经典课件：雀巢公司介绍(英语)
雀巢公司介绍ppt
1867:Parenting milk powder company is founded; 1905:Nestle parenting milk powder company merger with americans do another food company, named nestle the condensed milk company; 1949:By another Swiss company purchases, renamed maldives nestle food companies; In the early 20th century:Acquisition and establish enterprises all over the world, to become the world's largest food manufacturers; 1991:Nestle coffee this brand is listed as one of the top ten famous brand in the world; 1994:Brand value is determined for $11.549 billion.
China Development
1908:Nestle company is in Shanghai opened its first sales office in China; 1990:Nestle, began operating in mainland China's first joint venture, then several factories have been built; 2001:Nestle nestle set up Shanghai r&d center in Shanghai; 2005:Nestle in the greater China region of the annual sales of eleven billion two hundred million yuan, pay taxes totalling RMB one billion one hundred million; 2011:Hsu fu chi and Hsu fu chi of acquisition
雀巢
目录
公司简介 品牌由来 品牌解读 创始人 发展历史 业务范围 主要产品
经营策略 品牌价值 企业文化 创造共享价值 荣誉 总结
公司简介
雀巢公司，由亨利·内斯特莱（Henri Nestle) 于1867年创建，总部设在瑞士日内瓦瓦湖畔的 沃韦韦(Vevey)，是世界最大的食品制造商。 拥有138年历史，起源于瑞士，最初是以生产 婴儿食品起家。
企业文化
一个公司拥有这么多国籍的员工，这在世界上 是少见的。雀巢坚信，只有将本土和国际人才 相结合，才能最好的发挥他们的潜质和能力， 从而无论何时、何地、以何种方式，都能为消 费者提供优质的雀巢产品和品牌。 今天，雀巢在大中华区有大约一万二千名本地 固定员工，给他们提供了富有吸引力的工作。 每年，公司都会在国内和国外向众多本地中国 员工提供良好的员工培训，包括在瑞士雀巢国 际培训中心进行的培训。
品牌管理
产品线延伸：雀巢公司生产不同规格、不同形 式的产品未满足消费者的不同偏好，这样可以 使雀巢品牌在货架上占据更多的空间，从而有 力防止了竞争者的入侵。 多品牌策略：雀巢公司认为一个精心策划的品 牌将使公司受益终身。在每一个市场中，雀巢 公司都要从其11个战略品牌组合中的8000多个 品牌中挑选出2至3个品牌。此举旨在降低风险 并将攻击力集中。
兼 行 政 总 裁
雀 巢 大 中 华 区 董 事 长
狄 可 为
发展历史
1865年，一位朋友告诉内斯特尔，因为婴儿喝 了他的奶粉，都健康地成长起来了，改变了婴 儿不喝牛奶的习惯，为母亲们排了忧解了难。 听到这一消息后，内斯特尔在1867年终于创立 了育儿奶粉公司，以他的名字Nestle为其产品 的品牌名称，并以鸟巢图案为商标图形。
雀巢咖啡(英文)
strategy
Nestlé’s objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. They believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our cor specific meaning of the name will naturally be of the same root as the English "Nest" (Nestle) linked with Nestlé pictorial works of unlicensed graphics, which in turn will make people wait for feeding babies, loving mother and healthy nutrition of Nestle products. Visible, easy to "Nestlé" brand not only has its rich connotation, and entirely consistent with the basic requirements for trademark positioning.
雀巢公司ppt
Do you know?
雀巢公司
战略选择
辉瑞公司的婴幼儿营养部门 市场份额最大的厦门银鹭 糖果业的本土老大徐福记
并购
这三家企业都是在企业发展 正常之时，将企业控股权转 手雀巢，而且都希望被收购 后，依然能保持企业原有品 牌、运营的独立性。
What it takes to be a good Leader ?
Be Clear in your Thoughts
Do not Over communicate
内部（微观）——产品生命周期、资源与能力价值链分析 产品生命周期分为：导入期，成长期，成熟 期强大的专 家队伍，他们的企业价值链在整个企业中都发 挥着重要作用，比如企业内部与外部后勤、生 产作业、市场营销、服务、采购、技术开发、 人力资源管理、企业基础职能管理
战略实施
1、背景：因许多家庭主妇不愿意接受这种让人觉得自己因为“偷懒” 而使用的产品使销售产生危机， 1938年，世上最早的速溶咖啡诞生 了。很快地，雀巢咖啡便在法国、 美国、英国及其他国家进行销售。 2、主要得益于：组织结构和营销战 略，主要有(1)标签标准化 （2） 包装设计手册（3）品牌化战略 3、管理创新：雀巢采用适应全球食品 业新需求的战略，不断进行管理 上创新，取得了一系列成果例如增加 新的品种、开辟新市场等。 4、政策：（1）人员招聘（2）培训 机制（3）薪资报酬 （4）绩效生涯管理（5）激励与参与（6）传承 管理 5、雀巢的兼并：雀巢公司在收购方面有自己独 特的原则： 双方自愿原则、竞争优势原则、产品同构原则。 并购带给雀巢 什么？当然是产品的多元化，市场份额的快速提升， 实现企业的 战略性调整、注重成本效率的全球增长战略、着 眼于长线发展
雀巢公司英文介绍
Quality
ﻼThe customer comes first ﻼQuality is a competitive advantage ﻼQuality is a joint effort ﻼQuality is made by people ﻼQuality is action ﻼQuality is the cornerstone of our success
Consumer Services
At Nestlé, we are committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. We also believe in maintaining regular contact with our consumers. This applies both to how we present our products and to how we address our consumers' questions and concerns. When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, our Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment. This is why we have a worldwide Nestlé Consumer Services network devoted to caring for our consumers. Our people have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé. In addition, we teach them talk with consumers and above all, to listen. Listening helps us to understand what people want. Nestlé uses the insights gained from relationships with consumers to drive product development. At Nestlé, we care for our consumers because our success depends on meeting their needs and expectations. Through listening and understanding, we can make products that they will want to use all through their lives.
雀巢历史(英文)Nestlé
1866Our history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.1867In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launchedhis Farinelactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbour’s child. Nutrition has been the cornerstone of our company ever since.“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Compan y towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.”Peter Brabeck-Letmathe, Nestlé Chairman1905The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestléand Anglo-Swiss Milk Company.1914The onset of World War I brought severe disruption to us along with the rest of the world. Acquiring raw materials and distributing products became increasingly difficult. Shortages of fresh milk throughout Europe forced factories to sell almost all their supplies to meet the needs of local towns.1918Nevertheless, the war created new demand for dairy products, largely in the form of government contracts. To keep up, Nestlé purchased several existing factories in the United States and, by war's end, we had 40 factories worldwide.1925The 1920s were a time of deep economic hardship, and Nestlé suffered severe difficulties along with much of the world. Operations were partially streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler, Kohler Swiss Chocolate Company, chocolate became an integral part of our business. This sparked further variety in the products we offered –including malted milk and a powdered drink called Milo.1938Nescafé coffee was launched.1940Nescafé became an instant success and was followed in the early 1940s by Nestea.1939During World War II, Members of the Board and General Management were transferred to theU.S. where they coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.1943Ironically, having slowed the initial launch of Nescafé, the war then helped to popularise it; with the United States entering the war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.1945The close of World War II marked the beginning of a particularly dynamic phase of our history. Dozens of new products were added as our growth accelerated and we acquired outside companies.1947The Maggi products, from seasoning to soups, become part of the Nestlé family following the merger with Alimentana S.A.1948Nesquik, the instant chocolate drink, was developed in the United States. Its original name of Quik was a direct allusion to the speed and simplicity of its preparation.1974For the first time we diversified outside the food industry when we became a major shareholder in L'Oréal, one of the world's leading makers of cosmetics.1981In 1981 the World Health Assembly adopted the International Code for the Marketing of Breast-milk Substitutes (“WHO Code”) and recommended that its Member States implement it. Nestlé was the first company to develop policies based on the WHO Code and apply them across our entire operations in developing countries.1984An improved bottom line allowed us to make new acquisitions, including a public offer of USD 3 billion for the American food giant, Carnation. At the time, this was one of the largest acquisitions in the history of the food industry.1986The Nespresso story began in 1986 with a simple idea: enable anyone to create the perfect cup of espresso coffee, just like a skilled barista.1988The Italian brand Buitoni, in Sansepolcro, became part of our portfolio in 1988. Nestled in the hills of Tuscany, Casa Buitoni is the symbol of the brand’s ongoing commit ment to quality, creativity, and tradition.The UK-based organisation, Baby Milk Action, launched a boycott against Nestlé. While there are still boycott activities in the UK today, the following organisations have officially ended their support for it: the General Synod of the Church of England in July 1994, the Royal College of Midwives in July 1997, the Methodist Ethical Investment Committee in November 2005 and the United Reformed Churches in November 2011.1993The first half of the 1990s were favourable for Nestlé with the opening up of Central and EasternEurope, as well as China – good news for a company with such far-flung and diverse interests. 2001We merged with the Ralston Purina Company, which had been founded in 1983, in 2001 to form a new pet food company, Nestlé Purina PetCare Company.2002Two major acquisitions were made in North America in 2002: in July, the merger of our U.S. ice cream business with Dreyer’s; and in August, a USD 2.6 billion acquisition of Chef America Inc., a leading frozen food product business.2003Nestlé acquired Mövenpick Ice Cream, enhancing our position as a market leader in the super premium category.2007We acquired Novartis Medical Nutrition, Gerber and Henniez.2009We held the first Creating Shared Value Forum in New York, with leading experts in the areas of nutrition, water and rural development coming together to discuss serious global challenges facing us in these three areas and the role of business in helping to solve them. The Creating Shared Value Forum has been held on an annual basis since then, with London in 2010 and Washington, D.C. in 2011.We celebrated the opening of the Chocolate Centre of Excellence in Broc, Switzerland.January 2010We sold our remaining Alcon shares to Novartis and also acquired Kraft Foods’ frozen pizza business.March 2010We faced a challenge from Greenpeace who wanted to be reassured about our commitment to sustainable Palm Oil. It was the first time we saw social media being used in a substantial way to challenge us and ask questions. We didn’t get the handling of our response to the campaign itself quite right in social media, but on the issue at its heart –palm oil - we took steps to both strengthen our position and to explain it more clearly.。
雀巢英文 Nestle
THREATS
• Competitors • U.S. market slump • Foreign Labor • Tainted ingredients (Melamine)
Competitor Analysis
Hershey’s Company
• Largest North American candy company • Headquartered in Hershey, Pennsylvania • Largest chocolate factory in the world • Twizzler’s, Reese’s, Milk Duds, Jolly Ranchers • Produces Kit Kat for Nestle
Company Analysis STRENGTHS
• Strong brand name recognition some of the most recognized brands in the candy and chocolate industry: -Nestle Crunch -Pixy Stix -Wonka Products -Butterfinger -Baby Ruth
• Skittles, Starburst, M&M’s, Snickers
• Recently purchased Wrigley Jr. Company
Pearson’s Candy Company
• St. Paul, Minnesota headquarters • Salted Nut Roll, Mint Patty, Nut Goodie • Very centralized – 80% of revenue from Salted Nut Roll and Mint Patty
雀巢英语介绍
.
coffee is naturally rich in polyphenols （多酚类）just like green tea, fruits and cocoa. They naturally occur in green coffee beans. And a cup of decaffeinated coffee contains just as much polyphenols as regular coffee! So people who are sensitive to caffeine can enjoy the same benefits.
The Nestle Corporate Business Principles
• Soluble coffee contains only coffee beans and water. Nothing else! Coffee contains many valuable nutrients with less than 2kcal/cup.
1.A good way to keep hydrated
• Water is the main ingredient in a cup of coffee. A typical 150 ml cup of coffee corresponds to 10% of our average daily water requirement from beverages. • Coffee can thus contribute in a pleasurable way to your daily needed fluid intake.
2.Coffee engages the senses and emotions
雀巢公司介绍英文PPT
About the founder Nestlé’s philosophy The brands of Nestlé Nestlé’s Main Products The development of Nestlé Nestlé's marketing philosophy The culture of Nestlé corporate Nestlé in China
Nestlé's marketing philosophy
• Marketing concept - customer needs Nestlé has been committed to consumer demand, products, brands and people's attention for a long time. • Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way. • Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of "in any country and the city's business activities must comply with local interests"
About the founder
In 1867, A Swiss pharmacist who called Henri Nestlé founded the Nestlé company.
雀巢公司介绍(英语).ppt
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.
Main article: List of
Hale Waihona Puke Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
雀巢 英文精品
Nestle
Nestle
Good food good life
History History
• In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. soon, Farine Lactee Henri Nestlé was being sold in much of Europe. • In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. • The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity . • In the world war II , the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. • The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas . • And now …
雀巢英文介绍
Annual turnover : 92.2 billion Swiss francs
Employees : 339000
Slogan : Good Food,Good Life.
The mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of
Nestlé Nutrition Heiko Schipper
Corporate Communications Rudolf Ramsauer
Nestlé family coat of arms
1868
1938
1995
1988
1966
Henri Nestlé adapted the
coat of arms by adding three young birds being fed by a
In 1908, Nestlé opened a sales office in Shanghai. In 1920, the creation of Nestle Products Limited in Hong Kong. In 1990, Nestlé opened its first factory in China, Heilongjiang Shuangcheng, milk production. 1993-2006, gradually building 16 plants to meet growing consumer demand.
mother, to create a visual link
雀巢英语介绍
Retail Sales RepBiblioteka esentative - NROC
Launch a career and receive world-class training, all while joining one of the “Most Admired Food Companies” in the world, as Retail Sales Representative (RSR). As an RSR with Nestlé USA’s NROC (Nestlé Retail Operations Center) division, you will have the unique opportunity to travel, network with industry professionals and build strong business relationships. The position will be responsible for developing relationships with store managers/personnel to achieve directed short and long-term performance objectives at assigned stores. An RSR will ensure that the proper level of Nestlé product is maintained, and that the merchandise is displayed appropriately with proper signage and favorable shelf placement. This includes: selling, set up, merchandising, fronting, facing, and marketing Nestléproducts on wall-to-wall sales coverage. This position requires the ability to work independently, manage time effectively, multi-task, and problem solve strategically. As an RSR you will be able to contribute and grow with Nestlé in the Marketplace (NIM) by developing, implementing and sharing best practices in the area of retail sales. Additional benefits in this position include: 8 week highly acclaimed training course provided by NROC, a company car and travel expense reimbursement. This position is a great opportunity to learn and contribute to the retail sales business and work alongside high profile retailers, such as Walmart, Target, Kroger, Ralphs while distributing worldrenowned Nestléproducts.
雀巢SWOT分析(英文)
W
1.Brand simplification 2.Derivative effect 3.The taste of the product:milder
4.The range of the customer is small 5.The high price of some Nestle products
W O T
ቤተ መጻሕፍቲ ባይዱ s
1.A big company scale： the largest food manufacturer one of the biggest multinational corporations
2.Having a long history: 1938 3.Management mode: Niche Market 4.A wide diversity of coffee: cappuccino, Breakfast Coffee, Iced coffee 5.Consumer loyalty
Introduction:
Area of origin: Switzerland Founder: Henri Nestle History: 148 years Headquarters: In Vevey, lake Geneva, Switzerland. Initially product: baby food Famous product: chocolate bars and instant coffee.
雀巢swot分析(英文) introduction:area origin:switzerland founder: henri nestle history: 148 years headquarters: vevey,lake geneva, switzerland. initially product: baby food famous product: chocolate bars instantcoffee. 1.abig company scale: largestfood manufacturer one biggestmultinational corp orations 2.having longhistory: 1938 3.management mode: niche market 4.a wide diversity coffee:cappuccino, breakfast coffee, iced offee5.consumer loyalty 1.brandsimplification 2.derivative effect 3.the taste product:milder 4.the range small5.the high price somenest le products 1.highschool collegest udents' demand growingday day2.the development economic globalization international trade moreinstant coffe brands appea market.maxwell house coffee,mr. brown coffee,a-h icecoffee... 2.food safety problems advice: 1.create new brands 2.surveying customers 3.pay more attention highsc hool collegestudents. have niceday. thanks youlistening!可编辑 山水 分享于 2020-10-05 12:54:32.0 雀巢swot分析(英文) 文档格式: .pptx 文档页数: 10页 文档大小: 2.85m 文档热度: 文档分类: 高等教
雀巢英语PPT
-Everybody
knows
Nestle. -Nestle is the biggest food manufacturer in the world. -Nestle’ coffee is not just “coffee”, it is culture.
DIVISIONS OF THE
COMPANY
romance, sharing.
Differences about their brand image
Nescafe:relaxation and snug Brown coffee: youth and vigor. Maxwell House:romance and sharing.
In addition,Nescafe take the localization strategy to facing the challenges of competitors.But Brown coffee continuously promote new taste coffee to meet consumers' demand.And Maxwell House is pursuing of romantic poetry creation to attract consumers.
Brand Nescafe Brown coffee Maxwell House Area Switzerla nd China Taiwan America Brand image relaxation,snug youth, vigor Strategy Localization strategy Continuously promote new taste coffee Pursuing of romantic poetry creation
雀巢英语介绍 Nestle
The different brands
The quality first
• Since 2006, a new organisation in France to ensure the quality and satisfy the consumer • Includes « Food Safety Management » and « Wellness in action » • Gives the image of a healthy brand, good for people • A citizen company
The communication
• A powerful advertising group
1905-1918
• Merged Anglo-Swiss Condensed Milk Company • Operating factories in the US, Britain, Germany & Spain • 1914-1918: New demand for dairy product
1944-1975
• Dynamic phase for Nestle • 1947: Maggi (soups): Merged • 1960: Crosse and Blackwell (preserves) In England • 1971:
– Libby (preserves) in England – Ursina-Franck (dairy product, mustard) in Switzerland
• Shareholding in L'Oreal in 1974
1975-1991
• Food industry: Alcon laborateries
雀巢公司英文简介
精品好资料——————学习推荐雀巢公司英文简介1. company profileNestel (Nestle) using his own name for the brand name, but its name in the English language is "comfortably settled down" and "side" means. Now, Nestlé coffee has become China's markets and the world's leading brand of instant coffee.the product such as Nescafe 1 +2、Nestle Espresso Coffee 1 +2、Nescafe Ice 1 +2、Nestle coffee, alcohol 100% pure coffee products、Nestle Coffee-Mate、Nestle Gold Coffee and so on. Product performance: the selection of the finest quality coffee beans mainly raw materials, through the fine fire baking, add coffee mate and sugar well drinks from the deployment. Mellow flavor, smooth texture, easy to drink, a red can. For the peer market leading position in their living brand, is a typical high-grade coffee, the price is higher. Brand awareness: For many consumers, Nestle is instant coffee. In the instant coffee market, Nestle is undoubtedly the leading brands and occupied most of the market.The core brand: Nestle coffee (Nescafe) the name of the language in the world, are giving a feeling of uncertainty, strengthen the Nestle coffee can you nervous, tired after the injection of energy, make you feel relaxed moment.2. Nescafe business history1866-1905In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestléwas being sold in much of Europe. 1905-1918 In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled.1918-1938 After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity 1938-1944 Nestléfelt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. 1944-1975 The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1960, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974.1975-1981 Nestlé's growth in the developing world partially offset a slowdown in the Company's traditional markets. Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc..1981-1995 Nestlé divested a number of businesses1980 / 1984. In 1984, Nestlé's improved bottom line allowed the Company to launch a new round ofacquisitions, the most important being American food giant Carnation.1996-2002 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlé merged its U.S. ice cream business into Dreyer's, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc.2003 + The year 2003 started well with the acquisition of Mövenpick Ice Cream, enhancing Nestlé's position as one of the world market leaders in this product category. In 2006, Jenny Craig and Uncle T oby's were added to the Nestléportfolio and 2007 saw Novartis Medical Nutrition, Gerber and Henniez join the Company.3. corporate structureFor a long time, companies are set by function departments, according to the management of classified management, formed a pyramid management organizational structure. This kind of organization structure has been more and more not adapt to the requirement of information society. Module combination marketing from the business department and business department is divided into a number of smaller business department and the headquarters unified management, as a result, the management organization structure is getting the "flat" become "thin", integrated management status and role is more prominent, the network organization structure form. The hierarchical organization is the basic unit of the traditional at a certain level, the command chain and network organization system is the basic unit of independent business units. The nestle module combination marketing, make network organization structure, also make the nestle has the characteristics of the network: one is to use special means of market instead of administrative means to contact between the various business units and the relationship between the corporate headquarters. Network system structure of market relationship is a kind of based on the capital on the transfer of property rights, mobility and relatively stable commodity business relationship, a full range of market relations. Second, on the basis of network organization structure has formed powerful virtual functions. Each individual in the network system structure of business entity can be a variety of ways to borrow external resources, external resources to combination, creating huge competitive advantage.4.Core product1, dairyand nutrition. Nestle has one hundred and forty dairy production experience for many years, all over the world more than ninety dairy factory has the world first-class production line. Nestle dairy and nutrition according to consumption group is divided into several different species: for the products of the pregnant women, for children is being placed in growth stage, for teenagers, adults and older.2,health and nutrition products. Nestle healthcare nutrition people need nutritional supplements provide a series of comprehensive and balanced nutrition products. Can be used for patients undergoing treatment or due to a lack of nutrients in diet or for other reasons need compensatory nutrition.3 the drinking water. Nestle water industry group is a leading global bottled water experts, products all over the world more than 130 countries, with 72's of people around the world love bottled water brands.。
雀巢
菲律宾雀巢公司是一家大型的，国际知名食品制造公司从事煮面条生产速溶咖啡，牛奶和现成的。
它成立于1983年，是注册的证券和交易委员会（SEC）和食品及药物管理局（BFAD）。
目前，它已497雇员和成员组织等各种棉兰老质量协会，商会的卡加延德奥罗产业和人事管理协会菲律宾。
内容[hide]∙ 1 企业社会责任o 1.1 农艺援助o 1.2 教育及人力发展o 1.3 社区发展o 1.4 健康和营养o 1.5 环境保护与保存∙ 2 引用∙三引[ 编辑 ] 企业社会责任雀巢公司在菲律宾致力于帮助社会和国家建设方案，通过帮助社会弱势群体的成员。
[ 编辑 ] 农援助自20世纪60年代，雀巢一直在帮助菲律宾在全国各地通过传授他们如何能够改善他们的农作物种植咖啡的农民的知识。
该公司的成员定期访问这些农民加强它们之间良好的种植管理的重要性。
通过改进方法，咖啡种植，农民得到更好的收益，并最终有助于提高在咖啡供应菲律宾以及帮助农民增加收入。
[ 编辑 ] 教育及人力发展雀巢公司是政府的追求，以纾缓公立学校教室短缺的支持者。
它有助于实现这一主张，通过捐赠给班级的交流计划。
它还提供了实践和理论的培训，挑选学生，以帮助他们掌握更多的技能。
关于这一点，雀巢还进行了技术技能奖学金计划，是一个为期两年的计划，结合理论和实践培训。
这是实现合作与鲍思高学院在Canlubang，丽。
雀巢还进行了一项名为学术联系方案在提供培训，如对学生教育的学生选择德拉萨大学，Dualtech，Meralco基础学院，而泽维尔大学在卡加延德奥罗。
[ 编辑 ] 社区发展雀巢公司的发展计划，相关的业务所在的社区的需要。
工厂在雀巢利帕，八打雁进行一次裁剪和缝纫民生工程，提供就业机会，社区工作人员，给他们的订单鞋工厂占地面积，抹布和制服。
它也有一个院子和花园民生工程，务求满足失业马兰家庭主妇的地区，工厂的运作。
通过该项目提供切花生产和有机蔬菜种植谋生机会。
在同一地区，Suklay和Gunting项目正在实施，其中涉及动手家庭主妇对美容美发培训。
bert.11.14
企业名称英文名级别总部地点中国地址雀巢nestle总部瑞士北京雀巢（中国）有限公司雀巢nestle工厂瑞士东莞雀巢nestle工厂瑞士东莞雀巢nestle工厂瑞士上海雀巢nestle工厂瑞士上海雀巢nestle工厂瑞士上海雀巢nestle工厂瑞士上海姓名企业名称东莞雀巢有限公司东莞雀巢美极厂上海太太乐调味品食品有限公司上海太太乐福赐特食品有限公司上海福乐食品有限公司上海雀巢饮用水有限公司hrhr侯涛穆立先生hr严先生梁女士雀巢nestle工厂瑞士天津雀巢nestle工厂瑞士天津雀巢nestle工厂瑞士天津雀巢nestle工厂瑞士青岛雀巢nestle工厂瑞士双城雀巢nestle工厂瑞士呼伦贝尔雀巢nestle工厂瑞士北京津雀巢普瑞纳宠物食品有限公青岛雀巢有限公司双城雀巢有限公司呼伦贝尔雀巢有限公司北京雀巢饮用水有限公司天津雀巢牛奶有限公司天津雀巢天然矿泉水有限公司王良李先生谢芳刘小姐杨睛秋小姐曹铭轩王先生雀巢nestle工厂瑞士无锡雀巢nestle工厂瑞士西昌雀巢nestle工厂瑞士成都英联ABF工厂英国上海英联ABF工厂英国武汉维达vinda工厂中国江门维达vinda工厂中国孝感维达纸业(江门)有限公司川豪吉食品有限公司西昌分公川豪吉食品有限公司双流分公上海英联食品饮料有限公司英联顶峰(武汉)烘焙食品有限公司维达纸业（湖北）有限公司太太乐调味食品有限公司无锡分肖女士朱占福李先生李先生郑女士杨建江张春科维达vinda 工厂中国德阳维达vinda 工厂中国杭州维达vinda 工厂中国北京 2011 11 14 bert 工作日统计：完维达纸业(浙江)有限公司维达纸业(北京)有限公司维达纸业（四川）有限公司赖小姐陈先生张少杰联系方式产品职称hr 021-********hr 021-********转7828hrris.Yuan@ceo010-********hr40408 ndl.recruit@cn.ne经理 021-********hr 020 ********转7093文蛤精 蘑菇精 牛肉精 美美椒 美美蒜 辣汁奶制品及营养品:（雀巢三花淡奶，雀巢液体奶 雀粉奶粉 雀巢淡奶油 雀巢鹰麦炼奶）保健品 :(佳膳纤维fibre 佳膳optimum ）饮用水:(雀巢优活饮用水 雀巢深泉饮用天然矿泉水 云南大山) 烹调产品 （美極 太太乐 豪古）谷物食品：（雀巢优麦 全谷物保证）饮品：（雀巢果维 雀巢冰爽茶 雀巢奶绿）巧克力糖果（雀巢脆脆鲨 雀巢kitkat 有巧助理131********hr022 ********转7201联系人051079（销售）、2026609（订货）hr0532 ********转7119hr0541 53119363hr00-7305 fang.xie@cn.nehr186********hr 134********工厂负责人 028-********hr 028 ********转分机8705hr 51085101699hr 工业销售01854576 roger.yang@ab 0750 6168333转8295片区经理8907430115 0712-25190TIP TOP 品牌面包Ovaltine 阿华 Twinnings 川茶 Lacovo 乐口福液体麦精 固体麦精 黑麦精 主要拼配绿茶及生产川宁茶包计：完成任务25个，比11 11多5个hr (0570)7788869销售经理139********hr 0838 *******卫生纸 纸巾 湿巾 其他生活用纸 其他办公用纸。
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Life" is to provide consumers with the
best tasting, most nutritious choices in a
wide range of food and beverage
categories and eating occasions, from
morning to night. .
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
In 1966 the design was simplified.
In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three. .
Feeling and Summar.y PART 3
2
Nestlé was founded by Henri
Nestle in 1867.It’s the world's leading
nutrition, health and wellness company.
Their mission of "Good Food, Good
.
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Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show
PART 1
PART 2
Marketing Strategy Organization Management
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.7
Main article: List of
The two companies merged in 1905 to become the Nestlé you know today, with headquarters still based in the Swiss town of Vevey. We employ around 280 000 people and have factories or operations in almost every country in the world. Nestlé sales for 2010 were almost CHF 110 bn.
Nestlé brands
Nestlé has some 6,000 brands,with a wide range of products across a number of markets, including coffee (Nescafé, Nespresso, etc.), bottled water (Buxton, Perrier, etc.), milkshakes and other beverages (Nesquik, Milo, Carnation, etc.), chocolate (Milky Bar, After Eight, and many others), ice cream (Häagen-Dazs, Skinny Cow, etc.), breakfast cereals (Cheerios, Golden Nuggets, Shreddies, etc.), infant foods (now including Gerber products), performance and healthcare nutrition (Nesvita, PowerBar, etc.), seasonings, soups and sauces (Maggi, Buitoni, etc.), frozen and refrigerated foods (Findus, Lean Cuisine, etc..), confectionery (Rowntree 8 products, Caramac, Wonka products, etc.), and pet food
.
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Nestlé can trace its origins back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the AngloSwiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
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Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
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5
Development
.ቤተ መጻሕፍቲ ባይዱ
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The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can see here).