Contents
• the definition of E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
the Definition of E-commerce
A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet. Almost any product or service can be offered via ecommerce, from books and music to financial services and plane tickets. Electronic commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer and consumer to business.
The bright future is due to nine reasons:
• Sustainable growth in e-commerce users
• Attractive pricing on e-commerce platforms • New product categories • A wider range of product offerings
• Rising smart phone penetration • Rising e-commerce spending • Improving service quality • New technology to enable new forms of e-commerce experience • Social e-commerce
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Brand positioning
Jumeiyoupin Brand Communication Tools Strategy
Jumeiyoupin brand attitude strategy quadrants
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
Challenges ahead
Fra Baidu bibliotekMore players entering this area,
especially traditional retailers
The government is likely to release related rules to manage the industry
Customer demand has developed
to a new level
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
Negative motivation
Positive motivation
19
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
More males care about trustworthiness.
Contents
• What is E-commerce
• E-commerce Market in China
PPT模板下载：www.1ppt.com/moban/ 节日PPT模板：www.1ppt.com/jieri/ PPT背景图片：www.1ppt.com/beijing/ 优秀PPT下载：www.1ppt.com/xiazai/ Word教程： www.1ppt.com/word/ 资料下载：www.1ppt.com/ziliao/ 范文下载：www.1ppt.com/fanwen/ 教案下载：www.1ppt.com/jiaoan/ 行业PPT模板：www.1ppt.com/hangye/ PPT素材下载：www.1ppt.com/s ucai/ PPT图表下载：www.1ppt.com/t ubiao/ PPT教程： www.1ppt.com/powerpoint/ Excel教程：www.1ppt.com/excel/ PPT课件下载：www.1ppt.com/ kejian/ 试卷下载：www.1ppt.com/shit i/
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Conclusion
Social media is a kind of low-cost brand communication tool. While, social media can spread bad news quickly .So be bold but cautious!
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
Main reasons for choosing e-commerce website
More females care about brand awareness.
To some extent, Taobao is not a good platform for small businessmen because of the intense competition. It is a pity that Chinese focus too much on the sell quantity and good reviews so that many sellers spend a lot of money in buying fake reviews to improve popularity.
• B2C E-commerce Key Factor: Brand
• E-Brand: Jumeiyoupin
• Conclusion
China e-commerce GMV forecast
GMV : Gross merchandise volume
YoY growth rate: Year over year growth rate
B2C
C2C
E-commerce market breakdown – B2C & C2C
Breakdown: a list of its separate parts
B2C: Tmall C2C: Intergrated platforms minus TaoBao Tmall and B2C segment