PC+制造业的商业模式及创新研究

河北大学

硕士学位论文

PC 制造业的商业模式及创新研究

姓名：樊立沙

申请学位级别：硕士

专业：企业管理

指导教师：于强

20100501

摘 要

随着九十年代末互联网应用和信息技术的兴起，商业模式这个概念越来越受到人们的关注。如今的企业面临着全球化、信息化和个性化的多重复杂挑战，企业的运作环境和运作方式也发生了很大变化，必须进行革新来适应这些变化。商业模式创新将是比产品创新和技术创新更重要的创新。受金融危机的影响，PC作为传统产业，也不可避免地面临着市场趋于饱和、利润缩水、市场规模萎缩的困境，PC厂商必须对现有的商业模式进行革新，找到新的利润增长点，开拓市场，保持企业的生存和竞争优势。

国内外很多学者对商业模式进行了研究，但大都处于初级阶段。本文在以前学者研究的基础上，以PC制造业的商业模式为切入点，做出了分析和探讨。首先论文介绍了商业模式的研究的背景，以及商业模式概念的兴起，说明了研究商业模式的必要性和意义。进而针对商业模式的研究现状，对商业模式的要素进行了界定，为全文的分析提供了思路。根据制造企业商业模式的组成要素，对PC制造业的典型商业模式进行了分析，如戴尔模式和IBM模式。其次，论文分析了PC制造业的现状，详细论述了传统的商业模式面临的问题和不足，提出PC制造业商业模式创新的必要性。最后论文研究了PC 制造业商业模式的创新。提出了PC业商业模式创新的方法和途径等，并从要素分析的方法入手，提出改变商业模式的关键要素组成，就可能改变商业模式，从而对整个产业进行彻底的改变，通过对一些PC行业商业模式创新的案例分析，进一步论证其观点。

本文主要运用了文献研究方法对商业模式的创新进行了比较系统的研究，从理论研究的角度丰富了商业模式的内容。并用案例分析法对PC制造业商业模式的创新进行了具体研究，提出通过改变PC制造业的关键要素组成来进行商业模式的创新，希望对PC 企业有效地应对当前的竞争提供借鉴和帮助。

关键词PC 商业模式创新

Abstract

As the rise of the Internet applications and information technology in late nineties, the concept of business model more and more attracted people’s attention. Today's enterprises are faced with the multiple and complex challenges of globalization, information technology and individuation, operating environment and mode of operation had great changes, must be revamped to adapt to these changes. Business model innovation will be more important than product innovation and technological innovation. By the financial crisis, PC as the traditional industry, will face the plight of the market saturation, profits shrink and shrinking size of the market inevitably, PC makers must build on existing business models to innovate, find new profit growth point, open up markets, and maintain enterprise's survival and competitive advantage.

Many scholars have been studied on the business model, but are at the initial stage. This paper based on previous academic studies, made PC-manufacturing business model as a starting point and made analysis and discussion. This paper introduces the study of the background of business models, as well as the emergence of the concept of business models, shows the necessity and significance of the study of business models. Directing the research delimited the elements of business models, provide the full-text analysis of the idea. According to the elements of manufacturer enterprise business model, analyzed the typical PC manufacturing business models, such as the Dell model. Secondly, the paper analyzes the status of the PC manufacturing industry, as well as the impact factors of PC market, discussed the problems and lack of the traditional business model, and the necessity of PC manufacturing business model innovation necessary. Finally this paper studied the PC manufacturing business model innovation. Put forward the ways and means of PC business model innovation, and start from the factor analysis, proposed changing the key elements of the business model, you can change the business model, and thus a complete change in the whole industry, demonstrate the views through a number of case studies of PC business model innovation.