市场营销专业英语重点整理

单选：20；单词汉译英：10；单词英译汉：10；句子英译汉：30；阅读：10；作文：20

营销英语重点整理

一、单词：

Marketing management 营销管理New products development 新产品开发

Sales channel 销售渠道

Public relation 公共关系

Consumer behavior 消费者行为Marketing research 营销调研

Market segmentation 市场细分

Sales promotion 销售促进Allowance 折让

Brand awareness 品牌意识

Brand extension 品牌扩展

Brand loyalty 品牌忠诚

Breath of product assortment 产品线的宽度

Breath or diversity of product lines 产品线的宽度或多样性

Buying inertia购买惯性

Buying intention 购买意图

Market share 市场份额

Brand loyalty 品牌忠诚度Intensive distribution 密集分销渠道Selective distribution 选择性分销Exclusive distribution 独家分销Intermediaries brand 中间商品牌Wholesaler 批发商

Retailer 零售商

Department store 百货公司Supermarket 超市

Convenience store 便利店

Buying inertia 购买惯性Convenience goods 便利品Customer satisfaction 顾客满意度Customers’ preference 顾客偏好Economies of scale 规模经济

Global-market expansion 全球市场扩张

Growth rate of market 市场增长率Growth stage of product life cycle 产品生命周期的成长阶段

Industry attractiveness 行业吸引Localization strategy 本土化战略

Comparative advertisements 比较广告

Competition-orientated pricing 竞争导向定价法

Customer-orientated pricing 顾客导向定价法

Personal selling 人员销售Advertising strategies 广告策略Public relation 公共关系

Marketing research 营销调研Product strategy 产品策略

Product mix 产品组合

The marketing concept 营销观念Consumer market 消费者市场Customer satisfaction 顾客满意Total customer value 顾客总价值Marketing environment 营销环境Market segmentation strategy 市场细分策略

Market targeting strategy 目标市场策略

Market positioning strategy 市场定位策略Product life cycle 产品市场寿命周期The selling /sales concept 销售观念The product concept 产品观念Marketing management philosophy 市场营销观念

Societal marketing concept 社会营销观念

Macro-marketing environment 宏观营销环境

Product mix 产品组合

Customer loyalty 顾客忠诚度Market targeting 目标市场选择Niche-market strategy 利基市场战略Personal selling 人员推销

Price discrimination 价格歧视Potential customer 潜在顾客Potential market 潜在市场

Product development 产品开发Product positioning 产品定位Segmentation criteria 细分标准Specialty goods 特殊产品

二、句子：

1、The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintains or improves the consumer’s and the society’s well-being. The societal marketing concept is the newest of the five marketing management philosophies.

翻译：社会营销观念认为一个组织应该确定目标市场的需求和兴趣，然后应以一种方式向顾客提供最大价值，这种方式必须保持和改进消费者及整个社会的福利水平。社会营销观念是五个营销管理哲学中最新的。

2、A sound marketing program starts with identifying the differences that exist within a market, a process called market segmentation, and deciding which segments will be pursued as target markets.

翻译：一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种市场细分作为目标市场。

3、The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product, mass-market strategy.

翻译：市场细分的缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。

4、Sale promotion includes a wide variety of promotion tool designed to stimulate earlier of stronger market response. It includes consumer promotion, trade promotion, and sales force promotion.

翻译：营销推广是指种类繁多的促销方式，以便刺激市场作出尽可能早的或强烈的反应，包括针对消费者的、针对中间商的和针对推销人员的营业推广。