商业计划书方案

Business Plan Writing

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Chapter 1 Introduction - What is a Business Plan?

The fundamental role of a business plan is to generate a framework t hat evaluates all aspects of the economic feasibility of the busines s project including an explanation and analysis of the business pros pects.

商业计划的基础职责是创建一个框架，以能评估商业项目的经济可行性，包括解释和分析商业前景。

Functions of a Business Plan:

商业计划的功能

· It can determine and focus your business objective. 他可以决定和集中你的商业目标

· It can be used as a selling tool to acquire finance. 他可以用来作为营销工具以用来获得资金

· It can reveal omissions and weaknesses in the planning process.

他可以显示出你计划进程中的遗漏和不足

· It can be used to solicit opinions and advices from experts abo ut your business. 他可以用来征求专家关于您的项目的意见和建议

In order to write a successful business plan, the following steps ar e important to notice before you start:

为了写一份成功的商业计划，在你开始之前下面的步骤需要重视

· Write out the primitive business concept. 写出原始的商业理念· Collect all the necessary information on the feasibility and th

e specifics o

f your business concept. 收集所有关于可行性的必要的信

息以及你的具体的商业理念

· Focus and perfect your concept based on the data you have colle cted. 基于你收集的数据，关注并完善你的商业理念

· Draft the particulars of your business. 拟定出您的商业项目的详情· Put your plan into a convincing form. 将您的计划以一个有说服力的形式展现出来

The course starting from the next chapter will help you create a bus iness plan, which is divided into seven key elements through chapter two to chapter eight, including descriptions, guidelines for creati on and tips for avoiding common mistakes, together with a business p lan sample and financial statements formats in the appendices.

本教程从下一章节开始帮您创建一个商业计划，它被分为7个重要部分，从第二章到第八章，包括描述、准则建立和常见错误避免提示、连同包含一份商业计划样本和财务报表格式的附录。

Business Plan Writing

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Chapter 2 Introductory Elements

第二章介绍性内容

The very first part of your business plan includes the introductory elements, which is the cover page, executive summary, and table of c ontents. It creates the first impression of the whole investment pro ject to your readers. In such case, the introductory elements, espec ially the executive summary, decide whether your readers will read t he rest of your plan or not. Furthermore, the table of contents indi cates how well you have organized the entire plan. Therefore, all of your introductory elements must be of good quality both in appearan ce and substance.

您的商业计划的第一部分应该包括介绍性的内容，比如封面、执行总结（内容提要）以及目录。他会给你的读者关于整个投资项目的第一印象。可以这么说，介绍性内容尤其是执行总结，决定了读者是否会继续阅读你的商业计划的余下内容。此外，目录还暗示出你是如何组织整个计划的。因此，计划书的介绍性元素在外观和内容上都要拥有很高的质量。

A) Cover Page 封面

The cover page should be a simple page that contains the project nam e and the presenting team's name. Also include the words "Business P lan" as the heading of the page.

封面应当是一个包括项目名称和团队名称简单页面，当然你也可以把“商业计划”的字眼作为封面页面的标题。

B) Executive Summary 执行总结

The executive summary is an introduction to your project. It is the part within the business plan that most readers will go through firs t. Investors will read the executive summary first to get a snapshot of your project and to evaluate your professionalism and the feasib ility of your business.