国际营销专业英语词汇

Acts of God 不可抗力AAA American Arbitration Association 美国仲裁协会arbitration 仲裁公断analogy 类推法aesthetics 美学agent 代理商acquisition 收购advertising 广告advertising appeal 广告诉求advertising copy 广告文案advocacy advertising 倡导式广告black market 黑市BEMs Big Emerging Markets 大新兴市场BOP Bottom of the pyramid 金字塔的底部经济落后国家balance of payments 国际收支贸易支付差额bribery 贿赂benefit segmentation 利益细分behavior segmentation 行为细分brand equity 品牌资产bipolar fashion 两极时尚barter 实物交易物品交换BTO built to order 按订单生产bargaining power 议价或谈判、交涉等的实力或权限broadband 宽带bluetooth 蓝牙Customs Union 关税同盟Common Market 共同市场collectivist culture 集体主义文化cultural typology 文化类型说common law case law 普通法案例法civil law 成文法copyright 版权counterfeiting 伪造conflict resolution 冲突解决cluster analysis 集群分析聚分析consumer panel 消费者反应研究小组cobranding 联合品牌cencentrated global marketing 集中全球营销cost-based pricing 成本加成定价CIF costinsurancefreight 成本加保险费和运费CFR cost and freight 成本加运费cost-based transfer pricing 基于成本的转移价格2 competitive pricing 竞争性定价countertrade 对等贸易反购贸易counterpurchase 互购反向购买compensation trading 补偿贸易convenience store 便利店category killer “品类杀手”掌握特定系列商品的优惠专卖店containerization 货柜运输货柜装货corporate advertising 企业广告creative execution 创意执行collaborating 协作convergence 聚焦集中channel 渠道competitive advantage 竞争性优势cross-border 跨国界的跨境的centrally planned socialism 计划配置体制centrally planned capitalism 计划市场体制capital flow 资本流动资金流current account 经常帐户capital account 固定资产帐户资本性帐户call option 购买选择权distribution 渠道、分销domestic market 国内市场domestic company 国内型公司deficit 赤字depreciate 贬值折旧devaluation 货币贬值diffusion of innovation 创新扩散dispute settlement 争议调停demographic segmentation 人口统计细分diversification 多样化dynamical 有力量的differentiated global marketing 差异全球营销delivered duty paid 完税后交货制定目的地dumping 倾销distributor 分销商department store 百货公司discount store 廉价商店ethnocentric 母国中心的extension approach 延伸方式experience transfers 经验移植EU European Union 欧盟economic system 经济体制economic freedom index 经济自由度排名3 economic exposure 经济风险economic union 经济联盟environmental sensitivity 环境敏感性EDI Electronic Data Interchange 电子数据交换无纸贸易ethnic segmentation 种族细分equity stake 股权ex-works 工厂内交货emotional appeal 感性诉求Foreign Exchange market 外汇市场forward market 期货市场FTA Free Trade Area 自由贸易区Femininity 女性气质FCPA Foreign Corrupt Parctices Act 国外腐败行为法FCCP Foreign consumer culture positioning 外国消费者文化定位franchising 特许经营FAS free alongside ship 装运港船边交货FOB free on board 船上交货fluctuation 不稳定性form utility 形态效用flagship model 旗舰模式global marketing 全球营销globalization 全球化GMS Global Marketing Strategy 全球营销策略global or transnational company 全球或跨国公司geocentric 世界中心的GATT General Agreement on Tariffs and Trade 关税与贸易总协定global strategy 全球战略GDP Gross Domestic Product 国内生产总值GNP Gross National Product 国民生产总值G-7 Group of Seven 七国集团global market segmentation 全球市场细分global teen 全球青少年细分市场global elite 全球精英阶层细分市场GCCP global consumer culture positioning 全球消费者文化定位greenfield investment 绿地投资government controlssubsidies 政府控制和补贴grey market 灰色市场global retailing 全球零售业hyperinflation 恶性通货膨胀high-context culture 高背景文化high touch product 高感性产