男女大学生恋爱时消费观方面差异

男生：消费时注重服装质量与品牌。价格上较为随 性。服装数量相对少，总需求相对低。
女生：消费时注重服装的款式、色彩和价格等。注 重美观。数量多，需求高。在总的消费中占 有可观的比例。
男生：多为正常三餐，且注重食物营养和能量 等，
对口味要求相对较低。
女生：三餐消费较少（想保持身材苗条而限制 饮食者消费更少）主要消费还有零食和 小吃，主要注重口味。饮食量少而质 （美味）高。
4.The Different Views of Consumption
Have love experience Without love experience
Males pay the bill Females pay the bill
Depends Buy gift for each other Never buy gift for each other The consumption amount has changed The consumption amount has not changed Save money for dating Wouldn’t save money for dating The consumption patterns has changed The consumption patterns has not changed
The consumption types
1.Love means everything —— frugality style
2.Girlfriend comes first ——advance consumption style
3.Money can buy romance ——lavish style
The Consumption View Between
ale & emale undergraduates
Target: Undergraduates
Male Female
Questions
Economy
Penny Pincher
Economy
Virtuous
Is it the Natural Difference between male and female?
date
8
23
5
13.2
13
34.2
9
23
5
12.8
8
20.5
outing
9
23.7
17
43.6
others
3
5.9
0
0
total
38
100
39
100
从以上资料可以看出
基本类型相差无几
男生：主要消费内容为通讯、饮食、交际和 运动等。服饰相对比重不大。
女生：主要消费内容为通讯、饮食、交际和服 装化妆品类。运动消费较少。
Female
1.Would prefer to go to the shopping mall, For the reason that it is more reliable.
2.The female would be more cautious on shopping online
It can be conclude that:
the consumption view between male and female are much of a muchness.
Dating places
The change of consumption amount
male
% female
%
communication
Social activities
4.Spend money faster than earn ——spending along with earring style
However，the Male are still main body of consumption
不管怎样耽美的爱情，都或多 或少脱离不了经济基础。
Males are more rational ,can better control their desire for consumption.
Female
①P a y a t t e n t i o n t o t h e p r i c e .
②L i k e
bargain.
③T a k e s h o p p i n g a s r e l a x a t i o n .
④Wwk.baidu.comi l l m a k e c o m p a r i s o n s .
2.Often go shopping with their destinations, won’t make too much comparison of the same kind.
3.Most of males do not have interests on shopping, they just shopping for their needs.
Male
70.8 29.2 45.8 20.8 33.4 66.7 33.3 66.7 33.3 41.7 58.3 50
50
Female
63.6 36.4 22.7 13.6 63.7 77.3 22.7 86.4 13.6 40.9 59.1 54.5
45.5
6
Male
1.Do not like bargain and won’t spend a lot of time on buying things.
Females are more perceptual and without clear destination ,but they can be rational on service and price.
Last but not the least, we should develop what is useful and discard what is not.
Man should be lavish?
Comparison
1.The Different Consume Habits
2.Patterns of Consumption ＆Places
3.Objects of Consumption
Diet
Cosmetics
Social Activities
Costumes ＆
Male
Would prefer to choose online shopping . (it mostly at school)
The research shows that:
the shopping of male is proportion of online much bigger than the female, and the male are dare to buy expensive things.