UPC2 Method Development Customer Training doc
无论“2B”还是“2C”,都要走进顾客价值链
无论“2B”还是“2C”,都要走进顾客价值链1. 引言1.1 什么是2B和2C2B和2C是两种不同类型的市场模式,分别代表了面向企业和面向消费者的市场。
2B即Business to Business,指的是企业之间的商业交易模式,企业通过销售产品或服务来满足其他企业的需求。
这种市场模式通常需要考虑到企业客户的特殊需求和大宗订单,因此在产品设计、定价和营销方面有着独特的挑战。
2C则是Consumer to Consumer,指的是消费者之间的交易模式,也就是我们熟知的传统零售市场。
在这种模式下,企业直接面向个人消费者销售产品或服务,需要考虑到消费者个体的需求和购买行为。
虽然2B和2C是两种截然不同的市场模式,但它们都是建立在顾客需求和价值链上的。
无论是面向企业还是消费者,都离不开有效理解和满足顾客的需求。
走进顾客价值链成为企业在竞争激烈的市场中实现增长的关键。
接下来,我们将深入探讨2B和2C市场的不同之处以及如何在顾客价值链中实现竞争优势。
1.2 为什么需要走进顾客价值链在当今竞争激烈的市场环境中,无论是面向企业客户(2B)还是个人消费者(2C),都需要走进顾客价值链。
这是因为顾客价值链是一种全新的经营理念,它强调的是从顾客的角度出发来开展业务,以满足顾客的需求和期望。
在这个价值链中,企业需要深入了解顾客的需求,充分挖掘顾客的潜在价值,通过不断创新和优化产品和服务,实现与顾客之间的共赢关系。
走进顾客价值链的重要性在于,企业能够更好地理解顾客的偏好和行为模式,从而更加精准地定位自己的产品和服务。
通过顾客价值链,企业可以更好地把握市场趋势和竞争状况,及时调整自己的经营策略,提高市场反应速度和竞争力。
顾客价值链还可以帮助企业建立起与顾客之间的密切联系和互信关系,提升顾客忠诚度和满意度,实现长期稳定的市场份额和利润增长。
走进顾客价值链对于企业来说是非常必要的。
只有通过深入了解顾客,挖掘顾客的潜在需求,才能更好地满足顾客的期望,提高企业的竞争力和市场地位。
描述c2m模式的内涵及优势
描述c2m模式的内涵及优势C2M模式(Customer-to-Manufacturer),即“消费者到制造商”。
它是一种新型的商业模式,通过直接对接消费者需求和生产制造商,去掉了传统的中间环节。
消费者通过某个平台或渠道直接与制造商进行沟通、订购和购买商品。
C2M模式的内涵主要包括以下几点:1. 消费者导向:C2M模式注重消费者需求,通过数据分析和市场调研等手段,制造商可以具体了解消费者的需求和偏好,从而有针对性地进行产品设计和生产。
2. 去除中间环节:传统的商业模式中经常存在着代理商、分销商等中间环节,它们增加了产品流通成本和时间,也会造成利益分配不均。
C2M模式直接对接消费者和制造商,消除了这些中间环节,节约了成本并提高了效率。
3. 定制化生产:C2M模式可以根据消费者需求进行个性化定制生产,制造商可以根据消费者的意见和建议进行产品改进和优化,更好地满足消费者的需求,提供更好的产品和体验。
C2M模式的优势主要体现在以下几个方面:1. 降低成本:去除了中间环节,减少了成本和时间,使得产品价格更加合理,消费者可以享受到更好的性价比。
2. 提高效率:C2M模式通过数据分析和市场调研,将产品设计和生产过程更加精细化和定制化,减少了生产和流通环节中的浪费,提高了整体效率。
3. 增加产品的个性化和多样化:C2M模式充分倾听消费者的需求和意见,将其纳入到产品的开发和改进中,使得产品更加符合消费者的个性化需求,提供更好的体验。
4. 优化供应链管理:C2M模式可以将消费者需求和制造商的生产能力紧密结合,提前预定和预生产,减少了废品和滞销商品的风险,优化了供应链管理。
总之,C2M模式通过消除中间环节,将制造商与消费者直接对接,实现定制化生产和个性化服务,降低成本、提高效率,优化供应链管理,为消费者提供更好的产品和体验。
运营管理c2m
运营管理 C2M1. 简介C2M,即从消费者到制造商(Customer to Manufacturer),是一种商业模式,通过消费者需求直接驱动制造商的生产和供应链管理。
C2M模式突破了传统的商业渠道,通过直接连接消费者和制造商,加速产品的研发、生产和推广,从而更好地满足消费者的需求。
2. C2M的优势2.1 加速产品开发和创新C2M模式通过直接获取来自消费者的需求反馈,能够更快地了解市场需求和趋势,从而加速产品的开发和创新。
制造商可以根据消费者的反馈和要求进行产品迭代,实现更精准的产品定位,提升产品的竞争力。
2.2 减少库存风险传统的供应链模式中,制造商往往需要根据预测的市场需求进行生产和库存管理,存在库存过剩或库存不足的风险。
而C2M模式下,制造商可以根据实时销售数据和消费者的下单需求进行生产,大大减少了库存风险。
2.3 提升市场营销效果C2M模式下,消费者的需求和反馈直接传递给制造商,制造商可以根据这些信息进行市场营销策略的制定和调整。
通过与消费者的互动,制造商能够更精准地推广产品,提升市场营销的效果。
3. C2M的实践案例3.1 拼多多拼多多是一个中国的电商平台,采用了C2M模式。
拼多多通过社交分享形式,直接与消费者建立连接,了解消费者的需求和偏好。
拼多多将消费者的需求传递给制造商,制造商根据需求进行产品生产和优化,并通过拼多多平台进行销售。
这种模式能够有效地降低产品价格,满足消费者的多样化需求。
3.2 联想乐商店联想乐商店是联想集团旗下的一个应用商店,也采用了C2M模式。
联想乐商店通过用户画像和消费者反馈,了解用户对应用的需求和评价。
联想乐商店将这些需求反馈给开发者,开发者根据用户的反馈进行应用的改进和优化。
这种模式能够提升应用的用户体验,提高用户对应用的满意度。
4. C2M的挑战与解决方案4.1 挑战:信息传递和沟通效率低下C2M模式下,信息的传递和沟通需要消费者、制造商和供应链各方之间的紧密配合。
customer development strategy
customer development strategyCustomer development strategy refers to a set of plans and actions designed to acquire, retain, and grow a company's customer base. It involves understanding customer needs, preferences, and behaviors to develop targeted strategies that drive customer acquisition, engagement, and loyalty. A well-defined customer development strategy can help businesses increase revenue, build brand awareness, and gain a competitive edge in the market.One key element of a customer development strategy is market research. By conducting surveys, focus groups, and data analysis, businesses can gain insights into customer demographics, purchasing behaviors, and preferences. This information can then be used to tailor marketing messages, product offerings, and customer experiences to better meet the needs and expectations of target customers.Another important aspect of customer development is the creation of a customer value proposition (CVP). A CVP is a statement that clearly communicates the unique benefits and value that a business offers to its customers. It should articulate how the company's products or services solve customer problems or meet their needs in a way that differentiates it from competitors.In addition to acquiring new customers, a customer development strategy should also focus on retaining existing customers. This can be achieved through providing high-quality customer service, offering loyalty programs or rewards, and regularly engaging with customers through personalized communication channels. By building strong relationships with customers and exceeding their expectations, businesses can increase customer lifetime value and reduce customer churn.To implement a successful customer development strategy, businesses may need to invest in technology and tools to manage customer data, automate marketing processes, and analyze customer behavior. Collaboration across departments such as marketing, sales, and customer service is also essential to ensure a seamless customer experience and consistent messaging across all touchpoints.In summary, a customer development strategy is a comprehensive approach to understanding and targeting customers, creating a compelling value proposition, and building long-term relationships to drive business growth and success.。
总结及客户开发计划英文
总结及客户开发计划英文Customer development is a process that helps a company understand its target customers and develop products or services that meet their needs. It involves testing and validating assumptions about the market and gathering feedback from potential customers.The first step in the customer development process is identifying the target customers. This includes researching the market, identifying the target demographic, and understanding their needs and pain points. By understanding the target customers, a company can develop products or services that meet their needs more effectively.Once the target customers have been identified, the next step is developing a minimum viable product (MVP). An MVP is a basic version of the product or service that allows for early testing and gathering feedback. This allows the company to make necessary iterations and improvements before fully launching the product or service.The next step is conducting customer interviews and gathering feedback. This involves engaging with potential customers to understand their needs, gather insights, and validate assumptions. This feedback is then used to make necessary changes and improvements to the product or service.Another important aspect of customer development is understanding the competition. This includes analyzing the competitors' products or services, pricing, positioning, andmarketing strategies. By understanding the competition, a company can make strategic decisions and differentiate itself in the market.Once the product or service has been developed and tested, it is time to launch it to the market. This involves developing a marketing and sales strategy, defining the pricing and distribution channels, and executing the go-to-market plan.During the customer development process, it is important to continuously gather feedback and iterate on the product or service. This iterative process allows for continuous improvement and ensures that the product or service meets the needs of the customers.In summary, the customer development process involves identifying the target customers, developing a minimum viable product, gathering feedback, understanding the competition, and launching the product or service. It is a continuous process that requires ongoing research, testing, and iteration. By following this process, companies can develop products or services that meet the needs of their target customers more effectively.。
数字化客户开发工作流程
数字化客户开发工作流程英文回答:Digitalizing the Customer Acquisition Process.Introduction.In today's digital age, businesses face an ever-increasing need to efficiently acquire new customers. Traditional customer acquisition methods are no longer effective in reaching the modern-day consumer, who is bombarded with a constant stream of marketing messages. To stay competitive, businesses need to adopt a digital-first approach to customer acquisition.Benefits of Digitalizing the Customer Acquisition Process.Digitalizing the customer acquisition process offers several benefits for businesses. These include:Increased reach: Digital channels offer businesses a wider reach than traditional channels, allowing them to target a larger audience.Improved efficiency: Digital tools and technologies can automate many aspects of the customer acquisition process, saving businesses time and money.Personalization: Digital channels allow businesses to collect data on their customers, which can be used to tailor marketing messages and offers to each individual.Measurability: Digital marketing campaigns can be easily tracked and measured, allowing businesses to see what's working and what isn't.How to Digitalize the Customer Acquisition Process.There are several steps involved in digitalizing the customer acquisition process. These include:1. Identify your target audience: Determine who your ideal customer is and where they can be found online.2. Create a digital marketing strategy: Develop a plan for how you will reach your target audience through digital channels.3. Build a strong online presence: Create a website and social media profiles that are designed to attract and engage your target audience.4. Use digital advertising: Run targeted advertising campaigns on platforms like Google Ads and Facebook Ads.5. Use social media marketing: Use social media to connect with your target audience and build relationships.6. Collect and analyze customer data: Use analyticstools to track your results and identify areas for improvement.Tools for Digitalizing the Customer Acquisition Process.There are a number of tools and technologies that can help businesses digitalize their customer acquisition process. These include:Customer relationship management (CRM) systems: CRM systems help businesses manage their relationships with customers, track their progress through the sales funnel, and identify opportunities for upselling and cross-selling.Marketing automation software: Marketing automation software can automate many aspects of the marketing process, such as email marketing, social media marketing, and lead nurturing.Data analytics tools: Data analytics tools can help businesses collect and analyze customer data, which can be used to improve marketing campaigns and customer experiences.Conclusion.Digitalizing the customer acquisition process is essential for businesses that want to stay competitive in today's digital age. By adopting a digital-first approach, businesses can reach a larger audience, improve efficiency, personalize their marketing messages, and measure their results.中文回答:数字化客户开发工作流程。
顾客开发的名词解释
顾客开发的名词解释顾客开发(Customer Development)是一种创业方法论,旨在帮助创业者理解和满足顾客需求,并将其转化为持续增长和成功的商业模式。
与传统的产品开发流程相比,顾客开发强调在产品开发之前与潜在顾客进行深入交流和了解,以验证商业假设和减少市场风险。
1. 顾客开发的核心概念顾客开发的核心概念是将顾客放在创业的中心位置,通过不断的学习和适应来满足他们的需求。
这一概念与传统的产品驱动型开发方法相对立,后者更加注重于技术和产品研发。
而顾客开发的目标是在满足顾客需求的前提下构建可持续的商业模式,而不是单一的产品。
2. 顾客开发的流程顾客开发的流程包括四个主要阶段:发现、验证、建立和扩展。
- 发现阶段:在这个阶段,创业者需要深入了解潜在顾客和市场需求。
通过与潜在顾客的交流和市场调研,他们可以发现问题和机会,并确定解决方案的初步方向。
- 验证阶段:在这个阶段,创业者需要验证他们的商业假设。
他们开发出最小可行产品(MVP),并将其与潜在顾客进行测试。
通过收集和分析顾客的反馈和数据,创业者可以确认是否有市场需求,并是否需要对产品进行调整。
- 建立阶段:在验证阶段的基础上,创业者着重构建一个可持续的商业模式。
他们将根据验证的结果来改进和完善产品,同时制定市场战略和客户关系管理计划,以吸引更多的顾客和实现持续增长。
- 扩展阶段:在建立阶段的基础上,创业者开始扩展业务,并利用市场机会实现增长。
他们会寻找新的市场领域、渠道合作伙伴或者扩大产品线,以进一步满足顾客需求并开拓更大的市场份额。
3. 顾客开发的优势和挑战顾客开发方法论的优势在于充分关注顾客需求,减少投入资源去开发与市场不匹配的产品。
通过与顾客的密切互动和反馈循环,可以在尽量早的阶段发现问题并进行调整,避免了后期出现较大的市场风险。
然而,顾客开发也面临一些挑战。
首先,顾客的需求常常在不断变化,创业者需要实时跟踪并适应这些变化。
其次,与顾客进行深入交流所需的时间和精力也是一项挑战。
c2m供应链创新的发展趋势和创新方法
c2m供应链创新的发展趋势和创新方法【原创实用版4篇】目录(篇1)一、引言1.背景介绍2.c2m 供应链的定义二、c2m 供应链的发展趋势1.个性化定制2.数字化驱动3.协同化管理4.绿色化发展三、c2m 供应链的创新方法1.产品创新2.技术创新3.模式创新4.服务创新四、c2m 供应链的优势与挑战1.优势分析2.挑战分析五、结论1.总结 c2m 供应链的发展趋势与创新方法2.展望未来 c2m 供应链的发展前景正文(篇1)一、引言在当今经济全球化和互联网的大背景下,供应链管理已成为企业竞争的核心。
c2m(Customer to Manufacturer,客户到制造商)供应链作为一种新型的供应链模式,旨在搭建消费者与制造商之间的桥梁,满足消费者个性化需求。
本文将分析 c2m 供应链的发展趋势和创新方法。
二、c2m 供应链的发展趋势1.个性化定制:随着消费者对产品个性化需求的不断提升,c2m 供应链将更加注重满足消费者个性化定制的需求。
这要求企业在产品设计、生产、销售等环节具有较高的灵活性和响应速度。
2.数字化驱动:大数据、云计算、物联网等技术的发展为 c2m 供应链提供了强大的技术支持。
企业将通过数字化手段实现供应链信息的透明化、智能化,提高供应链管理效率。
3.协同化管理:c2m 供应链要求各环节紧密协同,从原材料采购到产品交付,全程实现无缝衔接。
企业需要建立高效的协同机制,打破信息孤岛,提高供应链整体竞争力。
4.绿色化发展:在全球可持续发展的大背景下,c2m 供应链需要关注环境保护,实现绿色化发展。
这要求企业在产品设计、生产、物流等环节遵循绿色原则,降低环境污染和资源浪费。
三、c2m 供应链的创新方法1.产品创新:企业需要不断开发具有竞争力的新产品,满足消费者多样化需求。
这要求企业具备较强的市场敏锐度和创新能力。
2.技术创新:企业需要运用先进的技术手段,提高供应链管理水平。
例如,采用大数据分析技术,实现精准预测消费者需求;运用物联网技术,提高产品追溯能力等。
浅析AARRR模型各阶段的运营策略
浅析AARRR模型各阶段的运营策略AARRR模型是一个用于衡量和分析用户体验、用户行为和业务效果的指标模型,也被称为“增长模型”或“Pirate Metrics”。
AARRR模型的各个阶段分别代表了用户的不同行为过程,包括:获取(Acquisition)、激活(Activation)、留存(Retention)、推荐(Referral)和收入(Revenue)。
在每个阶段,运营团队可以制定相应的策略来提升用户体验、增加用户参与度和促进业务增长。
以下是对AARRR模型各阶段的运营策略的浅析。
1. 获取(Acquisition)阶段:获取阶段是指吸引用户进入产品或服务的过程。
运营团队可以采取以下策略来提高获取阶段的效果:-市场推广:通过广告、社交媒体、SEO等渠道,提高品牌曝光度,吸引潜在用户进入产品或服务。
- 增加流量:通过合作推广、内容营销等手段,增加网站或App的流量,提高用户转化率。
-优化用户体验:确保用户在产品或服务的第一次接触中得到良好的体验,减少用户的流失率。
2. 激活(Activation)阶段:激活阶段是指通过优化用户体验,使用户对产品或服务产生兴趣并进行首次使用的过程。
以下策略可用于提高激活阶段的效果:-简化注册流程:减少注册过程的繁琐性,提高用户完成注册的率。
-提供引导和教程:通过引导用户使用产品或服务,帮助用户快速掌握核心功能,增强用户体验。
-个性化推送:根据用户的属性和行为,向其推送相关的信息和内容,增加用户参与度和留存率。
3. 留存(Retention)阶段:留存阶段是指提高用户的参与度和留存率,使用户长期使用产品或服务的过程。
以下策略可用于提高留存阶段的效果:-发布有价值的内容:定期发布有用、有趣的内容,吸引用户持续关注和使用产品或服务。
-设计用户活动:开展线上或线下的活动、抽奖、积分兑换等,增加用户的参与度和黏性。
美之源市场营销策略
Contents1. Executive Summary 02. Company Description (1)3. Strategic Focus and Plan (2)3。
1 Mission/vision (2)3.2 Goal (2)3.3 Core Competence and Sustainable Competitive Advantage (3)4。
Situation Analysis (4)4。
1 SWOT analysis (4)4.2 Indusry analysis (5)4。
3 Competitive analysis (6)4.4 Customer analysis (7)5。
Marketing Strategy (7)5。
1 Marketing and product objectives (7)5。
2 Market segmentation (9)5.3 Target marketing (9)5。
4 Positioning (11)6。
Marketing Mix (12)7. Conclusion (13)The Marketing Strategy of Minute Maid1.Executive SummaryWithin four months,two new Minute Maid repeating,”This is a stone’s throw three birds," Minute Maid will not only promote sales, increase its brand influence, but also to prove to the outside world,without the Huiyuan,Minute Maid brand influence and marketing approaches could also support the Coca-Cola in China's fruit juice — at least in low concentrations juice business。
c2m用户直连制造简介演示
随着人们对个性化需求的不断增长,C2M模式逐渐得到了 广泛应用,它不仅提高了生产效率,还降低了库存成本, 成为推动制造业转型升级的重要力量。
用户直连制造模式特点
案例二:某家居品牌c2m实践经验分享
要点一
品牌背景
该家居品牌以提供高品质、舒适、美 观的家居产品而著称,致力于满足消 费者对于家居生活的需求。
要点二
c2m实践
该品牌通过c2m模式,实现了与消费 者的直接连接,根据消费者的需求和 反馈,进行产品的设计和生产。同时 ,该品牌还注重与消费者的沟通和互 动,通过线上社区等方式,与消费者 建立起了紧密的联系。
用户参与
C2M模式的核心在于用户的参与,消费者能够直接与制 造商沟通,将自己的需求和想法传达给制造商,从而获得 更加个性化的产品和服务。
快速反应
C2M模式具有快速反应的特点,制造商可以及时了解消 费者的需求和反馈,对产品进行快速改进和升级,以满足 市场的变化。
按需定制
C2M模式可以实现按需定制,消费者可以根据自己的需 求和喜好定制产品,从而获得更加贴心的服务和更好的使 用体验。
THANKS
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04
c2m用户直连制造案例分析
案例一:某服装品牌c2m实践经验分享
品牌背景
该服装品牌在市场上拥有较高的知名度和美誉度,致力于为消费者 提供高品质、时尚的服装产品。
c2m实践
该品牌通过c2m模式,实现了与消费者的直接连接,根据消费者的 需求和反馈,进行产品的设计和生产。
经验分享
该品牌在c2m实践中,注重消费者需求的挖掘和分析,通过数据驱动 的产品设计和生产,提高了产品的质量和市场竞争力。
C2M
2018年9月,马云在云栖大会上抛出了“新制造”的概念。这个概念的内涵很丰富,但其究其内核,其实就 是C2M的理念。“新制造”概念提出后不久,阿里巴巴首先在淘宝内部启动了C2M举措。2018年11月,淘宝升级了 天天特卖,天天工厂项目也随之启动。2019年3月,阿里巴巴重启了聚划算,并将其与天天特卖整合,构建了C2M 的整体布局。2019年底,阿里巴巴又在淘宝事业群下面专门成立了C2M事业群,正式地将C2M上升到了公司战略的 层面。
基本概念
基本概念
C2M(Customer to Manufactory,即顾客对工厂)模式,是指用户直连制造商,即消费者直达工厂,强调 的是制造业与消费者的衔接。在一个商品的最终价格中,有一大部分是要支付中间成本的。如果能将这一大块成 本成功砍掉,那么制造商和消费者就有可能实现“双赢”——前者可以让自己的商品更有竞争力,从而获得更高 的利润;而后者则可以买到价格更低的商品,从而实现更高的消费者剩余。它是一种“聪明”模式:在C2M模式 下,消费者直接通过平台下单,工厂接收消费者的个性化需求订单,然后根据需求设计、采购、生产、发货。
C2M
“从消费者到生产者”英文的简称
本信息
C2M是“从消费者到生产者”(Customer to Manufacturer)的简称,它是平台与厂商合作组织产销的一种 模式。这种模式的特点是通过互联网对消费者的信息进行搜集、整合,从中分析出消费者的需求状况,然后将这 些信息发送给制造者,生成订单。与常见的销售模式不同,C2M跳过了品牌商、代理商、最终销售终端等渠道和 中间环节,因而可以实现对中间成本的节省。
描述c2m模式的内涵
描述c2m模式的内涵C2M模式,即消费者到制造商模式(Consumer to Manufacturer),是指消费者直接参与产品的设计、生产和销售过程。
传统上,制造商根据市场需求进行产品研发和生产,然后通过渠道和营销活动将产品推向市场,消费者只是购买和消费产品,对产品的设计和生产过程并不直接参与。
而C2M 模式通过互联网、社交媒体等技术手段,将制造商与消费者直接连接起来,实现消费者参与产品生产和设计的全过程。
C2M模式的核心内涵是通过数据和互动来实现更加精准、个性化的产品生产和销售。
在传统模式下,制造商主要通过市场调研和经验判断来决定产品的研发和生产计划,而C2M模式通过借助互联网和社交媒体的庞大数据资源,实时了解消费者需求和偏好,从而提供更加符合个体需求的产品。
消费者的数据和反馈成为产品研发和生产的重要依据,可以减少市场风险和生产浪费。
C2M模式的参考内容主要涉及以下几个方面:1. 数据收集和分析:消费者通过线上、线下渠道进行产品选择和购买时,会产生大量数据,包括购买记录、浏览行为、评论和评价等。
制造商可以通过数据分析工具对消费者数据进行挖掘,了解消费者的需求特点、偏好和购买习惯,从而更好地进行产品设计和生产计划。
2. 个性化设计和定制化生产:基于消费者数据分析的结果,制造商可以根据消费者需求进行个性化产品设计。
通过与消费者互动和反馈,制造商可以快速调整产品细节和改进方案,实现产品的敏捷设计和定制化生产。
3. 供应链优化和快速响应:C2M模式的实施需要制造商与供应链各环节之间的紧密协作和信息共享。
制造商可以与原材料供应商、加工厂和物流公司等合作伙伴进行数据对接,实现供应链的即时可视化和快速响应。
通过实时的数据和信息传递,可以减少库存压力、提高生产效率。
4. 社交媒体和用户体验:社交媒体成为消费者表达需求和评价产品的重要平台。
制造商可以通过社交媒体与消费者进行互动,了解消费者的实际使用体验和反馈意见。
商业模式-C2P商业模式含义及介绍
C2P商业模式含义及介绍目前B2B、B2C、O2O、O2C、P2P、C2P等各种商业模式比较流行,这几种模式中就C2P比较难理解。
下面我们来看看C2P 商业模式的相关内容吧。
什么是C2P商业模式C2P即知Customer ToProducts(消费者到产品),是一种基于互联网大数据分析及应用的新型商业模式,通过互联网手段对消费者各方面消费数据进行精确分析定位,从而研发,包装具有针对性的产品,并制定相应的定价策略和推广策略。
道C2P模式最早应用于电商领域,现逐步向传统服务产业及O2O模式延伸。
一切产品都将网络化,而真正的网络化产品是由消费者的用户习惯及需求所决定的。
C2P模式正是通过对网络消费者的行为需求分析来进行产品的网络化改造,以达到企回业网络营销整体化,全面化的效果。
C2P模式与C2B模式的相同点在于,都是以消费者为中心,而不同之处在于,C2P重在产品后期的网络化包装及推广,C2B重在针对网络需求的企业产品生产。
手投网定义的C2P就是文化产权对个人,是指答有融资需求且持有上市的邮币卡现货的个人通过第三方平台手投网,向有出借需求的个人进行融资的互联网借贷业务。
C2P和P2P的区别在那儿?C2P即为消费者对接消费者,P2P则为贷款方与借款方,俩者区别一为消费,一为互借。
以下为C2P:C2P工业互联网生态模式[2]为企业e799bee5baa6e59b9ee7ad9431333365633934及消费者提供了一种新型的销售及需求环境。
C2P模式整合了B2B、C2B、C2M及O2O等电商模式的所有优势功能。
在C2P平台上,企业与企业间可以进行批发合作(B2B),也可以客对厂,即先有消费者提出需求,后有生产企业按订单需求组织生产加工。
当个人消费者及企业无法找到符合自己需求的产品时,还可以参与产品设计、生产和定价等彰显消费者个性化需求的私人订制,选择生产企业进行定制化生产(C2B、C2M)。
企业也可以将线下的商务机会与互联网结合,让互联网成为线下交易的前台(O2O)。
2b活动评估模型
2b活动评估模型以2B活动评估模型为标题,写一篇文章。
2B活动评估模型(To Be Model)是一种常用的评估企业商业活动的方法,也被称为商业模式评估。
该模型通过分析企业的商业模式,评估其可行性和盈利能力,帮助企业进行战略规划和决策。
2B活动评估模型包含四个关键要素:目标市场、价值主张、渠道和客户关系。
目标市场指的是企业所定位的市场细分,包括目标客户的特征和需求;价值主张是企业所提供的产品或服务的独特价值和竞争优势;渠道是企业与客户之间的交互过程,包括销售、分销和客户服务等;客户关系是企业与客户之间建立和维护的关系,包括客户服务和售后支持等。
2B活动评估模型的核心在于判断每个要素的优势和劣势。
对于目标市场来说,需要评估市场规模、增长潜力、竞争程度等因素,以确定是否具备可行性;对于价值主张来说,需要评估产品或服务的独特性、竞争优势和市场需求的契合程度,以确定是否具备市场吸引力;对于渠道来说,需要评估销售渠道的覆盖范围、效率和成本等因素,以确定是否具备销售能力;对于客户关系来说,需要评估客户满意度、忠诚度和口碑等因素,以确定是否具备客户关系管理能力。
进一步,2B活动评估模型还包括对资源和活动的评估。
资源包括企业的资金、人力、技术和品牌等,需要评估资源的稀缺性、可持续性和可替代性等因素,以确定是否具备资源优势;活动包括企业的生产、营销、供应链和客户服务等,需要评估活动的效率、创新性和协同性等因素,以确定是否具备活动能力。
2B活动评估模型可以通过对各要素和资源活动的综合评估,得出企业商业活动的得分和评级。
得分高的活动意味着具备较高的可行性和盈利能力,而评级高的活动意味着具备较强的竞争优势和市场吸引力。
基于评估结果,企业可以对商业活动进行优化和调整,以提升竞争力和盈利能力。
2B活动评估模型是一种有效的评估企业商业活动的方法。
通过对目标市场、价值主张、渠道、客户关系、资源和活动的评估,可以全面了解企业的商业模式,并为战略规划和决策提供有力支持。
商业模型的九个要素
九个要素之五兆芳芳创作1.价值主张(Value Proposition)公司通过其产品和办事所能向消费者提供的价值.价值主张确认了公司对消费者的实用意义.2.消费者目标群体(Target Customer Segments)即公司所瞄准的消费者群体.这些群体具有某些个性,从而使公司能够(针对这些个性)创造价值.定义消费者群体的进程也被成为市场划分(Market Segmentation)3.分销渠道(Distribution Channels)即公司用来接触消费者的各类途径.这里论述了公司如何开拓市场.它涉及到公司的市场和分销战略.4.客户关系(Customer Relationships)即公司同消费者群体之间所成立的联系.我们所说的客户关系办理(Customer Relationship Management)即与此相关.5.价值配置(Value Configuration)即资源和勾当的配置.6.焦点能力(Core Capabilities)即公司执行其商业模式所需的能力和资格.7.协作火伴网络(Partner Network)公司同其他公司之间为有效地提供价值并实现其商业化而形成的协作关系网络,这也描述了商业联盟(Business Alliances)的规模.8.成本机构(Cost Structure)即所使用的东西和办法的货泉描述.9.收入模型(Revenue Model)即公司通过各类收入流(Revenue Flow)来创造财富的途径.商业模式的设计是商业战略(Business Strategy)的一个组成部分.而将商业模式实施到公司的组织结构(包含机构设置、任务流和人力资源等)及系统(包含IT架构和生产线等)中去则是商业运作(Business Operation)的一部分.这里必须要清楚区分两个容易混合的名词:业务建模(Business Modeling)通常指的是在操纵层面上的业务流程设计(Business Process Design);而商业模式和商业模式设计指的则是在公司战略层面上对商业逻辑(Business Logic)的定义.。
c2p的用法
c2p的用法C2P(Customer to Platform)是一种商业模式,指的是客户直接将产品或服务上传至平台进行销售或交易。
这种模式在电子商务和共享经济领域被广泛应用。
在C2P模式下,客户可以自行创建产品或提供服务,然后通过平台进行销售。
平台提供了一个集中的交易市场,使客户能够更容易地找到买家或者交易伙伴。
客户可以利用平台的市场和用户基础来推广和销售自己的产品或服务,从而实现收入的增加。
C2P模式的优势在于可以降低客户的销售成本,提高销售效率。
客户无需建立自己的销售渠道或推广网络,只需在平台上发布产品或服务,就能够获得销售机会。
平台通常会提供一系列的营销工具和服务,帮助客户吸引更多的买家。
另外,C2P模式还可以帮助客户扩大市场份额。
通过平台,客户可以接触到更广泛的客户群体,包括国内外的潜在买家。
客户可以利用平台的全球性和便捷性,将产品或服务推广到更多的地区和市场,实现更大范围的销售。
然而,C2P模式也存在一些挑战和风险。
首先,客户需要在平台上竞争,吸引买家的注意力。
平台通常会有大量的产品或服务,客户需要通过差异化的产品或营销手段,吸引客户的兴趣。
其次,平台可能会对客户收取一定的手续费或佣金,客户需要考虑成本与收益的平衡。
最后,平台的政策和规定可能会对客户的销售行为造成限制,客户需要遵守平台的规定,确保自己的销售活动合法合规。
总的来说,C2P模式为客户提供了一个便捷的销售途径,帮助客户实现更多的销售机会和增加收入。
客户可以利用平台的市场和用户资源,拓展自己的业务,实现更大的发展。
然而,客户也需要注意平台的政策和规定,合理利用平台的资源,避免遭遇风险和问题。
C2P模式的发展将会促进电子商务和共享经济的进一步发展,为客户和平台双方带来更多的机遇和挑战。
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ACQUITY Ultra Performance Convergence Technology UPC2Method DevelopmentGuidelinesUPC2 General Theory and Discussion1.This section will look at parameters that will affect a customer’s UPC2separation. Developing an UPC2 separation, requires understanding the sample chemistry as well as understanding what parameters in the UPC2 effect aseparation.2.Can you explain Density?a.Density is a physical property where Density(p) = Mass(m) ÷ Volume(v),Example:b.The density of CO2 at supercritical state is 1100 psi & 31° =467.6 kg/m3.c.The density of CO2 changes with temperature.d.The density of CO2 changes with pressure.e.The relationship of CO2 density (compressibility), pressure, andtemperature all affect a chromatographic separation and can be used inUPC2 method development. This is discussed in the next several pages.3.Why are “ACQUITY UPC2 BSM” temperatures set at 2 degrees for thePrimary A Pump head and 13 degrees for the Accumulator Pump head?a.Concept A: The density of liquid CO2 varies with temperature. The densityof the co-solvent (such as Methanol) will not vary much with temperature.b.Concept B: The chart below shows the density for methanol vs. liquid CO2at different temperatures and pressures. Liquid CO2 density changes withtemperature while methano l’s density is only a weak function of pressure.c.Concept B: Mass flow will vary with temperature for a given volumetricallymetered flow rate. Mass flow is an intrinsic attribute of the SFC separationmechanism.Note: The UPC2 BSM pump is not mass flow, or density based.d.Concept C: The greater the mass flow of CO2 (higher the density), thegreater the solvating power (or solvent strength) of liquid CO2.e.Concept D: By controlling the UPC2 BSM temperature we can control themass flow and density, thus controlling the separation based upon density.f.Concept E: The chart shows that a colder metering pump delivers densercarbon dioxide and presents smaller elution volumes for equivalentvolumetric compositions, ABPR settings and column temperatures.g.Answer: By controlling the UPC2 BSM pump temperatures to 2 degreesfor the primary and 13 degrees for the accumulator, we can speed the elution time because of CO2 density.Note: This was the same gradient and samples run on both systems.UPC2 Method Development Considerations1.UPC2 method development requires knowledge of many different variables aslisted below.2.These properties are ranked in priority of method development and factors thatcan be changed to affect a separation.3.This section will look at some of these parameters that will affect a customer’sseparation. Developing an UPC2 separation, requires understanding the sample chemistry as well as understanding what parameters in the UPCNote: This section is a start point for you and your customers looking to develop a separation.Sample Solute Properties1.Question 1: Is the sample soluble in Methanol, or less polar solvent?What is the Log P for the sample?h.Log P is used as a measure for water solubility.∙If the answer is yes, then it is a good candidate for UPC2 separation.∙If the answer is no, (only soluble in water), then it is a better candidate for UPLC reverse phase separations.a.Below is a list of recommended starting diluents to test sample solubility.These solvents are listed below based upon polarity (most common are in Bold). The most common diluent is 90/10 Heptane/IPA or IPA (less polarthe better).2. Question 2: What are some sample diluents and how does the samplediluent affect Peak distortion with UPC2?a.Answer A: In traditional SFC, Methanol is the most common solvent. Thisis not advised with UPC2 because peak distortion can occur due to the thestrong solvent effect of the sample diluent compared to the mobile phase.Because of these peak distortion issues, it is advised to inject a sampleusing a non polar diluent such as:∙80%/20% Heptane/2-Propanol∙Heptane/THF∙THF, Hexane∙Chlorobutane,∙Dichloromethane, Chloroformb.The chromatograms below illustrate sample diluent effects of a UPC2system with a small column ID and differing injection volumes.c.Notice that Methanol (most non-polar) delivers the most peak distortion,especially as ID of column decreases and volume injected on columnincreases (this is amplified with larger injection volumes).Column Selection1.Question 1: What columns are available for UPC2?a.Waters has wide array of chemistries that will work with UPC2 for achiralseparations.The chemistries are available in 1.7 and 3.5um size. Columns are available in 2.1 or 3.0 size ID’s.pound selectivity varies with the different column chemistries. Formethod development, it is suggested to start with the BEH and BEH-2EP columns, as these have a wide difference in sample selectivity. The HSS SB C18 is most appropriate for non-polar compounds.ing2.Question 2: What are recommended UPC2 column configurations?a.3.0 mm ID columns are a good compromise between sampledispersion, and achieving fast linear velocities.b.The chart shows predicted backpressures using different ID’s with samecolumns lengths (50 cm). A good start point for UPC2 column dimensions are the 1.7 um 3.0 mmx100 mm ID columns, which covers a completerange of flow rates and pressures.Note: 1.7um - 2.1mm ID columns for UPC2 configuration 2 and 3 systems will greatly reduce predicted pressures. 2.1 ID columns should be used only when the need for chromatographic resolution requires it.3.Question 3: How do use a new UPC2 column at system startup?a.Answer: ACQUITY UPC2 column are shipped dry. They should be flushed withat least 10 column volumes of the CO2 and co-solvent (95:5 CO2/Methanol).The chart below shows the column volumes for each UPC2 column dimension.4.Question 4: How should I care and store a UPC2 column?a.Answer A: For storage, it is recommended to flush an ACQUITY UPC2 columnwith 3-5 column volumes of 100% CO2 only. Do not store the column inMethanol or other co-solvent.5.Question 5: Can I clean or regenerate an UPC2 column?a.Answer A: Flush the column with 100% C02 for 5 minutes at 40C and ABPRset at 2000psi.b.Answer B: Full regeneration requires the use of Waters UPLC with the stepsbelow (See the UPC2 column Care and Use for full details).Gradient and Co-Solvent Selection1.Question 1: What are typical starting co-solvent and gradientconditions?a.Answer 1: Co-Solvent added to CO2 generally decreases a component'sretention time. As you change the amount of co-solvent, the polarity and density of the mobile phase is changed. Both factors contribute to adecrease in retention time.b.Answer 2: Mixtures of CO2 and co-solvents are supercritical in the columnwhen co-solvent percentages are approximately less or equal to 20%. Co-solvents percentages above 20% will create mixtures that are mostly liquid phase and will affect retention times, but may not be in a linear fashion.c.Co-solvents selection can affect retentively and selectivity. This showsMethanol reduces retention time and peak tailing (for bases) versusIsopropanol or Acetonitrile.d.The most common co-solvent is Methanol, though a variety of other co-solvents can be selected. In addition, solvent blends can be used for different selectivity and retention time changes. Below is a list of some of the most popular solvents, with the most widely used is highlighted in black.e.General recommendation of gradient %:∙Gradient for UPC2 typically are shallower than reverse phaseseparations.∙Suggested start conditions for UPC2 are from 2% co-solvent to 20-35% co-solvent, application and system pressure dependent.∙The stronger the polarity of the co-solvent the lower the retentiontime.∙Gradients strengths are rarely used above 50% modifier strength(due to pressure limitations).Co-Solvent Additives1.Question 1: What are co-solvent additives and when do I use them?a.Additives are buffer salts, acids and bases that are added to the modifier orco-solvent to change the separation of polar analytes. The additives candecrease the secondary or undesired interaction between the column(stationary phase) and the anayte. The addition of additives can improve peak shape and change retentivity of polar compounds by reducing ionic interactions between the stationary phase and the compounds.Note: Neutrals will usually not be affected by these additives though acid and basic molecules will: Neutrals may change retention time because additives sometime affect the stationary phase.2.Question 2: What are the recommended co-solvent (or modifier)additives for strong basic polar compounds?3.Basic additives added to the co-solvent can improve peak shape and/orelution of basic analytes, as highly basic analytes are relatively insoluble in pure CO2.a.Below is an example of how the following additives change peak shape forthese highly basic compounds.b.Acid additives are not recommended for basic compounds (except for ion-pairing reagents).c.Some common additives are:Diethyamine, Triethylamine, Ammonium Acetate, Ammonium Hydroxide4.Question 3: What are the recommended co-solvent additives foracidic polar compounds? What are the affects?a.Acids added to the co-solvent can improve peak shape and/or elution ofacidic analytes.b.Correct selection of the acid can affect peak shape for acids ore bases.This example shows that TFA gives better peak shape than Formic Acid(TFA is generally not recommended for MS).ABPR P RESSURE S ETTINGS1.Question 1: What does the ABPR settings do and what affectshappen on chromatography?a.UPC2Separations are affected by density. ABPR back pressure affectsretention time by changing the density of the CO2 mobile phase before the ABPR (or the release of pressure).b.As ABPR pressure increases, the overall system pressure increases.This also increases the density and thereby solvating power of the CO2, which leads to decreased retention times.2.Question 2: What are the appropriate ABPR settings for UPC2?a.Answer: The Convergence Manager range for ABPR is from 1500-6000psi. The next page will show suggestions for ABPR settings.b.Pressures below ~1800psi may affect the separation in a non-reproducible way as the condition changes from a supercritical phase toa more gaseous phase – which then affects the polarity and density.c. Higher pressures than ~3500psi may prohibit the pressure drop for thecolumn, causing system high pressure.d.General suggested ranges are from 1800-3500 psi (2.1mm ID columnsmay reduce the effective operation range).3.Question 3: Can I create an ABPR gradient by time?a.Answer A: You can set ABPR pressure gradients using a timegradient. Pressure gradients are linear steps. The example belowwould change the ABPR pressure linearly over 3 minutes from 2000to 3000psi.C OLUMN T EMPERATURE S ETTINGS1.Question 1: What chromatography effects happen with changes ofcolumn temperature?a.General UPC2 Column Temperatures change the CO2 density in thecolumn. Higher Column temperatures decrease density and increaseretention time.b.Lower column temperatures increase density and decrease retention time.c.The chromatogram on the next page shows the effects of temperature forUCP2 separations.2.Question 2: What are recommended column temperature ranges forUPC2?a.Recommended column temperatures ranges for UPC2 are 35-650C.b.A column temperature below 350C takes the CO2 out of the supercriticalphase in the column, and may produce retention time and selectivityreproducibility issues. This may also increase static and ABPRmaintenance.c.It is not recommended to leave a column connected outside the columnheater module. This is because CO2 needs to be in a supercritical phase inside the column (above 310C and pressures above 1074 psi).G ENERAL ACHIRIAL UPC2M ETHOD D EVELOPMENT S TRATEGY1.Step 1: Check for sample solubility, diluents, and conditions.2.If the sample is soluble as above, go to step 2 (next page).3.If the sample is not soluble, it is recommended to try Reverse Phase UPLCanalysis or other analytical technique.4.Step 2 – Develop a screening assay using 2 different UPC2 columns withfour different co-solvents generic conditions (as suggested below)..5.Did the injections work with any of the eight different method conditions?If so, go to the next page for sample and method optimization.6.Step 3 – Optimize Peak Shape or No Peak? Are the compounds acidic orbasic? Some method optimizations are detailed below:7.Step 4: Optimize Retention. If this is an issue, try using some of thesuggested additives as shown below. If not go to Selectivity.8.Step 5 – Need changes in sample selectivity? Try the changes as listedbelow:G ENERAL CHIRAL UPC2M ETHOD D EVELOPMENT S TRATEGY1.What is Chiral Chemistry?a.Answer: First the definition of Chirality / Enantiomers∙Contains 1 or more asymetric carbon (1 carbon with 4 different functional groups)∙Exists as a combination of enantiomers (different spatial disposition) ∙Mirror images of each others (like your hands)∙Enantiomers can have different bioavailability or biological activity∙This means only two peaks (right side and left side – with one chiral center)∙PDA-UV only as MS will still show the same molecular weight and structure.2.Question 2: Does Waters make Chiral columns for UPC2?a.Answer 1: Waters does not currently make or sell Chiral columns, thoughone of the major vendors is Chiral technologies. Its website address is: http://www.chiral.fr/3.Question 3: Are Chiral columns compatible with UPC2?a.Answer 1: Yes, though Chiral separations typically do take some methoddevelopment time for proper column selection.b.Answer 2: Typical column ID’s are 4.6mm x100mm for column ID’s, with3um-5um packings. Chiral columns are expensive, so strict adherence to the vendors care and use is required for proper operation and columnlifetime.c.Answer 2: Some column ID’s are larger and may require the use of theUPC2 30cm Column heater.4.Question 4: What is a good starting Chiral Method DevelopmentStrategy?1.Answer: Below is a suggested start point. Follow the achiral methoddevelopment suggestions (pages 16-17) for optimizing or refining theseparation.。