商务英语作文类型及参考范文

一．Memos(备忘录）
T ypes of Memos：
1.request and reply memos
2.confirmation memos
3.Procedural（程序上的）and informative（情报的）memos
1.1Request memo for increased wages
Memo
To: James Chen, boss
From: Francis Fan
Date: September 5, 2006
Subject: Request Wage Increase
Mr. Chen, my present weekly wage is $ 300. I have worked for the firm for one year and a half and I have carried out my duties conscientiously. Y ou know that my supervisor is very satisfied with my work. I feel that my good work justifies higher wages. I believe that workers in some other units who do work of the same type get higher wages. Also, inflation has rapidly increased since the beginning of this year but my wages remain the same. If my wages can be increased to those of the workers in other units who do similar work, I will be pleased and will not have to look for other work.
1.2Request memo for attending a convention of the American Society of Training Directors (ASTD)
Memo
To: Jimmy Wilson
From: Beverly Byers, supervisor of office training
Date: August 5, 2005
Subject: ASTD Convention in New Orleans
I'd like to attend the national convention of the ASTD in New Orleans on August 25-27.
This year's theme is "The Electronic Classroom". As you will note, there will be various presentations on the uses of the computer and other electronic equipment. Of particular interest to me is the panel "Is the Typewriter Becoming An Obstacle?" Equally fascinating will be the forty exhibits featuring hardware and software supplies by most of the leading electronics distributors.
I estimate that my expenses would amount to $400, for travel, hotel, meals, etc. I think it will be worth that amount if we can get a deeper insight into the applications of electronics to our training program
I'm waiting for your permission.
2.Confirmation memo to emphasize the company policy regarding employees' behavior towards their guests.
MEMORANDUM
To: All Employees
From: Don Riley, General Manager
Date: March 29, 2006
Subject: Attitudes toward V isitations
I accompanied the group of distinguished American engineers yesterday to tour our plant. These guests are very important to us, for they have promised to help us with their advanced technology and may cooperate with us in scientific research.
Y our reception of these guests was generally gracious, but I was surprised to find out bursts of laughter, horseplay, and catcalls when the guests walked through the halls. Though you did not mean to deride them, it was quite probable for them to misunderstand you.
Politeness and hospitality is an important policy in our company. I request once again that in reception （接待）of our guests we should do our best to make our guests feel welcome, and respected.
3.Procedural memo to inform the heads of all departments and all employees that the general manager has been changed
MEMORANDUM
To: Head of Every Department
All Employees
From: Edward Smith, Chairman of the Board of Directors
Date: December 9. 2007
Subject: Change of General Manager
I am writing to inform you that Mr. David Melman resigned his position as General Manager on December 4, 2007. When he left our employ. He has no authority to act for this firm in any respect from that date.
The Board has voted unanimously to appoint Mr. Jim Towers our new General Manager to succeed Mr. Melman.
二、Résumé(简历）
Stephanie Porter
355 20th A ve.
Columbus, OH 43201
Telephone: (614) 421-5650
Objecitive：A challenging position in sales and marketing
Work Experience：October, 1998---present: Ohio Star, Columbus, OH;Write advertising copy and solicited ads.
June---August, 1996: The Mirror, Columbus, OH;Full-time proofreader
June---August, 1995: Grim’s V ariety Store, Somerville;MA sales clerk
Education:September, 1995---June,1998: Illinois State University;Received B.A. in English,
September, 1994---June,1995: Springfield Community College
September, 1990---June,1994: Holyoke High School
Scholastic honors:Nicholas Evans Scholarship in English
Literature, 1997-1998
Illinois State Scholarship, 1994-1998
T echnical training: attended a month seminar on "advertising in today's Market place" sponsored by College of Business and Murray County Association of Commerce And Industry.
Personal data: Age 32
Marital status married, one child
Health excellent
Hobbies: photograph, swimming
References: Dr. John Linsdsay Prof. of English ;Illinois State Univ. ;Normal, IL61761;Phone (309)436-9903 Mr. David Reed;Advertising Manage;682 summer st.Akron, OH 44311;phone (212) 434-0520
三、Company Introduction
The structrue:
1).The introduction
2).What you do
3).QA/QC
4).The closing
QA: Quality Assurance 质量保证
QC: Quality Control 质量控制;Quality check 质量检查;Quality Certificates 质量检查证书
Write an introduction to the following company based on the given information.
名称：中化集团公司（Sinochem Group）；1950年成立于中国北京，国有企业；传统主要业务为石油、化肥、橡胶、塑料、化工产品的进出口贸易以及国内贸易和转口贸易，目前涉足物业、酒店、金融、保险、运输、仓储等领域；已17次进入《财富》全球500强，2007年名列第299位；“SINOCHEM”品牌享誉国际石油化工领域.
参考词汇
国有企业：state-owned enterprise
化工产品：chemical products
国内贸易：domestic trade
转口贸易：transit trade
物业：property
金融：finance
保险：insurance
运输：transport
仓储：warehousing
石油化工：petrochemical (adj.)
Sinochem Corporation, a key state-owned enterprise in Beijing, was established in 1950.
Since 1998, Sinochem Corporation, a traditional state-owned trading company, has been proactively exploring the strategic transformation centering on agriculture, energy, chemicals, finance and real estate in line with development of the nation’s market economy. Over the years of great efforts, Sinochem has remodeled itself into an innovative enterprise with strong competitive edge and rapidly built up its overall strength and industrial puissance.
Sinochem Corporation is mainly engaged in the international and domestic trade of oil business, fertilizer, rubber, plastics and other chemical products and transit trade. Now Sinochem Corporation is still involved in such industries as property, finance, insurance, transport and warehousing.
Sinochem Corporation has been named to “Fortune Global 500”for 17 times, ranking the 299th in 2007. Looking forward into the future, Sinochem Corporation will make even greater contribution to the country’s development and realize our own dream --“SINOCHEM”--of becoming a great company with global influence.
四、Job-application Cover Letters（求职信）
1）Cover letter for a Position of Accountant
January 23
Dear sir,
In response to your advertisement in the newspaper of January 15, I wish to apply for the position of accountant.
I am twenty-five years old and a graduate of Northeast Finance University. My experience in this line of work includes six years as an assistant accountant with the ABC Company. The reason for leaving my present employment is that they are closing their office.
I am enclosing my résumétogether with my photo, and I believe that they may be found satisfactory. I assure you that if appointed, I will do my best to give you satisfaction.
Thank you for your time and attention.
Sincerely yours,
LiMing
2)Cover letter for position of areas sales manager
Dear Mr. Trimm:
Please accept this letter as an expression of interest in the position of Areas Sales Manager
I have enclosed a copy of my resume for your review. I am familiar with the requirements for success in the Sales profession and believe I possess the right combination of marketing and management skills.
My current position coordinating two local area sales teams has provided the opportunity to work in a high-pressure, team environment, where it is essential to be able to work closely with my colleagues in order to meet sales deadlines.
Thank you for your time and consideration. I would welcome the opportunity to personally discuss my potential contributions to your company with you. Please telephone me at 4.00 p.m. to suggest a time that we may meet. I look forward to your reply.
Sincerely,
Kenneth Beare
商务英语复习参考
一、商业专业术语搭配（10分）
范围：TEXT A
1、sustained economic growth 可持续的经济增长
2、economic volatility 经济波动
3、institutional reform 体制改革
4、dual-track price-setting scheme 双重价格体系
5、state-owned enterprises 国有企业
6、post-conflict countries 战后冲突国家
7、resource allocation 资源配置
8、social and economic volatility 社会和经济动荡
9、a modern market system 现代市场体制
10、international support 国际支援
11、governance weaknesses 管理弱点
12、imperfect institutions 不完善的体制
13、bilateral and multilateral economic programs 双边和多变的经济项目
14、inflation rates 通货膨胀率
15、modern market economy 现代市场经济
16、privately-owned 私有的
17、operation mechanisms 运行机制
18、to devolve power 移交权力
19、administrative intervention 行政干预
20、small and medium-sized enterprise 中小型企业
21、to extend credit 给予信贷
22、to raise funds 筹集资金
23、data processing 数据处理
24、principal and interest 本金和利息
25、financial market 金融市场
26、mortgage loans 按揭贷款
27、currency circulation 货币流通
28、intelligent card 智能卡
29、raising money 融资
30、payment instruments 支付工具
31、stock market 股票市场
32、interest rate 利率
33、commercial paper 商业票据
34、financial intermediary 金融中介
35、foreign exchange reserve 外汇储备
36、market segmentation 市场细分
37、market targeting 选择目标市场
38、product position 产品定位
39、undifferentiated marketing 无差异性市场营销
40、differentiated marketing 差异性市场影响
41、concentrated marketing 集中性市场营销
42、productive asset 生产性资产
43、gross domestic product(GDP) 国内生产总值
44、R&D(research and development) 研究与开发，研发
45、capital intensive industry 资本密集型产业
46、labor intensive industry 劳动密集型产业
47、host country 东道国
48、joint-venture 合资企业
49、TNC 跨国公司
50、transfer of technology 技术转移
51、FDI 国际直接投资
52、capital intensive 资本密集
53、B2B 商业机构对商业机构的电子商务
54、B2C 商业机构对消费者的电子商务
55、C2B 消费者对商业机构的电子商务
56、C2C 消费者对消费者的电子商务
（B for business,C for consumer）
57、cyber world 网络空间
58、EDI 电子数据交换
59、multi-media 多媒体
60、G2B(Government-Business) 企业与政府间电子商务
61、online shopping 在线购物
62、productive industry 经营性产业
63、cultural undertaking 文化事业
64、soft power 软实力
65、hard power 硬实力
66、integrated circruit 集成电路
67、economic profits 经济效益
68、crative industry 创意产业
69、leisure industry 休闲产业
70、silicon barbor 硅港
71、service industry 服务业,第三产业
72、service management 服务管理
73、health care 卫生保健
74、recreation service 娱乐业
75、rental and leasing service 租赁业
76、customer relationships 顾客关系
77、customer value and satisfaction 顾客价值与满意度
78、information sector service 邮递服务
79、information services 信息服务
80、value for money 物有所值
81、career choice 职业选择
82、career plan 职业规划
83、Marketing Department 市场营销部
84、choose an occupation 选择职业
85、take sth. Lightly 轻率对待
86、match sb’s personality 与某人性格相符
87、have great influence 对。

有重大影响
88、have little in common 没有共同之处
89、depend largely on 很大程度取决于
90、inherent strengths 内在的优势
91、keep in mind 记住
三、是非题（15分）
1、currency payment:usually considered to be currency circulation,is acquisition and utilization of money.
货币收支，通常称为货币流通，是指货币的取得和使用
2、interest:Interest is the amount of money that leaders receive when they extend credit and it is determined by the interest rate,which is the ratio of interest to the amount lent or the principal.
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率
3、financial marketys: Financial marketys are markets for financing funds.
金融市场就是融资场所
4、international financial markets: International financial markets are markets for financial assets traded by residents and non-residents outside the internal markets.
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所
5、The stock market: The stock market is one part of capital market and a place for dealings of shares in
a particular business.
作为资本市场的一部分，股市是某一特定企业交易股票的场所。

6、marketing:The process of planning and executing the conception,pricing,and distribution of ideas,goods and services to create exchanges that satisfy individual and organizational goals.
计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。

7、Product:Product refers to the product-related elements and includes both goods and services,which stars with consumer needs and must be different from rival’s commodities to stand competition.
“产品”指的是与产品相关的所有因素，包括实物销售和提供的服务，产品生产必须基于客户的需求也必须与竞争对手相区别。

8、place:Place refers to delivering the product,producers must find a cost-effective channel of distribution and timely transportation to make their goods and services available where and when the are wanted
销售渠道指的是运送产品的方式，企业必须要找到一条经济、快速的渠道来销售产品，使得顾客在任何地点、任何时间都能够购买到他们想要的商品。

9、promotion:Promotion means making a product and its benefits known and stimulating consumer demand for it.
促销是让产品和它的益处能被公众知晓，并鼓励消费者购买它。

常用的促销手段有广告、包装、宣传册和个人推销等。

10、Market segmentation:is the process of dividing the total market into several relatively homogeneous groups with similar product interests based on such factors as demographic or psychographic characteristics.
市场细分是指根据消费人群的人口、心理、地理和对商品的期望值等因素，将有着对相类似产品感兴趣的人群分组。

11、A target market:consists of a set of buyers who share common needs or characteristics that the company decides to serve.
目标市场是企业在细分市场的基础上，根据自身资源优势所选择的主要为之服务的那部分有同样需求的顾客群体。

12、Electronic commerce(e-commerce):means doing business through electronic media.It means using simple,fast and low-cost slectronic communications to transact,without face-to-face meeting between the two parties of the transaction.
电子商务是指通过电子媒体来进行商务活动。

这意味着使用简单、快捷、低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。

13、Culture industry:refers to the productive industry dealing with the cultural production and service.
文化产业是指从事文化生产和提供文化服务的经营性行业
14、Soft power:lies in the ability to attract and persuade
软实力是指一个国家的吸引力和对别国的说服力
15、Hard power:the ability to coerce-grows out of a country’s military or economic
硬实力强调的一个国家的军事或经济力量
16、service:We usually say it is the work done by one person or group that benefits another.
我们通常把服务叫做由个人或团体为获益他人而做的工作
17、Service management is the management of service producing industries.
服务管理就是服务生产行业的管理
18、Career:The popular meaning is probably reflected in the idea of moving upward in one’s chosen line of work-making more money;having more responsibility;and acquiring higher status,higher prestige,and greater power.
什么是职业？职业的概念有很多含义。

流行的含义是指一个人在选择工作时可能都会有向更高层次发展的想法，比如说挣更多的钱，承担更多的职责，获取更高的地位、名望和权力。

六、翻译（15分）
1、As we have noted, there are two types of basic currency activities: payment of currency as well as borrowing and lending of currency.
我们知道,有两种基本的货币活动:货币支付和货币借贷.
2、The way to raise funds in financial markets can be categorized into the intermediated and the non-intermediated.
在金融市场筹集资金的方式可分为直接筹资和间接筹资.
3. International financial markets are markets for financial assets traded by residents and non-residents outside the internal markets.
国际金融市场是本国居民与外国居民交易金融资产的场所.
4. Largely because of advances in electronic communication and data processing, the world’s financial markets have become integrated across national boundaries in the last several decades.
主要由于电讯系统和数据处理方面的进步，在过去数十年国际金融市场超越国界，日益趋于一体化。

5. The crisis came under speculative attack by the quantum fund of Soros.
该危机由索罗斯量子基金的投机性袭击直接所致。

6、The word ―create‖ gives marketing an anticipato ry dimension and emphasizes the forward-looking approach necessary to identify future needs and wants. ―创造‖一词使得市场营销有了一个可以预期的空间，并且强调了发展性的眼光对于确定未来需求的必要性。

7、The American Marketing Association defines marketing as ―the process of planning and executing the co nception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.‖
美国市场营销协会将市场营销的定义为：计划和执行观念，商品和服务的构思，定价、促销和分销以便产生满足个人、组织和社会目标的交易的过程。

8、Evidences shows that foreign direct investment (FDI) by TNCs and the foreign currencies that TNCs provide can improve the economic performance of the countries in which they operate.
事实说明，跨国公司的直接投资和资本往来可明显地促进东道国的经济增长。

9、For instance, foreign direct investment inflow in Hungary registered during the past 10 years helped finance the modernization of the national economy and speeded up productivity growth and restructuring.例如，在过去的10年里，在匈牙利登记的国际直接投资推进了国家经济现代化进程，促进了生产力增长和重建。

10、It should be noted that the term industry is rather loose here – it has lost its relationship to factories and manufacture (though it always retained its active association with industriousness which was never restricted to manufacture) .
―产业‖在这里是一个很广泛的概念——在这里，它和工厂，制造业等名词没有必然的联系（但是它仍然和勤奋密切相关，不过，勤奋并不限于制造业）。

11、For example, a traditional factory product pigments, but the pictures that painted by artists employed by a gallery with these pigments are the product of culture industry.
如果一个工厂的产品是颜料，那么它是一个传统意义上的工厂，但是，某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。

12、Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. 硬实力强调的一个国家的军事或经济力量，软实力则来自一个国家文化上的吸引力，政治理念及政策等方面
13、The influence of culture industry to New Y ork is not limited to economy and employment opportunity, but has formed a new effect for the city’s development.它对纽约发展所产生的影响不仅仅局限于经济、就业方面，而是形成某种整体效应来促进城市的整体发展。

14、Firstly, it has the overwhelming capital advantage. The producing cost of movie Titanic was as high as 200 million dollars which is more than the total volume of some countries
cultural industry. 首先，它有着得天独厚的资金优势，电影《泰坦尼克》的制作成本高达2亿美元，这已经超过一些国家的文化产业产值的总和。