管理信息系统(英文版)课程及答案
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• Apply a four-step method for business problem solving to solve information system-related problems.
OBJECTIVES (Continued)
• Assess how information systems will affect business careers in accounting, finance, management, marketing, operations management, and information systems and identify the information systems skills and knowledge essential for all business careers. 评估信息系统对财 务会计、市场影响、管理、运营管理等职业的 影响以及各职业需要的信息系统的相关知识和 技能。
• JC Penney uses information systems to enhance its relationship with its supplier in Hong Kong
The Role of Information Systems in Business Today
Improved decision making:Baidu Nhomakorabea
Chapter 1
Business Information Systems
in Your Career
OBJECTIVES
• Explain why information systems are so essential in business today.
• Define an information system from both a technical and a business perspective, and distinguish between computer literacy and information systems literacy. 从技术和企业角度定义信息系统，区 分计算机文化和信息系统文化。
❖ Solutions: MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games, which increase sales.
Major League Baseball Hits a Home Run with Information Systems（continue）
J.C.PENNEY STORE(USA)
POS数据
TAL (HK)
产品
订单
MANUFATURER (TAIWAN)
❖ 通过条码等技术杰西.潘尼可以进入TAL的系统查询生产和运输 信息以得到库存信息。发送精确率达到100%
❖ TAL是世界上最大的衬衫生产商。
❖ 大牌零售商倾向于将其关键的生产和库存功能移交给像TAL这 样的外包商因为他们会做的更好。
❖ 理念：创始人沃尔顿先生倡导的尽量降低经营成本， 实行低价销售。
宗旨：帮顾客节省每一分钱。
口号：天天平价，始终如一。
1995年经营成本占销售额的15.8%（世界上大多数 零售商的经营成本在40%以上）
❖ 手段：拥有世界上最大的私有卫星系统，与3800家供 货商实现计算机联网。总部的计算机系统与16个发货 中心以及1000多家商店连接，做到即时销售，大大压 缩产品时间成本，减少库存风险，加速资金周转。
❖ Wal-Mart is the most efficient store in the world as a result of digital links between its suppliers and stores
❖ WalMart是近20年来美国发展最快的零售商。70年 代公司年销售额只有4000万美元。1995年销售额已 达936亿美元，列美国最大企业排名第四位， 2000 年市值2567亿美元，列世界第7位， 2002年世界 500强名列第一。
The Role of Information Systems in Business Today
Business Objectives of Information Systems
• Operational excellence 卓越的运营
• New products, services, and business models • Customer and supplier intimacy 密切客户和供应商的
• Internet advertising continues to grow at more than 30 percent per year
• New laws require businesses to store more data for longer periods
• Changes in business result in changes in jobs and careers
❖ SAS customer analysis software and Web site tracking tools help identify good sales prospects（潜在顾客）.
❖ Demonstrates IT’s role in reducing cost, opening new sales channels, and building community with customers.
Major League Baseball Hits a Home Run with Information Systems
❖ Problem: Declining revenue from traditional sales channels, declining customer base, increasing costs.传统销售渠道的收益降低，客 户群减少，成本升高
• Apple has been very successful at introducing new products and adopting a new business model
The Role of Information Systems in Business Today
Customer and supplier intimacy: • Customers who are served well become repeat
❖ 顾客在杰西.潘尼的门店购买衬衫后，其销售记录会传递到香 港的TAL服装公司（通过收集其衬衫POS数据）
❖ 之后TAL公司运行其计算机模型决策生产衬衫尺寸、型号及颜 色。
❖ TAL的销售预测系统决定每种衬衫的理想库存量并指导其台湾 的制造商生产杰西.潘尼每个门店需要的数量。
❖ 制造商直接将衬衫发往杰西.潘尼的各个门店，不需经过杰西. 潘尼的仓库。
视讯联接 （VIDEO LINK）
组织学习 (Organizational
Learning)
财务 (FINANCING)
WAL-MAT总部
POS数据 (Point-of-sale data)
零售商店
卫星通讯
POS数据 (Point-of-sale data)
供应商支付
配销中心
通讯支持 (COMMUNICATIONS
SUPPORT)
WAL-MAT供应链
供应商
Partner
The Role of Information Systems in Business Today
New products, services, and business models:
• Information systems and technologies enable firms to create new products, services, and business models
❖ Illustrates the emerging digital firm landscape where businesses can use tools to analyze critical data.
Case J.C. PENNEY’S INVISIALE SUPPLIER
❖ (杰西.潘尼）
• A company’s bottom line can be hurt by managers being swamped with data that are neither timely nor helpful, forcing them to use guesswork
联系
• Improved decision making
• Competitive advantage
• Survival
The Role of Information Systems in Business Today
Operational Excellence:
❖ Improved efficiency results in higher profitability
• A business model includes how a company produces, delivers, and sells its products and services
• The music industry has seen drastic changes in business models in recent years
❖ Information systems and technologies help to improve higher levels of efficiency and productivity
❖ Wal-Mart (沃尔玛）is the champion of combining information systems and best business practices to achieve operational efficiency—and $285 billion in sales in 2005
❖ TAL可以将衬衫从市场测试到产品上架的周期减少到4个月。
❖ TAL的系统在目前产品价格竞争激烈、制造成本上升和利润 率不断降低的情况下，保持了令人惊讶高效率和低成本。
The Role of Information Systems in Business Today
How Information Systems Are Transforming Business
customers who purchase more
• Close relationships with suppliers result in lower costs
• The Mandarin Oriental （文华东方酒店）in Manhattan uses information systems and technologies to foster （培养） an intimate relationship with its customers including keeping track of their preferences
• In 2005, more wireless phone accounts were opened than telephone land lines installed
• More than 35 million people receive their news online; 32 million Americans read blogs
❖ 之前杰西.潘尼要使其仓库保持6个月的库存量，门店要保持3个 月的库存量。其销售预测系统基于过时的信息和数据。
❖ 交给TAL生产其衬衫后，其库存量为零。
❖ 杰西.潘尼的仓库工人要花29美分/衬衫的成本处理订单，而 TAL减少到14美分/衬衫。
❖ TAL运用其强大的信息系统进行新款衬衫的产品设计和市场 测试。
OBJECTIVES (Continued)
• Assess how information systems will affect business careers in accounting, finance, management, marketing, operations management, and information systems and identify the information systems skills and knowledge essential for all business careers. 评估信息系统对财 务会计、市场影响、管理、运营管理等职业的 影响以及各职业需要的信息系统的相关知识和 技能。
• JC Penney uses information systems to enhance its relationship with its supplier in Hong Kong
The Role of Information Systems in Business Today
Improved decision making:Baidu Nhomakorabea
Chapter 1
Business Information Systems
in Your Career
OBJECTIVES
• Explain why information systems are so essential in business today.
• Define an information system from both a technical and a business perspective, and distinguish between computer literacy and information systems literacy. 从技术和企业角度定义信息系统，区 分计算机文化和信息系统文化。
❖ Solutions: MLB Web sites and cell phone ticketing enable electronic ticketing and delivery of online information and games, which increase sales.
Major League Baseball Hits a Home Run with Information Systems（continue）
J.C.PENNEY STORE(USA)
POS数据
TAL (HK)
产品
订单
MANUFATURER (TAIWAN)
❖ 通过条码等技术杰西.潘尼可以进入TAL的系统查询生产和运输 信息以得到库存信息。发送精确率达到100%
❖ TAL是世界上最大的衬衫生产商。
❖ 大牌零售商倾向于将其关键的生产和库存功能移交给像TAL这 样的外包商因为他们会做的更好。
❖ 理念：创始人沃尔顿先生倡导的尽量降低经营成本， 实行低价销售。
宗旨：帮顾客节省每一分钱。
口号：天天平价，始终如一。
1995年经营成本占销售额的15.8%（世界上大多数 零售商的经营成本在40%以上）
❖ 手段：拥有世界上最大的私有卫星系统，与3800家供 货商实现计算机联网。总部的计算机系统与16个发货 中心以及1000多家商店连接，做到即时销售，大大压 缩产品时间成本，减少库存风险，加速资金周转。
❖ Wal-Mart is the most efficient store in the world as a result of digital links between its suppliers and stores
❖ WalMart是近20年来美国发展最快的零售商。70年 代公司年销售额只有4000万美元。1995年销售额已 达936亿美元，列美国最大企业排名第四位， 2000 年市值2567亿美元，列世界第7位， 2002年世界 500强名列第一。
The Role of Information Systems in Business Today
Business Objectives of Information Systems
• Operational excellence 卓越的运营
• New products, services, and business models • Customer and supplier intimacy 密切客户和供应商的
• Internet advertising continues to grow at more than 30 percent per year
• New laws require businesses to store more data for longer periods
• Changes in business result in changes in jobs and careers
❖ SAS customer analysis software and Web site tracking tools help identify good sales prospects（潜在顾客）.
❖ Demonstrates IT’s role in reducing cost, opening new sales channels, and building community with customers.
Major League Baseball Hits a Home Run with Information Systems
❖ Problem: Declining revenue from traditional sales channels, declining customer base, increasing costs.传统销售渠道的收益降低，客 户群减少，成本升高
• Apple has been very successful at introducing new products and adopting a new business model
The Role of Information Systems in Business Today
Customer and supplier intimacy: • Customers who are served well become repeat
❖ 顾客在杰西.潘尼的门店购买衬衫后，其销售记录会传递到香 港的TAL服装公司（通过收集其衬衫POS数据）
❖ 之后TAL公司运行其计算机模型决策生产衬衫尺寸、型号及颜 色。
❖ TAL的销售预测系统决定每种衬衫的理想库存量并指导其台湾 的制造商生产杰西.潘尼每个门店需要的数量。
❖ 制造商直接将衬衫发往杰西.潘尼的各个门店，不需经过杰西. 潘尼的仓库。
视讯联接 （VIDEO LINK）
组织学习 (Organizational
Learning)
财务 (FINANCING)
WAL-MAT总部
POS数据 (Point-of-sale data)
零售商店
卫星通讯
POS数据 (Point-of-sale data)
供应商支付
配销中心
通讯支持 (COMMUNICATIONS
SUPPORT)
WAL-MAT供应链
供应商
Partner
The Role of Information Systems in Business Today
New products, services, and business models:
• Information systems and technologies enable firms to create new products, services, and business models
❖ Illustrates the emerging digital firm landscape where businesses can use tools to analyze critical data.
Case J.C. PENNEY’S INVISIALE SUPPLIER
❖ (杰西.潘尼）
• A company’s bottom line can be hurt by managers being swamped with data that are neither timely nor helpful, forcing them to use guesswork
联系
• Improved decision making
• Competitive advantage
• Survival
The Role of Information Systems in Business Today
Operational Excellence:
❖ Improved efficiency results in higher profitability
• A business model includes how a company produces, delivers, and sells its products and services
• The music industry has seen drastic changes in business models in recent years
❖ Information systems and technologies help to improve higher levels of efficiency and productivity
❖ Wal-Mart (沃尔玛）is the champion of combining information systems and best business practices to achieve operational efficiency—and $285 billion in sales in 2005
❖ TAL可以将衬衫从市场测试到产品上架的周期减少到4个月。
❖ TAL的系统在目前产品价格竞争激烈、制造成本上升和利润 率不断降低的情况下，保持了令人惊讶高效率和低成本。
The Role of Information Systems in Business Today
How Information Systems Are Transforming Business
customers who purchase more
• Close relationships with suppliers result in lower costs
• The Mandarin Oriental （文华东方酒店）in Manhattan uses information systems and technologies to foster （培养） an intimate relationship with its customers including keeping track of their preferences
• In 2005, more wireless phone accounts were opened than telephone land lines installed
• More than 35 million people receive their news online; 32 million Americans read blogs
❖ 之前杰西.潘尼要使其仓库保持6个月的库存量，门店要保持3个 月的库存量。其销售预测系统基于过时的信息和数据。
❖ 交给TAL生产其衬衫后，其库存量为零。
❖ 杰西.潘尼的仓库工人要花29美分/衬衫的成本处理订单，而 TAL减少到14美分/衬衫。
❖ TAL运用其强大的信息系统进行新款衬衫的产品设计和市场 测试。