Topic 1 Culture, Communication and Intercultural Communication (跨文化交际)

E A well-organized international film industry have evolved lets societies share cultural experiences with one another as film are produced and shown around the world




The culture iceberg culture above the waterline (the aspects of culture that are explict, visible, taught) culture below the waterline =(the habits, assumptions, understandings, values, judgements that we know but do not or cannot interpret in a direct way)

The quantity and quality of intercultural contacts

“ We are beginning to realize that a symbiotic relationship ties all people together.” “ If you touch one part of the world, you touch all parts.”
Communication

What is communication? 126 difinitions(Dance and Larson,1972)

communication is the process by which people deliberately attempt to convery meanings to others(Samovar & Porter,2003)



Why do you have all those perceptions and thoughts? Who taught you? Who told you? Why can you accept them?
Characteristics of culture

Culture is shared Culture is learned Culture is symbolic Culture is intergrated Culture is dynamic

Lateral(horizontal communication) communication at the same level in an organization.
Intercultural communication
Intercultural
communication interaction in a changing world

The core studying subject The study of intercultural communication is about change—change in the world‘s fabric of social relationships and how we must adapt to them.

Communication is unintentional, as they think communication is much like culture and occurs without awareness.
Business communication

‗Business communication is a dynamic, multichanneled process, which covers internal as well as external communication in a given organization.‘(Xu, 2001)
nationalism and ethnicity
The New Economic Arena
―John has one custom and Jack another.‖ Globalization, Americanization The size and number of multinational corporations increased rapidly

The popularity of public transportation, esp, airline industry( Boeing, McDonnell Doulgas, Airbus)

“ With increased ease of mobility, we will likely encouter new cultures at a greater rate than before.”
Discussion

attitude towards family and marriage kinds of family, marriage partner, children, children education



views on money and career richer, happier? ideal job

available in 210 countries, 28.5million households view it in an average week.

The expasion of WWW and the Internet computer network. The benefits & drawbacks of Internet.


3 Culture is closely related to the past.(Chinese) 4 life way of a population (contrasted with nature)

‘Culture’ Definition

Please write down your version of culture in one sentence.



Communication systems: New and advanced communication systems encouraged and facilitated culture interaction: A Communication satellites, B sophisticated television transmission equipment C digital switching networks D WWW, Internet

The culture onion culture in the outer layer (symbols) culture in the middle layer(values) culture in the inner nucleus layer(rooted in people)
Intercultural Communication
Orientation Week 1
Chapter 1

Culture, Communication, Intercultural communication
Pre-class discussion

Give an example of a(co)-cultural behavior that you do not understand. See if anyone in the class can explain it to you.

International conflict
natural resources and population expansion generate coflicts Nuclear capability presents unlimted potential for global conflict.
Patterns of communication

Upward communication (sending information from people at a lower level to people at a higher level in an organization)


Finite Natural Resources What natural Resources are in shortage? Petrol? Metal? Mine? More! In future Water, air, food, space-basic needs --high price

Give an example of a behavior from your culture that someone from another culture might have difficulty in understanding.

What is culture? What is communication? What is intercultural communication?

1) new technology and information systems
2) changes in the world‘s population 3) a shift in the world‘s economic arena



1) new technology and information systems Transportation systems: Tourism boomed (tourism is one of the fastgrowing industries in the world)
The new population

Rapid increase in the world’s population 1965 3,3billion 1995, 5.7billion Population expansion threaten the health of the planet finite natural resources, pollution, international conflict

The culture iceberg

The culture onion
What is culture?

1 Culture is ubiquitous, multidimensional and all-pervasive 2 Culture is a fast-moving train, which is closely connected with what is going on for the time being. (American)

International contacts—widely applied
Daily: food, music, clothes, life style, festival, entertainment
Technology, Economic, Politic, Sports, Media
International contacts




Pollution Environmental issues affect all cultures more cross-nation NGOs to fight againt these issues


Task: collect the websites of NGO.
Downward communication (flowing from the top of the organizational management hierarchy, telling people in the organization what is important and what is valued.