湖州地区旅游业发展现状及对策研究

湖州地区旅游业发展现状及对策研究

内容摘要

现代旅游已形成一个相对独立的经济产业——旅游业。当今世界，旅游业已成为全球经济中发展势头最强劲和规模最大的产业之一。作为一个经济性的产业,其具有关联度大,综合性强,能极大推动经济的增长,我们需要在地区经济发展中树立发展旅游产业的观点。

我国是一个地大物博的文明古国，各个地区的旅游资源都非常丰富，有着自身不同的特色。然而，小地区旅游业的崛起也是不可忽视的，越来越多的群体开始重视用物质的能力来换取身心的愉悦，再加上2008年小黄金周短途旅游的兴起，向往宁静悠闲的旅游，慢慢在各中小城市中被发掘，并且日益壮大。本文就以湖州地区为例，突出介绍其别具一格的旅游资源。

本文主要运用宏观到微观，国家到地区，逐渐缩小范围的方式来阐述，正文首先从经济学的角度出发，经过资料的整理和归纳，借鉴了产业经济学和城市旅游的竞争力的理论体系；第二部分先分析了我国旅游业的现状，与国民经济的相关性，再找出发展存在的问题；最后则是缩小到湖州地区旅游业的概况与可行性措施。以文化旅游为主方向，重点以竹文化旅游为例，利用发展的优势，寻找其中存在的问题，最后提出发展的思路和对策，鼓励旅游消费成为湖州的消费热点和新的经济增长点。

关键词：产业经济、旅游、城市竞争力、文化旅游

The situation and countermeasures of tourism

industry in Huzhou

ABSTRACT

Modern travel has become a relatively independent economic industry - tourism. In the world, tourism has become the most robust development momentum and one of the largest industries in the global economy. As an industry of the economy, it is relevance, integrated and strong, and also can promote economic growth greatly, we need to foster the point of view that regional economic development in the development of the tourism industry.

China is a plenty-resource country with ancient civilizations, it has rich tourism resources in various regions, and has its own different characteristics. However, the rise of the small region tourism can not be ignored, more and more groups began to use the material for physical and mental capacity to the good, coupled with the small Golden Week in 2008, the rise of short-distance travel, leisure travel longing for the quiet, slowly in several of small cities in the excavation, and growing stronger. This article is an example to Huzhou, highlighting its unique tourism resources.

In this paper, macro economy to micro economy, country to region can be used, and gradually narrow the scope of the way to elaborate. The first part is the view of economics point. After the collation of data and summarized, it gives the theoretical system of Industrial Economics and the competitiveness of the tourist city. The second part, it analysis the situation of China's tourism industry, the relevance of the national economy, and then find out the development of the existing problems. The last is narrowed to Huzhou in the tourism industry and the feasibility of the status measures. To cultural tourism oriented direction, focus to bamboo culture tourism as an example,the use of the advantages of development, which find the existing problems, and concludes with the development of ideas and measures to encourage tourism consumption in Huzhou become the hot spot consumption and new economic growth point.

KEYWORDS：industrial economics, tourism, city competitiveness, culture tourism