为什么开拓国际市场

1.企业为什么要全球化经营？Why companies go global?

企业的国际化经营，是指企业为了寻求更大的市场、寻找更好的资源、追逐更高的利润，而突破一个国家的界限，在两个或两个以上的国家从事生产、销售、服务等活动。企业国际化的动因包括三个：

（一）为现有的产品和服务寻找新的顾客。

企业从事国际化活动最直接的动因是开发海外市场，在国内市场趋于饱和时为现有的产品和服务寻找新的顾客。随着经济全球化的发展，不同国家的消费者在需求偏好和消费习惯上有趋同的倾向，这使得企业有可能将产品和服务推向更广阔的市场。

（二）寻找低成本的资源。

企业在海外市场寻找更优质和更低廉的资源，以降低生产成本，获得低成本优势。可以带来低成本优势的资源主要包括原材料、劳动力和技术。

（三）打造核心竞争力。

核心竞争力是企业竞争优势的源泉，是企业比竞争对手更优秀的根本性的原因。企业将经营活动领域从单一的国内市场扩展到海外市场，可以在更大的范围内学习新的技术、管理经验，积累对顾客需求的认识，由此打造出更强的核心竞争力。

Companies go international for a variety of reasons, but the goal is typically company growth or expansion. Whether a company hires international employees or searches for new markets abroad, an international strategy can help diversify and expand a business.

•Growth

•Many companies look to international markets for growth. Introducing new products internationally can expand a company's customer base, sales and

revenue. For example, after Coca-Cola dominated the U.S. market, it expanded

their business globally starting in 1926 to increase sales and profits. Employees

•Companies go international to find alternative sources of labor. Some companies look to international countries for lower-cost manufacturing, technology assistance and other services in order to maintain a competitive advantage.

Resources

•Some companies go international to locate resources that are difficult to obtain in their home markets, or that can be obtained at a better price internationally.

Ideas

•Companies go international to broaden their work force and obtain new ideas. A work force comprised of different backgrounds and cultural differences can bring

fresh ideas and concepts to help a company grow. For example, IBM actively

recruits individuals from diverse backgrounds because it believes it's a

competitive advantage that drives innovation and benefits customers. Diversification

•Some companies go international to diversify. Selling products and services in multiple countries reduces the company's exposure to possible economic and

political instability in a single country.

2．Sources of market information?

通过市场调查收集市场信息。

Through the market survey to collect market information.

通过政府部门收集市场信息。

Through the government department collect market information.

通过银行系统收集市场信息。

Through the bank system to collect market information.

通过各种大众传播媒体收集市场信息。

Through all kinds of mass media market information.

通过企业销售人员和销售服务网点收集市场信息。

Through the enterprise sales and sales service network market information.

通过各种商品交易会、订货会等收集市场信息。

Through the various commodities fair, order meeting collecting market information, etc.

通过各种信息中心和信息咨询机构收集市场信息。

Through the various information center and information consulting agency collect market information.

3.what are entry barriers?

Circumstances particular to a given industry that create disadvantages for new competitors attempting to enter the market. These may include government regulations, economic factors, and marketing conditions. Barriers to entry may be created.