英语Unit11Lesson3TheAdvertisingGame第一课时教案(北师大版必修模块4)

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英语：Unit11-lesson3-the-advertising-game课件(北师大版必修4)

• 5. My little niece and nephew are always excited to set out on a ___c_a_m__p_i_n_g__ (camp) trip.
• 6. For fifty years, she did her job without _c_o_m__p_l_a_i_n_i_n_g_. (complain).
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques.
4. Because of the advertising boom, people are used to seeing high standards of visual design.
citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
A Gerund can be used
• to tell the use of a noun. • as subject. • after “Be”. • after a preposition.
A Gerund is used to tell the use of a noun.

英语：Unit11 Lesson 3 The Advertising Game课件(北师大版必修模块4)

like names or locations.
B: too broad M: main idea N: too narrow
Paragraph 2
M• Ads are made visually attractive
to hold the attention of the public. N• Some ads have pictures that people enjoy looking at.
Paragraph 3
with different concepts or ideas. N • Using common ideas to sell products is as old as advertising itself. B • Modern ads must stand out to make themselves attractive.
Unit 11 Lesson 3 The advertising game
I like…
advertisements
1
The advertising game
3
5
2
4
6
Paragraph 1
B• What is an advertisement? M• An ad may give direct information
Thieves go to the beach too. Take care of your belongings. Help protect your island.
The Bible---- God’s road map for life.
We bite.
It’s show time!
Thank you!

高中英语unit11 lesson3 the advertising game教案(北师大版必修4)

Unit 11 The MediaLesson 3 The Advertising Game教案Objectives1.To read a text about advertisement development.2.To discuss advertising.Possible problemStudents may have problems with some verbs which need to use the –ing form as objects.Teaching ProcedureTask one: Discussion1.Can you think of some adverts you have seen? Where have you seen them? (with pictures)2.Word corner: match the words in the box with the correct advertisements. (with pictures)(Jeweller’s, baker, airline, cinema, gym)3.Do you think advertisement will mislead you to believe that a product is better than it really is?4.What do you think of the design of nowadays advertisements?\Task two: Pre-readingLook at some words that exist in the text and match them with the most suitable definitions according to Chinese meanings in vocabulary.a) traditional, typical classicb) company corporationc) right for something suitabled) contain consist ofe) plan of how money should be spent. budgetf) rapid increase boomg) idea concepth) method approachi) belonging to the present time contemporaryj) area around where you live neighborhoodTask three: Reading1.Read the text quickly and decided the sentences are T of F.1). “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. (F)2). Advertisement must be attractive and creative. (T)3). The purpose of all advertisement is to make customers spend money. (F)4). Producing public advertisement mentioned in the text is free. (F)5). The purpose of advertisement is creating something that has never been seen before. (F)6). Standing out your advertisements is not easy because people are used to high standards ofvisual design. (T)2.Read the text again and answer questions.1) When does the simplest type of advertisement work?They works when there is not much competition.2) Why are modern techniques of design not enough for advertisements to be noticed in moderncities?Because people are used to seeing high standards of visual design.3) What ideas do today’s advertiser s use to make you notice their products?New and unusual ideas, humor.4) What has the government done during the last decade?Public advertisementsTask four: Post ReadingWatch four public advertisements and discuss their good points.Exercises on page 27.Exercises on page70 & 71.。

[课件]unit 11lesson 3 the advertising gamePPT

1.When there are direct competition, how can advertisers attract customers?
pictures and words of experts
create advertisements people enjoying looking at modern techniques
Design your own advertisement!
Instruction:
Choose any item you use in your daily and design an advertisement. You can use words, pictures or anything you like for your advertisement. Your group report should cover: 1. What kind of thing are you advertising? (product? Service? …..) 2. what methods do you usually use in your advertisements 3. where will you put your advertisement?
2.Why are modern techniques of design
not enough for advertisements to be
noticed in modern cities?
Because people are used to seeing high standards of visual design.
5.What are the public advertisements?

高中英语Unit11Lesson3教案

高中英语教学设计课题: Unit 11 Lesson3The Advertising Game(Senior High English 4)讲课人: 荣鑫能授课时间: 45分钟Teaching Aims:1.To read a text about advertisement development.2.Learn some useful reading strategy: fast reading, general idea.3.To discuss advertising.4.To practise students’ expessing ability.Teaching important and difficult points:1.Learn some useful reading strategy.2.To practice students’ expessing ability.Teaching Aids: a mapTeaching procedure:1.Warming up:T: At first, let me show you something. (show a map) What’s this?S:T: Yes, very good. This is a map. And let’s see the other side. What are these (point to the pictures)?S:T: Great! These are advertisements. And can you list some other places where you have seen advertising?S:T: Very good. For example, TV, Internet, magazine. Do you like them? S:T: Do you want to know more things about advertisement?OK, let’s open our English book and turn to page 26. Today we are going to learn Unit 11 Lesson 3 “The Advertising Game”.2.ReadingBefore we go to read the text, let’s see these questions first:(Write down the questions on the blackboard.)1). When does the simplest type of advertisement work?2). Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3). Is all advertising about selling products and services for a profit?Ask the students to read the text quickly in 5 minutes, and then answer the questions.Give the right answers and point out the relative sentences in the text.3.Do the exercise 5 and learn the new words.Ask the students to do the exercise 5 by themselves.Meanwhile write down the words and the definitions on the blackboard. And then ask three students to match them on the blackboard.Explain each word and see if the student is right.1). approach n. 方法，途径That’s not a good approach to gathering information.那不是一个搜集信息的好方法。

北师大版教案Unit_11_The_media_Lesson_3_The_advertising_game

北师大版教案Unit 11 The mediaLesson 3 The Advertising GameTeaching aims:1.To read a text about advertisement development2.To learn and practise –ing form.3.To discuss advertisingTeaching difficulties:To learn and practise –ing form.Teaching Aids：computerTeaching procedures:Ⅰ. Warming up:T: Can you think of some advertisements you have seen ?S:T:Where you have seen advertising? (show some pictures) lead students to talk about the topic.S:T: Do you think advertisement will mislead us by make us believe a product is better than it really is?S:T:When you buy something will you be affected by advertisement?S:T:What do you think of the design of nowadays advertisements? wonderful or dull? S:ⅡReading：Read the text do the exercis e “true or false”1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive.2. Advertisement must be attractive and creative.3. The purpose of all advertisement is to make customer spend money.4.Producing public advertisement mentioned in the text is free.5. The text inferred that advertisement is trying to sell you something makes customers bored.6. The purpose of advertisement is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standards of visual design.Answers: FTFFTFTCorrect errors:1. Other common ideas including happiness, wealth and success.2. This is often not enough to noticing in a modern city.3. Repeat old ideas is not a successful idea.4. Using humor as well as unusual ideas to surprise people are important.5. The main purpose of the advertisement is make customers spend money.6. People are used to see high standards of visual design.7. People simply enjoy look at attractive advertisements.1. including改为include2.noticing改为be noticed 3 repeat 改为repeating 4. are 改为is 5. make改为making 6.see 改为seeing 7.look改为looking ⅢListening and SpeakingDo the exercise 3ⅣLanguage points1. sb /sth be likely to do = It is likely that 有可能，有希望的Tickets are likely to be expensive.入场券可能很贵It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。

高中英语：unit11 lesson3 the advertising game教案(北师大版必修4

Unit 11 The MediaLesson 3 The Advertising Game教案Objectives1.To read a text about advertisement development.2.To discuss advertising.Possible problemStudents may have problems with some verbs which need to use the –ing form as objects.Teaching ProcedureTask one: Discussion1.Can you think of some adverts you have seen? Where have you seen them? (with pictures)2.Word corner: match the words in the box with the correct advertisements. (with pictures)(Jeweller’s, baker, airline, cinema, gym)3.Do you think advertisement will mislead you to believe that a product is better than it really is?4.What do you think of the design of nowadays advertisements?\Task two: Pre-readingLook at some words that exist in the text and match them with the most suitable definitions according to Chinese meanings in vocabulary.a) traditional, typical classicb) pany corporationc) right for something suitabled) contain consist ofe) plan of how money should be spent. budgetf) rapid increase boomg) idea concepth) method approachi) belonging to the present time contemporaryj) area around where you live neighborhoodTask three: Reading1.Read the text quickly and decided the sentences are T of F.1). “Tsing Dao Beer〞tells you 3 pieces of information so it is attractive. (F)2). Advertisement must be attractive and creative. (T)3). The purpose of all advertisement is to make customers spend money. (F)4). Producing public advertisement mentioned in the text is free. (F)5). The purpose of advertisement is creating something that has never been seen before. (F)6). Standing out your advertisements is not easy because people are used to high standards ofvisual design. (T)2.Read the text again and answer questions.1) When does the simplest type of advertisement work?They works when there is not much petition.2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.3) What ideas do today’s advertisers use to make you notice their products?New and unusual ideas, humor.4) What has the government done during the last decade?Public advertisementsTask four: Post ReadingWatch four public advertisements and discuss their good points.Exercises on page 27.Exercises on page70 & 71.。

北师大版高中英语必修四Unit 11《Lesson 3 The Advertising Game》课件 1

approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable
a) traditional, typical
classic
b) company
corporation
by combining the highest standards of …是“by+动名词短语”，做状语表示方式。 linked to the products是过去分词短语做定语，修饰idea。 to make them mo全r品e高考a网ttractive表示目的。
stand out 显眼；引人注目；脱颖而出 She stands out in the crowd, for she is two meters in height. His height makes him stand out in the crowd. Our daughter is a great dancer, she stands out above the rest.
c) right for something
suitable
d) contain
consist of
e) plan of how money should be spent. budget
f) rapid increase
boom
g) idea
concept
h) method
approach
i) belonging to the present time
Public advertisements, such as giving up smoking, saving water, helping the poor, fighting aids.

北师大版第四模块Unit 11 Lesson 3 The Advertising Game第一课时教案

Unit11 Lesson 3The Advertising Game( The First Period )高二（7）班袁金凤教材分析本课为阅读课，阅读语篇为关于广告的文章The Advertising Game。

学生通过本课了解西方广告的构思、设计、影响及作用，学生将学习有关广告的词汇，运用阅读策略skimming、prediction，利用段落首句预测段落话题及段落结构，把握文章结构和主旨大意；通过细读，了解西方广告的构思、设计特征、目的及段落结构；通过图片、录像等手段提高学生学习本课的兴趣。

教学目标在本课学习结束时，学生能够：1. 通过阅读，对广告的特点、设计、创意等有一些了解；2. 通过略读理解文章大意，概括段意，预测段落结构；3. 提取、整理关于各类广告的相关信息；4. 谈论自己喜欢的广告并说明广告的类型及喜欢的原因。

Teaching PlanSteps Activities IntentionsStep 1 T plays a section of video and has Ss think, “Why the advertisement isdesigned in this way?”通过一段广告的录像，引起学生的兴趣，同时引出话题“The Advertising Game”,引起学生对“game”一词含义的思考。

Step 2 T leads Ss to analyze the first oneor two sentences of each paragraph and predict its topic and its development.T takes the first paragraph for example。

教师引领学生基于文本的思维，使学生有意识地探究说明文特点、把握文章结构、段落主题及写作手法。

Step 3 Ss skim the passage , make clear the topic of each paragraph and checktheir predictions about its 学生速读全文，把握文章结构、段落主题、检验预测及段落展开的写作手法。

module 4unit11 lesson3 The Advertising Game1

as possible.
3. _la_r_g_e__b_u_d_g_e_ts
para the situation of What do advertisements society/ customers’ need/ contain? need
3. People are used to stand out by
Lesson 3 The Advertising Game
First , let’s enjoy a flash
Can you think of some other advertisements you have seen? List some places where you have seen?
3. People are used to____ stand out by __7__
4 never seen before
use_8__ as well as
/ fascinating
____to _____
para the situation of society/ customers’ need
2 1. direct competition 1._____4__ or _______
2.need to attract and___. 2. make people simply
3.make advertisements enjoy looking at.
as __as possible
3. ____5_______
Some encourage people to participate in:
905
Listening and Conclusion:
• There are many different kinds of

Unit11THEMEDIALesson3TheAdvertisingGame教学设计1

Unit11THEMEDIALesson3TheAdvertisingGame教学设计1Unit 11 MEDIA Lesson 3 The Advertising Game 教学设计1. Title: M4 Unit11 Lesson3General introduction：This lesson is taken from a book of New Senior English for China by Beijing Normal University. This lesson is about the reading part. By learning this passage, the students can master some language points and reading skills, as well as some right life guides. 2.Teaching aims and demands(1).knowledge objects1).V ocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable, advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to, be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2).Ability objects1).Listening skills ：understand what the teacher is saying, listen to the tape after class..2).Reading skills ：general understanding，detail information3).Speaking skills：use the new expressions to talk about Ads in your daily life.4).writing skills：write a short passage about your opinions on Ads with new expressions learned.(3).emotion objectsAds help us know more about the products, but there are also cheats in ads. We should observe carefully about ads beforebuy the goods. We should watch more publicadvertisements ,participate in improving our neighbourhood, protect the environment, and help other people..3 .Teaching keys and difficultiesGegunds as a subject/verb/preposition/noun4 .Teaching methods(1).Fast reading(2).Detailed reading(3).explaining(4).Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students’ writing skills. Thus we can meet all the teaching demands.Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for "T"or"F" questions ,general understanding.(8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?””Not all ads are trying to sell people products o r services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “Whatideas do today’s advertisers use to make you notice their products?””What has the government done during the last dacad e?”Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes) Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today.Step6 Summary of the lesson with related exercises. Mention the emotional objects.(5minutes) Step7 Homework（1minute）say bye.(1).Do exercise 8,9,10 in the exercise book. This is used to make the students have a further understanding of new words and new grammars.(2).write a short passage about what is the right thing to do on the topic discussed today.(at least100 words)。

《theadvertisinggame》课件1(20张PPT)(北师大版必修4)

Exercises
getting up (get • 1. I’m an early bird, and I’ve got used to ____________ up) at 5:00 a.m. watching • 2. There is only one programme worth __________(watch) today --- the science programme on volcanoes. worrying (worry) about it. You can’ t do • 3. It’s no use _________ anything to change it. not apologising ( not apologise) to the old • 4. I regretted ________________ man for my bad behaviour. • 5. My little niece and nephew are always excited to set out on camping (camp) trip. a ____________ complaining • 6. For fifty years, she did her job without _____________. (complain). Asking • 7. ___________ (Ask) about other people’s personal business is not polite. doing (do) anything at all this evening. • 8. I don’t feel like _________
Unit 11 Lesson 3 The advertising game

北师大版高中英语必修四Unit 11《Lesson 3 The Advertising Game》教案 1

Lesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the developmen of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisements4. To learn and practise –ing formTeaching Modes: Teacher-student, individual, pairs, groupsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the text3. To learn and practise –ing formTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text. Teaching Aids: computer, pictures, text-booksTeaching Procedures:Step Ⅰ Leading-in1. Greetings and free talk2. Work on Ex.1. Play a couple of advertising video epesodes and then ask students to find out as quickly as possible what products are advertised in the given ads.① What product is being advertised in each epesode?② Which advertisements have you seen recently that you like?③ What did you like about them?Step ⅡReading1. Read the text and try to match the given ads with the kinds of ads referred to in the text.(product-sale advert, service-sale advert, public advert)2. Learn to figure out the main ideas of each paragraph.In this part, the students are given three statements for each of the paragraphs. They are asked to judge which statement can act as the proper main idea for each paragraph. In the meanwhile, they have to mark the remaining two statements with “B” or “N” which stand for “too broad” and “too narrow”.Mark the following statements with “B”, “N” or “M”(B: too broad N: too narrow M: main idea)Paragraph 1:① The classical advertisement cannot let people know what companies sell.② The classical advertisement is too simple for people to know anything.③To know the brand name means where to buy the product in the classical advertisementParagraph 2:① Using good-looking photos in advertising is the best important.②Present-day advertisement should apply modern techniques of design to fully attract people.③ Classical advertisement is not suitable for today at all.Paragraph 3:① Products are sometimes linked with different concepts or ideas.② Using common ideas to sell products is as old as advertising itself.③ Modern ads must stand out to make themselves attractiveParagraph 4:① Some advertisers want to create something that has never been seen before.② N ew and unusual ideas often appear in today’s top advertisements.③ Advertisers look for other ways to make people notice their products.Paragraph 5:① Not all advertising is about selling products.② The government has worked hard at using ads to educate the public.③ Public ads have helped to increase public knowledge.Show the multiple choices on the screen.Step ⅢPractice1.Show some short advertising videos and ask them what they find in them?2.Work in groups of four to design an advert.The students are encouraged to give their own designs. Say: Let’s see whose design is the most popular.Step ⅣLanguage Points1. likely 意：很有可能为一表语形容词，其构成的语句表达为：It is likely to do sth.或It is likely for sb. to do sth或sb. is likely to do sth.当然也可为：It is likely that-clause.It is likely to rain this afternoon.It's likely for us to win the match.He is likely to kill time by playing chess.It is likely that the house needs a good painting.He’s very likely to be late for class.2. hold the attention of sb. 或hold sb’s a ttention 意：吸引某人注意；将注意力集中于Their funny acting could not hold the attention of those foreigners.The new cartoons may hold the attention of children.In class everyone should hold his attention of what the teacher says.3. consist of : be made up ofAll computers consist of five units although they are of different kinds.According to the theory of atoms all elements consist of atoms.4.stand out①坚持They stood out till victory. 他们坚持到胜利。

高中英语 Uint11 Lesson3 The Advertising Game教学案北师大版必修

Lesson 3The Advertising Game【重点单词】：advertise,advertising,,suitable, ,approach, humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧 2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的Tickets are likely to be expensive. 入场券可能很贵。

It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。

2. link A to / with B 与……相联系The video was linked to a powerful puter. The Channel Tunnel links Britain with the rest of Europe.3：周报35期approach 、contribution、consist o、f stand out 用法【Reading 1：快速阅读】Read the text quickly and choose the right main idea of each paragraph Para1 A. What is an advertisement?B. An ad may give direct information like names or locations.Para2 A. Ads are made visually attractive to hold the attention of the public.B.Some ads have pictures that people enjoy looking at.Para3 A.Products are sometimes linked with different concepts or ideas.ing mon ideas to sell products is as old as advertising itself.C. Modern ads must stand out to make themselves attractive.Para 4 A.Some advertisers want to create something that has never been seen before.B.New and unusual ideas often appear in today’s top advertisements.C.Advertisers look for other ways to make people notice their products.Para5 A.Not all advertising is about selling products.B.The government has worked hard at using ads to educate the public.C.Public ads have helped to increase public knowledge.【Reading 2：快速阅读】Read the text again and fill out the form.【Reading 3：知识反馈】①True or False exercises.1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.2. Advertisements must be attractive and creative.3. The purpose of all advertisements is to make customer spend money.4. Producing public advertisements mentioned in the text is free.5. The text inferred that advertisements are trying to sell you something makes customersbored.6. The purpose of advertisements is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standardsof visual design.②分析句子1. For example, it could be “Shanghai Sewing Machine”, or “Tsing Tao Beer Corporation”, and you would know what the panies sell, where they are located, and the brand names2. As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.3. Modern advertisements must stand out in a world full of petition by bining the highest standards of design with ideas linked to the products to make them more attractive.4. They realise that it does not matter how attractive the idea linked with the product is– most people know that the main purpose of the advertisement is making customers spend money.练习Ⅰ. 根据下列各句句意及所给单词的首字母或汉语提示，写出所缺单词的正确形式。

Unit 11《The Media》Lesson3 The Advertising Game教案3(第一课时)(北师大版必修4)

第十一单元The Media 教学设计Lesson 3 The Advertising Game教材分析本课是第11单元的第3课。

本课的语篇是一篇关于广告的文章The Advertising Game。

学生将在本课了解西方广告的构思、设计、影响及作用，并讨论广告对人们日常生活的影响。

学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。

通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。

本课的语法是动名词Gerunds。

学生对这一语法现象比较模糊，虽然经常在文章中见到，但对于动名词的用法不太熟悉。

要帮助学生能够在文章中辨别出动名词并且知道如何使用。

本课计划按两课时完成：第一课时重点是阅读文章（The Advertising Game）：1. 学生通过录像和广告语的图片了解广告的特点；2. 使用略读和细读等阅读策略，从文章中提取信息，处理信息；3. 利用文章中信息和掌握的知识谈论广告对人们日常生活的影响。

第二课时讲解语法Gerunds，在文章语找出动名词，并在语境中恰当地使用。

教学内容话题：The Advertising Game （广告游戏）词汇：重点词汇：likely, general, suitable, visual, fascinating, advertise, link, apply, aim, combine, attract, educate,相关词汇：contemporary, location brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade短语：hold the attention of the public, make contributions to, participate in, protect the environment,语法：Gerunds （动名词）第一课时First Period教学目标在本课学习结束时，学生能够：1. 通过阅读，对广告的特点、设计、创意等有一些了解；2. 通过略读理解文章大意，概括段意；3. 提取、整理关于广告的相关信息；4. 谈论广告对人们日常生活的影响。

北师版必修四 Unit11 lesson3 The advertising game ppt 课件

6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to the present time 12.consist of --- contain 13.suitable --- right for something
Unit 11 Lesson 3 The advertising game
New words
advertise (vt) (vt) advertise (vi) ~ sth. sth. ~ for sth. sth.
advertisement (n) = ad advertisements (plur.) = ads (plur.) advertiser
Homework
Please read the text several times and try to retell the content.
A Gerund is used after “Be”.
8. The main purpose of the advertisement is making customers spend money. 10. By doing this, they hope to make people forget that someone is trying to sell them something.
A Gerund is used after a preposition.