淘宝网店推广方案毕业论文

淘宝网店推广方案毕业

论文

内部编号：（YUUT-TBBY-MMUT-URRUY-UOOY-DBUYI-0128）

毕业设计

题目： 淘宝网店推广方案

摘要

在网络信息化的快速发展下，电子商务信息已成为全球最快捷的商品交易工具产物。为此，电子商务就是利用这种简单、快捷、低成本的电子通讯方式，买卖双方不谋面地进行各种商贸活动。电子商务可以通过多种电子通讯方式来完成。简单的，比如，你通过打电话或发传真等其它电子通讯的方式来与客户进行商贸活动，也可以称作为电子商务；但是，现在人们所探讨的电子商务主要是以EDI （电子数据交换）和INTERNET （互联网）来完成的。尤其是随着INTERNET 技术的日益成熟，电子商务真正的发展将是建立在INTERNET 技术上的。所以也有人把电子商务简称为IC （INTERNETCOMMERCE 互联网商务）。要实现完整的电子商务还会涉及到很多方面，首先你要有在网上开店的想法，你要有对网络信息电子商务化的理念。这就说明了你很有创业的意识，你能够敏感的洞察到互联网与传统商业结合后巨大的发展潜力，可以说你已经离成功越来越近了！全文分为六章，第一章为介绍，主要介绍网店基本情况；第二章和第三章节，重点针对网店分析淘宝网络运营环境及市场定位；第四章列举淘宝推广策划方案并结合所开店铺进行具体定制；第五章和第六章进行网店的成本运算以及效果评估；第六章总结全文研究结论；最后附本论文撰写过程所参考的文献资料目录和图表目录说明。

关键词：电子商务；网店；推广

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Abstract

The

rapid

development

of

network

information,e-commerce

informationhas become a commoditytrading tool productsthe world's mostefficient.Therefore,the

electronic

commerceis

the

use

ofsimple,fast,low-cost electronic means of communication,both parties not metforvarious business activities.The electronic commerce can beaccomplished bya

variety

of

electronic

means of communication.Simple,for example,youto conduct business activities with

customersby

telephoneor

faxand

otherelectronic

means

of

communications,also knownas electronic commerce;however,the electronic commercenowpeople are mainly ofEDI(Electronic Data Interchange)and INTERNET(Internet)to complete the.Especially with the development ofINTERNETtechnology has become more sophisticated,the real development of e-commerce will bebased on INTERNET technology.So e-commerce was alsoreferred to as IC(INTERNETCOMMERCEInternet business).In order to realize theelectronic commercewillcompleteinvolves many aspects,first of all you need to havein the online shop of theidea,you haveto networkinformationand the concept of theelectronic commerce.This shows thatyou are the businessawareness,you canthe huge development potentialsensitive insight

into the

Internetand

traditional businesscombination,can say you havemore and more closer to success!The

full

textis

divided

into

six

chapters,the

first

chapteris

theintroduction,mainly introduces thebasicsituation ofthe shop;the second chapterand the thirdchapter,focuses on theanalysis ofthe network that

clean

out

treasureshopoperation

environment

andmarket

positioning;the fourth chapter lists theTaobao promotionplanning schemecombined with theopen shopspecificcustomization;the fifthchapter and the sixth chapterevaluatedthe cost ofoperation and theeffect ofthe shopthe sixth chaptersummarizes the researchconclusion;;illustrate thereferencefinallyattached

to thethesis

writingprocessdocumentsdirectoryandlist of figures.

Keywords: E-commerce;online;promotion

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