苹果和乔布斯故事——课件,英语课展示
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苹果和乔布斯故事(英语学习)
•
Apple did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design. • NeXT’s a great success with it beautiful design • The late Mac OX operating system is based on NeXT
Reform In Apple
• • • •
Management Structure Rebuilding Cutting The Unneccessary Business Innovation And Design Oriedtal Concern On The User Experience
Leave Apple
1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.
After the failure of the Apple III and Lisa, Jobs built The Macintosh to compete with the IBM PC.
Soul Of Apple
• 1984: National Medal of Technology • 1987: Jefferson Award for Public Service • 2007:the most powerful person in business by Fortune Magazine • 2009: CEO of the decade by Fortune Magazine • 2010: Financial Times named Jobs its person of the year for 2010 • ......
【素养阅读】乔布斯与iphone_现代技术
素养阅读系列课件
课标话题--《现代技术》篇
乔布斯与iphone
读有所获
练有所得
思有所悟
视野拓展
By 2005, cellphones were everywhere. Steve had a cellphone, but he didn’t like it. It didn’t work well or look good. None of his friends seemed to like their cellphones, either. Steve decided to make a phone that people could fall in love with.
A few months later, he returned to work. Though he was in poor health, he had a new surprise for the public.
读有所获
练有所得
思有所悟
1
Why didn’t many people like their cellphones? A. They were cheap and big. B. They were very expensive. C. They were not useful at all. D. They looked terrible and worked badly.
视野拓展
答 案 解 析
读有所获
练有所得
思有所悟
5
The underlined sentence in Paragraph 4 shows that Steve Jobs ______. A. didn’t like to stay in hospital B. regretted having an operation C. liked everything to be beautiful D. wanted to design medical equipment
课标话题--《现代技术》篇
乔布斯与iphone
读有所获
练有所得
思有所悟
视野拓展
By 2005, cellphones were everywhere. Steve had a cellphone, but he didn’t like it. It didn’t work well or look good. None of his friends seemed to like their cellphones, either. Steve decided to make a phone that people could fall in love with.
A few months later, he returned to work. Though he was in poor health, he had a new surprise for the public.
读有所获
练有所得
思有所悟
1
Why didn’t many people like their cellphones? A. They were cheap and big. B. They were very expensive. C. They were not useful at all. D. They looked terrible and worked badly.
视野拓展
答 案 解 析
读有所获
练有所得
思有所悟
5
The underlined sentence in Paragraph 4 shows that Steve Jobs ______. A. didn’t like to stay in hospital B. regretted having an operation C. liked everything to be beautiful D. wanted to design medical equipment
英语PPT——乔布斯简介
10
Apple Chief Executive Officer Steve Jobs holds the new " iPad" during the launch of Apple's new tablet computing device in San Francisco, California, in this January 27, 2010
7
In this Jan. 24, 1984, file photo, Steve Jobs, chairman of the board of Apple Computer, leans on the new "Macintosh" personal computer following a shareholder's meeting in Cupertino, Calif
11
Oct.5,2011. iphone 4s was published
But at the same time
An iPhone displays an image of Steve Jobs as it sits with a memorial to the Apple founder and former CEO outside an Apple Store, Wednesday, Oct. 5, 2011 in New York. Jobs passed away Wednesday at the age of 56
In this Jan. 7, 1997, file photo, Steve Jobs, chief executive of Pixar, speaks at the MacWorld trade show in San Francisco.（now he has returned the apple company ）
苹果乔布斯生涯介绍ppt
Still Looking Up
After taking time off, Jobs wanted to get back to Apple and his love for computers Decided to start his own company Founded NeXT Computer in 1989
First project as CEO was the G4 Cube Was too expensive and didn’t satisfy a certain market Lasted only twelve months in Apple’s line-up line-
The New Beginning (Cont.)
Portable Audio Revolution (Cont.)
In eight weeks, five million songs were sold on iTunes Took over 80% of the legal music downloading market
More Successful Changes
Still Looking Up (Cont.)
Jobs had to make drastic decisions Microsoft purchased NeXT software Microsoft came up with $150 million to stake in Apple Saved a dying company.
June 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips. This would conserve energy on PowerBook and iBook
英语伟人介绍——乔布斯ppt课件
• 1977年，乔布斯和他的苹果2电脑。这还不是乔布斯想象中的“酷毙了”的 电脑，可它已经是首批最成功的个人电脑了。
4
Introducing the first Macintosh in 1984. The now-legendary computer was announced to the wider public by a television commercial, aired during the Super Bowl in January of that year. It was the first computer
Large queues formed at Apple Stores around the world, sometimes days in advance.
• 2007年7月，乔布斯在帕洛阿尔托的苹果专卖店现身，为iPhone的推出造势。 全世界的苹果专卖店都排起了长龙，有的甚至会提前几天就开始排队。
• 1991年，在发布会上推广NeXT的ata计算机。尽管这款计算机得到普遍的认 可，销量却不如人意。于是，1993年NeXT成了一家只做软件的电脑公司。
7
At a press conference in San Francisco. In late 1996 Apple bought NeXT for $429m. a few months later, Gil Amelio, Apple’s boss, was
do not use DOS.
• 1984年推出首款麦金塔计算机。这款大名鼎鼎的计算机在当时通过在橄榄球 超级杯大赛中插播广告而广为人知。 它是第一款不用DOS指令的电脑。
5
Mr. Jobs at the NeXT headquarters in Palo Alto. After an internal power struggle, he was fired from Apple in 1985 and later
4
Introducing the first Macintosh in 1984. The now-legendary computer was announced to the wider public by a television commercial, aired during the Super Bowl in January of that year. It was the first computer
Large queues formed at Apple Stores around the world, sometimes days in advance.
• 2007年7月，乔布斯在帕洛阿尔托的苹果专卖店现身，为iPhone的推出造势。 全世界的苹果专卖店都排起了长龙，有的甚至会提前几天就开始排队。
• 1991年，在发布会上推广NeXT的ata计算机。尽管这款计算机得到普遍的认 可，销量却不如人意。于是，1993年NeXT成了一家只做软件的电脑公司。
7
At a press conference in San Francisco. In late 1996 Apple bought NeXT for $429m. a few months later, Gil Amelio, Apple’s boss, was
do not use DOS.
• 1984年推出首款麦金塔计算机。这款大名鼎鼎的计算机在当时通过在橄榄球 超级杯大赛中插播广告而广为人知。 它是第一款不用DOS指令的电脑。
5
Mr. Jobs at the NeXT headquarters in Palo Alto. After an internal power struggle, he was fired from Apple in 1985 and later
乔布斯英文介绍Ppt专选课件
Positive Growth
• From 1977 to 1983, Apple continued to grow exponentially.
• In 1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.
• He visited with Woz the homebrew computer club, but was not content with just the creation of electronics.
• Jobs convinced Woz to help him create a personal computer, the Apple I
乔布斯英文介绍Ppt
Steven Paul Jobs
• Born in 1955 in Green Bay, Wisconsin
• Adopted by Paul and Clara Jobs to live in Santa Clara, California
• Graduated high school in Cupertino, California
• While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.
The Beginnings of Apple
• After spending time in India in 1974, Jobs returned to America
• After selling his Volkswagon mini-bus, and asking Woz to sell his scientific calculator, the two raised enough money to create Apple Computers.
乔布斯与苹果的故事课件.ppt
乔布斯与苹果的故事
班级：12国商（海本）
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童年时期
1956年，史蒂夫乔布斯被史蒂夫保罗和克拉拉收养。
vv
乔布斯是养子,父母经常对他说,"你是一个非常特别的 孩子,是我们精心挑选的." 因此,植根于乔布斯的理念就 是,他是独一无二的, 特别的.让孩子有一种欣赏自我的信 念,对于他们的成长来说特别重要。
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青年时期
乔布斯与沃兹尼亚克
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蓝盒子（英语：Blue Box）是用来破解
电话系统的工具，内建电子零件，可模仿电 信营运商的拨话控制讯号。蓝盒子常被用来 拨打免费电话，乔布斯和沃兹尼亚克共同制 造蓝盒子并出售，差点被警察抓到。
乔布斯后来回想道：“我百分之 百确定，没有蓝盒子就没有苹果公司。 沃兹和我学会怎样一起工作，我们也 在解决技术难题和将发明投入生产的 过程中获得了自信。”
Macintash研发小组
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Macintash的弊端
竞争对手微软：80年代末到90年代初，微软也 模仿苹果的Macintosh图形操作系统做出了 Windows图形操作系统。虽然当时Windows操作 系统比在苹果Macintosh操作系统测试效果差， 但消费者可以用。
由于当时苹果系统不开放，微软操作系统开放。 Windows3.0在1989的应用软件数量只有1000个， 到了1996年，数量就超过了3万个。正是因为拥 有如此之多的应用软件，才最终保证了绝大部分 用户选择了Windows。
vv
完美产品Macintash—IMAC前身
麦金塔电脑（Macintosh），香港俗称Mac机，内 地也称作苹果机或麦金托什机 ，是对苹果PC中一系 列产品的称谓。首款Mac于1984年1月24日发布，是 苹果公司继Lisa后第二款具备图形界面的PC产品。
班级：12国商（海本）
vv
童年时期
1956年，史蒂夫乔布斯被史蒂夫保罗和克拉拉收养。
vv
乔布斯是养子,父母经常对他说,"你是一个非常特别的 孩子,是我们精心挑选的." 因此,植根于乔布斯的理念就 是,他是独一无二的, 特别的.让孩子有一种欣赏自我的信 念,对于他们的成长来说特别重要。
vv
青年时期
乔布斯与沃兹尼亚克
vv
蓝盒子（英语：Blue Box）是用来破解
电话系统的工具，内建电子零件，可模仿电 信营运商的拨话控制讯号。蓝盒子常被用来 拨打免费电话，乔布斯和沃兹尼亚克共同制 造蓝盒子并出售，差点被警察抓到。
乔布斯后来回想道：“我百分之 百确定，没有蓝盒子就没有苹果公司。 沃兹和我学会怎样一起工作，我们也 在解决技术难题和将发明投入生产的 过程中获得了自信。”
Macintash研发小组
vv
Macintash的弊端
竞争对手微软：80年代末到90年代初，微软也 模仿苹果的Macintosh图形操作系统做出了 Windows图形操作系统。虽然当时Windows操作 系统比在苹果Macintosh操作系统测试效果差， 但消费者可以用。
由于当时苹果系统不开放，微软操作系统开放。 Windows3.0在1989的应用软件数量只有1000个， 到了1996年，数量就超过了3万个。正是因为拥 有如此之多的应用软件，才最终保证了绝大部分 用户选择了Windows。
vv
完美产品Macintash—IMAC前身
麦金塔电脑（Macintosh），香港俗称Mac机，内 地也称作苹果机或麦金托什机 ，是对苹果PC中一系 列产品的称谓。首款Mac于1984年1月24日发布，是 苹果公司继Lisa后第二款具备图形界面的PC产品。
乔布斯ppt展示(英汉对照)
• 乔布斯是改变世界的天才，他凭敏锐的 触觉和过人的智慧，勇于变革，不断创 新，引领全球资讯科技和电子产品的潮 流，把电脑和电子产品变得简约化、平 民化，让曾经是昂贵稀罕的电子产品变 为现代人生活的一部分。 • Jobs is to change the world of genius, he had a keen sense of touch and great wisdom, the courage to change, continuous innovation, leading the global information technology and the trend of the electronic products, computer and electronic product becomes simplified, popular, let was expensive rare electronic products into modern part of life.
• 学生时代 的乔布斯聪明、顽皮，肆无忌惮 ，常常喜欢别 出心裁地搞出一些令人啼笑皆非 的恶作剧。 • Student age of jobs smart, naughty, unbridled , often like to try to be unique to make out some wry chronicling of tricks. • 不过，他的学习成绩倒是十分出众。 • However, his study result is very outstanding. • 当时，乔布斯就生活在后来著名的“硅谷 附近，邻居都 是“硅谷”元老——惠普公司的职员。 • At that time, jobs will live in later known as the "silicon valley" "nearby, neighbors are" silicon valley "patriarch hewlett-packard company staff.
苹果公司和乔布斯 ppt演讲稿
Apple iPhone Marketing Plan
iphone的饥饿营销策略
1.苹果公司就采用了严密的保密制度,这样就控制了饥饿 的强度。苹果让消费者和媒体对其信息极度渴望——从对 于新产品外观工业设计的臆想和猜想到其商业模式的实施。 2.当新品推出后，由于用户的饥饿感被引爆，iPhone在开 始销售的一周内已启用了100万部。这是苹果公司计划年 度内的销售计划，实际上只用了6天时间就实现了在这个 目标。 3.在销售渠道上也“饥饿”不堪，而用户一次次上演了排队 等待的盛况。没有哪一个品牌﹑哪一个型号的电子产品会 得到如此高密度的关注。
Apple iPhone Marketing Plan
“偏执狂”的退出
1985年，苹果公司赖以发展的 apple II在持续畅销8年之后开始呈现 下滑趋势。当时的苹果总裁卡利斯认 为，控制成本为第一要务，主张开源 节流。而乔布斯是个技术狂热者，导 致公司陷入了一种完全的崇尚科技革 新的企业文化，却忽略了成本和用户 的需求。 85年9月16日，乔布斯打算通过 “政变”促使卡利斯下台，不想到被 人告发，最终被董事会扫地出门.
时尚的宠儿-iPhone
2008年10月，在公布了2008Q3 期财报，苹果CEO乔布斯宣布， 苹果已经成为世界第三大手机供 应商，46亿美元的销售收入仅 次于诺基亚和三星。 如果以利润和利润率等指标 来计算，苹果iPhone的表现更 加出色。iPhone的营业利润超 过20亿美元，名列第一。而诺 基亚仅为19亿美元，索爱和摩 托罗拉则分别亏损8.41亿美元和 7.62亿美元。 按照利润率排名，iPhone 的运营利润率高达40%，也把其 他手机企业远远抛到身后。排名 第二的RIM利润率接近20%，诺 基亚、三星和LG的利润率均接 近10%。
最新乔布斯英语介绍ppt课件PPT
The fourth generation product iPhone 4 was released in June 8, 2010.
announces resignation
In August 25, 2011, Apple announced that he had resigned and entered into force immediately, and appointed Steve Jobs as chairman of the company
浓度依赖性抗生素
氨基糖苷类、氟喹诺酮类、酮内酯类、两性霉素B等。 • 其对致病菌的杀菌作用取决于峰浓度，而与作用时间
关系不密切。可以通过提高Cmax来提高临床疗效， Cmax不能超过最低毒性剂量，对于治疗窗比较窄的 基糖苷类药物尤应注意。 • 用于评价浓度性药物杀菌作用的参数主要有： AUC0-24/MIC(AUIC)
died
Jobs died at the age of 56 in Beijing on October 6, 2011.
character Evaluation
He knew how to make amazingly great products.(Paul Allen evaluation)
乔布斯英语介绍ppt
Steve Jobs , was born in the U.S.CaliforniaSan Francisco, the U.S.inventor, the entrepreneur, the U.S.Apple Inc.Co - founder.
Early experiences
▓ β—内酰胺类抗生素 ▓ 大环内酯类抗生素 ▓ 氨基糖苷类抗生素 ▓ 喹诺酮类抗菌药物
announces resignation
In August 25, 2011, Apple announced that he had resigned and entered into force immediately, and appointed Steve Jobs as chairman of the company
浓度依赖性抗生素
氨基糖苷类、氟喹诺酮类、酮内酯类、两性霉素B等。 • 其对致病菌的杀菌作用取决于峰浓度，而与作用时间
关系不密切。可以通过提高Cmax来提高临床疗效， Cmax不能超过最低毒性剂量，对于治疗窗比较窄的 基糖苷类药物尤应注意。 • 用于评价浓度性药物杀菌作用的参数主要有： AUC0-24/MIC(AUIC)
died
Jobs died at the age of 56 in Beijing on October 6, 2011.
character Evaluation
He knew how to make amazingly great products.(Paul Allen evaluation)
乔布斯英语介绍ppt
Steve Jobs , was born in the U.S.CaliforniaSan Francisco, the U.S.inventor, the entrepreneur, the U.S.Apple Inc.Co - founder.
Early experiences
▓ β—内酰胺类抗生素 ▓ 大环内酯类抗生素 ▓ 氨基糖苷类抗生素 ▓ 喹诺酮类抗菌药物
乔布斯英语PPT演讲 英语课十分钟展示
Apple
Apple
Steve and MAC
Expect everything.From a notebook that weighs alomst nothing.
• With the latestgeneration Intel Core i5 and i7 processors, highspeed Thunderbolt I/O technology, and all-flash storage, Mac Book Air isn’t thin on features.
Achievement成就
• Jobs created the Macintosh computer has led, ipad, iPod, iTunes Store, iPhone and many other well-known digital product. 乔布斯先后领导缔造 了麦金塔计算机、 ipad、iPod、iTunes Store、iPhone等诸多 知名数字产品。
奥巴马（Obama）
Mourning 悼念
My first meeting with Steve Jobs about 30 years ago. Since then, after half time, between the two of us as colleagues, competitors and friends relationships. 我与乔布斯的首次会 面约在30年前。自那 时以来的后半生时间 中，我们两人之间为 同事、竞争对手以及
埃里克· 施密特（Eric Schmidt）
Jobs left us some experience
1. Do not focus on the right, concerned about the success. 2. Never be afraid to fail. 3. Your time is limited, so do not waste someone else's life. 4. Not trapped in the dogma, which is in accordance with the results of other people think about life.
苹果乔布斯生涯介绍ppt
The next step for Steve was his newest operating system, Mac OS X
The future of Apple
The New Beginning (Cont.)
Apple wanted software to sync up digital devices
Sales skyrocketed and 75% of MP3 players are iPods
Portable Audio Revolution (Cont.)
In eight weeks, five million songs were sold on iTunes
Took over 80% of the legal music downloading market
NeXT STEP software was being turned into Mac OS X
Under Jobs’ guidance the company increased sales
Introduced the iMac and other new products
Still Looking Up (Cont.)
Was turned down by most companies
Jobs took matters into his own hands and created iLife suite.
The New Beginning (Cont.)
In 2001, Jobs opened Apple retail stores so customers could:
Smooth Sailing
Most investors turned Apple down
The future of Apple
The New Beginning (Cont.)
Apple wanted software to sync up digital devices
Sales skyrocketed and 75% of MP3 players are iPods
Portable Audio Revolution (Cont.)
In eight weeks, five million songs were sold on iTunes
Took over 80% of the legal music downloading market
NeXT STEP software was being turned into Mac OS X
Under Jobs’ guidance the company increased sales
Introduced the iMac and other new products
Still Looking Up (Cont.)
Was turned down by most companies
Jobs took matters into his own hands and created iLife suite.
The New Beginning (Cont.)
In 2001, Jobs opened Apple retail stores so customers could:
Smooth Sailing
Most investors turned Apple down
094830_苹果乔布斯生涯介绍ppt
More Successful Changes
June 6th, 2005, Jobs announced switch from PowerPC chips to Intel chips.
This would conserve energy on PowerBook and iBook
More Successful Changes (Cont.)
The next step for Steve was his newest operating system, Mac OS X The future of Apple
The New Beginning (Cont.)
Apple wanted software to sync up digital devices
Was turned down by most companies Jobs took matters into his own hands and created iLife suite.
The New Beginning (Cont.)
In 2001, Jobs opened Apple retail stores so customers could:
Education (Cont.)
Graduated high school in 1972
Enrolled in Reed College in Oregon Dropped out after one semester Slept on his friends dorm room floor and dropped in on classes of interest
史蒂夫·乔布斯美国苹果公司联合创始人介绍PPT模板
主要成就
苹果公司前CEO、创始人，1997年成为《时 代周刊》的封面人物
1985年，乔布斯获得了由里根总统授予的国 家级技术勋章
2007年，史蒂夫·乔布斯被《财富》杂志评为 了年度最伟大商人。
2009年被财富杂志评选为这十年美国最佳 CEO，同年当选时代周刊年度风云人物之一
先后领导缔造了 Mac、iPad、iPod、iTunes Store、iPhone 等诸多知名数字产品
商业理念
了解消费者需求而不掌握消费者反馈意见
乔布斯没有使用关注焦点人群的方案，相反，他告诉 消费者，让消费者说出他们的需求。对此，市场研究 机构Yankee Group的消费者研究部门负责人卡尔·霍 威（Carl Howe）表示：苹果在了解用户需求方面表 现很好。
商业理念
出售梦想而非产品
乔布斯让人们对苹果公司产生了这样的印象，即苹果打动消费者的不是其生产的产品本身，而 是这些产品所代表的具体涵义。
01
人物生平
introduction of apple co-founder introduction of apple founder of apple introduction
人物生平
创业 (1976 - 1983)
1976年，21岁的乔布斯与26岁的斯蒂 夫·沃兹尼亚克在自家的车库里成立了苹 果公司。他们制造了世界上首台个人电 脑，并称为Apple I，售价666.66美元
注重质量
乔布斯是个完美主义者。他认为，完美的质量没有捷径，必须将优秀的质量定位给自己的承诺 并坚定不移的坚持下去。当对自己要求更高，并关注所有的细节后，产品就会和别人不一样。
05
社会评价
introduction of apple co-founder introduction of apple founder of apple introduction
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Soul Of Apple
• 1984: National Medal of Technology • 1987: Jefferson Award for Public Service • 2007:the most powerful person in business by Fortune Magazine • 2009: CEO of the decade by Fortune Magazine • 2010: Financial Times named Jobs its person of the year for 2010 • ......
The Present Apple
Become the second largest company of the World The largest Cellphone Provider The highest net fit income The most innovative company Running the Online content store
Love For Electronic
•Jobs met Steve Wozniak shortly after they both left school while working for Hewlett-Packard(惠普） •“Woz” was an incredibly talented engineer, especially in electronic gadgets •While developing a “blue box” device, Jobs convinced Woz to sell it to Berkeley students.
New Beginning Of Apple
2001, Apple launched iPod A New Time For Music • Tens of million iPod sold all around the wold • Itunes store become the largest online music store • Lead a new way of music industry
Leave Apple
1981, IBM finally entered the personal computer market, and in just two years began to outsell Apple.
After the failure of the Apple III and Lisa, Jobs built The Macintosh to compete with the IBM PC.
• Steve purchased Pixar in 1985 for $10 Million • 10 years later, it become a company of $1 Billion • On January 24th, 2006, Disney • bought out Pixar for $7.4 billion
Stay Hungry, Stay Foolish
As sales of the Macintosh took off, CEO John Sculley thought that Jobs was hurting Apple’s success, and gradually forced Jobs to leave.
NeXT And Pixar
Reform In Apple • • • • Management Structure Rebuilding Cutting The Unneccessary Business Innovation And Design Oriedtal Concern On The User Experience
AppleApple-Inside Soul
The story of Apple and Steve Jobs
Steve Jobs
Childhood Born in 1955 in Green Bay, Wisconsin
•Put up for adoption a week after birth •Adoption was finalized under the condition that Steven would attend college
Education
•Graduated high school in 1972 •Enrolled in Reed College in Oregon, studied Poetry, Literature, and Physics •After one semester, Jobs dropped out of school •Slept on his friends dorm room floor and dropped in on classes of interest
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Apple did very poorly in the early and mid 90’s, brought on by poor leadership and stagnating computer design. • NeXT’s a great success with it beautiful design • The late Mac OX operating system is based on NeXT
Living Without PC
• 2010, Apple launched iPad, with large touch screeen and powerful processor • Has a trend to replace the PC • Leading a Pad-Time • A new chanllege of competitors
Back To Apple
Heavy Debt， Under Deficit Lack of innovation
$1
No core business Severe competition:MS, HP Where should Apple head for? What will the new Apple CEO do?
Re-Define The Phone Re• • • • 2007, Apple launched iPhone 2010, more than 50 ,000,000 iPhone was sold App Store is the largest Online App market Leading people to a time with simplesmart communication and entertaiment
The Beginnings of Apple
• After spending time in India in 1974, Jobs returned to America • Steve Jobs , Steve Wozniak And Ronald Gerald Wayne in 1976. • Apple I in 1976, Apple II in 1977, Stepped into positive growth
Quotes
• Innovation distinguishes between a leader and a follower. • Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me. • Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. • I want to put a ding in the universe. • Design is not just what it looks like and feels like. Design is how it works