中国富人生活方式调查报告

消费信息来源
虽然中国大多数高净值个人仍然不在 网上购物，但是网络是他们有关消费 品信息的第一来源。
网络 电视 杂志 口头相传 61% 51% 50% 49% Beijing has more HNW individuals than any other Chinese province. Provinces with more than 100,00 high-net-worth individuals:
收藏物品
手表古典绘画和书法 酒 瓷器 当代艺术
HNW Chinese shop in Hong Kong an average of three times a year, and 73 per cent say it's their favourite place to shop.
超过60%的高净值中国人是收藏家，他们最喜欢收藏的是手表。
个人投资
尽管中国住房市场衰退，房地产仍然 是最受富人欢迎的投资。
不动产 股票黄金 艺术品 60% 46% 26% 15% More than a third of China's wealthy have pets - five per cent own chinchillas.
宠物
超过三分之一的中国富人有宠物—— 5%的人拥有南美栗鼠
中国目前有270万高净值个人拥有95万美元以上的资产，6.35万人超高净值个人 拥有158万美元以上的资产。
让我们看一看富有的中国人如何花钱。 注：鸣谢商业内幕、胡润报告和中国工行
休闲活动
旅游阅读品茶玩车 家庭活动
61% 36% 34% 33% 30% More than 60 per cent of HNW Chinese are collectors, and their favourite thing to collect is watches.
孩子何时出国读书
高中 大学初中小学
35% 30% 21% 9% Twenty-nine per cent of China's HNW individuals are Buddhist, compared to 18 per cent of China's overall population.
信仰
购物目的地
香港 欧洲美国日本 新加坡
73% 28% 18% 16% 15% Rich Chinese women say their favourite item to purchase abroad is cosmetics, while men shop for watches when abroad. 高净值中国人平均每年三次在香港购物。73%的人称香港是他们最 喜欢的购物地。
富有的中国女人称出国最喜欢购买的是化妆品，而中国男人最喜欢 的是手表。
吸引富人的奢侈品特征
优质 品牌 历史稀有
69% 66% 39% 32% The average HNW spends close to $24,000 a year on gifts, and the most popular gift among wealthy men is watches. Occasions for giving gifts:
对于高净值个人来说，教育是另一笔巨大开支。85%的人称计划将 孩子送到国外读书。
宠物
超过三分之一的中国富人有宠物—— 5%的人拥有南美栗鼠
狗 鱼猫鸟 乌龟 49% 19% 9% 6% 6% Leisure travel is currently the biggest expenditure for HNW individuals, and many expect to spend even more on travel in the future.
印度Rediff调查报告：
中国富豪的生活方式
There are currently 2.7 million high-net-worth individuals in China with personal assets of $950,000 or more, and 63,500 ultra-high-networth individuals with assets worth $15.8 million or more. Let's take a look at how these wealthy Chinese spend their money. NOTE: Courtesy, Business Insider, HuRun Report and China's Industrial Bank.
Beijing, Shanghai, Guandong, Fujian, Zhejian and Jiangsu.
休闲旅行目前是高净值个人的最大开 支。许多人未来有望在旅行上开支更 多。
主要的开支领域： 休闲旅行：19% 日常奢侈品：15% 孩子的教育：12%
Education is another big spending area for HNW individuals. Eighty-five per cent said they planned to send their children abroad to study. When to send children abroad:
狗 鱼猫鸟 乌龟 49% 19% 9% 6% 6% Leisure travel is currently the biggest expenditure for HNW individuals, and many expect to spend even more on travel in the future.
出国最喜欢购买的产品
手表 衣服 珠宝化妆品 电子产品
65% 49% 48% 45% 43% More than half of HNWs bought watches last year. Among the ultra-rich, yachts and private jets are becoming more popular. Characteristics of luxury goods that attract the rich:
29%的中国高净值个人是佛教徒。而 在中国总人口中，18%的人是佛教徒。
无宗教信仰佛教新教 伊斯兰教 51% 29% 5% 3% While most high-net-worth individuals in China still don't use the Internet to shop, it's now their number one source of information about consumer products.
超过一半的高净值富翁去年买了手表。在超富人群中，游艇和私人 飞机变得越来越流行。
Leabharlann Baidu
赠送礼物的场合：
生意 结婚 假日 家庭周年庆
76% 50% 41% 36% Despite an ebb in China's housing market, real estate remained the most popular investment for the wealthy. 高净值富翁平均每年在礼物上开支接近2.4万美元。富有的男人中最 受欢迎的礼物是手表。