window displays

Winter
Create a feeling of warmth to attract shoppers inside or a feeling of cold to give customers a sense of need
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Anniversaries
Anniversaries can be symbolized by anything old or antique, from bicycles to ice-cream makers, from brass headboards to foot warmers. Examples: birthday cakes and wedding cakes, multitiered and many candled, say “Anniversary”
Spring
Spring is the period of Renaissance and rebirth Baby birds appear in nests, and bunnies hop onto scene. All kinds of soft animals announce “spring is here” Try butterflies, dragonflies, and flying kites; flowers and flower pots, vegetable gardens, garden hoses.
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Fall
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Fall is the ripest season of the year, the time for harvesting fruits and vegetables of rich, warm, earthy colors; vines and vineyards Fall leaves are painted all red, gold, and glowing People expect to see pumpkins, gourds etc.
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Bridal Displays
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Bridal symbols include: “Here Comes the Bride” and “The Wedding March,” the bridal aisle, the strands of an organ, love songs, golden rings and hearts White roses and lilies of the valley become bridal bouquets flowing with ribbons Mother of the bride
Propping Windows
Select one major prop/theme Select props that are consistent with the theme Merchandise is always more important than the props Use silk flowers instead of plastic
Window Display Themes
Products end use Current directions in fashion Popular color palettes Recent or upcoming events Influential cultural directions Historical perspectives Retail image decisions Holidays Nostalgia New developments in display industry
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Clearance Sales
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A sale can be represented by brooms, mops, pails, shovels, big plastic bags, oversized crates and cartons, wrapping paper.
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Themes
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The major seasons, holidays, clothing lines and store events for which visual merchandisers must prepare Appropriate settings, props and display themes for major seasons, holidays, and store events
Formal Display
Formals could mean a night at the opera or ballet, a charity concert, a fund-raising celebration, gala A few well-selected posters and props could set the scene: railings, stairways with red velvet runners, marquees or canopies
Computers can take over the window Graphs and charts look very professional, so do doors with impressive titles lettered on them.
Christmas Symbols
The Christmas list is endless. It starts with trees, sleigh, elves and deer, and then continues with trees
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Mother’s Day
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Pink colors say it all with pink carnations, pink roses, ribbons, ruffles, laces, lavender and lilacs It is represented by velvet-covered photo albums, rococo frames
Cruisewear / Resortwear / Sunwear / Swimwear
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Summer is a time for the great outdoors: blue skies, picturepostcard scenery, green grass and blue water
Attention Getting Devices
Colour Contrast Humour Lighting Line and Composition Mirrors Motion or Movement Nostalgia Repetition Scale and Proportion Surprise and Shock
Father’s Day
Familiar symbols are chess pieces, oversized playing cards (with dad as the king), trophies, medals, etc.
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It also could be shopping bags and store boxes “walking,” “riding,” or “flying” out of the display area loaded with the sale goodies
Often used are sale materials such as sale carrier bags
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Mechanics of Window Magic
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Select merchandise category Select theme Select color story Select props Select mannequins Select accessories Sketch proposed window presentation
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Back-To-School
Symbols of back-to-school also include owls, foxes, and squirrels storing up knowledge, and blackboards, chalkboards for the graduates.
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Cliché
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Cliché are the symbols and images that telegraph the message They announce and explain themselves Examples: Red and green for Christmas, Red and pink for Valentine’s Day
Career Fashions
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Career fashions can appear at an architect’s table, doctor’s office, or the conference table for the chairperson of the board
Window Displays
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Window Merchandising Functions
Fashion apparel windows Home fashion windows Promotional windows Sale windows Drive-by windows Live/Demo windows Interactive/through-glass windows Brand development
Easter
What could Easter be without soft, cuddly, pastel plush bunnies (the more the merrier), decorated eggs in a rainbow of colors, elegant white lilies.
Palm trees and palmetto leaves, rain capes, tatami mats are the texture of summer, cruise and resort wear.
Items from home can be incorporated such as luggage
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Presentations
End Use Fabrication Style Color/Pattern Triangle Odd Numbers
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