企业宣传资料翻译
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• Challenge, Creation, Contribution, cooperation • 使用安全，操作简便，高效便捷，乐在其中Safe,
easy, quick, enjoyable
2)修辞手段在英语广告中的应用
• 双关pun • 如：Twogether • I’m More satisfied. • OIC • Golden Seal • The coats for every wear, everywhere.
Aspirin. • Enjoy the flavour of the world’s No. 1. • Too good to forget.
• 隐喻metaphor • EAR FOOD • Give a listen to Sanyo’s newest CD
players. • They’re moveable feasts for music-hungry
迪未来
• The timeless fibre that’s more modern than ever. • 无论任何时代都引导时尚的纺织品料
• 形容词短语 • Easy In and Easy Out--- swivel cushion 旋转坐
垫，进出自由 • Too good to eat just one (LAYS) 吃了还想吃 • Fresh, clean, crisp, never too sweet. 新鲜、干净、
study level will help you on the road to a brighter future. • 购买500元以上奖100元Want to earn a bonus? • 100 yuan bonus on purchases over 500 yuan. • 印刷服务，一步到位The one-step printing destination.
• STEP电脑在手，数据网更进一步 • Don’t just get onto it, get into it. 不仅仅是
登陆互联网，而是真正畅游其中。
• 疑问句
• Is your data piling up? 您的资料是否堆积 如山？
• Have you driven a Ford lately? 您最近开过 福特车吗？
• Take a better car. 买辆好车
• Go with the flow. 紧随潮流（时尚）
• Don’t miss the largest Internet and 暨万维网
因特网
• World-Wide Web conference and exhibition 规 模史无前例，良机切莫错过
• Are you going grey too early? 您的乌发是 否过早变白？
• How can something so small be so smart? 体积虽小，功效惊人？
• 名词短语 • Ideas for life (Panasonic) 实现您的梦想 • World Money旅游必备，全球通用 • Human Technology (Nokia) 科技以人为本 • Advancement through technology 突破科技，启
• 肌肤姣好，年年岁岁Better skin year after year. • 没有最好，只有更好To make the best even
better. • 绝对质量保证，12年独家享有An exclusive 12
years no non-sense guarantee.
• 追求美的真谛，创造美的事业，奉献美的至诚， 共建美的世界（丝宝集团）
脆香、含糖量低 • Best for family use, close to schools. 最适合家庭
居住，就读方便 • 介词短语 • In Touch with Tomorrow (Toshiba) 沟通未来，超
越时空
汉语广告
• 绿色好心情 Feel it now. • 一生相伴。It’s for a lifetime. • 因材施教，祝您迈向美好明天。The “Just Right”
ears. • Taste that beats the other colds. （Pepsi）
• 排比antithesis • A legendary Star. A Timeless Classic. My Fair Lady • The CORDIA: Shaped by the wind; born for the road. • The Milk Chocolate melts in your month… not in your
2. 翻译要点
• 1)套用英语习见结构 • 陈述句： • Things go better with Coca-Cola.畅饮可
口可乐，保您万事如意。
• If you can dream it, we can make it happen. 您能梦想到的，我们都能使之成想做就做
• 夸张 hyperbole • There’s no place like Spiegel. There is no
place like home to shop. • The best a man can get. (Gillette) • Arthritis pains? All you need is Bayer
企业宣传资料翻译 （Translation of Corporate
Promotional Material）
1.汉英企业宣传资料的差异及翻译原则
• Who We Are （公司概括） • What We Do（主营业务） • How We Do It（业务流程） • Our People（公司员工） • Our Client（主要客户） • Our Culture and Mission（公司宗旨与文化） • Our Goal and Commitment（奋斗目标）
• Explore your world. 探索您的世界
• Begin your own tradition.代代相传，由您 开始。
• Think different (Apple) 不同凡“想”
• Take your data network to the next level with STEP
easy, quick, enjoyable
2)修辞手段在英语广告中的应用
• 双关pun • 如：Twogether • I’m More satisfied. • OIC • Golden Seal • The coats for every wear, everywhere.
Aspirin. • Enjoy the flavour of the world’s No. 1. • Too good to forget.
• 隐喻metaphor • EAR FOOD • Give a listen to Sanyo’s newest CD
players. • They’re moveable feasts for music-hungry
迪未来
• The timeless fibre that’s more modern than ever. • 无论任何时代都引导时尚的纺织品料
• 形容词短语 • Easy In and Easy Out--- swivel cushion 旋转坐
垫，进出自由 • Too good to eat just one (LAYS) 吃了还想吃 • Fresh, clean, crisp, never too sweet. 新鲜、干净、
study level will help you on the road to a brighter future. • 购买500元以上奖100元Want to earn a bonus? • 100 yuan bonus on purchases over 500 yuan. • 印刷服务，一步到位The one-step printing destination.
• STEP电脑在手，数据网更进一步 • Don’t just get onto it, get into it. 不仅仅是
登陆互联网，而是真正畅游其中。
• 疑问句
• Is your data piling up? 您的资料是否堆积 如山？
• Have you driven a Ford lately? 您最近开过 福特车吗？
• Take a better car. 买辆好车
• Go with the flow. 紧随潮流（时尚）
• Don’t miss the largest Internet and 暨万维网
因特网
• World-Wide Web conference and exhibition 规 模史无前例，良机切莫错过
• Are you going grey too early? 您的乌发是 否过早变白？
• How can something so small be so smart? 体积虽小，功效惊人？
• 名词短语 • Ideas for life (Panasonic) 实现您的梦想 • World Money旅游必备，全球通用 • Human Technology (Nokia) 科技以人为本 • Advancement through technology 突破科技，启
• 肌肤姣好，年年岁岁Better skin year after year. • 没有最好，只有更好To make the best even
better. • 绝对质量保证，12年独家享有An exclusive 12
years no non-sense guarantee.
• 追求美的真谛，创造美的事业，奉献美的至诚， 共建美的世界（丝宝集团）
脆香、含糖量低 • Best for family use, close to schools. 最适合家庭
居住，就读方便 • 介词短语 • In Touch with Tomorrow (Toshiba) 沟通未来，超
越时空
汉语广告
• 绿色好心情 Feel it now. • 一生相伴。It’s for a lifetime. • 因材施教，祝您迈向美好明天。The “Just Right”
ears. • Taste that beats the other colds. （Pepsi）
• 排比antithesis • A legendary Star. A Timeless Classic. My Fair Lady • The CORDIA: Shaped by the wind; born for the road. • The Milk Chocolate melts in your month… not in your
2. 翻译要点
• 1)套用英语习见结构 • 陈述句： • Things go better with Coca-Cola.畅饮可
口可乐，保您万事如意。
• If you can dream it, we can make it happen. 您能梦想到的，我们都能使之成想做就做
• 夸张 hyperbole • There’s no place like Spiegel. There is no
place like home to shop. • The best a man can get. (Gillette) • Arthritis pains? All you need is Bayer
企业宣传资料翻译 （Translation of Corporate
Promotional Material）
1.汉英企业宣传资料的差异及翻译原则
• Who We Are （公司概括） • What We Do（主营业务） • How We Do It（业务流程） • Our People（公司员工） • Our Client（主要客户） • Our Culture and Mission（公司宗旨与文化） • Our Goal and Commitment（奋斗目标）
• Explore your world. 探索您的世界
• Begin your own tradition.代代相传，由您 开始。
• Think different (Apple) 不同凡“想”
• Take your data network to the next level with STEP