重大版商务英语部分听力原文

1.4Mercedes-Benz USA, the sales and marketing arm of the German car maker offers flexible work schedules, compressed workweeks, and a generous telecommuting policy -- as well as a gym with two personal trainers and an on-site car wash, of course.In Microsoft, employees enjoy a range of legendary perks including dry cleaning a Wi-Fi-enabled shuttle service, and valet parking at some buildings.Women hold more than 30% of the top 500 positions at Amex(American Express), high for financial services. All employees have access to on-site medical services as well as a "health navigation concierge" to help maximize their benefits.Everything was up at Google last year -- revenue, profits, share price, paid search clicks, hiring -- and so, too, was employee love; the search giant climbed three slots in our ranking to reclaim the top spot.The reason? Employees rave about their mission, the culture, and the famous perks of the Plex: bocce courts, a bowling alley, eyebrow shaping (for a fee) in the New York office. Then there's the food: some 25 cafés companywide, all gratis.Wrote one Googler: "Employees are never more than 150 feet away from a well-stocked pantry."In Starbucks, the company's massive part-time workforce -- some95,000 employees -- gets full health insurance benefits, stock awards -- and free coffee.2.6How to write a resume?At some point in your life, you'll have to get out of bed, put on some clean clothes and get a job. Sad, we know, but hey, you may not look so hot in person we can help you look good on PAPER. First you will need a word processor, a laser printer, quality resume paper and a friend to proof-read your work.Step 1 Contact : List your contact information starting with your name, home address, telephone number and email.Step 2 State objectives :These are your objectives for employment. More simply, say what kind of career you are looking for.Step 3 Write your work history: Create a section to list your work experiences in reverse chronological history, giving dates, company names, occupation and brief description of responsibilities. Use an active tense, writing in first person with I-me-my removed. Don't say I supervised a cast of thousands, say supervised cast of thousands.Step 4 List education : List your educational background, training courses and any accolades received. Tell them about professional skills you have such as word processing or creating spreadsheets. Leave out bar tricks.Step 5 No jibber-jabber : A resume should be tightly written. No flowery extra words. Keep the resume clean-looking. Keep some white space and avoid using multiple fonts. Image isn't everything but it helps.Step 6 : Before you send a resume have someone proofread your resume to check grammar, spelling and overall style. Find someone you can trust to offer honest, constructive criticism. Everyone needs an editor. Revise.Step 7 Print and sendPrint with a laser printer and some high-end paper. seal it up along with a cover letter to introduce yourself and drop it in the mail. Wow ! Don't forget postage! Done ! Now, with your skills and a killer resume, just lie back and wait for the interview calls to come.3.3My biggest challenge as a receptionist or secretary, has been that I do not like to talk on the phone. I'm not a phone person. However, in this job, obviously, I am the first person that is supposed to answer the phone. When that phone rings, I need to answer it, unless I'm on another call, and in a lot of positions, you've got to put that call on hold, and figure out how to answer them. In my position fortunately, my other two co-workers provide as backup phone support, so I don't have to put my caller on hold.I can actually just let it ring through, and somebody else will pick it up, which is very nice. I've just sort of had to get over the fact, that I don'tlike to be on the phone, because people are calling in, and the phone needs to be answered, and they need their questions answered. They need someone to talk to, so it's just something that I've had to overcome. I still am not a phone person, but I'm getting better at it, and I actually don't mind answering the phone, because it's a nice feeling, to know that you actually have helped somebody. You've answered a question. You've made their life a little easier. Maybe because they didn't have to call ten different people, to get a live person, but other than that, my job has been pretty easy to get used to. It's not overly difficult, and it's not too hard to get into. If you're looking for a secretarial or receptionist type position, the best place to look would be websites like , or even Craigslist. There's a lot of companies that post positions like that on Craigslist, because they know that that's where people are looking. They tend to go where the people will be. Not necessarily looking for somebody, who's a bigwig company person, but they just want a friendly face to come in to their office, and answer the phones, and greet customers, so they're going to go on places like monster. com, or Craigslist, to post their positions, and then, if you do get a call back on a job when you're interviewing, you need to make sure that you dress appropriately. You don't dress overly boisterous, but you don't dress too bland either. You need a good mix. You need to look like an approachable, friendly person, but also in the interview verbally, you really need to sellyourself. Tell them why they need to hire you. Tell them what experiences you have, and what knowledge you have, that would make you fantastic for their office. What do you know? What can you do? that would be a benefit to them, that they would just be crazy, not to hire you for. Also, I know there are some colleges out there that are offering Associates Degrees, in secretarial work. I personally, wouldn't waste my time doing it. I wouldn't pay somebody for the experience, that I could actually be paid to gain. Education is important, if you ever want to advance in your career, but it's not something you need to gain a secretarial, or receptionist position, at all.4.2In a business setting, every phone call you take is important, whether you're speaking to a customer, client or vendor. These experiences are the basis for your business relationship, and a single bad experience is often enough to lose a customer forever. By following basic rules of telephone etiquette, you will ensure that your clients have a positive experience every time they call.Be preparedA good telephone contact starts with preparation. Office staff should know who is responsible for answering each phone, and whoever takes the calls should be familiar with the phone and its functions.You should also prepare a standard greeting for the whole staff to use. Although you might want to add some individuality to your greeting, it should still include the four basic ingredients: The greeting, the person speaking, the organization they represent and asking how to help the caller. An example would be, "Hello, this is Gene with Du Bois Services. How may I help you today?"Be upbeatWhen you answer the call, be aware of your tone of voice and the speed of your words. Try to maintain a cheerful tone of voice, even if you aren't feeling particularly positive. Smiling will help, even though the caller can't see you. A smile changes the shape of the mouth, altering your inflection and tone in ways that can be heard.Be efficientIncoming calls should be answered promptly, generally on the second ring. Answering calls too quickly might fluster some callers, but most callers tend to hang up after three or four rings.Before taking calls, you should become familiar with the functions of your telephone system. Familiarize yourself with how to put callers onhold (without accidentally disconnecting the caller) and how to transfer a call to another extension.Should you need to take a message, be ready to take down thorough notes. Always ask the caller's name and who their message is for. If the caller needs to be reached in the future, ask for a return phone number. Record the message in it's entirety, and pass it along to the recipient promptly.When returning calls, the response should occur within one business day and if possible the same day. If this is delayed, contact should be made to explain why, and estimate when a response will be made.Be professionalBecause you are representing a business, take extra care to speak like a professional. Phrases such as "What's up?" and "Just a sec" are fine for casual conversation, but not professional communications. Similarly, you should avoid using slang of any kind. Not only is it unprofessional, but many find seemingly innocuous terms to be offensive.And don't try to eat and answer the phone at the same time. Trying to talk around a bite of food will only make you difficult to understand.Be courteousAt the outset of every call, the person answering should ask for the caller's name and how they can be of service. If the call extends further, care should be taken to remember and (if appropriate) use the caller's name. The caller should correctly feel that they are receiving personal attention and service.If you need to transfer a call or place a caller on hold, always ask for permission to do so. To many callers, an abrupt change from speaking to a live person to listening to hold music is irritating and rude. No caller should ever be placed on hold without a good reason. Using hold as a means of avoiding a caller is not only rude, it can lead to termination.Always try to end calls on a positive note. Assure callers that you are giving them your best effort by reviewing the actions you have taken and will take. Always ask if there is anything else you can assist them with, and thank them for their time.7.2Conducting Effective Business MeetingsEvery business, whether it has 2 employees or 2,000, has meetings as a regular part of getting things done. Although employees cancommunicate with one another in an organization in many different ways, business meetings -- if they are conducted the right way -- can be incredibly effective and efficient.Meetings are not only one of the most important ways for employees to communicate within organizations, but they're also the way that teams get their work done. Although individual team members work on tasks outside of meetings the team's goals, its plans for achieving its goals, and who will do what -- and when.Party 2We've all experienced more than our share of both good and bad meetings.What makes some meetings terrific, while others are simply the pits?Employees benefit in several ways when a meeting is well run.Here's the good news about business meetings that fall into this category:Meeting are empowering.Meeting are a great way to communicate.Meeting develop work skills and leadership.Meeting are morale boosting.Unfortunately, meetings are prone to fall into nonproductivepitfalls. Here's the negative side of meetings:Meetings may not have focus.Companies have too many meetings.Attendees may be unprepared.Most meeting time is wasted.Although this bad news may seem bleak, there is hope. For each of these problems, and for the many other kinds of problems that often plague business meetings, solutions are available.8.1Although people used to rely largely on tap water as their main source of drinking water, in recent years consumers have begun to shy away from tap water and turned to bottled water. Companies that manufacture bottled water promise a purer, healthier water product than tap water. They have expanded greatly to supply the growing demand for quality drinking water.The bottled water industry is clearly here to stay. But is the price of bottled water really worth it? Do consumers truly get better water for their money?Some supermarkets sell all kinds of bottled water, including bamboo charcoal water, glacier water and distilled water. The various mineralsand trace elements they are supposed to contain are marked on the bottles' labels. The prices of this conceptual water are generally much higher than that of ordinary mineral water.Most customers say they are not sure if conceptual bottled water is really worth the price, and they believe ordinary plain water is good enough.Nutritional experts say there are no production standards for conceptual water in China, so that manufacturers determine the nutrient content.Nutritional expert Shen Yang explains:"Currently, China only has production standards for drinking water and mineral water. For other water, there are yet to be any standards. Whether these conceptual water products are as good as their manufacturers say, there is no proof of their real effect."Water is essential for our bodies and our survival. But lately there have been reports that it can also cause cancer if it contains certain harmful chemicals.The Central Administration of Quality Supervision, Inspection and Quarantine announced earlier this month on its website that 18 brands of bottled water contained cancer-causing chemicals.Six brands of bottled water, including a brand of pure water produced by Harbin Pharmaceutical Group, were found to contain an excess of bromate, a potentially carcinogenic chemical produced during ozone sterilization.Eighteen brands of the total 220 inspected in Beijing, Tianjin and Hebei Province were deemed unsuitable for sale and consumption.Experts warn that because people's physical conditions are different, their need for trace elements is different. Therefore, plain water is likely the best type of water for everyone.For CRI, I am Zhang Wan.8.2Nowadays, for car makers, if you attend a car show without rolling out one or two new energy models, you appear to be out of fashion. So, this is what we see at the Guangzhou Auto Show. Chevrolet puts itsfamous pure-electric V olt on the main stage. It's a multibillion dollar model, developed in the U.S. Japanese brands are always strong in new energy.Toyota's Prius has sold 3.5 million units worldwide by October. But the Chinese market's contribution was very limited. Honda's hybrid CR-Z looks like a nice family car with character. And Nissan's concept EV MIXIM looks futuristic. Lexus occupies 80 percent of high-end hybrid car market globally. Its CT200 sells quite well in China. China's own BYD, as usual, displays its electric power system very explicitly. And even sports cars makers are paying lots of attention to fuel consumption. Guess how much feul this latest Porsche 911 C4 burns?(Helmut Broeker, CEO of Porsche (China) Motors, said, )"Like 911, which you know is a high powered sports car. I mean this car has 350 to 400 horse power, and you may expect it to be high fuel consumption. But the average fuel consumption of 911 is under 10 liters per hundred kilometers. So we are working on very efficient systems and trying to reduce fuel consumptions."New energy cars, fuel efficent cars, all sound very fashionable. Now government policies are in place and huge money has been invested by car makers. But will consumers buy the bill and make the purchases. I talked to some consumers here at the Guangzhou Auto Show and their answers seem not very certain.Guangzhou resident Mr. Huang said, "I think if someone likes a specific car very much, he will not consider fuel efficiency."(Ms. Qi, Guangzhou resident, said,) "I am interested in new energy cars but will not buy it. I think most people feel comfortable with traditional combustion engine cars. Electric cars are new things and I may not feel totally relaxed driving it."(Ms. Xiao, Guangzhou resident, said, )"I want to buy big engine cars, as big as I can afford because I'd like to drive big powerful cars in the future anyway. "So it seems it will take a little longer for new energy cars become a fashion among drivers, from a fashion on car shows. But what did the Confucius say a journey of a thousand mile starts with a single step. We just hope that journey road doesn't get too bumpy ahead.9.1Marketing is a process of communicating a value of product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising". It is the overall strategy and function of promoting a product or service to the customer.The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating , delivering, and exchanging offerings that have value for customers,clients, partners, and society at large."From a societal point of view marketing is the link between a society's material requirements and its economic patterns of response.It can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.。