VANCLE讲稿

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只要说我们的主题是凡客就行，内容刷刷过
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Outline 介绍
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VANCL由谁什么时候创立，说这个就行，其他的会翻译也可以说……
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business model: major sales their private clothing Brand online.
brand positioning:the internet is fast and fashionable. Update the goods quickly, parity, and Fashion trend
product category:men and women's clothes, children's garments, shoes, household articles, accessories and so on.
corporate culture: integrity, Pragmatism, Innovatio
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Viral marketing: The Internet is the most important channels for consumers to getting information. In terms of new brands and new products, the Internet advertising is more important than TV ads. The way of advertising alliance, advertising in most of websites, and adopting the tactics of trial, lead to a high advertising click-through rate, relatively lower cost of integrated marketing, and greater marketing effectiveness and scale than traditional media.
图片分别为：
Advertising alliance，Micro blog marketing，Search engine Advertising搜索引擎广告
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Experience marketing: A good brand consuming experience contributes to a positive brand image. Customers can get free samples after filling in real information and mailing address. The evaluations form the customers who get the free samples will appeal to other potential customers.
Word-of-mouth marketing: nowadays, word of mouth spread consumption tends to be the most powerful marketing strategy. The suggestions or recommendations from the customers who have used the goods play an important role in advertising the goods.
Membership system: customers will automatically become a member of VANCL after they bought good, having no need to pay any joining fee and annual membership fee. Membership system greatly improves the consumer's sense of belonging, pull close the distance between consumers.
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目标用户Target consumers
Adhere to the international high quality and le-class reasonable price
In essence, target customers of VANCL in the country are the white-collar. And from the structure of the VANCL goods shelves, VANCL now is mainly for male white-collar workers.
Because men's clothing is easier to produce and supply in standardization in large quantities than girls.
产品服务Products and Services
Target to the white-collar, advocating a simple lifestyle.
The greatest benefit you feel is easy to choose in VANCL.
To hire tall and handsome models on display, so people will have fun time when buying things.
营销渠道marketing channel
Currently in sina, tencent, netease, sohu and other major web sites, we can find that the sales of VANCL are ubiquitous and the contact point beyond imagination.
VANCL management said: VANCL pay more attention to the products popularization on the Internet. There are more than 60% of all network advertisings is occupied by VANCL products advertising.
新型营销模式CPS：new marketing mode
Vancl launched the CPS ads on several online advertising alliances. CPS means that according to the sales of advertising costs, many personal webmasters launched their ads on the site.
物流体系Logistics system
VANCL relied on the on the third party logistics. However, disputes happens because the distribution is not quit standard, the delivery time is not on time and the goods may be damaged. So VANCL decides to set up their own logistics companies in first-tier cities such as Beijing and Shanghai.
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Advantages: Skillful Internet marketing strategy; Cooperation with the business entities; Original Zhuoyue management team and a good product reputation; Low price strategy Disadvantages: Product brand awareness is not high; Ever-changing crowd positioning
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Opportunities: B2C电子商务的兴起The rise of B2C e-commerce
最前端的商品生产渠道Top channel of commodity production
Threat:A large quantity of e-commerce business in the same field, such as Taobao, Alibaba; Product homogeneity. With the rise of foreign trade, lots of imitation version clothes abound in the market; So many advertising make customer disgust; Network marketing, many brands’websites have direct services, such as ONLY, ladies house and other well-known brands.
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都在PPT上
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没了。