由金星脱口秀 看电视脱口秀的创新与发展

由金星脱口秀看电视脱口秀的创新与发展

摘要

脱口秀节目近年来得到了快速的发展，由于其节目以交谈作为作为主要的内容与形式，带给了观众更多的可能。同时交谈也是人与人之间最基本的沟通方式，对于某一个话题，某一种新闻现象，由主持人为主导串联各个有利的因素，通过多样化的形式来呈现的一种节目样态。

本文从脱口秀的起源开始，逐步递进，解析了脱口秀是如何发展演变的。同时对于主持人来讲，也是脱口秀节目当中不可或缺的一部分，因而其主体意识就占了很大的成分，主持人在一档脱口秀节目当中该如何认定为自己，自身的定位能够具有哪些品牌价值，这些都是品牌化和战略化的当下，主持人需要考虑的问题。对于受众来讲，在大众传媒当中，作为节目的收视者要适当的转变观念，完成更好的心理体验，同时和主持人进行心态的沟通和建设。本次把脱口秀《金星秀》作为一个参照物，用它来展开脱口秀的发展和综述，无论是从塑造艺术还是传播策略来讲，这些因素都能够让节目变得有温度，而不再是冷冰冰的单向传播。在解析《金星秀》的节目形态中，剖析了这档节目为何能够受到观众的如此欢迎，因而与其有特色的节目内容分布是离不开的。在本文的最后，探析了目前现状和发展，对于这样一个节目样态的生存环境进行了预测，无论是哪一种节目类型都离不开市场化的选择和淘汰赛，如何能够在市场化的今天处于不败之地，这需要更大的创新和自身源源不断的发展。

关键词：脱口秀；大众传播；受众；主持人

Abstract

Talk shows have been growing fast in recent years, with more possibilities for viewers because of the way they talk as the main content and form. Talking at the same time is also the most basic means of communication between people, for a particular topic, a kind of news

This article begins with the origin of talk show and gradually steps in to resolve the evolution of talk show. For the host at the same time, also is an indispensable part of talk show, and its main body consciousness is a large component, the host in a talk show how considered themselves, their own position can have what brand value, and these are the brand strategy of the moment, the host needs to consider the problem. For audience, among the mass media, as the program to the appropriate number of changing ideas, complete better psychological experience, and host mentality of communication and construction at the same time. The talk show the Venus show as a reference, use it to on the development and review of talk show, both in terms of shaping art or communication strategy, these factors can make programs have a temperature, and is no longer cold of one-way transmission. In parsing the Venus show program form, analyses the show why can so welcome by the audience, and with its distinctive is inseparable from the content distribution. At the end of this article, analyses the current situation and development, the living environment of all for such a program is forecasted, in either program cannot leave the choice of marketization and knockout type, how can you in today's market is in the invincible position, it need more innovation and its continuous development.

Key words: talk show; Mass communication; The audience; The host

目录

摘要 (Ⅰ)

Abstract (Ⅱ)

目录 (Ⅲ)

绪论 (Ⅳ)

第一章、脱口秀节目概述

(一)起源

(二)特征

第二章、脱口秀节目主持人意识化发展

(一)主体意识

1.节目主持人的角色定位

2.节目主持人的品牌价值

受众意识

1.大众传播中受众观念的转变

2.受众对节目主持人的心理期望

第三章、由《金星秀》看脱口秀节目主持人塑造艺术及传播策略

(一)塑造艺术

1.人格化

2.个性化

3.对象化

4.互动性

传播策略

1.定位准确

2.驾驭节目

3.因地制宜

4.灵活应变

第四章、脱口秀节目：以《金星秀》为例

解析东方卫视《金星秀》的节目形态

1.《金星秀》节目话题特点

2.《金星秀》节目的特色

(二)《金星秀》节目的受众心理分析

1.情感寄托

2.求真心理

(三)《金星秀》获得成功的原因探析

1.主持人的明星效应

2.独树一帜的主持风格

3.有特色的节目内容设置

第五章、脱口秀节目传播策略及发展趋势

(一)国内脱口秀节目现状

(二)脱口秀节目发展趋势

1.传播主体资源稀缺性

2.传播内容的困惑

3.传播效果差异化

绪论