国际商务函电第一章Unit01 Introduction to Business Letters

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商务英语函电 (1)

《商务英语函电》
Unit 1 Introduction to English Business
Business Situational Design
Knowledge Objective Skill Objective
Situation:
Business Situational Design
Warm Up
Summary of Project
Master the basic parts of a business letter
《商务英语函电》
Unit 1 Introduction to English Business
Skill Objective
Knowledge Objective Skill Objective
Practice Training
Skill Training
Summary of Project
《商务英语函电》
Unit 1 Introduction to English Business
Specimen Letters
Knowledge Objective Skill Objective
2. Layout of business letter Sample 1 The Indented Style（缩进式）
Specimen Letters
Knowledge Objective Skill Objective
1.Standard business letters Sample 1
Specimen Letters
Warm Up
Business Situational Design
Notes
Trade Terms and Typical Sentences

对外贸易函电教程-Unit1.1 Introduction

of not less than 100 dozens of individual item, we would allow you a discount of 2%. On all orders of not less than 100 dozens of individual item, you can enjoy a discount of 2%. 2. We are very pleased to learn that you wish to enter into trade relationship with our company. We are very pleased to learn that you are interested in entering into trade relationship with our company. 3. Since you have mentioned, we are now sending you the samples of our products. As requested, we are now sending you the samples of our products.
I) Essentials of letter-writing: B is for brevity (shortness). You can take it for granted that the person you are writing to hasn’t time to wade through a long letter. If he receives a long letter, he will probably slip it at the bottom of his pile of incoming mail, with the thought that he’ll read it when he has more time. At the same time, if he receives a long letter, he will not know what the most important thing you want to say is and he will not know what he can do to it. Therefore, as a general rule, you cannot use any waste words, for instance:

国际商务函电第一章：Basic Konwledge of Business Letter Writing

– The goods not only differ in quality, but also in price. – The goods differ not only in quality, but also in price.
(7) Courtesy 礼貌
• The following guidelines can help us： – Avoid irritating, offensive or belittling statements; – Answer letters promptly; – With diplomacy and tact discrepancy can be overcome and settled without ill-will on either side; – You must also adopt the right tone.
1.Functions of Business Letters
• Business letters are one of the best ways to ensure that your message is accurately received. • Business letters also serve as a part of a company’s permanent record. • Letters also function as written contracts, fully recognized by the courts. • Letters can help to build goodwill between you and your clients, creditors, suppliers, and other public groups.

外贸英语函电电子教案

Yours faithfully, THE INTERNATIONAL TRADING COMPANY
(signature) Cathy Kurtz Marketing Manager
Unit One Introduction to Business Letters (商务信函概论)
Examples of the Formats of Signature:
Unit One Introduction to Business Letters (商务信函概论)
Example of the Formats of a Letterhead:
EASTERN TEXTILES IMP. & EXP. CO.,LTD. 34297 Shangcheng Road, Shanghai, China Tel: 6606811 Fax: 6507631 E-mail: bcxbcx@
Yours faithfully, For CHINA NATIONAL IMPORT & EXPORT CO., LTD. (signature) George Morgan
Yours faithfully, Per Pro (or P.P.) CHINA NATIONAL IMPORT & EXPORT CO., LTD. (signature) George Morgan
Biddle, Sawyer & Co., Ltd. Hadden House Fitzroy Street London, SW8 25DY, England Attention of Export Department Mr. H.A. Donnan, please
Unit One Introduction to Business Letters (商务信函概论)

国际商务函电第一章

find a copy of the brochure requested.
Thank you for your fax of …. I’m enclosing the brochure you asked for.
4.Conciseness 简洁明了
------Say what you have to say in the fewest possible words without losing clarity and courtesy. Omit trite expressions Avoid unnecessary repetition and wordy statement Include only relevant facts courtesy Organize effectively
II. Arrangement of the subject
The layout of business letters Establishment of business relations and credit status enquiries Enquiry and offer Counter-offer Order placing and replies Terms of payment (Establishment of L/C and amendment) Transport Packing Insurance Complains and claims
Compare:
Your E-mail is not clear at all. I can’t understand it.
If I understand your E-mail correctly….
If the goods were really damaged in transit, as you allege, we …

(完整版)《商务英语函电教程》Unit1商务信函写作基础

➢ These are marked “Our ref:” and “Your ref:” to avoid confusion:
Your ref: AMD/IP
Our ref: WRL/QN
position:
They are often placed two lines below the letterhead.
15 PARKGTE ROAD, LONDON SW12 4NQ. U.K.
Reference
Include:
a file number, departmental code or the initials of the signer followed by that of the typist of the letter.
Letterhead Reference Dateline Inside Name and Address Salutation Subject Line Body Complimentary Close Signature
Letterhead
Letterhead includes the sender’s name, postal address, the company’s logo, telephone number, telex number, cable address and
Shanghai Huali Imp. & Exp. Co., Ltd
Room 606 Plaza Building,
Fax: 86-21-64253378
1302 Meilong Road, 200237
Tel: 86-21-64255578
Shanghai, People’s Republic of China E-mail:huali188@

business letter 1-

Notes
• 《外贸函电》是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为七个 “C’S”写作的基础理论知识，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使用的目的。
上一页
Unit One Introduction to Business Letters (商务信函概论)
Functions of Business Letters
to inform, which refers to conveying the vast amount of information needed to dayto-day operations of the business; to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions.
Unit One Introduction to Business Letters (商务信函概论)
Criteria for Business Letters
C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. D. COMPLETENESS Our letters should include all the necessary information and data. E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy. F. CONCRETENESS Our writing should be vivid, specific and definite.

商务英语函电专业课教案Unit

商务英语函电专业课教案Unit 1-5一、Unit 1: Introduction to Business English Correspondence Objective:To familiarize students with the importance of business English correspondence and its role in international business munication. Content:1. Definition and types of business English correspondence.2. Importance of business English correspondence in international trade.3. Basic ponents of a business letter.Activities:1. Discuss the importance of business English correspondence in groups.2. Analyze sample business letters to identify the basic ponents.3. Practice writing a simple business letter.Assessment:1. Group discussion participation.2. Analysis of sample letters.3. Written assignment: Write a business letter.二、Unit 2: Elements of Effective Business WritingObjective:To teach students the essential elements of effective business writing. Content:1. Clarity and conciseness.2. Correct grammar and punctuation.3. Professional tone and language.4. Organized structure and format.Activities:1. Analyze sample letters with ineffective writing elements.2. Practice writing exercises focusing on clarity, conciseness, grammar, and punctuation.3. Discuss the importance of professional tone and language.4. Create a business letter template.Assessment:1. Analysis of sample letters.2. Writing exercises.3. Business letter template creation.三、Unit 3: Writing Professional Business LettersObjective:To guide students in writing professional business letters.Content:1. Formatting business letters.2. Writing clear and concise sentences.3. Using proper salutations and closing.4. Proofreading and editing.Activities:1. Study different business letter formats.2. Practice writing clear and concise sentences.3. Role-play different scenarios requiring business letters.4. Edit and proofread sample letters.Assessment:1. Formatting and structure of written assignments.2. Clarity and conciseness of written assignments.3. Correct salutations and closings.四、Unit 4: Business E CommunicationObjective:To familiarize students with the appropriate use of business e munication.Content:1. Differences between business letters and es.2. Rules for effective business e munication.3. Formatting and structuring business es.4. Sample business e templates.Activities:1. Compare business letters and es.2. Discuss rules for effective business e munication.3. Practice writing business es using sample templates.4. Peer review and feedback on e writing.Assessment:1. Comparison of business letters and es.2. Writing exercises using sample templates.3. Peer review and feedback.五、Unit 5: Writing Effective Business Proposals Objective:To teach students how to write effective business proposals. Content:1. Understanding the purpose of a business proposal.2. Elements of a successful business proposal.3. Structuring and formatting business proposals.4. Writing persuasive and pelling proposals.Activities:1. Analyze sample business proposals.2. Practice writing a business proposal.3. Role-play presenting business proposals.4. Provide feedback on peer proposals.Assessment:1. Analysis of sample proposals.2. Writing exercises: writing a business proposal.3. Presentation skills and feedback.六、Unit 6: Formatting and Structuring Business ReportsObjective:To guide students on how to format and structure business reports effectively.Content:1. Basic ponents of a business report.2. Formatting guidelines for business reports.3. Structuring the report for clarity and effectiveness.4. Using appropriate language and tone in reports.Activities:1. Analyze sample business reports to understand their ponents.2. Practice formatting and structuring a business report.3. Discuss the use of language and tone in reports.4. Peer review and feedback on report writing.Assessment:1. Analysis of sample reports.2. Formatting and structure of written assignments.3. Use of language and tone in reports.七、Unit 7: Writing Effective Memos and NotesObjective:To familiarize students with the skills required to write effective memos and notes.Content:1. Differences between memos and notes.2. Purposes and uses of memos and notes in business munication.3. Formatting and structuring memos and notes.4. Examples of effective memos and notes.Activities:1. Discuss the differences between memos and notes.2. Practice writing a memo and a note.3. Analyze sample memos and notes to understand their structure.4. Peer review and feedback on memo and note writing. Assessment:1. Analysis of sample memos and notes.2. Writing exercises: writing a memo and a note.3. Peer review and feedback.八、Unit 8: Business Negotiation CorrespondenceObjective:To teach students how to write effective business negotiation correspondence.Content:1. Purpose and importance of business negotiation correspondence.2. Strategies for writing effective negotiation letters.3. Sample negotiation scenarios and corresponding letters.4. Language and tone in negotiation correspondence.Activities:1. Discuss the purpose and importance of business negotiation correspondence.2. Practice writing negotiation letters based on sample scenarios.3. Role-play negotiating based on the written letters.4. Provide feedback on peer negotiation correspondence. Assessment:1. Analysis of sample negotiation letters.2. Writing exercises: writing a negotiation letter.3. Negotiation skills and feedback.九、Unit 9: Writing Business PlansObjective:To guide students on how to write effective business plans. Content:1. Understanding the purpose of a business plan.2. Elements of an effective business plan.3. Structuring and formatting the business plan.4. Writing clear and concise objectives and strategies.Activities:1. Analyze sample business plans to understand their elements.2. Practice writing a business plan.3. Discuss the use of language and tone in business plans.4. Peer review and feedback on business plan writing. Assessment:1. Analysis of sample business plans.2. Formatting and structure of written assignments.3. Use of language and tone in business plans.十、Unit 10: Emerging Trends in Business Communication Objective:To familiarize students with emerging trends in business munication. Content:1. Overview of emerging trends in business munication.2. Social media and its role in business munication.3. E etiquette and best practices.4. The impact of technology on business munication.Activities:1. Discuss emerging trends in business munication.2. Explore the role of social media in business munication.3. Role-play scenarios involving e etiquette and best practices.4. Analyze the impact of technology on business munication. Assessment:1. Class discussions and participation.2. Analysis of social media's role in business munication.3. Application of e etiquette and best practices.4. Understanding of the impact of technology on business munication. 十一、Unit 11: Case Studies in Business CommunicationObjective:To provide students with real-life examples of business munication scenarios and analyze their effectiveness.Content:1. Case studies of successful and unsuccessful business munication.2. Analysis of the strategies and techniques used in the case studies.3. Identifying lessons learned from the case studies.4. Application of knowledge from case studies to practical scenarios. Activities:1. Present and discuss assigned case studies.2. Analyze the effectiveness of the munication strategies used.3. Identify the key factors that contributed to the success or flure of the munication.4. Role-play applying the lessons learned from the case studies to practical scenarios.Assessment:1. Analysis and discussion of case studies.2. Application of lessons learned to practical scenarios.3. Peer review and feedback on presentations and role-plays.十二、Unit 12: Professional E and Letter Writing PracticeObjective:To enhance students' proficiency in writing professional es and letters through practice and feedback.Content:1. Review of e and letter writing guidelines.2. Practice writing various types of professional es and letters.3. Peer review and feedback on writing assignments.4. Editing and polishing drafts to create final versions.Activities:1. Review best practices for writing professional es and letters.2. Participate in writing exercises, including responding to mock scenarios.3. Exchange written assignments with peers for review and feedback.4. Revise and refine drafts based on feedback to create polished final products.Assessment:1. Analysis and discussion of best practices for professional writing.2. Quality of written assignments, including clarity, conciseness, and professionalism.3. Improvement shown in revisions based on peer feedback.十三、Unit 13: Business Presentation SkillsObjective:To equip students with the skills needed to deliver effective business presentations.Content:1. Key ponents of a successful business presentation.2. Preparation and organization techniques for presentations.3. Effective use of visual ds and slides.4. Delivery and munication skills during the presentation.Activities:1. Analyze样本商务演讲以了解其关键组成部分。

商务英语函电1-3章

ourself clearly. 1. Keep in mind the purpose of the letter; 2. Use appropriate words in correct sentence structures; 3. Avoid ambiguous sentences. Conciseness: Say things in the fewest possible words. ★ Try to avoid wordiness or redundancy. Courtesy: Not mere politeness. Always keep in mind the person we are writing to, see things from his point of view, visualize him in his surroundings, see his problems and difficulties and express our ideas in terms of his experience.
Miscellaneous Matters 附加部分
8. The reference notation 案号 9. The attention line 具体收信人 10. The subject line 事由 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言 14. Mailing or in-house notation 邮递方式 15. multiple-page letter heading 多页信的标题 16. Reference initials 主办人代号
1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body 信文 6. The complimentary close 结尾敬语 7. The signature 落款

Good 外贸英语函电书信格式

（三） Inside name and address
The name and address of the receiver is typed at the left-hand margin two lines below the date. They should be the same as those types on the envelope. For example: Mr. George Chapman, President Jocomack Company 5678 Berry Avenue Minneapolis, MN 55106 USA
Ⅰ. The Structure and Form of a Business Letter
一. 商业信件的结构
1.信头 Heading 2.编号 Ref. No. 3. 日期 Date 4.封内地址 Inside Address 5.主办人 Attention 6.称呼 Salutation 7.事由 Subject line 8.信文 Body of the letter 9.结尾语 Closing Sentence 10.结尾敬语 Complimentary close 11.签名 Signature 12.附件 Enclosure 13.抄送 Carbon notation 14.附言 Postscript
4）月份名称可用缩写，如Aug.代替 August; Oct.代替October，但May， June ，July本身很短，不再减缩。
5）日期可用基数词，也可用序数词。一般用基数词，较少使用序数词基数：3 November, 2000 （3 Nov., 2000） November 3,2000 (Nov.3,2000) 序数：3rd November, 2000 November 3rd, 2000

国际商务函电双语教程chapter 1

common requirements in the writing of a business letter
Following guidelines must be bserved:
(1) Make a long story short and try to avoid wordiness;
(2) Avoid the out-of-date commercial jargons and try to use modern English; (3) Avoid unnecessary repeat; (4) Build effective sentences and paragraphs.
CHAPTER 1
Basic knowledge of Business Letters and Foreign Trade Procedures
（商务信函基础知识与外贸交易程序）
An Overview of Business Letter and Writing Guidelines Structure of Business Letters Format of Business Letters Envelopes Addressing Some other forms of Business Letters General Procedures of Foreign Trade Useful Expressions Key to Exercises
common requirements in the writing of a business letter
There are some common requirements in the writing of a business letter, especially for the body of the letter, which are known as the “7Cs”:

国际商务函电Chapter one

课程考核说明
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ቤተ መጻሕፍቲ ባይዱ
考核能力要求 1.能够遵循正确、具体、清晰、完整、礼貌、体贴、简洁等外贸英语函电写作原则，掌握常用信函格式和标准信函结构； 2.能够掌握国际贸易术语、专业句型习惯表达方法，熟悉外贸合同、信用证条款，了解外贸英语函电语言的发展状况； 3.能够熟练处理建立业务联系、询盘、报盘、还盘、订货、成交、付款、信用证、包装、装运、保险、投诉与索赔、代理等外贸英语函电各项环节的具体业务，运用书面英语与客户有效交流，实现不同交易环节的业务目的； 4.能够利用巧妙的写作技巧，在贸易谈判中有礼、有据、有利，立足长远，促成交易，实现利润最大化。考试形式学生最终成绩由平时成绩、期末考试成绩二部分组成。平时成绩由学生的出勤、课堂表现、作业组成。期末考试采取闭卷笔试形式。成绩测评方法总评成绩采用百分制按如下比例评定：平时成绩（出勤=10分、课堂表现=10分、作业 =30分）占总评成绩的50%；期末考试成绩占总评成绩的50%。
International Business Correspondences (English for Business Communication)
主讲教师：杜顺主讲教师： E-mail: dushun@
Contents
communication---an Chapter 1 Written communication--an overview Chapter 2 Establishment of Business Relations Chapter 3 Inquiries and replies Chapter 4 Making Quotations & Offers Chapter 5 Counteroffers & Declining Orders Chapter 6 Acceptance & Orders

国际商务函电：Chapter 1

2.6 Considerateness
Considerateness means you should be considerate of your reader. Considerateness emphasizes You-attitude rather than We-attitude. Compare the following sentences:
the importance of business letter writing; the principles of effective business letter writing; how to use appropriate styles and tones in business letter writing; how to write good-news letters and bad-news letters.
2.2 Concreteness
Concreteness means being specific, definite and vivid rather than vague, general and abstract. Compare the following sentences:
(1) Poor: Please send us your catalogues on tools. Better: Please send us your catalogues on hand tools. We are particularly interested in hand tools for use in gardening. Reason：A large company may have several catalogues concerning different kinds of tools and is not likely to send all of them.

国际商务函电——完整unit 1 business letter writing

Conciseness means saying things in the fewest possible words. To achieve this, try to avoid wordiness or redundancy. Generally speaking, you will gain in conciseness by writing short sentences rather than long ones.
abbreviations and abbreviated phrases 3. There is a close relation between BEC and
international trade
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP, P.P.,YL11/11RVD
We will send you the brochure next month.
B. Focus on the positive approach.
Compare:
(positive) We feel sure that you will be entirely satisfied.
(negative) We do not believe you will have cause for dissatisfaction.
(1) Avoid using wordy expressions. For example: Wordy: We wish to acknowledge receipt of your letter… Concise: We appreciate your letter… Wordy: We have begun to export our electronic toys to countries abroad. Concise: We have begun to export our electronic toys.

《国际商务英语函电》课件-unit_1_信函写作1

2020/6/11
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What are the functions of all business letters?
▪ 1) To ask for and give a reply to an enquiry, offer, order or complaint.
▪ 2)To keep a record of all the important facts for ready reference.
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1）Heading or Letterhead (信头)
信头对于任何信件来说都是重要的组成部分，商业信函和官方公函尤其如此。
一般社交信函的信头包括发信人的姓名、地址、邮政编码、电话号码、电传及传真号码以及email地址等，置于信笺右上角。
大多数商业信函和官方公函的信头一般采用社交信函的信头，多数是专业设计的，且是已事先印制好的信头（printed heading）,进行联系时最好使用印有本公司或单位信头的信笺，
15
封内地址可采用齐头式（block style），也可采用缩进式（indented style）,齐头式较为普遍，但采用缩进式时，信函的其他部分也必须都采用缩进式。
缩进式
Mrs. Miriam Schwarts
1280 Coleman Avenue
Omaha, Nebraska, U.S.A. 68014 如果信函时写给公司而不是个人的话，则应先
Salutation:
__________________________________________ _____________________B_o_d_y__________________ __________________________________________ __________________________________________ __________________________________________