焦作影视城存在的问题及应对策略

焦作影视城存在的问题及应对策略

摘要

随着我国影视业与旅游业的不断发展，影视旅游也越来越受到人们的关注和喜爱。但纵观全国影视城的发展状况却不尽人意，除了浙江横店影视城、宁夏的镇北堡西部影视城以及北京的怀柔影视基地等运转良好，绝大多数中小规模的影视城陷入了发展缓慢的境地。焦作影视城就是一个在经营方面经历了开发火爆、发展平淡、直至低估的典型，本文通过对它现状和问题的分析，从建设焦作影视城自身魅力出发，提出了加强特色品牌建设；注重旅游的体验性；完善旅游景区的基础设施，提高服务质量；增强互动式营销；延伸产业链条，拓宽发展空间。这不仅有利于焦作市旅游经济的发展，对于其他影视城的发展也有借鉴作用。

关键词

影视旅游；影视城；魅力建设；体验经济

Jiaozuo Studio Existing Problems and Development Trend of the Research

Abstract

With the continuous development of China's film and television industry and tourism. Film tourism more and more receive people's attention and love. However, the development of the situation throughout the country is unsatisfactory movie, in addition to Zhejiang Hengdian World Studios, Zhenbeipao Western movie of Ningxia and Beijing's Huairou film base worked well.The vast majority of small-scale movie cities fall into a slow growth situation. Jiaozuo movie city is an experience in the business aspects of the development of hot, flat development until underestimated typical Through its analysis of the current situation and problems, from the construction of Jiaozuo movie starting its own charm, proposed to strengthen the characteristics of brand building; focus on tourism experiential; the improvement of infrastructure of tourist attractions and improve the quality of service; Enhance interactive marketing; Extend the industrial chain, expand the space. This is not only beneficial to Jiaozuo tourism economy, for the development of other movie also has reference.

Keywords

Television Tourism ; Movie City ; Charm Construction; Experience Economy