学术英语_管理类(含课后答案)_Unit_1_studying_business课件
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学术英语管理Unit-1ppt课件
2.Can you list some example for omnipresent business in our life?
.
4
Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ you’re W/ Face to Face In my opinion Are You OK Got to go
.
9
Unit 1 Studying Business
5 Employers and capitalistic economic system are
more demanding, what skills make you employable?
.
6
Unit 1 Studying Business
Text A
Critical reading and thinking
College students taking courses or employees starting a career.
3 For whom this question might not be that difficult?
People willing to work hard, continue to learn and adapt to change.
.
4
Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ you’re W/ Face to Face In my opinion Are You OK Got to go
.
9
Unit 1 Studying Business
5 Employers and capitalistic economic system are
more demanding, what skills make you employable?
.
6
Unit 1 Studying Business
Text A
Critical reading and thinking
College students taking courses or employees starting a career.
3 For whom this question might not be that difficult?
People willing to work hard, continue to learn and adapt to change.
学术英语(管理)含课后答案Unit
学术英语与通用英语（General English）不同，它更侧重于特定学科领域的语言知识和技能，例如科学、 工程、医学、法律等。学术英语的语言特征包括专业术语、复杂的句型结构、严谨的逻辑表达等。
The Importance of Academic English
学术英语对于学生的学术发展至关重要。在全球化的时代，许多学科领域的最新 研究成果和进展都以英语发表，因此学生需要掌握足够的英语学术能力才能跟上 学术前沿。
03
The Application of Academic English in
Management
The necessity of academic English in management
Globalization
As the world becomes more interconnected, the need for English as a common language for business communication has increased. Academic English provides the necessary vocabulary and language skills required for effective communication in management.
Managing across different cultures can be challenging, as cultural norms and business practices vary. Academic English should be used with caution and sensitivity to cultural differences, ensuring that communication is culturally appropriate.
The Importance of Academic English
学术英语对于学生的学术发展至关重要。在全球化的时代，许多学科领域的最新 研究成果和进展都以英语发表，因此学生需要掌握足够的英语学术能力才能跟上 学术前沿。
03
The Application of Academic English in
Management
The necessity of academic English in management
Globalization
As the world becomes more interconnected, the need for English as a common language for business communication has increased. Academic English provides the necessary vocabulary and language skills required for effective communication in management.
Managing across different cultures can be challenging, as cultural norms and business practices vary. Academic English should be used with caution and sensitivity to cultural differences, ensuring that communication is culturally appropriate.
学术英语(管理)含课后答案
Unit 3 Corporate Strategies
Unit Contents
• Lead-in • Text A
• Text B
• Text C • Listening • Writing
• Speaking
Unit 3 Corporate Strategies
• Lead-in
Activity
Unit 3 Corporate Strategies
Text A
Critical reading and thinking
supplementary information
Michael Porter’s three generic strategies
• Strategy 1: Cost Leadership having lower costs than any other competitor enables either superior profits or a capacity to offer lower prices
Unit 3 Corporate Strategies
Text A
Critical reading and thinking
supplementary information
Michael Porter’s three generic strategies
• According to Michael Porter, Harvard academic, business guru, strategist and author, the purpose of strategy was to gain and defend some form of competitive advantage. There are three generic forms of corporate strategy.
学术英语(管理)_Unit 1
Activity 1 Exchange Time
In a group
Go around in turns Take notes as you listen Summarize your discussions
Unit 1 Studying Business
Lead-in
Activity 2
Unit 1 Studying Business
Text A
Critical reading and manafacturing busiess in his own kitchen---his own line of hair-care product---a chain of beauty schools and beauty supply stores---a multimillion-dollar empire The American Dream 2.professional knowledge, communication skills, ability of cooperation, qualities such as honesty, loyalty, dedication, perservarance, self-discipline, creativity, originality, etc.
d
h f
Unit 1 Studying Business
Text A
Language building-up
Specialized vocabulary
1. 交易 2. 自由企业制度 3. 经营规划；创业计划 4. 路线图 5. 共同基金 6. 客户服务 7. 资本不足 8. 欺诈 9. 股东 10. 股票经纪人 11. 劳动力 12. 工作场所 1. transaction 2. free enterprise 3. business plan 4. road map 5. mutual fund 6. customer service 7. undercapitalization 8. fraud 9. stockholder 10. stockbroker 11. workforce 12. workplace
《学术英语》管理Unit1
《学术英语》管理Unit1《学术英语（管理）》Unit1 textA《你在商业不断变化的世界的未来》1所面临的经济问题和不断增加的竞争不仅来自美国的企业，也来自遍布世界各地的国际企业。
如今，职工和经理都开始问一个问题：现在，我们在做什么？虽然这是一个浅显的问题，但却很难回答。
当然，对于一个学习商业课程的大学生或者一个刚开始职业生涯的职工，这个问题就更加难以回答。
然而，只要人们愿意努力工作，持续学习，具备适应和改变的能力，他们还是有机会出人头地的。
2在一期奥普拉.温弗瑞的电视节目中，世界最成功的黑人企业主之一乔.达徳利给那些想要获得商业成功的人一些前导建议。
他的建议是一个很好的方法来开始我们关于什么是自由企业制度的讨论。
最令人感到惊讶的是达徳利的成功是他在自己的厨房里开了一家制造业的企业，而他的妻子和孩子是这所新公司仅有的员工。
他继续发展他自己的护发产品生产线，并开了连锁的美容学校和美容店。
今天，达徳利先生已经建立起一个拥有数百万美元的帝国，而他就是达徳利产品公司的董事长，这家公司是全国最成功的少数民族企业之一。
他不仅仅是一个成功的企业家，而且是霍雷肖.阿尔杰奖的获得者，这个奖是给那些在困难中获得成功的杰出个人。
有很多人会说达徳利只是幸运又或是他碰巧在对的地点对的时间，但真相是他能够成功是因为他有一个梦想并努力工作以把他的梦想变成现实。
今天，达徳利的愿望是看别人成功——去实现“美国梦”。
他是第一个告诉你，你有和他一样的机会（去成功）的人。
达徳利说过：“成功是一场旅行，而不是一个目的地。
”3无论你是想获得一份兼职的工作以支付你大学和生活的费用，还是开始一份像全职职工一样的职业生涯，还是你想开一家企业，你的简历表都必须有一些东西让你和后面的求职者不同。
雇主和我们的资本主义经济体系都变得比以前更加苛求了。
问问你自己：我能够做些什么来让雇主愿意付我薪酬？我有什么技能是雇主们所需要的？带着这两个问题：我们开始有了另外一个根本问题：为什么要学习经商呢？4这至少有四个令人十分信服（compelling）的理由。
学术英语课后练习答案
1. psychological 2.spiritual 3.behaviour 4.phenomenologist 5.perplexity 6.mentally
Unit 5 Task 3 Formal English
1. what we imagine about computers today 2.we have broken the distinction between the world of material things and the world of spiritual things 3.for the sake of convenience so that it is easier to refer to the first type of response
Unit 7
Sociology
Unit 7 Task 3 4 entails: requires Paraphrase: A career requires more devotion to work. 5 contributing to: being beneficial to connotation: implication Paraphrase: People who regard their work as a calling think that what they do helps serve the public and brings benefits to our society, and therefore it’s quite proper to say that a calling implies something similar to religious beliefs.
学术英语(管理)-Unit+7
Unit 7 Brands and Branding
Text A
Language building-up
Draw lines to match the following synonymous terms all taken from Text A. Sometimes more than one match is possible.
3. Definition of brand experience (Paragraph 3)
Unit 7 Brands and Branding
Text A
Critical reading and thinking
What is brand?
• Scan the text and underline all sentences beginning with "A brand is..." or "A brand does(or other verbs)..."
• Lead-in • Text A • Text B • Listening • Speaking • Writing
UUnniitt 77 BBrraannddss aanndd BBrraannddiinngg
• Lead-in
Activity 1
Activity 2
Activity 3
Activity 4
UUnniitt 77 BBrraannddss aanndd BBrraannddiinngg
Activity 1
Lead-in
What are the famous brands on top of your mind?
UUnniitt 77 BBrraannddss aanndd BBrraannddiinngg
学术英语管理Unit-1只是分享
Lead-in Activity
Lead-in
3 What do you think others study business for?
All business people are profiteers.
4 Do you notice any changes in business field?
1 What is the question mentioned in the Para.1? When faced with both economic problems & competition, what do we do?
2 For whom this question is difficult to answer?
Lead-in Activity
1.Our course is called Academic English for Business, can you give me a definition of business? ( what does business mean to you?)
2.Can you list some example for omnipresent business in our life?
5 Employers and capitalistic economic system are more demanding, what skills make you employable?
Unit 1 Studying Business
Text A
Critical reading and thinking
• Common sense • Feng shui (geomancy) of the office/factory/house
学术英语管理Unit-1(课堂PPT)
Before Be Back Later Frequently Asked Questions Laughs Out Loud Your/ you’re W/ Face to Face In my opinion Are You OK Got to go
9
Unit 1 Studying Business
• Specialized vocabulary • Signpost language • Formal English
10
Unit 1 Studying Business
Text A
Critical reading and thinking
Complete the following notes.
2.Can you list some example for omnipresent business in our life?
4
Unit 1 Studying Business
Lead-in Activity Exchange Time
Lead-in
In a group Go around in turns Take notes as you listen Summarize your discussions
• Social customers • Cover your mouth when you sneeze or cough. • Don’t greet people with a kiss. • Don’t pick your nose in public. • Do say “sorry”. • Open doors for other people. • Say “Excuse me” ,“Please”and “Thank you”. • Smile • Respect other elders. • Social taboos • Ask for woman’s age, weight
学术英语_管理类(含课后答案)_Unit_1_studying_business
To become a better informed consumer and investor (infinitive phrase)
Unit 1 Studying Business
Text A
Critical reading and thinking
Text structure
Identify the structure of Text A by completing the table on Page 7.
• Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.
Text A
Language building-up
Specialized vocabulary
Match the words and phrases in Column A with the definitions in Column B
g i
c
b e a d
h f
Unit 1 Studying Business
Studying business helps them to be more informed before making a purchase decision.
4 Investors
Studying business helps them understand the basics of business so as to better invest for the future.
《学术英语》管理Unit 1
《学术英语（管理）》Unit1 textA《你在商业不断变化的世界的未来》1所面临的经济问题和不断增加的竞争不仅来自美国的企业，也来自遍布世界各地的国际企业。
如今，职工和经理都开始问一个问题：现在，我们在做什么？虽然这是一个浅显的问题，但却很难回答。
当然，对于一个学习商业课程的大学生或者一个刚开始职业生涯的职工，这个问题就更加难以回答。
然而，只要人们愿意努力工作，持续学习，具备适应和改变的能力，他们还是有机会出人头地的。
2在一期奥普拉.温弗瑞的电视节目中，世界最成功的黑人企业主之一乔.达徳利给那些想要获得商业成功的人一些前导建议。
他的建议是一个很好的方法来开始我们关于什么是自由企业制度的讨论。
最令人感到惊讶的是达徳利的成功是他在自己的厨房里开了一家制造业的企业，而他的妻子和孩子是这所新公司仅有的员工。
他继续发展他自己的护发产品生产线，并开了连锁的美容学校和美容店。
今天，达徳利先生已经建立起一个拥有数百万美元的帝国，而他就是达徳利产品公司的董事长，这家公司是全国最成功的少数民族企业之一。
他不仅仅是一个成功的企业家，而且是霍雷肖.阿尔杰奖的获得者，这个奖是给那些在困难中获得成功的杰出个人。
有很多人会说达徳利只是幸运又或是他碰巧在对的地点对的时间，但真相是他能够成功是因为他有一个梦想并努力工作以把他的梦想变成现实。
今天，达徳利的愿望是看别人成功——去实现“美国梦”。
他是第一个告诉你，你有和他一样的机会（去成功）的人。
达徳利说过：“成功是一场旅行，而不是一个目的地。
”3无论你是想获得一份兼职的工作以支付你大学和生活的费用，还是开始一份像全职职工一样的职业生涯，还是你想开一家企业，你的简历表都必须有一些东西让你和后面的求职者不同。
雇主和我们的资本主义经济体系都变得比以前更加苛求了。
问问你自己：我能够做些什么来让雇主愿意付我薪酬？我有什么技能是雇主们所需要的？带着这两个问题：我们开始有了另外一个根本问题：为什么要学习经商呢？4这至少有四个令人十分信服（compelling）的理由。
学术英语(管理)含课后答案Unit2
Unit 2 Marketing
Text A
Critical reading and thinking
Overview
—
5 Ps of marketing
The 4 Ps Theory in Marketing Price Price not only pays for your cost of goods and profit, it does much more, such as communicating about the setting quality expectations product, __________________________, segmenting the consumers ,and even conveying __________________________ how a consumer should consume the product.
Lead-in
Activity
• Listen to a short talk and complete the following sentences.
1 The top rung on the marketing career ladder is chief marketing officer (CMO) ___________________________. 2 You can prepare yourself to move up in marketing by: learning about the bottom line a __________________________; focusing on customers b __________________________; being service oriented c __________________________.
学术英语管理类 unit1 text C译文
第四次工业革命Clara Shih“在技术产业上，人们总是高估自己一年内可以做到的事情而低估自己在十年内可以做到的事情。
”.——马克.本尼沃夫，的创始人及总裁大约每经过一个十年，都会有一种彻底改变商业格局的技术平台出现。
即使抛开他们优先的竞争态势不说，那些捕捉到并恰如其分的适应了新技术的商业会取得成功，而没有做到这一点的就会被淘汰。
比如20世纪70年代的赢家大型计算机，80年代的个人电脑，90年代的互联网以及今天的社交网络。
社交网络的革命早已经在良好地运行中。
世界上超过7.5亿的人都在使用社交网络。
他们不仅仅注册了账号，而且每天仅在脸谱上停留的时间就超过了2亿分钟。
超过一半的脸谱用户每天至少登录一次。
这使得脸谱在众多的人之中引起了高度的关注。
许多人将社交网站当做自己的网络接入点，并通过推特的信息流和脸谱的动态信息选择内容。
脸谱成为了新的互联网门户。
当然，社交网络不仅只有脸谱，它还包括了推特，领英，聚友网，中国的人人网，日本的Mixi，俄罗斯的同班同学网等上百种其他社交网络媒体。
我把互联网目前的情况简单地称为“脸谱时代”，因为在全球范围内，脸谱是涵盖地区最广且用户量极多的社交网站。
根据Hitwise报告和其数据来源，脸谱最近甚至打败了谷歌并成为了最繁忙的互联网网站。
当你决定要建设一个网络分享平台时，那么就有必要去了解目标受众在哪些方面花费时间。
在调查的大学生群体中，94%的学生在日常中并不使用邮箱。
他们更倾向于发信息或使用脸谱涂鸦墙。
那么假如当这些人在毕业后受雇于你，受你管理或者与你共事之时会发生什么事情呢？然而不仅仅是大学生使用社交网络。
超过60%的脸谱用户年龄都大于25岁。
而脸谱与推特用户数量增加最大的年龄层次经常是在35到39岁之间。
令人惊讶的是，脸谱用户量增加最快的年龄层次居然是年龄在55岁以上的女士，而她们从传统意义上来说曾深刻地被认为是对技术恐惧的。
人们更多的依靠社交网络，并使其成为了自己和朋友交流和获取外界信息的主要途径。
学术英语管理类(含课后答案)Unitstudyingbusiness资料重点
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
The theme sentence for Text A is:
“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)
Unit 1 Studying Business
Activity 2
Exchange Time
In a group Go around in turns Take notes as you listen Summarize your discussions
Lead-in
Unit 1 Studying Business
• Specialized vocabulary • Signpost language • Formal English
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
Where is the theme sentence for Text A?
• Lead-in
Activity 1
Activity 2
Unit 1 Studying Business
Activity 1
Lead-in
Why are you interested in studying Business?
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10
Unit 1 Studying Business
Text A
Critical reading and thsentence for Text A is:
“Learning about business and how you can be involved as an employee, business owner, consumer, or investor can be fun!” (last paragraph)
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
9
Unit 1 Studying Business
Text A
Critical reading and thinking
Theme sentences
11
Unit 1 Studying Business
Text A
Critical reading and thinking
Subheadings
Tip
• Subheadings enable readers to find detailed information quickly. Effective subheadings represent distinct aspects of a topic. They also give the reader an idea of how deeply a topic is covered.
Activity 1 Exchange Time
In a group Go around in turns Take notes as you listen Summarize your discussions
Lead-in
6
Unit 1 Studying Business
Activity 2
学术英语 管理
Academic English for Business
1
2
Unit 1 Studying Business
Unit Contents
• Lead-in • Text A • Text B • Researching • Listening • Speaking • Writing
3
Unit 1 Studying Business
• Lead-in
Activity 1
Activity 2
4
Unit 1 Studying Business
Activity 1
Lead-in
Why are you interested in studying Business?
5
Unit 1 Studying Business
12
Unit 1 Studying Business
Text A
Critical reading and thinking
Subheadings
Find out the subheadings in Text A.
For Help in Choosing a Career (prepositional phrase) To be a successful employee (infinitive phrase) To start your own business (infinitive phrase)
Lead-in
What do you think others study business for?
7
Unit 1 Studying Business
Activity 2
Exchange Time
In a group Go around in turns Take notes as you listen Summarize your discussions
Lead-in
8
Unit 1 Studying Business
• Text A
Your Future in the Changing World of Business ─ Critical thinking and reading
• Theme sentence • Subheadings • Summarize • Discussion
14
Unit 1 Studying Business
Text A
Critical reading and thinking
Text structure
There are four types of people who may benefit from studying business.
• Subheadings are usually marked out in a different font from the rest of the text. Or there is space inserted above and below them. They are either gerundial phrases, participle phrases, prepositional phrases or infinitive phrases.
Where is the theme sentence for Text A?
Tip
Theme sentences are usually found at the introductory part or the conclusion part of a piece of business writing. If not, try looking at the subheadings.
To become a better informed consumer and investor (infinitive phrase)
13
Unit 1 Studying Business
Text A
Critical reading and thinking
Text structure
Identify the structure of Text A by completing the table on Page 7.