Swot 分析
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4.Some rare raw material is easy to have counterfeiting products soon in the market (like luxurymushroom from Yunnan province) Normal Chinese people cannot tell which one is the real one.
2.Difficulties to access to skill and rare raw material in some far and hidden villages.
3.The customers are not used to buy their food in a new brand supermarket. Most of them have theirloyal supermarket and it is not easy to change their consumption habits.
6.Our staffsarewell trained and know a lot aboutChinese food culture, ithelpsto educate Chinese customers.
7.We work with local people who use an ancestral ”savoir-faire” which guarantee a high quality and original food.
5.Difficulties to reach our targeted customers at the first time.
6.A difficulty to hire talented people and it is time-consuming to train them as professionals
Opportunities
Threatens
1.The increasing interest of Chinese food culture all over the world.
2.People are chasing a good quality and healthy life, and thus the consumption in food is increasing,
3.Sustainability of the supply of raw material,for example raw materiala villagefar from Shanghai.
4.Highcost of opening the food market in a luxury location in Shanghai
Swotanalysis
Strengths
Weaknesses
1.High-end food market providing different traditional food of different provinces in China.
2.The raw material we are selling is rare and unknown to most of people before.
3.Chinese customers areaffected by western foodculturebefore and after the TV series “a bite of China”, they start to study their own food culture.
4.Chinese people don’t have time to travel to discover food but they are really obsessed with delicious and luxury dishes.
8.The location of the food market and the customer experience just like in the boutique.
1.Limited numbers ofStoresat the first time.
2.Difficult to increase the brand awareness.
5.Chinese csafety problems of food in the restaurants.
petition with the high-end supermarket having the same customers segment.
3.The first food market combiningChinese food and workshop at the same time.
4.The strong team to discover the rare cuisine dishes in China.
5.Partnership with packaging company to do an exclusive packaging for our customers.
2.Difficulties to access to skill and rare raw material in some far and hidden villages.
3.The customers are not used to buy their food in a new brand supermarket. Most of them have theirloyal supermarket and it is not easy to change their consumption habits.
6.Our staffsarewell trained and know a lot aboutChinese food culture, ithelpsto educate Chinese customers.
7.We work with local people who use an ancestral ”savoir-faire” which guarantee a high quality and original food.
5.Difficulties to reach our targeted customers at the first time.
6.A difficulty to hire talented people and it is time-consuming to train them as professionals
Opportunities
Threatens
1.The increasing interest of Chinese food culture all over the world.
2.People are chasing a good quality and healthy life, and thus the consumption in food is increasing,
3.Sustainability of the supply of raw material,for example raw materiala villagefar from Shanghai.
4.Highcost of opening the food market in a luxury location in Shanghai
Swotanalysis
Strengths
Weaknesses
1.High-end food market providing different traditional food of different provinces in China.
2.The raw material we are selling is rare and unknown to most of people before.
3.Chinese customers areaffected by western foodculturebefore and after the TV series “a bite of China”, they start to study their own food culture.
4.Chinese people don’t have time to travel to discover food but they are really obsessed with delicious and luxury dishes.
8.The location of the food market and the customer experience just like in the boutique.
1.Limited numbers ofStoresat the first time.
2.Difficult to increase the brand awareness.
5.Chinese csafety problems of food in the restaurants.
petition with the high-end supermarket having the same customers segment.
3.The first food market combiningChinese food and workshop at the same time.
4.The strong team to discover the rare cuisine dishes in China.
5.Partnership with packaging company to do an exclusive packaging for our customers.