Unit 1 Advertising Project课件 牛津译林版必修4课件

2 What media can you use in an ad campaign?
We can use different kinds of media, including newspapers,magazines,televisions,billboards, mailing, etc.
3 What questions should we first consider?
1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?
Detailed information:
To build an ad c_________ ampaign Step One *have a clear g____ oal and t_____ arget audience in mind; *do a little r_______ esearch and you can c_____ reate right m______ essage for the right people. nformation from your research; *gather i_________ *It is important to always try to a_____ ppeal to the way The audience will r_____. eact *use different m____ edia to get your message a_____ cross *decide what a________ pproach you want to use to r_____ each your audience.
*Presenting (1) Make your presentation clearly. (2) Answer questions concerning your ad campaign. (3) Post your logo and slogan.
Let’s enjoy it!

Homework
Project Developing an ad campaign
Step One: Comprehension
1 What is an ad campaign?
An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.
the target audience
Para. 3 what the ad campaign says Para. 4 how to reach the target audience
Step Two: Language Focuses
1 reach a particular audience… (line 2) Reach here means ‘attain/achieve’. e.g. We can never reach perfection. You will know better when you reach my age. Exercise After a long discussion, we _______ reached ______ an ___________ understanding on what steps we should take in the next three months.(达成理解）
Step Three: Developing an ad campaign
*Planning (1) Work in small groups. (2) Decide the subject of your ad campaign from the listed. (3) If you have your own idea,please get your teacher’s approval. Animal protection Anti-smoking Anti-drugs Anti-littering The subject of your ad campaign will be_____.
Step Two
Step Three
Main idea of each paragraph
Para. 1 the definition of an ad campaign/
what an ad campaign means
Para. 2 the target audience and how to determine
2 In order to determine…(line 11) determine:decide firmly/find out Eg.We haven’t determined when to leave. Can you determine the meaning of the word? determine on/upon:resolve Eg.We determined on an early start. determine to do sth. He determined to learn French. determined: adj.be ~ to do sth. I’m determined to succeed. Ex:
4 be concerned with…(line 23) be concerned with: be about Her latest article is concerned with Taiwan Issues. Mr Zhang is much concerned with the disabled. concern:V. affect The loss is serious for all concerned. N. It’s no concern of mine. What are your main concerns as a writer? as far as sb/sth. concerned: 就某人/事而言 Can you make a Ex. sentence? We ________ _________ _________ are all concerned _________ with his safety.( 都关心） -
a With the approach of night, it became colder and colder. =with the night falling down夜幕降临 b The approach to the city was blocked. =way to去城里的路 c The time is approaching when they will leave for London. . =coming near时间快到了 d Did he approach you about helping him with his homework? = go to找你
*Preparing (1) Discussion : who/what/how (2) Team work: Member’s name task Research Design a logo Develop a slogan Forms of media Campaign proposal Presentation
We _____ are determined ______ _______ toadopt his suggestion. (决定）
3 appeal to the way…(line 19) appeal to: V. (a) be attractive/interesting Eg. Do these paintings appeal to you? (b) make an earnest request 恳求/呼吁 Eg. The police appealed to the crowd not to panic. N. Eg. an appeal for help/ food The new fashion soon lost its appeal. Ex. to appeals The idea of working abroad never ______ ______ me.(吸引）
*Producing What should each member do? researcher---find inf. from various sources logo/slogan designer--- made it attractive proposal writer--- write a brief outline and plan some questions the whole team---work as a whole and everyone should contribute to the project
5 what approach you want to …(line 28) approach N. ways We can try a new approach to language teaching. N. coming near to At her approach the children ran off. approach V. come near/get close to As you approach the town the first building you see is the church. I find him difficult to approach. Identify different meanings of approach.
1 Finish Ex. B2on Page 91. 2 Preview the listening material on Page 96.