HRM03-1 Employment Brand
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Methodology
To compile the list, Fortune partners with the Great Place to Work Institute to survey a random group of employees from each company. A company's score is based on the "Trust Index Employee Survey" and the "Culture Audit."[2]
Customer-focused
Competitive Aggressive Action-orientated Well-organised Planning
People-Orientated Internally competitive High expectations Confront conflict
Why is a company’s employment brand important?
Attracts the best candidates Contributes to cultural ‘fit’ Reduces employment error
BUT … Only if the image is reality!
related More than just work – as
pleasant as possible Health and Fitness Food Flexibility Employee facilities Balancing life and work
“The Best Place to Work”
How will we describe our company’s
employment brand?
How will (or should) this impact our hiring?
Innovative Collaborative Acceptable risk Flexible Fast-moving
Interesting problems to solve Impact on society Start-up spirit
Ambitious ideas Fast responses Big achievements
Additional Information on the Fortune Magazine ‘Best Employers’ List
Top 10 Employers for 2013
Another employment brand with problems.
Office politics. It's easier to be promoted if you work on the right projects.
Many people are overqualified for their jobs. Even very good people do the most mundane jobs. Many of the engineers are arrogant. Everybody believes s/he
If you are being interviewed, negotiate hard, be demanding, and get everything in writing. They promise and don’t deliver.
"It seems that people never grow up. They drink at all hours, socialize constantly, play games, and do little to no work."
is better than colleagues. Objective discussions are rare. Everybody's territorial and not interested in opinions of others. Males dominate. You will have no impact on the organization.
VIDEO
EMPLOYMENT BRAND
Employer of Choice
One of these companies has a problem with their employment brand in America.
Employment brand with problems
Too much office politics. Many people are overqualified for their jobs. Everybody believes s/he is better than colleagues. Male dominated culture. Everybody's territorial and not interested in opinions of others. You will have no impact on the organization. Middle management don't know how to inspire their workforce. Your office space is too small. You can't work remotely. The culture is immature. It’s difficult to find a quiet place to think. They treat outsiders as mentally and morally inferior. Negotiate hard. They promise much but don’t deliver.
The culture is immature.
Temps are treated with disrespect.
It can be difficult to find a quiet place to think.
They treat outsiders as mentally and morally inferior.
Employment Branding
“Why would graduates choose your company above others?”
#5 Competitive salary #4 Likeable, inspiring colleagues #3 Career/Life balance #2 Agree with company’s values #1 Good reference for future
Significant Results[edit]
Google (part of Alphabet) has been ranked first on the list eight times, since the company's first appearance on the list in 2006.[4][5] Since then, 2018 was the first year the company was not on the list.
Integrity Honesty Guard reputation
Best place to work in America?
Career Path Relationships with colleagues Quality of Colleagues Location Mentoring program 20% rule Education – not just work
Middle management don't know how to inspire their workforce. They rely too much on the company’s reputation.
Your office space is too small.
You can't work remotely.
Best places to work in …
Top 10 Employers for 2008
10 Google (China) 9 Bank of China 8 China Guangdong Nuclear Power Group 7 Microsoft (China) Co Ltd 6 IBM (China) 5 Haier Co Ltd 4 Lenovo Group Co Ltd 3 Procter and Gamble (China) 2 Huawei Technology Co Ltd 1 China Mobile Communications
minds of the best prospects that the organization is a
"great place to work“ for them.
It confirms the organization as an employer of choice
They employ “people like me.”
Discuss and Report
In your opinion, what factors or characteristics create an
excellent employment brand?
In other words …
What makes a company a great place to work?
HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Employment BrandEmploymenFra bibliotek Branding
Employment branding is the process of reinforcing an image in the
According to the magazine, the Trust Index "asks questions related to employees' attitudes about management's credibility, overall job satisfaction, and camaraderie." The Culture Audit includes "detailed questions about pay and benefit programs and a series of open-ended questions about hiring practices, methods of internal communication, training, recognition programs, and diversity efforts."[2]
To compile the list, Fortune partners with the Great Place to Work Institute to survey a random group of employees from each company. A company's score is based on the "Trust Index Employee Survey" and the "Culture Audit."[2]
Customer-focused
Competitive Aggressive Action-orientated Well-organised Planning
People-Orientated Internally competitive High expectations Confront conflict
Why is a company’s employment brand important?
Attracts the best candidates Contributes to cultural ‘fit’ Reduces employment error
BUT … Only if the image is reality!
related More than just work – as
pleasant as possible Health and Fitness Food Flexibility Employee facilities Balancing life and work
“The Best Place to Work”
How will we describe our company’s
employment brand?
How will (or should) this impact our hiring?
Innovative Collaborative Acceptable risk Flexible Fast-moving
Interesting problems to solve Impact on society Start-up spirit
Ambitious ideas Fast responses Big achievements
Additional Information on the Fortune Magazine ‘Best Employers’ List
Top 10 Employers for 2013
Another employment brand with problems.
Office politics. It's easier to be promoted if you work on the right projects.
Many people are overqualified for their jobs. Even very good people do the most mundane jobs. Many of the engineers are arrogant. Everybody believes s/he
If you are being interviewed, negotiate hard, be demanding, and get everything in writing. They promise and don’t deliver.
"It seems that people never grow up. They drink at all hours, socialize constantly, play games, and do little to no work."
is better than colleagues. Objective discussions are rare. Everybody's territorial and not interested in opinions of others. Males dominate. You will have no impact on the organization.
VIDEO
EMPLOYMENT BRAND
Employer of Choice
One of these companies has a problem with their employment brand in America.
Employment brand with problems
Too much office politics. Many people are overqualified for their jobs. Everybody believes s/he is better than colleagues. Male dominated culture. Everybody's territorial and not interested in opinions of others. You will have no impact on the organization. Middle management don't know how to inspire their workforce. Your office space is too small. You can't work remotely. The culture is immature. It’s difficult to find a quiet place to think. They treat outsiders as mentally and morally inferior. Negotiate hard. They promise much but don’t deliver.
The culture is immature.
Temps are treated with disrespect.
It can be difficult to find a quiet place to think.
They treat outsiders as mentally and morally inferior.
Employment Branding
“Why would graduates choose your company above others?”
#5 Competitive salary #4 Likeable, inspiring colleagues #3 Career/Life balance #2 Agree with company’s values #1 Good reference for future
Significant Results[edit]
Google (part of Alphabet) has been ranked first on the list eight times, since the company's first appearance on the list in 2006.[4][5] Since then, 2018 was the first year the company was not on the list.
Integrity Honesty Guard reputation
Best place to work in America?
Career Path Relationships with colleagues Quality of Colleagues Location Mentoring program 20% rule Education – not just work
Middle management don't know how to inspire their workforce. They rely too much on the company’s reputation.
Your office space is too small.
You can't work remotely.
Best places to work in …
Top 10 Employers for 2008
10 Google (China) 9 Bank of China 8 China Guangdong Nuclear Power Group 7 Microsoft (China) Co Ltd 6 IBM (China) 5 Haier Co Ltd 4 Lenovo Group Co Ltd 3 Procter and Gamble (China) 2 Huawei Technology Co Ltd 1 China Mobile Communications
minds of the best prospects that the organization is a
"great place to work“ for them.
It confirms the organization as an employer of choice
They employ “people like me.”
Discuss and Report
In your opinion, what factors or characteristics create an
excellent employment brand?
In other words …
What makes a company a great place to work?
HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT
Employment BrandEmploymenFra bibliotek Branding
Employment branding is the process of reinforcing an image in the
According to the magazine, the Trust Index "asks questions related to employees' attitudes about management's credibility, overall job satisfaction, and camaraderie." The Culture Audit includes "detailed questions about pay and benefit programs and a series of open-ended questions about hiring practices, methods of internal communication, training, recognition programs, and diversity efforts."[2]