3M的创新管理
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Innovation in 3M
Content
Why 3M What is 3M Innovation brings growth Innovation and efficiency 3M in China
Why 3M
Macro
Financial crisis China’s industries’ shifting Labour becoming expensive TEDA needs new way
Customer Contact
Scientists regularly meet with customers to learn how they use 3M products.
Customers are also frequently invited to participate with 3M scientists in sessions aimed at generating product ideas.
15 Percent Option
Many employees have the option to spend up to 15 percent of their workweek pursuing individual projects of their own choice. There is no need even to disclose the project to a manager, much less justify it.
billion during the year 2009， More than 74,835 employees in 65
countries
Six Business Segments
Consumer and Office Business
Display and Graphics Business
Lead user research
The researchers found that many commercially important products are thought and even prototyped by users rather than manufacturers
Creating breakthroughs turned into the systematic task of identifying “lead users”
Rewards for Success
Raises Promotions Recognition
Golden Step award Carlton award
Three-Tiered Research
Business unit Laboratories: Focus on specific markets, with near-term products
Technology Forums
3M supports formal and informal forums for sharing knowledge. Scientists from different laboratories are part of the
Technical Council,which meets periodically to discuss progress on technology projects. In addition,scientists present papers in the Technology Forum, an internal professional society at 3M. Other mechanisms for technology sharing include extensive email directories,sharing of new products introduced by a business unit in the annual in-house trade show, and awards for successful sharing of new technology between business units.
George W. Buckley, Chairman, President and CEO of 3M
R&D Spending
The R&D spending of 3M is, on average, twice that of a typical manufacturing company.
7.10%
1,190
6.50%
1,246
6.20%
1,274
6.00%
1,522
6.60%
1,368
5.60%
1,404
5.60%
1,293
5.60%
Seed Capital
Product inventors typically request seed capital from their business unit managers to develop new product ideas.
2’step: Determining
the trends
• Exploring the product’s environment • Interviewing experts
3’step: Identifying lead users
• Networking to lead users • lead users could been in unexpected places
Sector Laboratories Focus on applications with 3-to-10 year time horizon for product viability
Corporate Laboratories Focus on basic research with a time horizon of as many as20 years
HR policy
Dual-Ladder Career Path
technical career ladder management career ladder
Tolerance for Failure
If not succeed, the team members are guaranteed their previous jobs.
The ‘Lead users’ process
• Identifying target market…
• …collecting information about both needs and solutions from
1’step: laying the foundation
user’s and markets that have similar problems
Micro
Long history High growth and high return
Introduction
the Minnesota Mining & Manufacturing Corporation (3M)
Founded in 1902, reported sales revenues of $23.1
• Workshops with lead users, product developers, marketing
4’step:
specialist and manufacturing people
Developing the • Define the product concepts that precisely fit the sponsoring
Provide our investors an attractive return through sustainable, global growth.
Respect our social and physical environment around the world. Value and develop our employees' diverse talents, initiative
If the manager refuses funding,inventors can take their ideas to any other business unit within 3M.
If none of the business units will support the proposal, employees can approach the corporate office for a Genesis Grant.
More than 6700 scientists work for 3M.
year 2001 2002 2003 2004 2005 2006 2007 2008 2009
R&D spending ($ IN MILLIONS)
R&D spending
of income
1,161
7.20%
1,158
Values
Act with uncompromising honesty and integrity in everything we do.
Satisfy our customers with innovative technology and superior quality, value and service.
magic. We create entirely new product categories and breathe new life into markets crying for reinvention. It’s been called 'the 3M effect.” Harnessing innovation for your benefit- that’s the practical magic behind 3M’s success."
breakthrough
company needs
Innovation and efficiency
Two driven factors
Technology driven factors
New Core technology Finding new twists to existing product platforms
User driven factors
Costomer contact Lead user research
Electro and Communications Business
Safety, Security and Protection Services Business
Industrial and Transportation Business
Health Care Busicts
and leadership. Earn the admiration of all those associated with 3M worldwide.
Innovation brings growth
“To the outside world, what we do looks a little like
Philosophies
30 Percent Rule
Thirty percent of business unit revenues must come from products introduced in the last four years. Business unit bonuses are based on how successfully each manager achieves this goal.
Content
Why 3M What is 3M Innovation brings growth Innovation and efficiency 3M in China
Why 3M
Macro
Financial crisis China’s industries’ shifting Labour becoming expensive TEDA needs new way
Customer Contact
Scientists regularly meet with customers to learn how they use 3M products.
Customers are also frequently invited to participate with 3M scientists in sessions aimed at generating product ideas.
15 Percent Option
Many employees have the option to spend up to 15 percent of their workweek pursuing individual projects of their own choice. There is no need even to disclose the project to a manager, much less justify it.
billion during the year 2009， More than 74,835 employees in 65
countries
Six Business Segments
Consumer and Office Business
Display and Graphics Business
Lead user research
The researchers found that many commercially important products are thought and even prototyped by users rather than manufacturers
Creating breakthroughs turned into the systematic task of identifying “lead users”
Rewards for Success
Raises Promotions Recognition
Golden Step award Carlton award
Three-Tiered Research
Business unit Laboratories: Focus on specific markets, with near-term products
Technology Forums
3M supports formal and informal forums for sharing knowledge. Scientists from different laboratories are part of the
Technical Council,which meets periodically to discuss progress on technology projects. In addition,scientists present papers in the Technology Forum, an internal professional society at 3M. Other mechanisms for technology sharing include extensive email directories,sharing of new products introduced by a business unit in the annual in-house trade show, and awards for successful sharing of new technology between business units.
George W. Buckley, Chairman, President and CEO of 3M
R&D Spending
The R&D spending of 3M is, on average, twice that of a typical manufacturing company.
7.10%
1,190
6.50%
1,246
6.20%
1,274
6.00%
1,522
6.60%
1,368
5.60%
1,404
5.60%
1,293
5.60%
Seed Capital
Product inventors typically request seed capital from their business unit managers to develop new product ideas.
2’step: Determining
the trends
• Exploring the product’s environment • Interviewing experts
3’step: Identifying lead users
• Networking to lead users • lead users could been in unexpected places
Sector Laboratories Focus on applications with 3-to-10 year time horizon for product viability
Corporate Laboratories Focus on basic research with a time horizon of as many as20 years
HR policy
Dual-Ladder Career Path
technical career ladder management career ladder
Tolerance for Failure
If not succeed, the team members are guaranteed their previous jobs.
The ‘Lead users’ process
• Identifying target market…
• …collecting information about both needs and solutions from
1’step: laying the foundation
user’s and markets that have similar problems
Micro
Long history High growth and high return
Introduction
the Minnesota Mining & Manufacturing Corporation (3M)
Founded in 1902, reported sales revenues of $23.1
• Workshops with lead users, product developers, marketing
4’step:
specialist and manufacturing people
Developing the • Define the product concepts that precisely fit the sponsoring
Provide our investors an attractive return through sustainable, global growth.
Respect our social and physical environment around the world. Value and develop our employees' diverse talents, initiative
If the manager refuses funding,inventors can take their ideas to any other business unit within 3M.
If none of the business units will support the proposal, employees can approach the corporate office for a Genesis Grant.
More than 6700 scientists work for 3M.
year 2001 2002 2003 2004 2005 2006 2007 2008 2009
R&D spending ($ IN MILLIONS)
R&D spending
of income
1,161
7.20%
1,158
Values
Act with uncompromising honesty and integrity in everything we do.
Satisfy our customers with innovative technology and superior quality, value and service.
magic. We create entirely new product categories and breathe new life into markets crying for reinvention. It’s been called 'the 3M effect.” Harnessing innovation for your benefit- that’s the practical magic behind 3M’s success."
breakthrough
company needs
Innovation and efficiency
Two driven factors
Technology driven factors
New Core technology Finding new twists to existing product platforms
User driven factors
Costomer contact Lead user research
Electro and Communications Business
Safety, Security and Protection Services Business
Industrial and Transportation Business
Health Care Busicts
and leadership. Earn the admiration of all those associated with 3M worldwide.
Innovation brings growth
“To the outside world, what we do looks a little like
Philosophies
30 Percent Rule
Thirty percent of business unit revenues must come from products introduced in the last four years. Business unit bonuses are based on how successfully each manager achieves this goal.